CMT Marketing Blog & Real Time Updates http://cmtmarketingblog.net Marketing, Design and Branding Fri, 02 Sep 2011 15:50:30 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Landing Pages That Convert..really! http://cmtmarketingblog.net/?p=396 http://cmtmarketingblog.net/?p=396#comments Fri, 02 Sep 2011 15:50:30 +0000 admin http://cmtmarketingblog.net/?p=396 Landing Pages That Convert..really! is a post from: CMT Marketing Blog & Real Time Updates

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  •  Split test: On my last 2 ad campaigns, look at the improvements in conversions (in this case the conversion was getting an opt-in) – this is all just from split testing and incrementally improving the landing page – everything else in the ad campaign was the same.  I used Google Website Optimizer (a free tool) and played with things like headline, colors, fonts, graphics, placement of form, opt-in button.
    • Landing page one: 45.61% conversion rate
    • Landing page two: 46.78% conversion rate
    • Landing page three:  51.47% conversion rate
    • Landing page four: 60.97% conversion rate
  •  Keep It Simple: You have about 3 seconds or less to capture people’s attention. Keep the page clutter-free, and make sure the benefit headline instantly grabs them.  Don’t over share your knowledge – share enough to compel them to take the action you want. Especially if it’s capturing a lead – once you’ve got them, you’ll have time to share your expertise and build your credibility. For now, you just need to keep it laser-focused on what you need to share to get them to take action RIGHT NOW.
  •  Know Your Audience: Use images and text that they can relate to and that talk to their pain. Offer them solutions they can see themselves really using. Are you targeting men, women, college kids? Are you targeting people with money for a high end product or people with lower income? You need to know your prospect inside out and your page needs to appeal to them. They need to see themselves in the problem/pain that you outlined, and they need to be able to imagine the solution you are proposing is something they can use and afford.
  •  Formatting: Make sure you use bolding, different font colors and sizes, italics, lists and white space as well as strategically placed graphics to catch the eye, BUT don’t overwhelm. Draw the eye to one focal point – which is where your strongest call to action should be. I know you want them to see your testimonial, your list of benefits, your offering and your call to action, but if you draw their eye everywhere at once, they’re likely to be overwhelmed and just leave. Have one strong focal point, draw the eye there and keep it simple.
  •  Forget what you like and what you think: Only results matter. You don’t have to like the page or relate to the page yourself. It just has to work. This one is tough and it’s the biggest way business owners stand in their own way.
  •  Match your message: Your ad, creative, article or tweet should flow into your landing page. The message, the style, the solution, the targeting – it should all flow.  Don’t “leak relevance” in the process. If you got them to click on an ad based on a specific problem and offered solution, take it a step further on the ad. Don’t switch tactics and throw a whole new message in there.
  • Space Usage: Use the area “above the fold” wisely. It’s your most valuable real estate. Use design to enhance the page, but make sure it’s your copy that stands out and has the most impact.
  •  Benefits sell: Focus on benefits, not features, in your copy. Don’t know the difference? Here’s a quick example: You’re selling a vacuum and highlighting the fact that it has an attachment to easily get into the corners. The attachment is the feature. Break it down – how do they benefit from that feature? It’s quicker and easier to get the floor cleaner – so they’ll save time and aggravation and they’ll have a cleaner floor. That’s much more powerful. Paint a picture with the benefits. “OK ladies, no more getting down on your hands and knees, hair flopping in front of your eyes, sweat dripping down your forehead, back aching, as you try to wedge your vacuum into that corner – where all the dirt naturally gravitates too. Instead, with a quick flick of the wrist just point the handy new corner attachment in the corner and suck that grime up – keep your hair, back and knees intact and pain free!” Much more powerful than saying “Great attachment for cleaning corners”.
  • Don’t play hard to get: Give your visitors exactly what they are looking for. They landed on the page because your ad, tweet, article, or SEO listing interested them.  Make it obvious and easy for them to get what they need. Make the call to action visible, the navigation simple, and the content relevant.
  • Establish trust: Use testimonials; make contact info prominent, display credibility inducing logos/certifications etc. Have a privacy policy, prominently share any guarantees, state how long you’ve been in business, list awards and accolades. Review what credibility boosting material you have and strategically use it on the page.
  •  Font and color: When you are split testing, don’t ignore the font and the colors. They make a big difference in results. Use opposing colors on the color wheel to create contrast and highlight certain areas of the page.
  • Yes!: Ask questions that get your prospects thinking YES.  Examples: Do You Want Top Rankings? Are You Ready For An Explosion Of Traffic? Do You Want To Convert More Visitors? Can You Handle More Sales? Are You Ready To Ramp Things Up? Strategically place these questions on your landing page copy.

