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    <title>CMSWire.com - All News</title>
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    <description>All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.</description>
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    <lastBuildDate>Fri, 17 Apr 2026 12:11:02 -0500</lastBuildDate>
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    <item>
      <author>pr@cmswire.com (Pierre DeBois)</author>
      <category>digital marketing</category>
      <category>cmo</category>
      <category>customer experience</category>
      <category>ai in customer experience</category>
      <category>ai in marketing</category>
      <category>chief marketing officers</category>
      <category>nps</category>
      <category>artificial intelligence</category>
      <category>marketing</category>
      <title>Why the CMO Job Is Being Rewritten in Real Time — and How to Land on the Right Side</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/371168788dde4f2581def1910bfb956e.ashx"><img src="https://www.cmswire.com/-/media/371168788dde4f2581def1910bfb956e.ashx?mw=320&amp;mh=240" /></a></p>
<p>Budget pressure, AI demands and shrinking tenure are reshaping the CMO role. Here&apos;s what marketing leaders can do to stay ahead in 2026.</p>
<a href="https://www.cmswire.com/digital-marketing/why-the-cmo-job-is-being-rewritten-in-real-time-and-how-to-land-on-the-right-side/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 17 Apr 2026 12:11:02 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/why-the-cmo-job-is-being-rewritten-in-real-time-and-how-to-land-on-the-right-side/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>contact center</category>
      <category>customer experience</category>
      <category>salesforce</category>
      <category>ai</category>
      <category>salesforce agentforce</category>
      <category>salesforce agentforce contact center</category>
      <category>ccaas</category>
      <category>contact center as a service</category>
      <title>Salesforce Agentforce Contact Center Review: Strengths, Gaps and How It Compares to Rivals</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f77414e777584027816a2f94dc409ea0.ashx"><img src="https://www.cmswire.com/-/media/f77414e777584027816a2f94dc409ea0.ashx?mw=320&amp;mh=240" /></a></p>
<p>Salesforce Agentforce Contact Center unifies CRM, AI and workflows — but is the complexity worth it? A deep dive with analyst and expert perspective.</p>
<a href="https://www.cmswire.com/contact-center/salesforce-agentforce-contact-center-review-strengths-gaps-and-how-it-compares-to-rivals/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 17 Apr 2026 11:39:02 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/salesforce-agentforce-contact-center-review-strengths-gaps-and-how-it-compares-to-rivals/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Jarie Bolander)</author>
      <category>digital marketing</category>
      <category>marketing campaigns</category>
      <category>b2b marketing</category>
      <category>marketing attribution</category>
      <category>marketing</category>
      <title>Your Marketing Strategy Is Just Boring</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/5939bf81f4e04609a4532d76dacd9618.ashx"><img src="https://www.cmswire.com/-/media/5939bf81f4e04609a4532d76dacd9618.ashx?mw=320&amp;mh=240" /></a></p>
<p>All the dashboards in the world can’t fix forgettable marketing. Here’s why relevance, ease and distinction matter more than ever.</p>
<a href="https://www.cmswire.com/digital-marketing/your-marketing-strategy-is-just-boring/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 17 Apr 2026 10:23:26 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/your-marketing-strategy-is-just-boring/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Debra Andrews)</author>
      <category>digital marketing</category>
      <category>marketing leadership</category>
      <category>marketing campaigns</category>
      <category>cmos</category>
      <category>chief marketing officers</category>
      <category>artificial intelligence</category>
      <category>marketing</category>
      <title>Marketing Org Charts Were Built for Channels. AI Just Made That Obsolete</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/be47008c59474f799228ecf698db84e6.ashx"><img src="https://www.cmswire.com/-/media/be47008c59474f799228ecf698db84e6.ashx?mw=320&amp;mh=240" /></a></p>
<p>As AI takes over execution, marketing teams must shift from channel ownership to system orchestration — or fall behind.</p>
