Betson Enterprises

Location: Julius Ballroom — Booth 715J

Top Gun: Maverick Arcade Cabinet (Raw Thrills & Play Mechanix)

What’s New:
Betson is showcasing the “Top Gun: Maverick” arcade system from Raw Thrills and Play Mechanix, bringing a large-format, motion-based flying experience tied to the well-known film franchise to cinema and entertainment venues.

What It Is:
The attraction is a flight-based arcade game featuring a motion platform, dual 65-inch displays, and a cockpit-style setup with flight stick and throttle controls. The system supports linked cabinets — up to four units — enabling multiplayer gameplay built around competitive missions and score-based progression.

Why It Matters:
For cinema operators, large-format arcade attractions offer a way to increase dwell time and drive incremental spending in lobbies and adjacent spaces. Recognizable IP, particularly tied to theatrical releases, can further enhance visibility and engagement.With its combination of motion simulation, multiplayer capability, and familiar branding, “Top Gun: Maverick” is positioned as a high-impact attraction designed to draw attention and encourage repeat play, particularly in locations already incorporating family entertainment centers (FEC) or experiential elements.

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Brunswick Bowling Products

Location: Julius Ballroom — Booth 920J

Spark Immersive Bowling & Sync Platform

What’s New:
Brunswick is highlighting ongoing updates to its Spark immersive bowling experience and Sync operating platform at CinemaCon, including new interactive content and continued refinements driven by operator feedback.

What It Is:
Spark adds projection-based gameplay and dynamic visuals to bowling lanes, turning them into interactive environments with themed experiences and social features. Sync is Brunswick’s integrated platform for scoring, POS, and venue management, incorporating tools such as mobile ordering and payments.

Why It Matters:
For operators incorporating location-based entertainment alongside cinema, keeping attractions fresh while maintaining operational efficiency is an ongoing challenge. Content updates and interactive features help sustain repeat engagement, while integrated systems can simplify day-to-day management across attractions and food and beverage.

By combining an evolving experience layer with a unified operating platform, Brunswick is positioning its offering as a connected system that supports both guest engagement and backend operations.

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Delta Strike

Location: Julius Ballroom — Booth 331J

Laser Tag & Delta Matrix LED Game Floor

What’s New:
Delta Strike is showcasing its Delta Matrix LED game floor, a recently introduced attraction, alongside the latest generation of its laser tag system at CinemaCon.

What It Is:
The Delta Matrix is an interactive LED floor featuring a library of games designed for both competitive and social play, suitable for a range of age groups and venue types. It is complemented by Delta Strike’s laser tag system, a scalable, arena-based attraction built for high-throughput gameplay with customizable formats and layouts.

Why It Matters:
For operators exploring ways to expand beyond traditional exhibition, combining different types of attractions can help create a more flexible use of space. Open-format experiences like interactive floors can accommodate quick-turn play, while structured attractions such as laser tag support longer, group-based sessions.

Together, these formats allow venues to cater to different audience segments and visit patterns, offering a mix of experiences that can encourage repeat visits and broaden overall appeal.

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Intercard

Location: Julius Ballroom — Booth 732J

Impulse Plus Hybrid Payment Reader

What’s New:
Intercard is introducing the Impulse Plus, a hybrid payment reader that allows arcade games to accept both traditional coin-based play and modern cashless payment methods, including credit cards.

What It Is:
The Impulse Plus is designed for entertainment venues operating a mix of legacy and updated systems, enabling operators to support multiple payment types within the same environment. It also provides real-time reporting on transactions, allowing operators to track performance across both cash and card-based activity.

Why It Matters:
As more cinemas incorporate arcade and location-based entertainment elements, payment flexibility becomes an important consideration. Many venues still operate coin-based equipment while also looking to accommodate card and mobile-first consumers.

Hybrid systems like the Impulse Plus offer a way to bridge that gap, allowing operators to modernize payment options without fully replacing existing equipment. This approach can help reduce friction at the point of play while giving operators better visibility into spending patterns across their entertainment offerings.

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QubicaAMF

Location: Augustus Ballroom — Booth 2504A

Fly’n Ducks Duckpin Bowling & Neoverse Entertainment Environment

What’s New:
QubicaAMF is showcasing a compact bowling and immersive entertainment setup at CinemaCon, combining its Fly’n Ducks duckpin lanes with the Neoverse digital environment.

What It Is:
Fly’n Ducks is a smaller-footprint duckpin bowling system designed for venues where traditional lanes are not practical. The format simplifies operations by removing requirements such as specialized footwear and lane conditioning, making it easier to integrate into mixed-use entertainment spaces.

Paired with it is Neoverse, a venue-wide visual system built around large-format LED displays, synchronized lighting, audio, and interactive content. The platform is designed to transform bowling areas into more dynamic environments, with the ability to display branded content and live video feeds alongside gameplay. The setup is supported by QubicaAMF’s BES NV system, which introduces a more intuitive, streaming-style interface for guests.

Why It Matters:
Cinemas continue to figure out ways to extend dwell time in their venues while diversifying revenue. Thus, compact attractions that fit within existing footprints are becoming more attractive. Bowling, particularly in smaller formats, offers a familiar, repeatable activity that can complement the cinema experience.

At the same time, the integration of large-scale visuals and digital content reflects a broader shift toward more immersive, multi-use entertainment spaces. Systems like this aim to bring together physical activity and visual engagement, aligning more closely with the expectations audiences have for premium, experience-driven venues.

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Shaffer Distributing

Location: Julius Ballroom — Booth 226J

Arcade Game Portfolio – ICEE Slush Rush, Star Wars Coin Pusher, Smurfs Goal Champs

What’s New:
Shaffer Distributing is highlighting a selection of arcade and redemption games at CinemaCon, including licensed and brand-driven attractions designed for high-traffic entertainment environments.

What It Is:
The lineup includes ICEE Slush Rush, a multiplayer skill game where players race to fill cups under time pressure, as well as a Star Wars-themed coin pusher developed with Lucasfilm and Disney. Also featured is Smurfs Goal Champs, a soccer-based redemption game built around quick-play mechanics and repeat engagement .

Together, the portfolio reflects a mix of recognizable IP and simple, accessible gameplay formats commonly used in arcade and family entertainment settings.

Why It Matters:
When it comes to cinema lobby entertainment and adjacent attractions, arcade games remain a straightforward way to increase dwell time and generate incremental revenue. Licensed content, in particular, can help draw attention and connect with audiences already engaged with theatrical brands.

Short-session, repeatable gameplay formats are also well suited to cinema environments, where guests may be looking for quick activities before or after a screening.

Atom Seating

Location: Julius Ballroom — Booth 227J

Love Seat (Electron Shell)

What’s New:
Atom Seating is showcasing its Platinum Love Seat in the Electron Shell configuration at CinemaCon, highlighting new developments in smart seating integration and alternative materials aimed at improving sustainability.

What It Is:
The Platinum Love Seat is a premium cinema recliner designed for luxury and dine-in auditoriums, featuring integrated tables, privacy panels, and a paired seating layout. The Electron Shell adds an enclosed structure intended to enhance comfort and reduce distractions within the auditorium environment.

Why It Matters:
As cinemas continue to invest in premium formats, seating is increasingly expected to deliver more than comfort alone. Atom Seating’s approach combines physical design with operational considerations, including features that support maintenance, diagnostics, and overall seat management.

At the same time, the company is exploring alternative materials derived from natural fibers as a way to reduce reliance on traditional components such as PVC and foam. Together, these developments reflect a broader shift toward seating that balances guest experience, operational efficiency, and environmental considerations.

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Encore (Palliser)

Location: Julius Ballroom — Booth 241J

U-Series Recliner (Quantum Motor) & Privacy Pod Configuration

What’s New:
Encore, part of Palliser, is showcasing updates to its U-Series recliner platform at CinemaCon, including a new Quantum Motor designed to improve retrofit flexibility, alongside a Privacy Pod seating configuration focused on more individualized viewing environments.

What It Is:
The U-Series recliner incorporates a motor system that increases egress space when fully extended, allowing existing auditoriums to be upgraded to recliner seating while maintaining aisle clearance requirements. The Privacy Pod configuration introduces a more enclosed, console-centered layout intended to create a lounge-style seating experience. Additional features include wireless charging, in-seat service controls, and integrated lighting elements.

Why It Matters:
When installing premium seating, retrofit constraints, particularly around spacing and accessibility, remain a key consideration. Solutions that allow operators to upgrade seating without major structural changes can help accelerate adoption across existing auditoriums.

At the same time, seating design is evolving beyond comfort alone, with increased emphasis on privacy, personalization, and differentiated experiences within the same auditorium. Configurations like the Privacy Pod reflect a broader shift toward creating more tailored viewing environments that align with premium ticket offerings.

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EOMAC

Location: Julius Ballroom — Booth 721J

KWIK Acoustic Pod

What’s New:
EOMAC is introducing its KWIK Acoustic Pod to the North American market at CinemaCon, expanding a product already used in other regions into cinema and entertainment venues across the U.S.

What It Is:
A self-contained acoustic pod designed to create a quiet, private space within high-traffic environments such as cinema lobbies and family entertainment centres.

