Turn Real-World Customer Journeys into Strategic Advantage
We benchmark, analyze, and decode digital experiences that shape customer choice—empowering organizations to get ahead and stay ahead of the competition.
Industry Leaders Rely on Corporate Insight Research
78%
of Fortune 100 companies in financial services and healthcare rely on CI’s research
750,000
digital journeys examined annually—from login to logout, our team tracks the authentic experience
30+
years working with leaders across industries to improve their customer experiences
We Don't Study Experiences. We Live Them.
Your customers expect digital experiences that stand out in an increasingly competitive marketplace. But with rapidly evolving expectations, internal biases, and limited visibility into competitor experiences—it’s hard to improve your digital platforms.
Corporate Insight makes it possible for financial services, insurance, and healthcare organizations to understand how their digital experiences perform and how to improve them. Our analysts interact with competitor platforms as real customers to deliver the specific, actionable intelligence your teams need to refine your experiences and gain a true market advantage.
Industry-Specific Intelligence for Customer-Centric Growth
Research tailored to your industry—we analyze customer experiences across 200+ institutions in financial services, insurance, and healthcare to deliver the actionable insights you need for data-driven decision-making, all specified to your market.
Know More. Move Faster. Stay Ahead of the Competition.
Actionable research solutions for teams that need clear answers. Gain unmatched visibility into the digital experiences shaping customer expectations today—and where your organization can excel tomorrow. Explore our competitive intelligence, benchmarks, and custom services.
Stay Ahead of Competitors
Monitor the evolution of leading capabilities, digital experiences, and emerging trends—helping your team act on opportunities faster.
Explore competitive intelligence
See Where You Stand
Benchmark your digital experiences against competitors’ to uncover performance gaps and prioritize improvements.
See benchmarking research
Uncover User Friction
Understand the needs and pain points of real users, to prioritize UX improvements that increase usability and adoption.
Explore UX research solutions
Solve Strategic Challenges
Combine our benchmarking, customer insights and competitive intelligence to address strategic challenges.
See custom projects and solutions
Intelligence To Power Product Managers Digital Teams Marketers Competitive Intelligence Strategy Sales Your Whole Organization
From product and digital to strategy, sales, and marketing, CI delivers the insights each team needs to make smarter decisions, outpace competitors, and create better customer experiences. Our research has no seat licenses, so everyone in your organization can benefit. Read our case studies to see how.
Top Card Issuer Improves Credit Card NPS
A large U.S. credit card issuer wanted to improve its Net Promoter Score (NPS) among two key segments: Beginners (ages 18-24) and Rising Professionals (ages 25-40).
CI designed and fielded a custom survey and used advanced data modeling to identify the factors most influential to improving NPS across these audience segments.
Armed with these data-driven insights, the card issuer developed targeted initiatives to address the primary drivers for each group’s NPS: credit line amount and digital UX for Beginners, and rewards and interest rates for Rising Professionals.
Financial Leader Creates New Products to Leverage Cross-Industry Trends
A leading financial institution sought outside help improving its annual strategic planning process and identifying the trends and issues that could impact the industry over the next five years.
CI leveraged our financial services, insurance and healthcare research to identify 10 key trends that would directly impact the client’s business, including the rise of financial wellness resources, increased product flexibility, and gamificiation to direct consumer behavior.
At an off-site strategic planning meeting, CI guided stakeholder discussions and planning exercises to identify the three most impactful trends to the client’s business and explore new products and business models. The client developed a proactive strategy to leverage these key trends.
Top U.S. Bank Grows with Expanded Spanish Language Options
A leading U.S. bank observed a two-year decline in its online deposit product sales at the same time that calls to its Spanish-speaking customer service line jumped.
CI conducted an extensive competitive analysis of Spanish language availability and capabilities across the websites and apps of top competitors, including cutting-edge interactive elements like chatbots and virtual assistants.
This competitive intelligence research empowered the bank to improve its product roadmap and accelerate the delivery of improved Spanish experiences, allowing Spanish speakers to self-service without calling customer service and ending the bank’s deposit product sales decline.
Health Insurer Boosts Mobile Engagement with Enhanced Homescreen
A leading health insurer sought to enhance its mobile app experience to better serve members and improve functionality, engagement and usability, and boost its competitive standing.
CI conducted a comprehensive evaluation of the insurer’s mobile app as part of our annual Health Plan Experience Benchmark, which assesses leading health plan apps across eight categories and over 120 attributes.
Following our benchmarking recommendations, the client implemented claim details on the homescreen, leading to streamlined navigation and a 40-second improvement in member click-through rate.
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