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    <title>CMSWire.com - All News</title>
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    <description>All the Content Management, Web Publishing and Enterprise 2.0 news you can handle. We think about content and dwell upon collaboration.</description>
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    <lastBuildDate>Fri, 06 Nov 2026 20:17:52 -0500</lastBuildDate>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>level ai</category>
      <category>ngrv</category>
      <category>five9</category>
      <category>agentic ai</category>
      <category>news</category>
      <category>customer service</category>
      <category>cxm</category>
      <category>customer experience</category>
      <category>artificial intelligence</category>
      <category>call centers</category>
      <category>agentic cx</category>
      <category>agentic customer experience</category>
      <title>Five9 Buys Level AI for $325M to Expand Contact Center AI</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/6ddf0e6b1b4b4a889fded9c63fd367b9.ashx"><img src="https://www.cmswire.com/-/media/6ddf0e6b1b4b4a889fded9c63fd367b9.ashx?mw=320&amp;mh=240" /></a></p>
<p>The all-cash deal brings agentic AI, agent assist and conversation intelligence into Five9&apos;s Genius CX Platform.</p>
<a href="https://www.cmswire.com/contact-center/five9-buys-level-ai-for-325m-to-expand-cx-ai/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 06 Nov 2026 20:17:52 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/five9-buys-level-ai-for-325m-to-expand-cx-ai/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Tal Klein)</author>
      <category>customer experience</category>
      <category>customer loyalty</category>
      <category>customer service</category>
      <category>customer support</category>
      <category>customer satisfaction</category>
      <title>When Airlines Lose Your Bag, CX Handoffs Lose Your Story</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/b10a1ec5882d49ec80f42a122ee7d09e.ashx"><img src="https://www.cmswire.com/-/media/b10a1ec5882d49ec80f42a122ee7d09e.ashx?mw=320&amp;mh=240" /></a></p>
<p>The bag missed the plane, yet the traveler became the exception. Shared context across agents turns a relay of reps into one conversation.</p>
<a href="https://www.cmswire.com/customer-experience/when-airlines-lose-your-bag-cx-handoffs-lose-your-story/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 06 Nov 2026 16:03:55 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/when-airlines-lose-your-bag-cx-handoffs-lose-your-story/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Greg Kihlstrom, 2025 Contributor of the Year)</author>
      <category>digital marketing</category>
      <category>agentic marketing</category>
      <category>agentic cx</category>
      <category>agentic ai</category>
      <category>ai agents</category>
      <category>forrester</category>
      <category>marketing</category>
      <title>What the IT Singularity Means for Marketers Deploying Agents</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/8c2ef58b0f9f40ef9d2b51c9037a8a68.ashx"><img src="https://www.cmswire.com/-/media/8c2ef58b0f9f40ef9d2b51c9037a8a68.ashx?mw=320&amp;mh=240" /></a></p>
<p>Forrester says the AI hype is used up. What&apos;s left: operating-model work, and marketing&apos;s customer-facing agents are where unclear decision rights show up.</p>
<a href="https://www.cmswire.com/digital-marketing/what-the-it-singularity-means-for-marketers-deploying-agents/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 06 Nov 2026 15:10:29 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/what-the-it-singularity-means-for-marketers-deploying-agents/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Stephen Barringer)</author>
      <category>digital experience</category>
      <category>aeo</category>
      <category>ai search</category>
      <category>ai overviews</category>
      <category>websites</category>
      <category>seo</category>
      <category>google</category>
      <category>chatgpt</category>
      <category>ai visibility</category>
      <category>brand visibility</category>
      <title>How to Audit What ChatGPT and Google Say About Your Business</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/d4e6d1fe4e7446f987f9bff8ebc7c26b.ashx"><img src="https://www.cmswire.com/-/media/d4e6d1fe4e7446f987f9bff8ebc7c26b.ashx?mw=320&amp;mh=240" /></a></p>
<p>Customers now ask ChatGPT whether your business is legit and may never visit your site. Audit what answer engines say, then fix the sources they cite.</p>
<a href="https://www.cmswire.com/digital-experience/how-to-audit-what-chatgpt-and-google-say-about-your-business-improve-ai-search/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 05 Nov 2026 16:35:32 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/how-to-audit-what-chatgpt-and-google-say-about-your-business-improve-ai-search/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Angela Johnson)</author>