Why It Matters:
As cinemas evolve into broader entertainment destinations, not every guest interaction fits a high-energy environment. The KWIK Pod provides a practical way to offer privacy for phone calls, remote work, or short breaks without requiring guests to leave the venue. Its standalone design also makes it relatively easy to integrate into both new builds and existing locations.

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Ferco Seating

Location: Augustus Ballroom — Booth 927J

Verona Zero Wall Zero Gravity Recliners

What’s New:
Ferco Seating is bringing the Verona Zero Wall Zero Gravity recliner to CinemaCon, combining space-saving motion with a comfort-focused seating position in a single integrated design.

What It Is:
The Verona recliner uses a Zero Wall mechanism that allows the seat to fully recline within its own footprint, making it suitable for auditoriums with limited row depth or wall-adjacent layouts. This movement is paired with a Zero Gravity position designed to distribute weight more evenly and support extended viewing comfort.

Why It Matters:
For exhibitors upgrading to premium seating, balancing capacity with comfort remains a central challenge. Recliners typically require additional space, which can reduce seat count and impact overall layout efficiency.

By integrating a space-efficient reclining motion with an ergonomically focused seating position, designs like the Verona offer a way to introduce premium seating while maintaining tighter auditorium configurations. This approach allows operators to improve comfort without fully sacrificing capacity — a trade-off that continues to shape seating decisions across the industry.

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IMERSA Theaters

Location: Meetings by appointment

IMERSA Theaters Branding

What’s New:
IMERSA Theaters is being introduced at CinemaCon as the new international branding for the ICE Theaters premium format, reflecting its broader rollout beyond its initial European deployments.

What It Is:
IMERSA is a premium auditorium concept that extends the on-screen image into the theater environment using synchronized LED side panels and dynamic lighting. The system creates a wider field of peripheral vision while maintaining focus on the main screen. It is typically combined with laser projection or LED displays, immersive audio formats, and premium seating. The format currently offers a catalog of more than 300 titles created specifically for the immersive format.

Why It Matters:
Differentiating premium cinema formats increasingly relies on how the auditorium environment itself enhances the presentation. Formats that extend visual elements beyond the screen aim to create a more immersive experience without requiring entirely new projection technologies or changes to existing projection infrastructure.

By combining lighting, screen technology, and content adaptation into a unified format, IMERSA represents one approach to expanding the scope of the cinematic experience, particularly for exhibitors looking to position select auditoriums as event-driven or premium destinations within their circuit.

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Infinity Seating

Location: Roman 1 & 2

Storm Sofa

What’s New:
Infinity Seating is introducing the Storm Sofa, a boutique-style seating option designed for premium and design-led cinema environments.

What It Is:
The Storm Sofa is a cinema seating solution that draws from residential furniture design, offering a more relaxed, lounge-style alternative to traditional recliners. Designed in the UK and manufactured in the United States, it features a clean, contemporary profile with a range of upholstery and finish options that allow operators to tailor installations to specific branding and interior concepts.

Built for extended viewing, the seating focuses on comfort and support, with cushioning and ergonomics suited to longer dwell times. The modular approach allows cinemas to configure layouts for boutique auditoriums, VIP screens, or smaller-format venues where design and differentiation are key.

Why It Matters:
As cinemas continue to invest in premium formats, seating is increasingly part of the overall brand and experience rather than just a functional component. Options that move beyond traditional recliner formats can help operators create more distinctive environments, particularly in boutique or high-end auditoriums where atmosphere and design play a larger role in attracting audiences.

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Irwin Seating Company

Location: Julius Ballroom — Booth 203J

Spectrum Aura Seating

What’s New:
Irwin Seating is introducing Spectrum Aura at CinemaCon, a seating design focused on simplifying auditorium cleaning and maintenance.

What It Is:
Spectrum Aura incorporates a motorized mechanism housed within the arm casing, allowing the area beneath the seat to remain clear of obstructions. This design reduces the need to clean around complex recliner components and helps eliminate hard-to-reach areas where debris typically accumulates.

Why It Matters:
While much of the focus in cinema seating has been on comfort and premium features, day-to-day maintenance remains a significant operational consideration. Cleaning between shows — particularly in high-capacity auditoriums — can be time-consuming and labor-intensive.

Designs that simplify access to floor space and reduce hidden debris zones can help improve turnaround times and consistency of presentation. For operators managing staffing constraints and tight scheduling, even small efficiencies in cleaning workflows can have a meaningful impact over time.

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Light Tape

Location: Julius Ballroom — Booth 432J

Climax Duo Profile with Light Tape

What’s New:
Light Tape is highlighting its Climax Duo stair-nosing profile at CinemaCon, combining its electroluminescent lighting technology with an updated dual-illumination design for step-edge visibility.

What It Is:
The Climax Duo integrates two lighting elements within a single aluminum profile: a top-edge light that clearly defines the step boundary, and an angled downlight that illuminates the tread surface. The system uses Light Tape’s electroluminescent technology to produce a uniform, low-glare line of light designed for direct viewing in dark environments .

Unlike traditional point-source lighting, the system delivers continuous illumination along the step edge, helping guide foot placement without casting light toward the screen or into the audience’s line of sight.

Why It Matters:
Step-edge visibility is a critical safety consideration in auditoriums, particularly in low-light conditions where slips and missteps are more likely. Lighting that clearly defines edges without introducing glare can help improve navigation while maintaining presentation quality.

Solutions that integrate both safety and low-light performance are especially relevant as cinemas continue to upgrade auditoriums without overhauling their entire lighting infrastructure. By combining edge delineation and tread illumination into a single system, products like the Climax Duo aim to simplify installation while addressing both safety and viewing environment concerns.

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Lumma 4D E-Motion

Location: Augustus Ballroom — Booth 2204A

4D E-Motion Interconnectable Modules

What’s New:
Lumma is introducing a new modular version of its 4D E-Motion system at CinemaCon, designed to simplify installation and reduce the cost of converting auditoriums to 4D.

What It Is:
The updated system is built around interconnectable, self-contained modules that house all motion and environmental effects within each unit. These modules can be linked via daisy-chain connectivity, allowing for faster deployment and more flexible auditorium configurations .

The design reduces the need for complex pre-installation work and enables integration with both new and existing seating layouts, including recliner configurations without structural modifications. Lumma is marking the 10th anniversary of its 4D E-Motion platform, which is currently deployed in approximately 100 auditoriums across 18 countries.

Why It Matters:
While 4D formats have been available for years, installation complexity and cost have limited broader adoption. Systems that reduce infrastructure requirements and simplify deployment can make these formats more accessible to a wider range of exhibitors.

By shifting toward a modular architecture, Lumma’s latest update reflects a broader trend in cinema technology: lowering the barrier to entry for premium experiences while improving operational efficiency and long-term maintenance.

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Mobiliario Seating

Location: Julius Ballroom — Booth 303J

Cloud Riser & Hypnos Riser

What’s New:
Mobiliario Seating is showcasing its Cloud Riser and Hypnos Riser models at CinemaCon, designed to allow exhibitors to upgrade to premium recliner seating without requiring major structural changes to existing auditoriums.

What It Is:
The seating systems are engineered to fit within current auditorium layouts, enabling cinemas to retrofit existing spaces with recliner-style seating rather than undertaking full-scale renovations. Both models focus on ergonomic comfort and integrated tray-table functionality, aligning with premium and dine-in formats.

Why It Matters:
Upgrading to premium seating has become a key revenue driver for many exhibitors, but traditional retrofits can involve significant downtime, construction costs, and layout changes. Solutions like the Cloud and Hypnos Riser are aimed at reducing those barriers by allowing operators to modernize auditoriums more quickly, with minimal disruption to ongoing operations.

By lowering the complexity of installation while still delivering a higher-end seating experience, these systems offer a potential pathway for cinemas looking to introduce premium pricing tiers without committing to a full rebuild.

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Promenaid Handrails

Location: Julius Ballroom — Booth 833J

Sprocketlock Pro Handrail System

What’s New:
Promenaid is introducing Sprocketlock Pro at CinemaCon, an enhanced version of its modular handrail system designed for higher load-bearing applications.

What It Is:
Sprocketlock Pro builds on Promenaid’s prefabricated handrail platform, using reinforced components to support use in high-demand areas such as auditorium aisles, guardrails in front of tiered seating, and elevated spaces within entertainment venues.

The system is designed to assemble from modular parts without the need for on-site welding or finishing, allowing it to adapt to existing structures and installation conditions.

Why It Matters:
As cinemas renovate auditoriums or introduce new seating and layout configurations, structural elements such as handrails must meet both safety requirements and installation constraints. Systems that can be installed quickly and adjusted on-site can help reduce project complexity, particularly in retrofit scenarios.

By combining modular construction with higher load capacity, solutions like Sprocketlock Pro are positioned to support safety and compliance while simplifying the installation process for contractors and operators.

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Telescopic Seating Systems

Location: Julius Ballroom — Booth 1015J

ROAR – Recliner-On-A-Riser & Knee Wall System

What’s New:
Telescopic Seating Systems (TSS) is showcasing its ROAR (Recliner-On-A-Riser) system, an integrated approach to auditorium retrofits designed to simplify installation and reduce renovation timelines.

