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As the digital landscape evolves, automation is becoming increasingly necessary for efficiency, accuracy and personalization. Here, you’ll uncover tips, compelling case studies and forward-thinking perspectives to help you keep your finger on the pulse of marketing’s future.\u003c/p\u003e","sponsorImageSrc":"","actionTitle":"Explore the Journey Orchestration Channel","sponsorImageAlt":"Missing alt text","actionHref":"/marketing-automation/"},{"id":"f9bbd4bf-396b-44b6-96d8-a6c8fa148096","type":"channel-subsection","title":"Customer Data Platforms","channel":{"descriptionHtml":"\u003cp\u003e\u003ca href=\"/digital-marketing/what-is-a-customer-data-platform-cdp/\" title=\"What is a Customer Data Platform (CDP)?\" style=\"color:#000000\" target=\"_blank\"\u003eWhat is a CDP?\u003c/a\u003e Customer data platforms are a core piece of the digital customer experience stack that integrate and organize customer data, manage customer profiles and in some cases provide segmentation, analytics, predictions and orchestration. Dive deep into CMSWire’s customer data platform channel, where you’ll find the most recent and comprehensive insights on CDP trends, advancements and industry news.\u003c/p\u003e","sponsoredContent":null},"pageUrl":"/customer-data-platforms/","items":[{"contentType":"Editorial","imgSrc":"/-/media/3441586bfa27430199f13d945e75d411.ashx","imgAlt":"A close-up view of a worker's gloved hands placing a gray concrete paver block into a bed of sand, with additional paver blocks visible nearby and a blurred rooftop in the background.","title":"Is Your Customer Data Ready for AI-Powered Advertising?","leftSubtitle":"","subtitle":"","rightSubtitle":"","actionText":"Read now","href":"/digital-marketing/is-your-customer-data-ready-for-ai-powered-advertising/"},{"contentType":"Editorial","imgSrc":"/-/media/4cd0b6defc664b928f112fb1cd024ca8.ashx","imgAlt":"A young boy in a flat cap, blue sunglasses, and a plaid shirt over a white t-shirt sits on a worn brown suitcase beside a handmade cardboard robot, resting his hand on the robot's shoulder; both figures stand on railroad tracks with gravel ballast underfoot, rusted rails stretching into soft-focus green fields and distant hills under a pale blue sky, the warm, slightly faded tones giving the scene a nostalgic, storybook quality.","title":"Who Owns The Customer When Autonomous Agents Go Wrong?","leftSubtitle":"","subtitle":"","rightSubtitle":"","actionText":"Read now","href":"/customer-experience/who-owns-the-customer-when-autonomous-agents-go-wrong/"},{"contentType":"News","imgSrc":"/-/media/bff236ee44134df7a5a78296238cdee5.ashx","imgAlt":"Seven attendees pose together at a Writer event in front of a large backdrop promoting the company’s agentic AI platform.","title":"Writer Launches Enterprise Brain to Unify AI Agent Context","leftSubtitle":"","subtitle":"","rightSubtitle":"","actionText":"Read now","href":"/customer-experience/writer-launches-enterprise-brain-to-unify-ai-agent-context/"},{"contentType":"News","imgSrc":"/-/media/40db9ea66899405c882ee3060e2d8c62.ashx","imgAlt":"A large crowd gathers inside a blue-lit conference hall at the Qualtrics X4 Experience Management Summit at the Seattle Convention Center March 18, 2026, with a prominent X4 logo displayed on a screen, emphasizing the scale and energy of the event.","title":"Qualtrics Unveils XM Data \u0026 AI Platform for 2027","leftSubtitle":"","subtitle":"","rightSubtitle":"","actionText":"Read now","href":"/customer-experience/qualtrics-unveils-xm-data-ai-platform-for-2027/"},{"contentType":"Editorial","imgSrc":"/-/media/a1ea5682d1564559956bc49738adf557.ashx","imgAlt":"A young woman with long brown hair, wearing a green blazer suit, white turtleneck, and green paisley bandana headband, sits in an orange upholstered theater-style seat with a puzzled, slightly frustrated expression as she looks down at a blue smartphone held in both hands, with a backdrop of pale gray curtains and additional empty orange seats visible behind her.","title":"Your All-Green Customer Experience AI Dashboard Should Worry You","leftSubtitle":"","subtitle":"","rightSubtitle":"","actionText":"Read now","href":"/customer-experience/your-all-green-customer-experience-ai-dashboard-should-worry-you/"},{"contentType":"News","imgSrc":"/-/media/b15969786ff94ab0a0336121e69e8869.ashx","imgAlt":"SoundHound AI and LivePerson logos displayed side by side on a purple background with outlined hexagonal graphics.","title":"SoundHound Closes LivePerson Deal, Names New CFO","leftSubtitle":"","subtitle":"","rightSubtitle":"","actionText":"Read now","href":"/contact-center/soundhound-closes-liveperson-deal-names-new-cfo/"},{"contentType":"Editorial","imgSrc":"/-/media/ec841c23f8a54000a9df96796398dbbd.ashx","imgAlt":"A tall stack of golden brown pancakes, seven layers high, sits on a white plate against a dark charcoal background. 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