<a href="https://www.cmswire.com/digital-marketing/marketing-org-charts-were-built-for-channels-ai-just-made-that-obsolete/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 17 Apr 2026 10:02:24 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/marketing-org-charts-were-built-for-channels-ai-just-made-that-obsolete/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>ccaas</category>
      <category>ngrv</category>
      <category>twilio</category>
      <category>salesforce</category>
      <category>agentforce</category>
      <category>contact center as a service</category>
      <category>cdp</category>
      <category>customer data platform</category>
      <category>news</category>
      <title>Twilio Launches Flex SDK, Salesforce Voice Integration to Unify CCaaS and CPaaS</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/6243af3bc86f43f38e2eeaa0e44a8224.ashx"><img src="https://www.cmswire.com/-/media/6243af3bc86f43f38e2eeaa0e44a8224.ashx?mw=320&amp;mh=240" /></a></p>
<p>Twilio Flex is now embeddable. A new SDK, Salesforce Voice GA, and consumption-based pricing target AI-scale contact center deployments.</p>
<a href="https://www.cmswire.com/contact-center/twilio-launches-flex-sdk-salesforce-voice-integration-to-unify-ccaas-and-cpaas/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 16 Apr 2026 17:27:52 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/twilio-launches-flex-sdk-salesforce-voice-integration-to-unify-ccaas-and-cpaas/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>digital experience</category>
      <category>digital experience design</category>
      <category>ngrv</category>
      <category>customer experience design</category>
      <category>canva</category>
      <category>agentic ai</category>
      <category>news</category>
      <title>At Canva Create, the Company Declares Its Design-Tool Era Is Over</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/5120ff6cb27e41e5bb9c69a1cf9b39f2.ashx"><img src="https://www.cmswire.com/-/media/5120ff6cb27e41e5bb9c69a1cf9b39f2.ashx?mw=320&amp;mh=240" /></a></p>
<p>Canva says AI 2.0 is its biggest launch since 2013. For CX and marketing teams, the pitch is simple: start and end your creative day in one place.</p>
<a href="https://www.cmswire.com/digital-experience/canva-ai-20-adds-agentic-design-tools/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 16 Apr 2026 17:13:39 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/canva-ai-20-adds-agentic-design-tools/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Brittany Hodak, 2025 Contributor of the Year)</author>
      <category>customer experience</category>
      <category>customer trust</category>
      <category>brand loyalty</category>
      <category>conversational ai</category>
      <category>agentic ai</category>
      <category>ai agents</category>
      <category>chatbots</category>
      <category>customer loyalty</category>
      <title>What Mickey Mouse and Taylor Swift Get Right About Customer Experience</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/a7987fadf2d34dfc9d6b261c61c405b3.ashx"><img src="https://www.cmswire.com/-/media/a7987fadf2d34dfc9d6b261c61c405b3.ashx?mw=320&amp;mh=240" /></a></p>
<p>Automation is accelerating—but most brands haven’t defined what their experience should feel like.</p>
<a href="https://www.cmswire.com/customer-experience/what-mickey-mouse-and-taylor-swift-get-right-about-customer-experience/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 16 Apr 2026 13:05:55 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/what-mickey-mouse-and-taylor-swift-get-right-about-customer-experience/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Jonathan Moran)</author>
      <category>digital asset management</category>
      <category>marketing campaigns</category>
      <category>dam</category>
      <category>metadata</category>
      <category>#martech</category>
      <category>marketing technology</category>
      <category>marketing</category>
      <title>Emotional Metadata for Martech: How Do You Feel About It?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/8706af3c4a584e5398b0768a3f213374.ashx"><img src="https://www.cmswire.com/-/media/8706af3c4a584e5398b0768a3f213374.ashx?mw=320&amp;mh=240" /></a></p>
<p>Marketers obsess over data. Few tag for emotion. That gap is starting to matter more than ever.</p>
<a href="https://www.cmswire.com/digital-asset-management/emotional-metadata-for-martech-how-do-you-feel-about-it/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 16 Apr 2026 09:33:58 -0500</pubDate>