      <category>customer experience</category>
      <category>ai in marketing</category>
      <category>ai in customer experience</category>
      <category>marketing</category>
      <category>brand loyalty</category>
      <category>customer satisfaction</category>
      <title>When Automation Levels the Field, Customer Experience Becomes the Real Test</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/feb9ca0c911849f0be1cb2191a1de583.ashx"><img src="https://www.cmswire.com/-/media/feb9ca0c911849f0be1cb2191a1de583.ashx?mw=320&amp;mh=240" /></a></p>
<p>Brands running the same models on the same data start to sound alike. The ones that stand out keep a clear path to a person when it counts.</p>
<a href="https://www.cmswire.com/customer-experience/when-automation-levels-the-field-customer-experience-becomes-the-real-test/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 05 Nov 2026 15:46:39 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/when-automation-levels-the-field-customer-experience-becomes-the-real-test/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Alex Kantrowitz)</author>
      <category>digital experience</category>
      <category>ai</category>
      <category>anthropic</category>
      <category>grok</category>
      <category>perplexity</category>
      <category>artificial intelligence</category>
      <title>Black October Shows Tech Giants Racing Toward a Preventable Disaster</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/0bb6ce18327f473aa76938f009bbee3e.ashx"><img src="https://www.cmswire.com/-/media/0bb6ce18327f473aa76938f009bbee3e.ashx?mw=320&amp;mh=240" /></a></p>
<p>Patches can&apos;t keep up with AI-found flaws. The industry still won&apos;t coordinate until a catastrophe forces its hand.</p>
<a href="https://www.cmswire.com/digital-experience/black-october-shows-tech-giants-racing-toward-a-preventable-disaster/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 05 Nov 2026 14:49:37 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/black-october-shows-tech-giants-racing-toward-a-preventable-disaster/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>ngrv</category>
      <category>agentic cx</category>
      <category>agentic ai</category>
      <category>news</category>
      <category>customer service</category>
      <category>genesys</category>
      <category>contact centers</category>
      <category>customer experience</category>
      <category>artificial intelligence</category>
      <category>call centers</category>
      <category>agentic customer experience</category>
      <title>Genesys Scales Forward-Deployed Engineers to Speed Agentic CX</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/8f8f72987c25421b884d5454b99884aa.ashx"><img src="https://www.cmswire.com/-/media/8f8f72987c25421b884d5454b99884aa.ashx?mw=320&amp;mh=240" /></a></p>
<p>The expanded program embeds Genesys engineers inside customer environments to move agentic AI use cases from pilot into production.</p>
<a href="https://www.cmswire.com/contact-center/genesys-scales-forwarddeployed-engineers-to-speed-agentic-cx/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 05 Nov 2026 11:07:24 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/genesys-scales-forwarddeployed-engineers-to-speed-agentic-cx/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Justin Racine, 2025 Contributor of the Year)</author>
      <category>customer experience</category>
      <category>midterm elections</category>
      <category>customer loyalty</category>
      <category>brand loyalty</category>
      <category>elections</category>
      <title>Turns Out, Brands Lose Customers the Same Way Candidates Lose Elections</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/27950cfd15cc4ee08b4c61b1de4e973f.ashx"><img src="https://www.cmswire.com/-/media/27950cfd15cc4ee08b4c61b1de4e973f.ashx?mw=320&amp;mh=240" /></a></p>
<p>Texas voters turned on the candidate who refused to show up. Customers judge brands by the same standard, and loyalty offers no protection.</p>
<a href="https://www.cmswire.com/customer-experience/turns-out-brands-lose-customers-the-same-way-candidates-lose-elections/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 05 Nov 2026 10:33:13 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/turns-out-brands-lose-customers-the-same-way-candidates-lose-elections/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>customer experience</category>
      <category>ngrv</category>
      <category>supportninja</category>
      <category>news</category>
      <category>customer service</category>
      <category>cxm</category>
      <category>customer support</category>