What It Is:
ROAR combines recliner seating, riser structures, and knee wall systems into a single, factory-built solution for stadium-seating auditoriums. By consolidating multiple construction elements into one system, it reduces the number of trades required on-site and streamlines the retrofit process.

The platform is designed to accommodate a range of riser heights and can be deployed with pre-engineered components to support faster installation. Operational features include open-under-seat construction for easier access and cleaning, along with integrated lighting and system tracking designed to support maintenance workflows.

Why It Matters:
Auditorium renovations can be complex, time-consuming, and costly, particularly when multiple contractors and construction phases are involved. Integrated systems that reduce installation complexity and downtime can help exhibitors complete upgrades more quickly while minimizing disruption to operations.

With countless cinema operators continuing to transition to recliner seating, solutions that simplify retrofits — while maintaining flexibility across different auditorium configurations — are becoming increasingly relevant.

Adaptive Technologies Group

Location: Julius Ballroom — Booth 138J

Pro-Lift Scissor Lifts & Digital Controllers

What’s New:
Adaptive Technologies Group has expanded its Pro-Lift scissor lift range to support larger format projection setups, introducing additional lifting heights and controller options to accommodate evolving cinema and immersive auditorium designs.

What It Is:
The Pro-Lift system is a ceiling-mounted projector lift designed to safely position and service digital cinema projectors. Now available in field-adjustable lifting heights of 8, 16, and 24 feet, the system supports payloads up to 600 pounds and can be paired with Adaptive’s P-Box 15 hush box for enclosed installations.

Why It Matters:
As cinemas move toward larger screens, booth-less designs, and premium formats such as 4DX, projector installation and maintenance are becoming more complex. Lift systems like Pro-Lift are designed to simplify access while maintaining safety and minimizing disruption during servicing.

With options for multiple preset positions — including show, maintenance, and stow — as well as network-compatible controllers, the system allows operators and technicians to manage projection equipment more efficiently in increasingly technical environments.

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CES+

Location: Meetings by appointment

Audio IQ

What’s New:
CES+ Cinema is introducing Audio IQ at CinemaCon, an automated audio monitoring system designed to detect and diagnose sound issues in real time.

What It Is:
Audio IQ is an AI-enabled system that continuously monitors in-auditorium audio performance, analyzing sound output across the full surround configuration without requiring manual checks. The platform identifies issues such as failing speakers, dead channels, or level inconsistencies and delivers alerts through a cloud-based dashboard.

Designed to integrate with existing cinema sound systems, Audio IQ provides remote diagnostics and ongoing performance monitoring, allowing technical teams to identify and address issues before they impact the audience experience.

Why It Matters:
Audio issues are often difficult to detect in real time and may only surface after impacting multiple screenings. Systems that provide continuous monitoring and early fault detection can help operators maintain consistent presentation quality while reducing reliance on manual testing and reactive troubleshooting.

As cinemas continue to invest in premium sound formats, maintaining audio performance across all auditoriums — not just flagship screens — is becoming an increasingly important part of the overall guest experience.

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Christie

Location: Milano 1 & Milano 5 (Offsite demonstrations available)

CP4410m-RGBH (CineLife+ Phazer Series)

What’s New:
Christie is introducing the CP4410m-RGBH at CinemaCon, expanding its CineLife+ Phazer lineup with a lower-lumen projector that incorporates RGB laser-phosphor hybrid illumination.

What It Is:
The CP4410m-RGBH is a 10,000-lumen projector designed for smaller screens, boutique cinemas, and boothless environments. It uses a hybrid RGB laser-phosphor light source intended to reduce speckle and color variation on high-gain screens while maintaining image clarity and color performance.

Why It Matters:
Exhibitors are transitioning from Xenon to laser projection, however cost and screen size have remained barriers for smaller auditoriums. Lower-lumen solutions can help make that transition more accessible without requiring the scale of premium large-format installations.

By introducing a hybrid illumination approach and positioning the unit for compact and boothless setups, Christie is targeting a segment of the market where flexibility, footprint, and upgrade pathways are increasingly important.

VDR (Variable Dynamic Range)

What’s New:
Christie is officially launching VDR (Variable Dynamic Range) at CinemaCon, a software-based upgrade designed to improve contrast and energy efficiency in existing RealLaser projection systems.

What It Is:
VDR uses interframe analysis to dynamically adjust laser output based on the requirements of each scene, enhancing contrast while optimizing power usage. The feature is delivered as a software license and can be enabled on compatible CineLife+ RealLaser projectors without requiring new hardware.

Why It Matters:
For exhibitors, improving image quality has traditionally required significant capital investment in new projection systems. Software-based upgrades offer an alternative path, allowing operators to enhance performance while extending the life of existing equipment.

In addition to increasing perceived contrast, tools like VDR also aim to reduce energy consumption and operational costs — two factors that are becoming increasingly important as cinemas manage long-term infrastructure investments.

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CinemaNext

Location: Julius Ballroom — 311J

PAA40+ Automation Adapter

What’s New:
CinemaNext is highlighting its PAA40+ Automation Adapter at CinemaCon, designed to expand automation and energy management capabilities within cinema projection booths.

What It Is:
The PAA40+ acts as a control layer that translates commands from cinema servers or TMS systems into automated actions for booth equipment, including projection, HVAC, and audio systems. It enables operators to schedule and manage when systems are powered on or off, while also monitoring energy usage across multiple circuits (including support for multiple relay outputs, programmable macros, and real-time reporting).

The system can also be deployed as a retrofit for existing installations, allowing cinemas to upgrade booth automation without replacing core infrastructure.

Why It Matters:
As energy costs rise and operational efficiency becomes more critical, managing when and how equipment is used inside the projection booth is gaining importance. Automation tools can help reduce unnecessary power consumption by aligning system usage more closely with actual show schedules.

Solutions like the PAA40+ are positioned to deliver a relatively short return on investment by reducing energy waste and minimizing manual intervention, while also giving operators greater visibility into booth performance — an area where small inefficiencies can add up over time.

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Digital Light Sources (DLS)

Location: Julius Ballroom — Booth 433J

Cine LEDMAX Acoustically Transparent Cinema LED Screens

What’s New:
Digital Light Sources is continuing to demonstrate its Cine LEDMAX acoustically transparent LED screens at CinemaCon, with a focus on sound transmission technology designed to address one of the key challenges of LED cinema installations.

What It Is:
The Cine LEDMAX lineup consists of DCI-compliant direct-view LED screens available in a range of sizes, designed for both retrofit and new-build auditoriums. Developed in partnership with LED manufacturer LOPU Tech, the system incorporates a patented approach to sound transparency, allowing audio to pass through the screen without the need for traditional speaker placement compromises.

Why It Matters:
While LED cinema screens have gained attention for their brightness, contrast, and long service life, audio integration has remained a limiting factor in wider adoption. Solutions that address sound transmission more effectively can help make LED a more viable option across a broader range of auditoriums.

By combining high dynamic range visuals with an acoustically transparent design, systems like Cine LEDMAX are aimed at reducing the trade-offs traditionally associated with LED installations, giving exhibitors another pathway to evaluate as the market continues to evolve beyond projection.

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Dolby Laboratories

Location: Meetings by appointment

Dolby Vision + Dolby Atmos (Combined Premium Offering)

What’s New:
Dolby is expanding access to its combined Dolby Vision + Dolby Atmos offering at CinemaCon, positioning the technologies as a more broadly available premium solution beyond traditional Dolby Cinema installations.

What It Is:
Dolby Vision is a high dynamic range projection system designed to deliver enhanced contrast, brightness, and color performance, while Dolby Atmos is an object-based audio format that places sound throughout the auditorium, including from the ceiling. Together, they form a premium presentation package that integrates image and sound technologies developed and refined through Dolby Cinema deployments.

Why It Matters:
Premium large-format experiences have become a key differentiator for exhibitors, but not all cinemas can accommodate fully branded, turnkey concepts. Offering Dolby Vision and Atmos as a more flexible combination gives operators another way to deliver a high-end presentation without adopting the full Dolby Cinema model.

By making this pairing more accessible, Dolby is effectively extending its premium ecosystem to a wider range of auditoriums, allowing exhibitors to align with filmmaker-preferred formats while tailoring implementation to their own spaces and business models.

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GDC Technology

Location: Milano 2

Tricorne LED Screen & HDR LED Media Server

What’s New:
GDC Technology is showcasing its Tricorne LED cinema screen alongside its HDR LED Media Server at CinemaCon, highlighting a fully acoustically transparent LED solution designed to improve both image and sound integration.

What It Is:
The Tricorne LED is a direct-view cinema screen featuring a perforated design that allows speakers to be positioned behind the display, addressing one of the key challenges associated with LED installations. It is paired with GDC’s HDR LED Media Server, a DCI-compliant system designed to support HDR and high frame rate playback for LED cinema environments.

Why It Matters:
As LED cinema screens continue to develop as an alternative to projection, integrating audio without compromising sound placement has remained a core limitation. Acoustically transparent designs aim to resolve this by restoring traditional speaker positioning while maintaining the visual benefits of LED.

By combining display technology with a dedicated media server, GDC is positioning its solution as a more complete LED ecosystem, giving exhibitors a way to evaluate both image and playback infrastructure as part of a single deployment strategy.