      <link>https://www.cmswire.com/digital-asset-management/emotional-metadata-for-martech-how-do-you-feel-about-it/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>customer experience</category>
      <category>ai customer experience</category>
      <category>customer experience leadership</category>
      <category>chief customer officer</category>
      <category>cco</category>
      <category>customer satisfaction</category>
      <category>cxo</category>
      <title>The Chief Customer Officer Isn’t Just a Voice of the Customer Anymore</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/dcf927c07b7249e19baf306ad885de81.ashx"><img src="https://www.cmswire.com/-/media/dcf927c07b7249e19baf306ad885de81.ashx?mw=320&amp;mh=240" /></a></p>
<p>In 2026, the CCO owns outcomes, not sentiment—connecting systems, teams and AI to deliver measurable customer performance.</p>
<a href="https://www.cmswire.com/customer-experience/the-chief-customer-officer-isnt-just-a-voice-of-the-customer-anymore/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 15 Apr 2026 15:48:03 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/the-chief-customer-officer-isnt-just-a-voice-of-the-customer-anymore/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Pierre DeBois)</author>
      <category>digital marketing</category>
      <category>answer engine optimization</category>
      <category>aeo</category>
      <category>seo</category>
      <category>search engine optimization</category>
      <category>search</category>
      <category>ai search</category>
      <category>geo</category>
      <category>marketing</category>
      <title>Reddit's Rise in AI Citations: What Marketers Must Know About AEO Strategy</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/81f0bb5dbc4b49afb6b52812261e23dd.ashx"><img src="https://www.cmswire.com/-/media/81f0bb5dbc4b49afb6b52812261e23dd.ashx?mw=320&amp;mh=240" /></a></p>
<p>Reddit is shaping AI answers — and brand perception. Here’s how AEO strategies must evolve to track, influence and compete in community-driven discovery.</p>
<a href="https://www.cmswire.com/digital-marketing/reddits-rise-in-ai-citations-what-marketers-must-know-about-aeo-strategy/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 15 Apr 2026 11:35:28 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/reddits-rise-in-ai-citations-what-marketers-must-know-about-aeo-strategy/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Shubha Mishra)</author>
      <category>customer experience</category>
      <category>journey mapping</category>
      <category>enterprise architects</category>
      <category>service debt</category>
      <category>personalized journeys</category>
      <category>customer journey mapping</category>
      <category>customer journey</category>
      <title>The Experience Orchestrator: Where Enterprise Architecture Meets AI Driven CX</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/1a1c02c822b2434d859f241ab6b20993.ashx"><img src="https://www.cmswire.com/-/media/1a1c02c822b2434d859f241ab6b20993.ashx?mw=320&amp;mh=240" /></a></p>
<p>Without journey-first design, AI lacks the context to deliver meaningful customer interactions.</p>
<a href="https://www.cmswire.com/customer-experience/the-experience-orchestrator-where-enterprise-architecture-meets-ai-driven-cx/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 17:18:25 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/the-experience-orchestrator-where-enterprise-architecture-meets-ai-driven-cx/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Adam Povlitz)</author>
      <category>customer experience</category>
      <category>csat</category>
      <category>employee journey</category>
      <category>customer satisfaction</category>
      <category>nps</category>
      <category>net promoter score</category>
      <category>customer journey</category>
      <title>3-Step Playbook for Aligning CX, EX and Business Outcomes</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/471b55758f434510b19f138f6290986d.ashx"><img src="https://www.cmswire.com/-/media/471b55758f434510b19f138f6290986d.ashx?mw=320&amp;mh=240" /></a></p>
<p>Journey-led leaders are replacing siloed metrics with synchronized performance models that scale.</p>
<a href="https://www.cmswire.com/customer-experience/3-step-playbook-for-aligning-cx-ex-and-business-outcomes/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 16:38:22 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/3-step-playbook-for-aligning-cx-ex-and-business-outcomes/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>digital experience</category>