      <category>artificial intelligence</category>
      <category>aventus</category>
      <title>SupportNinja Buys Aventus, Launches Ecommerce CX Unit</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/751f2ce3d9834315bc7d1b6e21b59f3f.ashx"><img src="https://www.cmswire.com/-/media/751f2ce3d9834315bc7d1b6e21b59f3f.ashx?mw=320&amp;mh=240" /></a></p>
<p>The deal creates Aventus by SupportNinja, an AI-native CX practice targeting Shopify, Gorgias and Zendesk users ahead of peak holiday volume.</p>
<a href="https://www.cmswire.com/customer-experience/supportninja-buys-aventus-launches-ecommerce-cx-unit/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Thu, 05 Nov 2026 09:01:42 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/supportninja-buys-aventus-launches-ecommerce-cx-unit/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Shubha Mishra)</author>
      <category>digital experience</category>
      <category>personalization</category>
      <category>cdps</category>
      <category>customer data platforms</category>
      <category>digital experience platforms</category>
      <category>dxps</category>
      <title>Before Your Next DXP Purchase, Fix Account-Level Identity Resolution</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/336611d210204be99ff20620966c3ebd.ashx"><img src="https://www.cmswire.com/-/media/336611d210204be99ff20620966c3ebd.ashx?mw=320&amp;mh=240" /></a></p>
<p>Unifying web, content and CRM signals into one account record is the step most DXP evaluations skip. Start there.</p>
<a href="https://www.cmswire.com/digital-experience/before-your-next-dxp-purchase-fix-account-level-identity-resolution/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 04 Nov 2026 17:04:33 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/before-your-next-dxp-purchase-fix-account-level-identity-resolution/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Chad S. White, 2025 Contributor of the Year)</author>
      <category>digital marketing</category>
      <category>marketing ai</category>
      <category>customer trust</category>
      <category>ai in marketing</category>
      <category>customer experience</category>
      <category>social media marketing</category>
      <category>ai content</category>
      <title>Synthetic Content Has a Trust Crisis. Your Brand Could Catch It</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/28f09ff5c1d44e7bab4565047a480f54.ashx"><img src="https://www.cmswire.com/-/media/28f09ff5c1d44e7bab4565047a480f54.ashx?mw=320&amp;mh=240" /></a></p>
<p>Consumers trust ads less when they merely suspect AI made them. That puts brands that never touched AI content at risk too.</p>
<a href="https://www.cmswire.com/digital-marketing/synthetic-content-has-a-trust-crisis-your-brand-could-catch-it/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 04 Nov 2026 16:09:58 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/synthetic-content-has-a-trust-crisis-your-brand-could-catch-it/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>ngrv</category>
      <category>agentic cx</category>
      <category>agentic ai</category>
      <category>customer service</category>
      <category>cxm</category>
      <category>customer experience</category>
      <category>artificial intelligence</category>
      <category>call centers</category>
      <category>dialpad</category>
      <category>ada</category>
      <category>agentic customer experience</category>
      <title>Ada Merges With Dialpad to Forge Agentic CX Platform</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/2e001a54e2b64462a728531058f99c23.ashx"><img src="https://www.cmswire.com/-/media/2e001a54e2b64462a728531058f99c23.ashx?mw=320&amp;mh=240" /></a></p>
<p>The combined company will merge Dialpad&apos;s voice network with Ada&apos;s AI agents to automate end-to-end customer service workflows.</p>
<a href="https://www.cmswire.com/contact-center/dialpad-merges-with-ada-to-forge-agentic-cx-platform/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Wed, 04 Nov 2026 13:27:17 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/dialpad-merges-with-ada-to-forge-agentic-cx-platform/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Pierre Raymond)</author>
      <category>digital marketing</category>
      <category>aeo</category>
      <category>ai mode</category>
      <category>ai search</category>
      <category>marketing</category>
      <category>contact center</category>
      <category>google</category>
      <category>digital experience</category>
      <title>Your Buyers Ask ChatGPT Thousands of Questions Your Brand Never Tracks</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/21d22924f1ab4360af135307d9a2fb62.ashx"><img src="https://www.cmswire.com/-/media/21d22924f1ab4360af135307d9a2fb62.ashx?mw=320&amp;mh=240" /></a></p>