    • Landing Pages That Convert..really! is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=396 0     Marketing Made Simple http://cmtmarketingblog.net/?p=394 http://cmtmarketingblog.net/?p=394#comments Tue, 30 Aug 2011 01:40:35 +0000 admin http://cmtmarketingblog.net/?p=394 Marketing Made Simple is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     The other day we sat with our client and preached how they should be updating their content through their blog…(basic right). Guess what, we opened our site and our last post was way…old! So with egg on our faces we learned an important lesson in the marketing realm….

    Practice what you preach and make sure your marketing methods work, test them…until you know they work and if they don’t work, tell your client why….!

    Clients want to concentrate on their core business and not think about their online marketing that’s why they hired you in the first place!

    Marketing Made Simple is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=394 0     Team Work http://cmtmarketingblog.net/?p=387 http://cmtmarketingblog.net/?p=387#comments Mon, 04 Jul 2011 18:07:59 +0000 admin http://cmtmarketingblog.net/?p=387 Team Work is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     CMT has been fortunate and we contribute that to TEAM WORK!
    Most recently we have been involved with a project that demanded all of our resources.
    We were all very tense and frustrated that we could not get our arms around this project. We missed several
    deadlines(this rarely if ever happens) and we began losing  respect we have for each other.

    At the most critical time when we thought we could never complete the project something brilliant happened
    we stopped complaining, stopped blaming each other and began focusing on our strengths. Lesson learned be
    thankful of those around you, respect the talents of your team and never lose sight of the big picture, human capital!

     

     

    Team Work is a post from: CMT Marketing Blog & Real Time Updates

    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=387 0     Our work is to serve_how about you? http://cmtmarketingblog.net/?p=381 http://cmtmarketingblog.net/?p=381#comments Tue, 19 Apr 2011 23:14:06 +0000 admin http://cmtmarketingblog.net/?p=381 Our work is to serve_how about you? is a post from: CMT Marketing Blog & Real Time Updates

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    Jean .. One more suggestion to add to the list you received this morning.  If you’re going to start up your own practice, then you should consider a website.  The Internet is driving most of the business traffic today and you don’t want to be left out.  We’ve gotten two accounts from our website – H & R Block and a pharmaceutical concern both found us on the Internet, reviewed our website, and hired us.  We had no competitors and were not asked for a proposal.
    We’re not a large firm but you wouldn’t know that from our website which is driving business to us.  And its driving attention to our clients for whom we have developed websites.  All of our websites are created working with Jerry Pollio of our CEO RT.
    There’s no cost in your talking to Jerry and learning what he can do for you.  Nothing ventured, nothing gained.
    Good to have you on the CEO RT.
    H
    Henry A. de La Garza, APR
    (713) 622-8818

     

    Our work is to serve_how about you? is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=381 0     Some new reads_new thoughts! http://cmtmarketingblog.net/?p=379 http://cmtmarketingblog.net/?p=379#comments Thu, 24 Mar 2011 00:07:29 +0000 admin http://cmtmarketingblog.net/?p=379 Some new reads_new thoughts! is a post from: CMT Marketing Blog & Real Time Updates

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  • Malcolm Gladwell, ” The Outliners”, 10,000 hour rule, incredible.
  • Geoff Colvin, “Talent is Overrated”
  • Phil Simon, The New Small, this could change the way you do business…