      <category>ngrv</category>
      <category>cloud computing</category>
      <category>pantheon</category>
      <category>web hosting</category>
      <category>digital experience management</category>
      <category>news</category>
      <title>Pantheon Launches Next.js GA, Eyeing AI Agents and the Future of Web Infrastructure</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/e3067f1ce5234a01b7b00b95aa7d014f.ashx"><img src="https://www.cmswire.com/-/media/e3067f1ce5234a01b7b00b95aa7d014f.ashx?mw=320&amp;mh=240" /></a></p>
<p>Pantheon&apos;s Next.js hosting is now generally available — and the company is positioning the launch squarely at the AI agent-driven future of web infrastructure.</p>
<a href="https://www.cmswire.com/digital-experience/pantheon-launches-next-js-ga-eyeing-ai-agents-and-the-future-of-web-infrastructure/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 15:44:48 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/pantheon-launches-next-js-ga-eyeing-ai-agents-and-the-future-of-web-infrastructure/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>digital experience</category>
      <category>answer engine optimization</category>
      <category>aeo</category>
      <category>ngrv</category>
      <category>search</category>
      <category>web cms</category>
      <category>cms</category>
      <category>content management system</category>
      <category>ai search</category>
      <category>news</category>
      <title>Webflow Opens Next-Gen CMS to All Customers — and Bets Big on AI Search Visibility </title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/92488e35199a44e3a57e6b00b9588fcd.ashx"><img src="https://www.cmswire.com/-/media/92488e35199a44e3a57e6b00b9588fcd.ashx?mw=320&amp;mh=240" /></a></p>
<p>Webflow&apos;s next-gen CMS is now live across all plan tiers. The bigger question: can its new AEO product back up the AI search visibility claims?</p>
<a href="https://www.cmswire.com/digital-experience/webflow-opens-next-gen-cms-to-all-customers-and-bets-big-on-ai-search-visibility/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 13:20:05 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/webflow-opens-next-gen-cms-to-all-customers-and-bets-big-on-ai-search-visibility/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Trish Wethman, 2025 Contributor of the Year)</author>
      <category>customer experience</category>
      <category>customer experience strategy</category>
      <category>customer trust</category>
      <category>economy</category>
      <category>consumers</category>
      <category>politics</category>
      <category>customer loyalty</category>
      <title>Record-Low Sentiment Is Rewriting the Customer Experience Playbook</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/51bdec32ee444d5e9a436c05444ef72e.ashx"><img src="https://www.cmswire.com/-/media/51bdec32ee444d5e9a436c05444ef72e.ashx?mw=320&amp;mh=240" /></a></p>
<p>With consumers bracing for tougher times, spending slows and expectations shift. Experience leaders need a new strategy—fast.</p>
<a href="https://www.cmswire.com/customer-experience/record-low-sentiment-is-rewriting-the-customer-experience-playbook/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 11:37:19 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/record-low-sentiment-is-rewriting-the-customer-experience-playbook/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>customer experience</category>
      <title>Your Customer Journey Map Needs a Rewrite (Or a Bonfire)</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/b0877322cd1c45acaafd356a608d8a2d.ashx"><img src="https://www.cmswire.com/-/media/b0877322cd1c45acaafd356a608d8a2d.ashx?mw=320&amp;mh=240" /></a></p>
<p>The Digital 2026 Global Overview Report shows customers aren’t following your map anymore — they’re building their own across platforms.</p>
<a href="https://www.cmswire.com/customer-experience/your-customer-journey-map-needs-a-rewrite-or-a-bonfire/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 10:49:35 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/your-customer-journey-map-needs-a-rewrite-or-a-bonfire/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>digital experience</category>
      <category>answer engine optimization</category>
      <category>aeo</category>
      <category>ngrv</category>
      <category>customer experience</category>