<p>Comparison and pricing questions are where buyers change their minds. ChatGPT reads review sites and public price pages, then hands buyers the table.</p>
<a href="https://www.cmswire.com/digital-marketing/your-buyers-ask-chatgpt-thousands-of-questions-your-brand-never-tracks/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 03 Nov 2026 17:15:25 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/your-buyers-ask-chatgpt-thousands-of-questions-your-brand-never-tracks/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Susan Ganeshan)</author>
      <category>customer experience</category>
      <category>ai in call centers</category>
      <category>agentic ai</category>
      <category>customer service</category>
      <category>contact centers</category>
      <category>customer support</category>
      <category>call centers</category>
      <title>Holiday-Proof Your CX Operations Before Peak Customer Demand Hits</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/e8ec11633f594bdab77a7d227f529498.ashx"><img src="https://www.cmswire.com/-/media/e8ec11633f594bdab77a7d227f529498.ashx?mw=320&amp;mh=240" /></a></p>
<p>Holiday volume shows exactly where customer service slows down. Connected workflows and clear escalation rules keep answers fast when demand peaks.</p>
<a href="https://www.cmswire.com/customer-experience/holiday-proof-your-cx-operations-before-peak-customer-demand-hits/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 03 Nov 2026 16:39:55 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/holiday-proof-your-cx-operations-before-peak-customer-demand-hits/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Scott Clark)</author>
      <category>digital experience</category>
      <category>digital customer experience</category>
      <category>agentic ai</category>
      <category>cxm</category>
      <category>customer experience</category>
      <category>dxm</category>
      <category>cdp</category>
      <category>customer data platforms</category>
      <category>digital experience platforms</category>
      <title>Top Digital Customer Experience Terms to Know for 2027</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/a81aad85d1fc4b129cfb8a377d66d918.ashx"><img src="https://www.cmswire.com/-/media/a81aad85d1fc4b129cfb8a377d66d918.ashx?mw=320&amp;mh=240" /></a></p>
<p>Agentic AI, zero-copy data and answer engines are rewriting the digital experience vocabulary. Here are more than 70 terms CX leaders need to know for 2027.</p>
<a href="https://www.cmswire.com/digital-experience/defining-digital-experience-other-terms-to-know/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 03 Nov 2026 15:00:00 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/defining-digital-experience-other-terms-to-know/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Pierre DeBois)</author>
      <category>digital experience</category>
      <category>machine learning</category>
      <category>open source</category>
      <category>artificial intelligence</category>
      <category>dxm</category>
      <category>llm</category>
      <category>frameworks</category>
      <title>8 LLM Frameworks Behind Agentic Marketing, From LangChain to vLLM</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/907e44dc46a345cfb3eb8e95cfb2684c.ashx"><img src="https://www.cmswire.com/-/media/907e44dc46a345cfb3eb8e95cfb2684c.ashx?mw=320&amp;mh=240" /></a></p>
<p>Your customer data sits in documents, databases and APIs that LLMs cannot reach on their own. These open-source frameworks connect them and put agents to work.</p>
<a href="https://www.cmswire.com/digital-experience/6-open-source-ai-frameworks-you-should-know-about/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Tue, 03 Nov 2026 11:30:00 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/6-open-source-ai-frameworks-you-should-know-about/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>voice ai</category>
      <category>agentic cx</category>
      <category>cresta</category>
      <category>agentic ai</category>
      <category>ai agents</category>
      <category>contact centers</category>
      <category>salesforce</category>
      <category>agentic customer experience</category>
      <title>Salesforce Adds Cresta to the Cart in Its 2026 CX Shopping Spree</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/7d68d3583c0e4f5c815fab730e14ce99.ashx"><img src="https://www.cmswire.com/-/media/7d68d3583c0e4f5c815fab730e14ce99.ashx?mw=320&amp;mh=240" /></a></p>
<p>Salesforce went acquisition shopping again. It picked up Cresta for a reported $2.7B; a voice AI company built for the calls customers care about most.</p>
<a href="https://www.cmswire.com/contact-center/salesforce-adds-cresta-to-the-cart-in-its-2026-cx-shopping-spree-01/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 02 Nov 2026 18:13:59 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/salesforce-adds-cresta-to-the-cart-in-its-2026-cx-shopping-spree-01/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>ngrv</category>
