Creative Marketing Alliance » Blog

How to Get the Most Out of a Tradeshow

meghan — Fri, 24 Feb 2012 16:51:04 +0000

With Erin Higgins, Director of Marketing Services Tradeshows are important venues for lead generation, launching new products, establishing face-to-face contact with prospective customers and forming strategic alliances with vendors. So it’s important to make sure you are thoroughly prepared in order to get the most out of your tradeshow experience. Consider these tips. Prepare a [...]

Zero Moment of Truth: Buying Decisions Forever Changed

meghan — Wed, 22 Feb 2012 20:39:17 +0000

With many more consumers living their lives out on the web through social networks, marketers are beginning to take a much more in-depth look at the way they classify their target audiences. Traditionally, marketing teams immediately looked at demographics like age group, income, level of education and geographic location to determine how to communicate a [...]

How to Leverage Print and Online Advertising

meghan — Fri, 17 Feb 2012 15:05:40 +0000

With Erin Higgins, Director of Marketing Services Online marketing will generate $39.5 billion in sales this year—an 23% increase from 2011 according to EMarketers—while print advertising spending, on the other hand, is expected to fall 9% to $33.8 billion for 2012 from $36 billion in 2011. Sometimes companies ask us—which is better, online or print? [...]

NJ Business Players Gather at CMA to Step Up for Mid-Market Growth

meghan — Tue, 14 Feb 2012 19:28:25 +0000

Showing they are ready to re-energize mid-market businesses, key New Jersey business leaders gathered at CMA last night as part of the first steps toward launching M•Power NJ,™ the New Jersey Mid-Market Growth Initiative™. The Growth Strategist® Aldonna R. Ambler, CMC, CSP, Founder of M•Power NJ™, co-hosted the event with CMA’s President and CEO, Jeffrey [...]

How to Maximize the Success of a Direct Marketing Campaign

meghan — Fri, 10 Feb 2012 17:07:46 +0000

With Kelly McKelvey, Account Executive A direct marketing campaign should consist of three key components that work together to get results – the list, the offer and the creative. At CMA, we base our work on the 70-20-10 rule. Where 70 percent of a direct marketing campaign success is based on the list, 20 percent [...]

It’s the Most Wonderful Time of the Year…for Advertisers!

meghan — Tue, 07 Feb 2012 20:16:20 +0000

It’s safe to say anyone involved with the conception, creation and placement of an ad takes a particularly critical eye to the million dollar commercials that air during the Super Bowl. After all, these ad spots are the most watched and critiqued commercials of the year, and ultimately set the tone for new trends in [...]

How to Use Social Media to Promote Your Business

meghan — Fri, 03 Feb 2012 19:20:53 +0000

With Meghan Higgins, PR Account Executive Every day, we hear about new ways businesses of all shapes and sizes are using social media to promote their products and services. The important thing to remember about social media is that it’s an awareness raising tool that hopefully turns your users into brand loyalists if you provide [...]

Content Marketing: It’s More Than Just Buzz

meghan — Tue, 31 Jan 2012 17:20:12 +0000

A new and significant category of marketing has been identified and will continue to grow, indefinitely: “Content Marketing.” We all consume mass quantities of information every day and the way we seek, receive and absorb that information is changing, both in methodology and preference. Videos and documents, emails and websites, blogs and tweets, just to [...]

How to Show Value Through Metrics

meghan — Fri, 27 Jan 2012 20:05:53 +0000

With Jeffrey Barnhart, President and CEO Marketing is not an expense, it’s an investment. But once you create your marketing plan, keep in mind you need to effectively evaluate it to ensure you are getting the most ROI out of your marketing. Set goals. Make sure you clearly establish goals for your business. These should [...]

How Blackouts Helped Stop Censorship

kaitlin — Tue, 24 Jan 2012 20:32:44 +0000

Because all businesses rely so much on the Internet for simple to complex tasks, last Wednesday’s blackout in protest of proposed new laws made a huge, lasting impression. So much that Congress postponed their vote on the bills, citing they would like to wait until there is wider agreement on a solution. But what did [...]