AIB-4000 DTS:X for IAB Cinema Processor

What’s New:
GDC is introducing the AIB-4000, a new immersive audio processor designed to support the SMPTE IAB standard at CinemaCon.

What It Is:
The AIB-4000 is a 64-channel audio processor that supports DTS:X for IAB and integrates with DCI media servers. It is compatible with networked audio protocols such as Dante and AES67, enabling flexible audio system configurations within modern cinema environments.

Why It Matters:
With immersive audio formats continuing to evolve, standardization around IAB is becoming increasingly important for interoperability across cinema playback systems. Processors that support these standards can help simplify installation and integration while maintaining flexibility for future upgrades.

For exhibitors investing in next-generation audio, solutions like the AIB-4000 reflect a shift toward more scalable, network-based architectures that align with broader industry direction.

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Harkness Screens

Location: Salerno Room

HSG Labs QA Monitoring System

What’s New:
Harkness Screens is introducing its HSG Labs quality assurance monitoring devices at CinemaCon, designed to provide continuous remote oversight of image and audio performance across auditoriums.

What It Is:
The HSG Labs range includes monitoring tools that track presentation parameters such as brightness, focus, image alignment, and sound. The system can deliver alerts via email, text, or integration with theatre management systems, allowing operators to identify and address issues without requiring manual inspection.

Why It Matters:
Maintaining consistent presentation quality across multiple screens can be challenging, particularly for circuits operating at scale. Issues such as brightness drift or sound imbalance can go unnoticed until they impact the audience experience.

Monitoring systems that provide real-time feedback and alerts offer a more proactive approach, helping operators identify problems earlier and reduce the need for reactive maintenance. As expectations around presentation quality remain high, tools like these reflect a broader shift toward continuous performance monitoring rather than periodic checks.

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MAG Cinema

Location: Augustus Ballroom — Booth 2304A

ERA SUB 321 Cardioid Subwoofer

What’s New:
MAG Cinema is introducing the ERA SUB 321, a cardioid subwoofer designed to improve low-frequency control within cinema auditoriums.

What It Is:
The ERA SUB 321 features a three-driver (21-inch) configuration built around passive cardioid technology, allowing the system to direct bass energy toward the audience while reducing rearward output. The design is intended as a drop-in replacement for conventional subwoofers, requiring no additional processing or amplifier channels to achieve directional performance .

Why It Matters:
Low-frequency sound bleed between adjacent auditoriums has long been a challenge in cinema design, particularly in multiplex environments. Controlling bass energy, rather than simply increasing output, is becoming an increasingly important consideration as sound systems evolve.

Solutions that improve directionality and reduce unwanted spill can help maintain audio clarity within each auditorium while minimizing interference between screens. For exhibitors and integrators, this shifts the focus from raw power to precision, supporting more consistent sound experiences across the circuit.

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Meyer Sound

Location: Augustus Ballroom — Booth 2104A

USW-121P Self-Powered Cinema Subwoofer

What’s New:
Meyer Sound is introducing the USW-121P, a self-powered subwoofer that brings networked audio and onboard processing into a single cinema sound component.

What It Is:
The USW-121P is a compact, high-power subwoofer built around a 21-inch driver, designed to deliver extended low-frequency performance while minimizing system complexity. It integrates amplification, digital signal processor (DSP), and networked audio (including AES67 connectivity) directly within the enclosure, reducing the need for external processors and additional hardware.

Its cabinet design supports flexible installation in space-constrained environments — including behind screens and along walls — while maintaining airflow and acoustic performance.

Why It Matters:
With cinema sound systems now more advanced than ever, system design and integration are becoming increasingly complex. Solutions that consolidate amplification, processing, and networking into fewer components can simplify installation, reduce rack space, and streamline ongoing maintenance.

For exhibitors and integrators, this reflects a broader shift toward fully networked, self-powered audio systems, where more of the signal chain is handled within the speaker itself — potentially improving efficiency while maintaining consistent performance across auditoriums.

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Moving iMage Technologies

Location: Augustus Ballroom — Booth 427J

DCS Digital Cinema Series Loudspeakers

What’s New:
Moving iMage Technologies (MiT) is showcasing the DCS (Digital Cinema Series) loudspeaker platform at CinemaCon following its recent acquisition of the long-established cinema audio brand from QSC.

What It Is:
The DCS platform is a full-range cinema audio solution, including screen channels, surrounds, subwoofers, and monitoring systems, designed to support configurations from traditional 5.1 and 7.1 setups through to immersive audio environments. Originally developed over more than two decades and deployed in thousands of auditoriums worldwide, the system is positioned as a scalable, cinema-focused solution.

With the acquisition, MiT has taken over manufacturing relationships, inventory, and global distribution, while positioning DCS as an open platform available through integrators and partners across multiple markets.

Why It Matters:
As exhibitors continue to invest in premium presentation formats, control over key technology components — such as the DCS loudspeaker platform — is becoming increasingly strategic. For integrators, expanding into owned or managed product lines can help ensure supply continuity and provide greater flexibility in system design.

MiT’s move into cinema audio reflects a broader trend toward vertical integration within the exhibition technology ecosystem, where companies are looking to offer more complete solutions across projection, sound, and installation.

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Samsung Electronics

Location: Roman Ballrooms 1–2

Spatial Signage (Glasses-Free 3D Display)

What’s New:
Beyond the latest generation of Onyx Cinema LED screens, Samsung is introducing its Spatial Signage at CinemaCon, a glasses-free 3D display designed for use in cinema lobbies and other high-traffic areas.

What It Is:
Spatial Signage uses a patented optical layer to create the perception of depth directly within the display, allowing content to appear three-dimensional without requiring special glasses. The system is designed for commercial environments and can be used to present film marketing, showtimes, and promotional content in a more visually dynamic format.

The 85-inch display features 4K resolution in a portrait configuration, making it suited for poster-style content and digital signage applications within cinema spaces.

Why It Matters:
As exhibitors and studios look to extend engagement beyond the auditorium, attention-grabbing displays in lobbies and concession areas are becoming increasingly important. Technologies that add depth and motion to traditional signage can help differentiate promotional content in busy environments.

Glasses-free 3D displays like Spatial Signage represent one approach to enhancing pre-show engagement, offering a way to bring elements of cinematic storytelling into the broader venue without requiring changes to projection systems.

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Severtson Screens

Location: Augustus Ballroom — Booth 2310A

SēVision 3D GX Giant Electric Motorized Screen

What’s New:
Severtson is introducing its SēVision 3D GX Giant Electric motorized projection screen at CinemaCon, designed for large-format venues that require retractable screen solutions.

What It Is:
The system is a large-scale motorized cinema screen that can be raised and lowered, making it suitable for multi-purpose auditoriums where the screen cannot remain permanently deployed. It is available in a range of materials, including acoustically perforated options that allow for speaker placement behind the screen.

Severtson’s folded screen technology and coating system are designed to withstand repeated rolling without damaging the projection surface, enabling use in applications where large-format screens need to be deployed frequently .

Why It Matters:
While most cinema screens are fixed installations, some venues — including multi-use auditoriums, event spaces, and certain premium formats — require greater flexibility. Motorized large-format screens address this need by allowing spaces to transition between different uses without permanent structural changes.

As cinemas and adjacent venues explore more flexible programming and shared-use environments, solutions that support adaptable screen configurations may become more relevant, particularly outside traditional multiplex settings.

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Sharp

Location: Neapolitan 1

Projector Lineup Refresh

What’s New:
Sharp is marking the final phase of its transition from the NEC brand during this year’s CinemaCon, with plans to begin selling its first Sharp-branded digital cinema projectors later this year.

What It Is:
At CinemaCon, the company is previewing updates to its cinema projection lineup, including a refreshed 4K range and a new 2K projector featuring enhanced dynamic range (EDR) and a 12,000-lumen brightness option. Sharp also indicated that a smaller, low-noise projector is in development, aimed at environments where footprint and acoustics are key considerations.

Alongside its cinema projection roadmap, Sharp will showcase a broader portfolio of display technologies, including large-format displays, ePaper solutions, and dvLED screens, reflecting its wider positioning across commercial display applications.

Why It Matters:
The transition from NEC to Sharp represents a notable shift in one of the industry’s long-standing projection technology providers. For cinema operators, continuity in product development and support is critical, particularly as the market continues to evolve toward laser projection and alternative display technologies.

The introduction of Sharp-branded projectors signals an effort to maintain that continuity while positioning the company for the next phase of cinema technology development.

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Timewaying (HeyLED)

Location: Augustus Ballroom — Booth 2226A

Front-Access DCI HDR LED Cinema Screen

What’s New:
Timewaying (HeyLED) is introducing a front-access LED cinema screen at CinemaCon, designed for wall-mounted installation in space-constrained environments.

What It Is:
The screen features a structural design that enables both installation and maintenance from the front, eliminating the need for rear access. Available in sizes ranging from 4 to 10 meters, it is positioned for smaller auditoriums, private cinemas, and specialty installations. The system supports DCI-compliant HDR presentation and uses advanced panel packaging to improve surface uniformity and durability .

Why It Matters:
One of the practical challenges with LED cinema installations is the space required for access and servicing. Designs that allow front-only installation can make LED a more viable option in locations where depth is limited or retrofitting is required.