      <category>agentic ai</category>
      <category>cyara</category>
      <category>news</category>
      <category>customer service</category>
      <category>customer experience</category>
      <category>artificial intelligence</category>
      <category>call centers</category>
      <title>Cyara Debuts Trust Observability Platform for AI Agents</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/95e60a71fae04552b93d17a9462dda11.ashx"><img src="https://www.cmswire.com/-/media/95e60a71fae04552b93d17a9462dda11.ashx?mw=320&amp;mh=240" /></a></p>
<p>New AI Trust Observability layer scores every live AI agent conversation for quality and compliance across any vendor.</p>
<a href="https://www.cmswire.com/contact-center/cyara-debuts-trust-platform-for-ai-agents/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 02 Nov 2026 17:30:00 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/cyara-debuts-trust-platform-for-ai-agents/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Ricardo Saltz Gulko)</author>
      <category>contact center</category>
      <category>ai in contact centers</category>
      <category>agentic cx</category>
      <category>agentic ai</category>
      <category>ai in customer experience</category>
      <category>customer experience</category>
      <category>call centers</category>
      <category>ai governance</category>
      <title>Approval Fatigue Is Turning Contact Center Oversight Into Theater</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/21c6976faae04fa1b922637707dfc829.ashx"><img src="https://www.cmswire.com/-/media/21c6976faae04fa1b922637707dfc829.ashx?mw=320&amp;mh=240" /></a></p>
<p>Agents that pass every review can still get pulled from production. Binary governance is the cause, and customer service teams carry the most exposure.</p>
<a href="https://www.cmswire.com/contact-center/approval-fatigue-is-turning-contact-center-oversight-into-theater/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 02 Nov 2026 14:51:31 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/approval-fatigue-is-turning-contact-center-oversight-into-theater/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    <item>
      <author>pr@cmswire.com (Greg Kihlstrom, 2025 Contributor of the Year)</author>
      <category>digital marketing</category>
      <category>aeo</category>
      <category>agentic marketing</category>
      <category>contentstack</category>
      <category>contentcon</category>
      <category>marketing</category>
      <category>#martech</category>
      <category>brand discoverability</category>
      <title>Contentstack Bets on Content as the Core of Agentic Marketing</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/22289f821240489583915251cc3e0d88.ashx"><img src="https://www.cmswire.com/-/media/22289f821240489583915251cc3e0d88.ashx?mw=320&amp;mh=240" /></a></p>
<p>Vendors keep rebranding DXPs as agentic marketing platforms. Contentstack is staking its claim on content, and the category is still in flux.</p>
<a href="https://www.cmswire.com/digital-marketing/contentstack-bets-on-content-as-the-core-of-agentic-marketing/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 02 Nov 2026 10:14:39 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/contentstack-bets-on-content-as-the-core-of-agentic-marketing/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Sarah Mattalian)</author>
      <category>digital experience</category>
      <category>answer engine optimization</category>
      <category>aeo</category>
      <category>contentcon</category>
      <category>seo</category>
      <category>search engine optimization</category>
      <category>brand discoverability</category>
      <title>ContentCon: ‘Structure First, AI Second.’ How Brands Stay Visible Amid Swirling AI Changes</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/7b11425e441441d180b7e4e1e0a91d35.ashx"><img src="https://www.cmswire.com/-/media/7b11425e441441d180b7e4e1e0a91d35.ashx?mw=320&amp;mh=240" /></a></p>
<p>Answer engines pull short, definitive answers from clean pages. Contentstack, Time and Alaska Airlines showed how they build those pages.</p>
<a href="https://www.cmswire.com/digital-experience/contentcon-structure-first-ai-second-how-brands-are-staying-visible-swirling-ai-changes/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Mon, 02 Nov 2026 09:07:20 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/contentcon-structure-first-ai-second-how-brands-are-staying-visible-swirling-ai-changes/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Brittany Hodak, 2025 Contributor of the Year)</author>
      <category>customer experience</category>
      <category>cx leaders</category>