    • ENJOY! I am interested in your thoughts and comments…

    Some new reads_new thoughts! is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=379 1     Clients speak we listen! http://cmtmarketingblog.net/?p=375 http://cmtmarketingblog.net/?p=375#comments Fri, 21 Jan 2011 19:54:19 +0000 admin http://cmtmarketingblog.net/?p=375 Clients speak we listen! is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     Jerry,

    I saw your email explaining that you and Maggie would not be able to continue serving on the EXPO Marketing Committee.  I just wanted to take a moment to thank both of you for guiding HMSDC into better use of social media in particular.  We have a long ways to go, but owe to you the fact that we got started at all.  I commit that we will continue moving in the direction you outlined for us at a faster pace in 2011.

    You are great people with a wonderful company and so many valued skills.  Thank you for sharing those with us at HMSDC and for clearly making a difference.

    Best regards,

    Richard A. Huebner

    President

    Houston Minority Supplier Development Council

    Three Riverway, Suite 555

    Houston, Texas 77056

    (713) 271-7805

    Excite – Encourage – Empower

    Clients speak we listen! is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=375 0     WordPress Update http://cmtmarketingblog.net/?p=372 http://cmtmarketingblog.net/?p=372#comments Sun, 02 Jan 2011 01:22:04 +0000 admin http://cmtmarketingblog.net/?p=372 WordPress Update is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     It’s important because it keeps all working smoothly! Hope your hosting on your own server and domain?

    http://wp.me/pZhYe-qt

    Saludos:

    Jerry

    WordPress Update is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=372 0     10 Questions to Ask Before Hiring a Website Design Company http://cmtmarketingblog.net/?p=366 http://cmtmarketingblog.net/?p=366#comments Mon, 29 Nov 2010 15:00:39 +0000 admin http://cmtmarketingblog.net/?p=366 10 Questions to Ask Before Hiring a Website Design Company is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     Not all web development companies are created equal, see our recommendations for getting the best professional team for your online project.

    We also suggest that you are very comfortable with the design, marketing and sales team as you will be not only spending time with them today but time with the team once the project has been completed.

    Any questions, we’re here to help! Look forward to your comments as always and thank you for reading, feel free to share.

    Jerry|CMT

    web design, web development

    10 Questions to Ask Before Hiring a Website Design Company is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=366 0     The Google Search Machine http://cmtmarketingblog.net/?p=360 http://cmtmarketingblog.net/?p=360#comments Thu, 25 Nov 2010 17:43:48 +0000 admin http://cmtmarketingblog.net/?p=360 The Google Search Machine is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     Do you know how Google’s crawler, Googlebot, handles conflicting directives in your robots.txt file? Do you know how to prevent a PDF file from being indexed? Do you know Googlebot’s favorite song? The answers to these questions (except for the last one :) ), along with lots of other information about controlling the crawling and indexing of your site, are now available on code.google.com:

    Controlling crawling and indexing

    Google SearchThere you have it  some very reliable Google crawler information directly from the mother ship! Are you paying attention?

    Jerry|CMT

    The Google Search Machine is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=360 0     Social Media Amazing Minds_Future of Marketing http://cmtmarketingblog.net/?p=358 http://cmtmarketingblog.net/?p=358#comments Fri, 19 Nov 2010 21:36:08 +0000 admin http://cmtmarketingblog.net/?p=358 Social Media Amazing Minds_Future of Marketing is a post from: CMT Marketing Blog & Real Time Updates

    ]]>     Our post yesterday reflected on important  proven online marketing methods that these very people you will read about today use everyday to grow their online presence. See what common threads you find and most importantly, listen and learn because it really works!

    http://futureofmarketing.com/wp-content/uploads/2010/11/FutureOfMarketing.pdf

    Thank you for reading and your comments are always welcome!

    Jerry|CMT

    Social Media Amazing Minds_Future of Marketing is a post from: CMT Marketing Blog & Real Time Updates

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    HOW TO MAKE MONEY ONLINE Related Websites ]]>     http://cmtmarketingblog.net/?feed=rss2&p=358 0