By focusing on compact formats and simplified installation, solutions like this open up LED deployment to a broader range of venues, including premium small-screen environments where space efficiency is critical.

Arts Alliance Media — A Qube Cinema Company

Location: Meetings by appointment

Screenwriter TMS & Trailer Exchange 1.5 Upgrades

What’s New:
Arts Alliance Media is introducing updates to its Screenwriter TMS and Trailer Exchange 1.5 platform, with enhancements focused on compatibility, scheduling precision, and pre-show optimization.

What It Is:
Screenwriter is a theatre management system (TMS) designed to manage scheduling, content synchronization, and playback across cinema circuits. Recent updates expand support for newer operating systems and a wider range of projection hardware, while improving scheduling workflows and synchronization performance.

Trailer Exchange 1.5 extends this capability into pre-show management, enabling more advanced scheduling of trailers and advertising, with new tools for content targeting and reporting.

Why It Matters:
TMS platforms are deployed in ever more complex cinema environments today, requiring support for a broader range of cinema hardware while maintaining reliability and control. Improvements in scheduling visibility and synchronization can help reduce operational delays and ensure consistent playback across sites.

At the same time, greater control over pre-show programming reflects the growing importance of advertising and commercial optimization within the cinema business.

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CinemaNext

Location: Julius Ballroom — Booth 311J

CinemaNext TMS Upgrades

What’s New:
CinemaNext will be featuring updates to its TMS with enhancements focused on energy management, expanded device integration (including with IMAX), and improved scheduling precision.

What It Is:
CinemaNext TMS is a web-based platform designed to centralize content management, scheduling, and booth control across cinema operations. Installed on a dedicated server such as the CinemaNext BOX, the system enables operators to ingest and manage DCPs, manage KDMs, automate playlist creation, and synchronize everything across multiple auditoriums.

Recent updates include deeper integration with the CinemaNext EcoBooth system, allowing power usage in the booth to be aligned with show schedules. The platform also expands support for a wider range of projection and audio systems, alongside features such as start markers for more precise show timing, improved handling of live events, and enhanced integration with premium formats.

Why It Matters:
With technology environments inside cinemas becoming far more complex, TMS platforms are evolving beyond scheduling tools into broader operational control systems. The ability to coordinate playback, monitor equipment, and manage energy usage from a single interface can help reduce manual intervention while improving consistency across sites.

For operators balancing rising energy costs and increasingly diverse programming, tighter integration between scheduling, equipment, and power management is becoming an important part of day-to-day operations.

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Gofilex

Location: Meetings by appointment

E-delivery & Live Events – Portal 2.0 Update

What’s New:
Gofilex is preparing to roll out updates to its E-delivery and live events platform at CinemaCon, including a redesigned web-based portal and companion app aimed at improving visibility and control over delivered content.

What It Is:
Gofilex operates a global network for electronic film delivery and live event distribution, supporting approximately 12,000 cinemas worldwide. The upcoming Portal 2.0 and updated mobile app are designed to provide exhibitors with a centralized interface to track incoming content, manage orders, and access live event workflows.

Why It Matters:
Cinemas are handling an increasing mix of feature films, alternative content, and live events, making managing delivery and scheduling across multiple sources more complex. Tools that provide clearer oversight of what content has been delivered, and what is scheduled to arrive, can help reduce operational friction and improve coordination between distributors and exhibitors.

By focusing on workflow visibility and centralized access, updates like Gofilex’s Portal 2.0 reflect a broader shift toward more transparent and trackable content delivery systems within the exhibition ecosystem.

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CINEsync

Location: Augustus Ballroom — Booth 2516A

AI-Driven Cinema Operations Upgrades

What’s New:
CINEsync is emphasizing its AI-driven capabilities at CinemaCon, alongside an expanded restaurant module designed to better support dine-in cinema operations.

What It Is:
A cloud-based platform that integrates ticketing, concessions, marketing, loyalty, and analytics into a single system for cinema operators.

Why It Matters:
Many exhibitors still operate across multiple disconnected systems, particularly when managing both ticketing and food and beverage. By consolidating these functions — and layering in AI tools for scheduling, pricing, and recommendations — platforms like CINEsync aim to improve operational efficiency while helping cinemas better respond to audience demand and maximize revenue.

The platform also integrates with third-party providers including comScore, Numero, and MACCSBOX, as well as payment and ticketing partners, positioning it as a central operating layer for cinemas looking to streamline workflows and expand food and beverage offerings.

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Mobile Moviegoing

Location: Julius Ballroom — Booth 726J

Website Platform 3.0 & TeleTimes

What’s New:
Mobile Moviegoing is introducing Version 3.0 of its website platform at CinemaCon, alongside new tools including TeleTimes, a phone-based showtime service, and a network monitoring system for cinema operations.

What It Is:
The updated platform focuses on improving the path from movie discovery to ticket purchase, with a redesigned interface built around user behavior and performance optimization. TeleTimes extends access to showtime information through a voice-based system, allowing moviegoers to retrieve listings without using an app or website.

On the operational side, Mobile Moviegoing is also rolling out a monitoring system designed to track on-site equipment, connectivity, and POS performance in real time, helping operators identify and address issues proactively.

Why It Matters:
As cinema operations become increasingly dependent on digital infrastructure, both the customer-facing experience and back-end reliability play a critical role in overall performance. Improvements to website usability can directly impact conversion, while monitoring tools help ensure that systems supporting ticketing and concessions remain operational.

By expanding beyond traditional web services into a broader platform that includes access, engagement, and system oversight, providers like Mobile Moviegoing are positioning themselves as more integrated partners in day-to-day cinema operations.

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OneCinema

Location: Augustus Ballroom — Booth 2109A

OneCinema Enterprise Signage Platform

What’s New:
OneCinema is introducing Enterprise Signage at CinemaCon, a cloud-managed digital signage platform designed to extend its existing cinema operations ecosystem.

What It Is:
Enterprise Signage is a cloud-managed platform that allows cinema operators to centrally control digital displays across their circuit, from lobby screens to concessions and wayfinding.

Built into the OneCinema Enterprise Cloud interface, it operates alongside TMS and automation tools within a single environment, sharing film, content, and trailer workflows. This enables signage content to be dynamically generated from live programming data, automatically aligning messaging with the films and genres playing at each location.

Content can be scheduled and deployed across one site or an entire circuit within minutes, while still allowing local flexibility for events and promotions.

Why It Matters:
Most exhibitors operate across multiple locations, which makes maintaining consistent and accurate messaging across digital displays a real challenge. Systems that connect operational data with customer-facing displays help reduce manual processes while ensuring that information remains up to date.

By linking signage directly to cinema systems, platforms like OneCinema’s Enterprise Signage reflect a broader move toward more connected environments, where operational data can be surfaced across the guest journey in real time.

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Qube Cinema

Location: Meetings by appointment

Slate & iCount

What’s New:
Qube Cinema is highlighting recent enhancements to its Slate campaign management platform and iCount audience measurement system, with updates focused on greater control over pre-show programming and improved real-time attendance visibility.

What It Is:
Slate is a centralized platform for managing advertising and pre-show content across cinema circuits. Recent updates introduce greater control over playlist boundaries at the theatre level, allowing operators to define maximum durations for pre-show and intermission segments while maintaining consistency across sites.

iCount is Qube’s real-time audience measurement system, designed to track attendance at the screen level with automated reporting. The platform enables operators to compare ticket sales with actual headcount, identify discrepancies, and monitor performance across locations through a unified dashboard, while incorporating privacy features such as real-time anonymization.

Why It Matters:
Pre-show advertising and alternative content have long been important revenue streams for exhibitors who are now looking for better control over scheduling and more transparency in campaign delivery. At the same time, reliable audience measurement remains a longstanding challenge in cinema, particularly for validating advertising performance.

Tools that combine scheduling control with verified attendance data can help operators manage inventory more effectively, improve reporting to partners, and strengthen the commercial case for cinema as an advertising medium.

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Qube Wire

Location: Meetings by appointment

Qube Wire Platform & WireTAP Upgrades

What’s New:
Qube Cinema is highlighting enhancements to its Qube Wire platform, including expanded deployment, automated Key Delivery Messages (KDMs) workflows, and new browser-based delivery capabilities, as well as upgrades to its WireTAP hardware.

What It Is:
Qube Wire is a scalable electronic content delivery platform that manages content distribution and KDM workflows across cinema networks. Recent updates introduce features such as direct holdover KDM requests and the Qube Wire network of connected theatres has grown to nearly 1,300 sites in North America alone.

WireTAP, Qube’s on-premise delivery device, has also been updated with deeper integration into TMS and playback systems, enabling more automated ingest workflows and improved real-time visibility into content status.

Why It Matters:
Content delivery remains a critical operational layer, particularly as cinemas manage higher volumes of digital distribution across multiple locations. Improvements in automation and visibility can reduce reliance on manual processes while ensuring content is delivered, verified, and ready for playback.

As distribution continues to shift toward fully networked workflows, platforms that support both centralized and flexible delivery options are becoming increasingly important.

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Showtime Analytics

Location: Meetings by appointment

AI-Enabled Data Platform for Cinema Operations

What’s New:
Showtime Analytics is introducing an expanded AI-enabled data platform at CinemaCon, focused on unifying cinema data and making it accessible for real-time analysis and decision-making.

