3 CDP-related announcements point to a larger shift: vendors are competing to own the orchestration layer that determines the next action for every customer.

After 26 years in growth marketing, Iron Horse rebuilt its business around Webflow — doubling win rates and launching a new services arm in under a year.

Recapitalization deal gives Medallia $150 million and a debt-reduced balance sheet. It also officially closes one of PE's most expensive software bets.

New offering pairs Semrush AI data with Adobe content tools to track and lift brand presence inside ChatGPT, Copilot, Perplexity and Google AI Mode.

The agentic AI orchestration platform packages 25 years of CX operations expertise into pre-built, regulated-industry use cases.

The deal makes TELUS Digital a preferred implementation partner for Cresta's contact center AI platform, covering deployment, integration and managed services.

Databricks enters martech with CustomerLake, an agentic CDP built into the Lakehouse.

As brands invest heavily in AI and automation, customers are signaling a renewed appetite for physical experiences that feel personal and authentic.

Three structural flaws — and the operating model built to replace them.

Marketing Analytics Summit discussions revealed how AI is elevating analytics while exposing challenges around data quality, communication and influence.

The largest agentic CX deal to date brings Fin's Apex-powered AI Agent and a 30,000-company customer base to Salesforce.

Why CLV is an important figure to measure, and how to calculate it using basic customer data.

Agentic AI isn't just answering customer questions anymore — it's taking action.

Most marketing teams are using AI for productivity. The teams reshaping their influence are using it for decisions.

Efficiency and delight get the attention. Acknowledgement drives loyalty. Here's why CX leaders need to design for being seen.

They studied positioning, pricing, and buyer psychology. Most digital marketers skipped that part.

Missed updates, conflicting answers and poor coordination can erode trust faster than any marketing campaign can build it.

Four moves to help turn AI into a force multiplier for customer service teams.

From the growing "AI token tax" to mainframe modernization, PegaWorld highlighted the realities of scaling agentic AI in production.

How do we make AI work for the people on both ends of the contact center equation?

The June 10 launch pairs AI search visibility analytics with autonomous agents, targeting enterprise marketers losing ground to AI-powered discovery.

The new innovation hub pairs NiCE's AI research with customer collaboration to close the gap between AI capability and enterprise CX execution.

Adobe's new agentic AI tool automates marketing campaigns, analytics and journey orchestration across its Customer Experience platform.

NiCE says agentic AI is now the architecture. Analysts say the Cognigy integration, the Sierra threat and the orchestration land grab are the real tests.

Customers still want personalized experiences, but growing distrust in data practices is changing how brands must deliver them.