      <category>hubspot</category>
      <category>seo</category>
      <category>search</category>
      <category>geo</category>
      <category>news</category>
      <title>HubSpot Launches AEO &amp; Expands AI Agents in Spring 2026 Spotlight</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/a937ef4c17c54cc0a6033360f76af254.ashx"><img src="https://www.cmswire.com/-/media/a937ef4c17c54cc0a6033360f76af254.ashx?mw=320&amp;mh=240" /></a></p>
<p>New tools aim to help go-to-market teams build awareness, grow revenue and scale support with business-specific AI context.</p>
<a href="https://www.cmswire.com/digital-experience/hubspot-launches-aeo-expands-ai-agents-at-spring-2026-spotlight/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 14 Apr 2026 09:02:59 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/hubspot-launches-aeo-expands-ai-agents-at-spring-2026-spotlight/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Ryan Mayes)</author>
      <category>digital marketing</category>
      <title>Three CX Blind Spots. One Big Problem: No Momentum.</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f98200279f9740cb83834a96d3497c16.ashx"><img src="https://www.cmswire.com/-/media/f98200279f9740cb83834a96d3497c16.ashx?mw=320&amp;mh=240" /></a></p>
<p>If your growth in customer experience resets every quarter, this is why.</p>
<a href="https://www.cmswire.com/digital-marketing/three-cx-blind-spots-one-big-problem-no-momentum/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 13 Apr 2026 15:58:41 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/three-cx-blind-spots-one-big-problem-no-momentum/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Brian Riback, 2025 Contributor of the Year)</author>
      <category>customer data platforms</category>
      <category>cdp</category>
      <category>crm</category>
      <category>customer relationship management</category>
      <category>customer data management</category>
      <category>governance</category>
      <category>cdp series 2026</category>
      <title>You Bought a Customer Data Platform. Did You Build for It?</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/ab2cf420433e4a65a0dd033fafe7eba1.ashx"><img src="https://www.cmswire.com/-/media/ab2cf420433e4a65a0dd033fafe7eba1.ashx?mw=320&amp;mh=240" /></a></p>
<p>Without identity, governance and ownership, the platform never had a chance.</p>
<a href="https://www.cmswire.com/customer-data-platforms/you-bought-a-customer-data-platform-did-you-build-for-it/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 13 Apr 2026 12:33:02 -0500</pubDate>
      <link>https://www.cmswire.com/customer-data-platforms/you-bought-a-customer-data-platform-did-you-build-for-it/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Mariia Golitsyna)</author>
      <category>customer experience</category>
      <category>customer satisfaction</category>
      <category>customer journey mapping</category>
      <category>customer journey</category>
      <title>Your Operating Model Is Breaking Your Customer Experience</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/b585fedf83ab40b2a267f04885ed9381.ashx"><img src="https://www.cmswire.com/-/media/b585fedf83ab40b2a267f04885ed9381.ashx?mw=320&amp;mh=240" /></a></p>
<p>Leaders who manage customer interaction—not just demand—turn experience into a revenue system.</p>
<a href="https://www.cmswire.com/customer-experience/your-operating-model-is-breaking-your-customer-experience/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 13 Apr 2026 11:08:33 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/your-operating-model-is-breaking-your-customer-experience/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Greg Kihlstrom, 2025 Contributor of the Year)</author>
      <category>digital marketing</category>
      <category>brand loyalty</category>
      <category>economy</category>
      <category>customer experience</category>
      <category>customer loyalty</category>
      <category>marketing</category>
      <title>End of the Price Game: What Marketers Must Do Next</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/dcba06eb4ba949ec8a215f25ba93ac49.ashx"><img src="https://www.cmswire.com/-/media/dcba06eb4ba949ec8a215f25ba93ac49.ashx?mw=320&amp;mh=240" /></a></p>
<p>Consumers are rewriting loyalty rules. Value, not price, now decides who stays in the cart.</p>