What It Is:
The platform connects data from across cinema operations — including ticketing, concessions, loyalty programs, and online transactions — into a single, structured system. This unified data layer is designed to support analytics, forecasting, marketing, and operational insights without requiring manual data aggregation.

Building on its existing product suite — including tools such as Insights, Engage, Forecasting, and SurvAi — Showtime is adding AI-driven capabilities that allow operators to query performance, generate reports, and identify trends more dynamically. This includes tools for campaign creation, scheduling optimization, and customer analysis, all operating on live, connected datasets rather than static exports.

Why It Matters:
Many cinema operators continue to work with fragmented data across multiple systems, limiting their ability to generate timely insights. Platforms that consolidate and structure this data can improve visibility into performance and support faster, more informed decision-making.

As AI tools become more widely adopted, the ability to access clean, connected data is becoming a prerequisite. Solutions that focus on data organization as much as AI functionality may play a key role in how exhibitors translate data into practical business outcomes.

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Theater Toolkit

Location: Julius Ballroom — Booth 1011J

Integrated Ordering, Web, and Affiliate Marketing Platform

What’s New:
Theater Toolkit is introducing expanded capabilities across its digital platform at CinemaCon, including a new affiliate marketing feature alongside enhancements to its food and beverage ordering and mobile commerce tools.

What It Is:
The upgraded platform combines in-seat ordering, ticketing, and digital engagement into a unified system designed to streamline both operations and the customer journey. Its F&B module enables guests to order directly from their seats via QR code, with integrated payment and real-time POS connectivity. This reduces manual order-taking and allows staff to manage larger seating areas more efficiently while maintaining service quality.

Theater Toolkit also offers a mobile-first website and app platform focused on improving ticket conversion. Features such as simplified checkout, integrated loyalty, and built-in upsell opportunities for concessions.

A new addition is affiliate program support, which enables cinemas to partner with influencers and third-party promoters through trackable links, incentives, and rewards. The feature allows operators to experiment with referral-driven marketing strategies while maintaining visibility into performance and customer acquisition.

Why It Matters:
Cinema operators are always looking to increase per-cap spending and improve conversion across digital channels, thus platforms that connect ordering, ticketing, and marketing into a single ecosystem are gaining traction in the market.

The addition of affiliate and influencer-driven marketing introduces a newer approach to audience acquisition, reflecting broader trends in how consumers discover and engage with entertainment. For exhibitors, this opens up additional channels to drive attendance beyond traditional email and loyalty programs.

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Unique X

Location: Meetings by appointment

RosettaBridge TMS Upgrades

What’s New:
Unique X is highlighting ongoing enhancements to its RosettaBridge Theatre Management System (TMS), with recent updates focused on automation, energy management, and expanded integration with advertising and device control systems.

What It Is:
RosettaBridge TMS is a theatre management platform designed to centralize cinema operations, including scheduling, playlist creation, and device monitoring. Integrated with RosettaNet CMS, it enables automated show and playlist workflows that reduce reliance on manual intervention.

Recent updates include support for programmatic advertising through real-time bidding (RTB) integrations, alongside expanded operational tools such as Eco power control, live energy monitoring, remote firmware updates, and automated issue detection during playback. Additional features provide improved visibility across sites, including device-level reporting, maintenance tracking, and enhanced integration with premium formats such as IMAX.

Why It Matters:
For exhibitors operating at scale in multiple sites and formats, reducing manual workflows and improving system visibility have become key priorities. Platforms that automate scheduling, monitor equipment performance, and centralize control can help operators maintain consistency while reducing the risk of errors that impact presentation or uptime.

The addition of programmatic advertising integration also reflects a broader shift toward connecting cinema inventory with digital advertising channels, offering exhibitors new ways to manage and potentially monetize on-screen advertising within existing workflows.

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Usheru

Location: Meetings by appointment

MovieSite Campaign Platform

What’s New:
Usheru is highlighting MovieSite at CinemaCon, a campaign platform designed to improve conversion from marketing engagement to ticket purchase.

What It Is:
MovieSite functions as a dedicated campaign destination that evolves alongside a film’s release cycle. In the lead-up to opening, it supports awareness and audience capture through trailers, content, and sign-ups. Once tickets are available, the experience shifts to prioritize showtimes and direct users to exhibitor ticketing sites, aligning with increased purchase intent.

The platform is supported by integrated analytics that track engagement and conversion in real time, providing studios and distributors with visibility into campaign performance. MovieSite can operate as a standalone destination or as part of Usheru’s broader Connect platform.

Why It Matters:
As theatrical marketing spans more channels and touchpoints, converting audience interest into ticket sales remains a persistent challenge. Tools that focus on the final step of the journey — connecting intent with purchase — can help improve the efficiency of marketing spend.

By adapting to audience behavior across the campaign lifecycle, platforms like MovieSite reflect a shift toward more performance-driven theatrical marketing, where success is measured not just by reach, but by conversion.

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Venue Valet

Location: Meetings by appointment

CallConnect Operations Management Platform with New Guest Experience Tools

What’s New:
Venue Valet is introducing several new features within its CallConnect platform, including Seat Inventory tracking, Real-Time Survey Processing and VIP Budget Manager, all designed to enhance the guest experience by improving service responsiveness and operational visibility.

What It Is:
CallConnect is an operations management platform that combines in-seat call buttons, mobile F&B ordering and service requests, and real-time reporting into a single system for managing guest service. It aggregates data from ticketing POS, food and beverage POS, employee time management systems and staff activity to provide live visibility into service performance and areas of operational efficiency and focus. 

New features extend this capability. Seat Inventory tracking allows staff to log and prioritize maintenance issues at the individual seat level to ensure the ideal guest experience at the seat, while real-time survey processing surfaces guest feedback as it is submitted as they exit the venue. A new VIP budgeting and guest reward tool enables operators to manage service-based compensation, such as concessions or return visits, within defined parameters, helping standardize how guests are rewarded for being loyal customers to ensure more repeat and satisfied guests.

Why It Matters:
As cinemas continue to invest in dine-in and premium formats, maintaining service quality at scale has become increasingly complex. Platforms that combine service requests, operational data, and guest feedback into a single system can help operators respond more quickly and consistently.The ability to identify issues at the seat level, act on guest feedback in real time, and standardize real-time VIP guest rewards reflects a broader shift toward more data-driven guest experience management — particularly in environments where service is a key part of the overall value proposition.

American Licorice Company

Location: Julius Ballroom — Booth 320J

Sour Punch Filled Straws — Blue Raz Lemonade (5oz Hanging Bag)

What’s New:
American Licorice Company is introducing Sour Punch Filled Straws in a Blue Raz Lemonade flavor, adding a filled format to its existing Sour Punch lineup.

What It Is:
The product combines a sour-coated straw candy with a flavored filling, packaged in a 5oz hanging bag designed for concession display and grab-and-go purchases.

Why It Matters:
For exhibitors, novelty and flavor extensions remain key drivers of impulse concession sales. Products that build on familiar brands while introducing new formats can help refresh the candy mix without requiring major changes to merchandising.

The combination of a recognizable Sour Punch profile with a filled center offers a variation on a well-known product, giving cinemas an additional option to capture attention at the point of sale.

Sour Punch Sip-N-Chew — Blue Raspberry (Individually Wrapped)

What’s New:
American Licorice Company is also showcasing Sour Punch Sip-N-Chew, a new individually wrapped format designed for portability and portion control.

What It Is:
The product features blue raspberry Sour Punch straws packaged as individually wrapped pieces within a multi-pack format, allowing for easier distribution and on-the-go consumption.

Why It Matters:
Individually wrapped formats can provide exhibitors with more flexibility in how products are sold and bundled, particularly in environments where portability and sharing are factors. They also support alternative merchandising approaches, including combo integration or secondary placement outside traditional candy racks.

By adapting an established product into a more flexible format, Sip-N-Chew reflects a broader trend toward packaging that aligns with evolving consumption habits inside and outside the auditorium.

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C. Cretors & Company

Location: Julius Ballroom — Booth 315J

Self-Serve Poppers & Warmers (2 ft. & 4 ft.)

What’s New:
As C. Cretors and Company marks its 140th year, the company is introducing new 2 ft. and 4 ft. self-serve poppers and warmers designed to support customer-led concessions while improving efficiency and sanitation in high-traffic environments.

What It Is:
The units feature a customer-controlled conveyor system that dispenses popcorn directly into containers, reducing the need for staff handling. An integrated recirculating conditioning system maintains consistent temperature and airflow to preserve freshness throughout the day. The poppers are available in multiple sizes, including 12 oz. and 32 oz. kettle configurations, with warmer-only options also offered.

Why It Matters:
As operators look for ways to manage labor costs while maintaining service speed, self-serve formats are becoming a more viable option in concession areas. Systems that allow customers to serve themselves can help reduce staffing pressure while keeping lines moving during peak periods.

At the same time, limiting direct contact with food aligns with ongoing expectations around hygiene and cleanliness. For cinemas offering refills or high-volume popcorn sales, self-serve solutions provide a potential way to streamline operations without sacrificing product consistency.

