The combined company unifies voice and digital messaging AI across an omnichannel platform serving 25 of the Fortune 100.

Shoppers are turning to AI tools to find deals — and bad promotions data could cost you the sale.

Before scaling AI agents, CX leaders need answers on source authority, drift and escalation.

Anthropic's Claude watermark grabbed headlines, but the EU AI Act's deployer obligations are the bigger compliance risk.

The new Adobe for Slack integration lets teams generate, edit and adapt content through Slackbot without leaving the messaging platform.

Anil Chakravarthy becomes CEO Dec. 1 as Narayen exits after 18 years and Adobe leans harder into customer experience orchestration.

CEO Linda Tong says every company must reinvent itself for AI, and Webflow's answer is Source, a code-first rethink of its platform.

At Opticon, Optimizely retired its DXP label for an AI agent platform, launched Virtual Teammates, and warned governance is the real bottleneck.

Virtual Teammates and purpose-built AI models are real progress. Enterprise readiness is still the harder problem.

Schema tickets and CMS migrations won't move your citation rate. Earned mentions in publications your buyers already trust will.

Four old marketing goals are obsolete. Here's what to prioritize instead as AI reshapes search, privacy and customer messaging.

Iris merges Alchemer's AI tools into one system that automates feedback collection, analysis and action across surveys, reviews and more.

The contact center vendor is betting that governed orchestration, not standalone bots, will define the next phase of enterprise CX.

Webflow's new Source platform gives marketing teams and AI agents shared, governed access to site code — its biggest push yet beyond visual website building.

The St. Louis agentic support automation vendor will use the funds to expand its unified AI-native CX platform amid enterprise consolidation demand.

Leadership mistakes that sink marketing transformations before they start.

Runway's Solaris renders software interfaces frame by frame in real time. No HTML, no CSS, no JavaScript. Just a world model generating every pixel.

Agents need to go beyond rote templated answers. Personalizing each interaction is right — but authentic empathy is especially good for business.

Effective brand management requires a DAM and a portal. You need both to organize assets and make them accessible.

The provider claims its post-trained models deliver 10x cost efficiency over frontier LLMs, aiming to push agentic marketing beyond pilot stage.

Not every customer data use case needs sub-second speed. A look at why "fresh enough" beats real-time for most marketing decisions.

Most teams can't remodel everything at once. This piece lays out which statements to fix first — and why traffic isn't the signal.

That is the question, but too many brands approach it with the wrong context.

Twilio, Dialpad, Verint and more posted news in a single week as agentic CX heats up for the fall 2026 stretch.

The DXP provider's new AI coworkers take on defined marketing roles, retain context and execute recurring work without prompting.