      <category>customer trust</category>
      <category>ai in customer experience</category>
      <category>customer loyalty</category>
      <category>brand loyalty</category>
      <category>ai governance</category>
      <title>Trust Is the Product: Why CX Leaders Must Own AI Governance</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/bab4347d21d947b4ad77d6c12390ff12.ashx"><img src="https://www.cmswire.com/-/media/bab4347d21d947b4ad77d6c12390ff12.ashx?mw=320&amp;mh=240" /></a></p>
<p>The hidden cost of a bad AI moment — and who should be watching for it.</p>
<a href="https://www.cmswire.com/customer-experience/trust-is-the-product-why-cx-leaders-must-own-ai-governance/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 30 Oct 2026 15:38:23 -0500</pubDate>
      <link>https://www.cmswire.com/customer-experience/trust-is-the-product-why-cx-leaders-must-own-ai-governance/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Alex Kantrowitz)</author>
      <category>digital experience</category>
      <category>robotics</category>
      <category>ai</category>
      <category>artificial intelligence</category>
      <category>chatgpt</category>
      <category>ai robotics</category>
      <category>rivian</category>
      <title>Rivian CEO: Robotics Is Progressing Much Faster Than You Think</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/f990aecf8cd74dfeacc3e9269bc97856.ashx"><img src="https://www.cmswire.com/-/media/f990aecf8cd74dfeacc3e9269bc97856.ashx?mw=320&amp;mh=240" /></a></p>
<p>The same transformer technology behind your contact center chatbot now powers robots on Rivian&apos;s factory floor.</p>
<a href="https://www.cmswire.com/digital-experience/rivian-ceo-robotics-is-progressing-much-faster-than-you-think/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 30 Oct 2026 15:28:36 -0500</pubDate>
      <link>https://www.cmswire.com/digital-experience/rivian-ceo-robotics-is-progressing-much-faster-than-you-think/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Debra Andrews)</author>
      <category>digital marketing</category>
      <category>ai in marketing</category>
      <category>marketing</category>
      <category>ai visibility</category>
      <category>brand visibility</category>
      <category>cfos</category>
      <category>cmos</category>
      <category>chief marketing officers</category>
      <category>ai search</category>
      <title>When Brand Becomes 'Miscellaneous,' Your ChatGPT Visibility Goes With It</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/2610244f3f7a496997cb0d78dead1244.ashx"><img src="https://www.cmswire.com/-/media/2610244f3f7a496997cb0d78dead1244.ashx?mw=320&amp;mh=240" /></a></p>
<p>A line called Brand still gets argued over. A line called Miscellaneous is where finance looks first for cash, and your search presence pays the price.</p>
<a href="https://www.cmswire.com/digital-marketing/when-brand-becomes-miscellaneous-your-chatgpt-visibility-goes-with-it/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 30 Oct 2026 15:05:34 -0500</pubDate>
      <link>https://www.cmswire.com/digital-marketing/when-brand-becomes-miscellaneous-your-chatgpt-visibility-goes-with-it/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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    </item>
    <item>
      <author>pr@cmswire.com (Dom Nicastro)</author>
      <category>contact center</category>
      <category>ngrv</category>
      <category>agentic cx</category>
      <category>cresta</category>
      <category>ai agents</category>
      <category>news</category>
      <category>customer service</category>
      <category>customer experience</category>
      <category>artificial intelligence</category>
      <category>ai platforms</category>
      <category>digital experience</category>
      <category>agentic customer experience</category>
      <title>Cresta Opens Agent Platform to Developer Self-Service</title>
      <description><![CDATA[<p><a href="https://www.cmswire.com/-/media/025c8489bf074cb289c2db7afee43d1f.ashx"><img src="https://www.cmswire.com/-/media/025c8489bf074cb289c2db7afee43d1f.ashx?mw=320&amp;mh=240" /></a></p>
<p>Enterprise developers can now build, test and deploy customer-facing AI agents on Cresta&apos;s platform without vendor hand-holding.</p>
<a href="https://www.cmswire.com/contact-center/cresta-opens-agent-platform-to-developer-selfservice/?utm_source=cmswire.com&utm_medium=web&utm_campaign=cm&utm_content=all-articles-rss">Continue reading...</a>]]></description>
      <pubDate>Fri, 30 Oct 2026 12:31:26 -0500</pubDate>
      <link>https://www.cmswire.com/contact-center/cresta-opens-agent-platform-to-developer-selfservice/?utm_source=cmswire.com&amp;utm_medium=web&amp;utm_campaign=cm&amp;utm_content=all-articles-rss</link>
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