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Frazil (Freezing Point)

Location: Julius Ballroom — Booth 114J

Café Tango Frozen Coffee Program

What’s New:
Frazil is highlighting Café Tango, a newer frozen coffee program and brand extension, at CinemaCon, expanding its beverage offering beyond traditional slush products into coffee-based drinks.

What It Is:
Café Tango is a frozen coffee platform featuring a range of flavors such as espresso, caramel macchiato, mocha, and seasonal varieties. The program is designed as a turnkey solution, with equipment, service, and product bundled together, allowing cinemas to introduce the offering without upfront capital investment. The beverages are dairy-free and designed for both concession and bar applications, including use in frozen cocktails.

Why It Matters:
As concession strategies evolve, exhibitors are looking beyond traditional soda and popcorn to higher-margin, specialty beverages. At the same time, consumer preferences, particularly among younger audiences, are shifting toward cold and frozen coffee drinks served throughout the day rather than limited to morning occasions .

Programs like Café Tango are positioned to address both trends, offering a category that can sit alongside existing concessions while also opening up opportunities in dine-in and bar environments. With a bundled deployment model and existing installations across multiple circuits, the approach lowers the barrier to entry for exhibitors looking to test and expand premium beverage offerings.

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Gold Medal

Location: Julius Ballroom — Booth 709J

Dual Zone Elite Merchandiser

What’s New:
Gold Medal is introducing the Dual Zone Elite Merchandiser at CinemaCon, a concession display unit designed to hold and showcase multiple types of hot food within a single footprint.

What It Is:
The Dual Zone Elite Merchandiser is a glass-front display unit with two independently controlled temperature zones, allowing cinemas to hold different food items — such as popcorn, pizza, and hot sandwiches — in the same unit. The design supports both front-facing merchandising and rear access for restocking, making it suitable for high-traffic concession areas.

Why It Matters:
Grab-and-go food offerings are becoming more common at movie theatres, particularly in locations looking to increase throughput during peak periods. Equipment that can both hold and visually present a wider range of items can help support that shift.

By combining dual temperature control with a high-visibility display format, units like the Dual Zone Elite Merchandiser are positioned to help operators streamline service while encouraging impulse purchases, particularly in busy lobby environments where speed and visibility are closely linked.

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The Hershey Company

Location: Julius Ballroom — Booth 727J

Movie Exclusive Product Assortment

What’s New:
The Hershey Company is introducing a Movie Exclusive confectionery assortment at CinemaCon, timed to support an upcoming 2026 theatrical release of “Hershey,” a major motion picture celebrating the authentic origin story and enduring legacy of one of America’s most iconic brands.

What It Is:
The offering brings together Hershey’s Milk Chocolate and Hershey’s Kisses in movie-exclusive packaging. The assortment is positioned as a cross-promotional product, linking established confectionery brands with a film centered on the company’s origin story.

Why It Matters:
Studios and concession partners continue to look for ways to extend film marketing into the theater environment. Themed or co-branded products allow operators to refresh well-known items without adding operational complexity, while creating promotional touchpoints that align with the release calendar and encourage incremental purchases.

Sour Strips Rainbow Candy Peg Bag, 3.4oz

What’s New:
Hershey is showcasing Sour Strips Rainbow Candy in a 3.4oz peg bag format at CinemaCon, expanding its presence within cinema concession offerings.

What It Is:
The product features multi-flavored sour candy strips coated for a high-intensity sour profile, packaged in a peg bag format suitable for retail-style display and grab-and-go purchase.

Why It Matters:
Sour candy continues to perform strongly among younger audiences, particularly in formats that emphasize bold flavor and shareability. For cinemas, adding or rotating recognizable sour brands can help diversify confectionery offerings beyond traditional chocolate and support impulse purchases at the concession stand.

Products like Sour Strips reflect a broader trend toward more flavor-forward snack options that appeal to evolving consumer preferences.

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J&J Snack Foods

Location: Julius Ballroom — Booth 418J

Limited Time Offer Concessions & Branded Collaborations (ICEE, Dippin’ Dots)

What’s New:
J&J Snack Foods is showcasing a range of limited-time offerings (LTOs), branded collaborations, and new menu concepts at CinemaCon, spanning its ICEE, Dippin’ Dots, and foodservice snack portfolios.

What It Is:
The lineup includes cross-brand collaborations such as a Dippin’ Dots flavor developed with Dr Pepper, as well as movie-themed LTOs tied to upcoming releases, including Dippin’ Dots Galaxy Pop and ICEE “Star Powered” flavors inspired by the Super Mario franchise. Additional beverage concepts include customization options such as candy mix-ins and cream-based variations.

On the food side, J&J is introducing new snackable items designed for concession environments, including Birthday Cake Flavored Filled Churro Bites and the SuperPretzel Protein Pretzel, alongside a cookie program that allows operators to bake fresh products on site.

Why It Matters:
Concession strategies are increasingly focused on creating novelty and variety through limited-time offerings and recognizable brand partnerships. These types of promotions can generate repeat visits and provide exhibitors with opportunities to refresh menus without permanently expanding SKU counts.

Customization and fresh-prepared options also reflect a broader shift toward more flexible, experience-driven concession programs, where variety and visual appeal play a larger role in driving guest engagement and incremental spend.

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Mars Snacking

Location: Julius Ballroom — Booth 727J

Skittles Gummies Fuego, Twix Bits & M&M’S Caramel POP’d

What’s New:
Mars is bringing a range of new confectionery formats at CinemaCon, including Skittles Gummies Fuego, Twix Bits, and M&M’S Caramel POP’d, each designed around evolving snacking preferences in theaters.

What It Is:
The lineup reflects a shift toward alternative textures and formats beyond traditional boxed candy. Skittles Gummies Fuego combines fruit flavors with a sweet-and-spicy profile, while Twix Bits reimagines the brand’s cookie-and-caramel structure in a smaller, poppable format. M&M’S Caramel POP’d introduces a freeze-dried variation of the brand, creating a lighter, airy texture compared to standard offerings .

Together, these products emphasize portability, shareability, and varied textures, aligning with how audiences increasingly consume snacks during a cinema visit.

Why It Matters:
Concession trends continue to move toward formats that are easier to handle, share, and consume throughout a film. Bite-sized and lightweight products can reduce mess, improve convenience, and encourage repeat purchasing during a single visit.

By expanding beyond traditional formats, manufacturers are giving exhibitors more flexibility in how products are merchandised and positioned, particularly in grab-and-go environments where variety and visual differentiation can influence impulse decisions.

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Smart Bar USA

Location: Meetings by appointment

Self-Serve Cocktail System with DraftServ Integration

What’s New:
Smart Bar is introducing a self-serve cocktail system at CinemaCon, developed in partnership with DraftServ, that allows cinemas to offer automated beverage service with controlled access and tracking.

What It Is:
The system enables guests to purchase drinks in advance — either online, at the concession stand, or through in-seat ordering — and access them at a self-serve station using a QR code, RFID, or barcode. Each transaction is tied to a predefined number of pours, allowing the system to track and limit usage based on what has been purchased.

By integrating with existing ordering workflows, the platform supports bundled offers (such as tickets combined with food and beverage), while also allowing staff to direct orders to self-service stations instead of preparing drinks manually.

Why It Matters:
Alcohol service in cinemas can be operationally complex, requiring staffing, infrastructure, and compliance controls. Systems that automate dispensing while maintaining oversight of each transaction offer a way to expand beverage programs without significantly increasing labor or buildout requirements.

Pre-purchasing and bundled offers also shift revenue earlier in the customer journey, while self-service options can help reduce peak-time congestion and improve throughput in high-traffic environments.

Vista

Location: Messina Suite — Vista Group Experience Room

React

What’s New:
Vista is showing off React, its new pulse survey tool designed to capture real-time audience sentiment and intent, with an upcoming expansion into operational feedback covering areas such as facilities, service, and food and beverage.

What It Is:
React collects feedback from moviegoers immediately after a screening, combining film ratings with forward-looking intent data based on upcoming releases. Feedback is captured through multiple touchpoints, including digital ticketing, email, and API integrations, and feeds directly into Vista’s cloud ecosystem.

Why It Matters:
While exhibitors have access to large amounts of transactional data, understanding why audiences respond the way they do — and what they plan to see next — has been harder to capture in a structured, actionable way. React aims to close that gap by turning post-visit feedback into decision-making inputs, from scheduling and marketing to on-site operations.

Because it is integrated with Vista’s broader platform, including Movio EQ, the data can be activated quickly — allowing exhibitors to adjust campaigns, programming, and guest experience strategies based on real-time sentiment rather than historical reporting.

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Veezi

Location: Julius Ballroom — Booth 110J

Movie Mailer, Oneview & Veezi Payments

What’s New:
Veezi is highlighting two recently released modules — Movie Mailer and Oneview — alongside its new embedded payments solution, Veezi Payments, as it expands its toolkit for independent exhibitors.

What It Is:
Movie Mailer is an automated showtime marketing tool designed to reduce manual workload, enabling cinemas to send branded weekly schedules directly to their mailing lists, integrated with Veezi’s programming system. Oneview, developed by parent company Vista Group, is a mobile app providing real-time visibility into key performance metrics such as admissions and revenue across one or multiple sites. Veezi Payments adds an embedded payments layer designed to handle transactions within the platform.