<a href="https://www.cmswire.com/digital-marketing/end-of-the-price-game-what-marketers-must-do-next/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 13 Apr 2026 10:33:15 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/end-of-the-price-game-what-marketers-must-do-next/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Eric Dean)</author>
      <category>digital experience</category>
      <category>cx leadership</category>
      <category>customer experience</category>
      <category>cx</category>
      <category>leadership</category>
      <title>Why the Most Valuable Work Often Feels Unremarkable</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/e70533e1c3b64ef296d5b46c18b5bdb9.ashx"><img src="https://www.cmswire.com/-/media/e70533e1c3b64ef296d5b46c18b5bdb9.ashx?mw=320&amp;mh=240" /></a></p>
<p>The work that drives CX forward isn’t flashy—it’s the quiet fixes that keep everything running as promised.</p>
<a href="https://www.cmswire.com/digital-experience/why-the-most-valuable-work-often-feels-unremarkable/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 10 Apr 2026 09:50:30 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/why-the-most-valuable-work-often-feels-unremarkable/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Brianna Langley Henderson )</author>
      <category>digital marketing</category>
      <category>answer engine optimization</category>
      <category>aeo</category>
      <category>content</category>
      <category>geo</category>
      <category>generative engine optimization</category>
      <category>content discoverability</category>
      <title>An AEO Content Strategy With Actual Results</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/34ac1f4aea3647b9bbc1c92fa3e3a8a5.ashx"><img src="https://www.cmswire.com/-/media/34ac1f4aea3647b9bbc1c92fa3e3a8a5.ashx?mw=320&amp;mh=240" /></a></p>
<p>This isn’t theory. See how one AEO strategy drove measurable AI search traffic and higher-intent leads.</p>
<a href="https://www.cmswire.com/digital-marketing/an-aeo-content-strategy-with-actual-results/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 09 Apr 2026 13:37:27 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/an-aeo-content-strategy-with-actual-results/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>customer experience</category>
      <category>ngrv</category>
      <category>oracle</category>
      <category>ai in cx</category>
      <category>ai in customer experience</category>
      <category>agentic ai</category>
      <category>ai in marketing</category>
      <category>artificial intelligence</category>
      <category>news</category>
      <title>Oracle Launches 5 Agentic AI Applications for Customer Experience</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/4bdfd6dc88ba443da1c20f2a16b81fd0.ashx"><img src="https://www.cmswire.com/-/media/4bdfd6dc88ba443da1c20f2a16b81fd0.ashx?mw=320&amp;mh=240" /></a></p>
<p>Oracle&apos;s new Fusion Agentic Applications for CX promise autonomous execution across sales, service and marketing workflows.</p>
<a href="https://www.cmswire.com/customer-experience/oracle-launches-5-agentic-ai-applications-for-customer-experience/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 09 Apr 2026 13:10:11 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/oracle-launches-5-agentic-ai-applications-for-customer-experience/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>digital marketing</category>
      <category>ngrv</category>
      <category>customer data platforms</category>
      <category>cdps</category>
      <category>customer data</category>
      <category>canva</category>
      <category>#martech</category>
      <category>marketing technology</category>
      <category>news</category>
      <category>marketing automation</category>
      <title>Canva Acquires Simtheory and Ortto, Pushes Into Agentic AI and Marketing Automation</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f943b17d7bca4130aeff37a137cb1269.ashx"><img src="https://www.cmswire.com/-/media/f943b17d7bca4130aeff37a137cb1269.ashx?mw=320&amp;mh=240" /></a></p>
<p>Canva&apos;s dual acquisition of Simtheory and Ortto signals a push beyond design into agentic AI workflows and full-stack marketing automation.</p>
<a href="https://www.cmswire.com/digital-marketing/canva-acquires-simtheory-and-ortto-pushes-into-agentic-ai-and-marketing-automation/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 09 Apr 2026 12:06:44 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/canva-acquires-simtheory-and-ortto-pushes-into-agentic-ai-and-marketing-automation/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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