Why It Matters:
Independent cinemas often operate with limited staff and rely on tools that simplify operations while improving visibility over performance. Features like automated showtime marketing and real-time reporting support faster decision-making without adding complexity.

By combining these tools with an integrated payments solution, Veezi is positioning itself as a more complete, all-in-one platform for independents looking to manage both customer engagement and operational workflows within a single system.

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Agile Ticketing Solutions

Location: Julius Ballroom — Booth 1007J

Agile Platform Upgrades – iOS App & VisualVenue Digital Signage

What’s New:
Agile Ticketing Solutions is highlighting updates across its platform at CinemaCon, with a focus on its iOS app and VisualVenue digital signage tools as part of a broader push to strengthen direct audience engagement.

What It Is:
The Agile platform combines ticketing, digital engagement, and on-site experience tools. The iOS app extends the box office experience to mobile, allowing exhibitors to maintain a direct connection with ticket buyers, while VisualVenue uses digital signage to deliver targeted, visually driven content within the cinema environment.

Why It Matters:
As cinemas look to build stronger relationships with audiences beyond individual transactions, tools that connect pre-visit, on-site, and post-visit touchpoints are becoming increasingly important. Mobile apps and digital signage play complementary roles in that ecosystem — one enabling direct communication and purchasing, the other influencing behavior within the venue.

By bringing these elements together under a single platform, Agile is positioning itself around a more continuous view of the customer journey, with the goal of improving engagement, loyalty, and revenue opportunities over time.

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CINEsync

Location: Augustus Ballroom — Booth 2516A

AI-Driven Cinema Operations Upgrades

What’s New:
CINEsync is emphasizing its AI-driven capabilities at CinemaCon, alongside an expanded restaurant module designed to better support dine-in cinema operations.

What It Is:
A cloud-based platform that integrates ticketing, concessions, marketing, loyalty, and analytics into a single system for cinema operators.

Why It Matters:
Many exhibitors still operate across multiple disconnected systems, particularly when managing both ticketing and food and beverage. By consolidating these functions — and layering in AI tools for scheduling, pricing, and recommendations — platforms like CINEsync aim to improve operational efficiency while helping cinemas better respond to audience demand and maximize revenue.

The platform also integrates with third-party providers including comScore, Numero, and MACCSBOX, as well as payment and ticketing partners, positioning it as a central operating layer for cinemas looking to streamline workflows and expand food and beverage offerings.

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Fandango

Location: Julius Ballroom — Booth 935J

Fandango1

What’s New:
Following its acquisition of INDY Cinema Group in late 2025, Fandango is introducing Fandango1, a rebranded and expanded operating platform that brings exhibitor tools under the broader Fandango ecosystem.

What It Is:
Fandango1 is a cloud-based system designed to manage core cinema operations, including ticketing, concessions, loyalty, marketing, and analytics. Built on INDY’s existing platform, it replaces multiple standalone systems with a unified infrastructure intended to support both independent cinemas and larger circuits. The platform is already in use across nearly 300 locations globally.

Why It Matters:
Cinema operators continue to look for ways to simplify increasingly complex technology stacks, thus platforms that consolidate operations into a single system are gaining traction. Meanwhile, access to audience data and direct consumer touchpoints is becoming more valuable.

By combining an exhibitor-focused platform with its existing consumer-facing business, Fandango is positioning itself at both ends of the moviegoing journey — from discovery and ticket purchase through to in-theater operations and post-visit engagement. That integration could offer exhibitors new ways to connect marketing, transactions, and customer data within a single ecosystem.

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Frank Mayer

Location: Julius Ballroom — Booth 832J

Self-Service Cinema Kiosk Enhancements

What’s New:
Frank Mayer is highlighting their custom self-service cinema kiosk solutions at CinemaCon, with a focus on flexible configurations and integrations designed to support a range of theater operations.

What It Is:
The kiosks are available in floor-standing, counter, and wall-mounted formats and can be customized to integrate with ticketing systems, POS platforms, payment devices, and loyalty programs. They support functions such as ticket purchasing, seat selection, mobile ticket pickup, and concessions ordering within a single interface.

Why It Matters:
Self-service continues to play a growing role in how cinemas manage peak traffic and staffing demands. Moving routine transactions out of the box office and concession counter can help reduce wait times while allowing staff to focus on guest-facing interactions.

For operators managing multiple locations, hardware that can be standardized while still adapting to different system configurations is also an important consideration. Solutions like Frank Mayer’s kiosks are designed to support that balance, combining deployment consistency with the flexibility to work across varied technology environments.

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Omniterm

Location: Julius Ballroom — Booth 426J

AI Reporting & Subscription Tools

What’s New:
Omniterm is introducing new AI-driven reporting tools and subscription capabilities at CinemaCon, reflecting ongoing updates to its point-of-sale platform.

What It Is:
The platform now includes a natural language reporting feature within its cloud-based Online Sales Monitor, allowing users to generate reports, dashboards, and visualizations using conversational prompts. The system provides real-time visibility into ticketing and concession performance across locations, with customizable dashboards tailored to individual users.

Additional updates include subscription management tools designed to support recurring revenue programs across POS, kiosk, and online channels, as well as configurable rounding options for cash transactions and charitable donations.

Why It Matters:
Because cinemas are generating more operational data, the ability to access and interpret that information quickly is becoming increasingly important. Tools that simplify reporting, particularly those that reduce reliance on predefined reports, can help operators respond more effectively to changing demand.

At the same time, subscription models are gaining traction as exhibitors look for more predictable revenue streams and deeper customer relationships. Together, these updates reflect a broader shift toward POS platforms that support both data-driven decision-making and new forms of audience engagement.

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POSitive Cinema

Location: Julius Ballroom — Booth 127J

CinemaONE Platform

What’s New:
POSitive Cinema is introducing CinemaONE at CinemaCon, a cloud-based cinema management platform designed specifically for independent and single-site operators.

What It Is:
CinemaONE brings together core cinema operations — including ticketing, concessions, scheduling, and reporting — within a single web-based interface. The platform is designed to be deployed quickly without the need for on-premise infrastructure, allowing operators to access real-time data and manage their business from any location.

It also includes integrated tools for websites, kiosks, and digital signage, enabling independent cinemas to maintain a consistent digital presence while managing both operations and customer touchpoints within one system.

Why It Matters:
Independent cinemas often face the challenge of balancing limited resources with the need to operate modern, connected systems. Platforms that reduce setup complexity and consolidate essential functions can lower the barrier to adopting more advanced tools.

By focusing on speed of deployment and ease of use, solutions like CinemaONE reflect a broader shift toward more accessible technology for smaller operators — allowing them to implement capabilities that were previously limited to larger circuits.

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Ready Credit Corporation

Location: Julius Ballroom — Booth 232J

Cash-to-Card Kiosk Enhancements

What’s New:
Ready Credit is highlighting incremental updates to its cash-to-card kiosk platform at CinemaCon, including SMS-based receipts, expanded language support, and increased cash-handling capacity.

What It Is:
Ready Credit’s kiosks convert cash into prepaid debit cards that can be used throughout a cinema, allowing operators to reduce or eliminate cash handling at points of sale while still accommodating cash-paying guests.

Recent updates include text-based receipt and balance-check options, touchscreen enhancements with additional language support, and hardware upgrades that increase bill acceptance capacity within each kiosk.

Why It Matters:
As cinemas continue to move toward cashless operations, maintaining accessibility for cash-paying guests remains an important consideration. Cash-to-card systems offer a transitional approach, enabling operators to reduce the operational complexity and security risks associated with handling cash while still supporting a broader range of payment preferences.

Incremental improvements to these systems — particularly around usability and capacity — can help streamline the guest experience while further reducing back-of-house workload for theatre staff.

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TAPOS

Location: Julius Ballroom — Booth 821J

Expanded F&B and CRM Platform

What’s New:
TAPOS is expanding its platform with enhanced food and beverage (F&B) and customer relationship management (CRM) capabilities, reflecting a shift toward more complex dine-in operations and data-driven marketing strategies.

What It Is:
The updated F&B module extends beyond traditional concessions to support full-service restaurant and bar operations within cinemas. Features such as split checks, tipping workflows, and complex menu configurations are now built directly into the system, alongside QR code ordering from seats, text notifications for order pickup, and integrated online and kiosk ordering. These capabilities are supported by a unified inventory system, allowing operators to manage both concessions and full-service dining without relying on separate third-party platforms.

On the marketing side, TAPOS has introduced a more advanced segmentation approach through its CRM tools. Using what the company describes as a “Waterfall” model, operators can target specific customer groups based on behavior, preferences, and visit history. Campaigns can be tailored dynamically — for example, sending different promotions to frequent guests, genre-specific audiences, or lapsed customers — enabling more precise outreach than traditional mass messaging.

Why It Matters:
More and more, POS systems are evolving into broader operational platforms that support both F&B complexity and customer engagement. Solutions that combine transaction management with integrated marketing tools can help cinemas better monetize dine-in offerings while improving the effectiveness of promotional efforts.

By consolidating these capabilities into a single system, platforms like TAPOS aim to reduce operational friction while giving operators more control over both the guest experience and repeat visitation.