Search engines, such as Google view duplicate content as a sign that a site is less reliable. Having non-unique (ie stock) descriptions on product pages can potentially hurt your products’ organic traffic on search engines.

Most retailers who do not have their own products use the manufacturer product descriptions (and often product titles and images).

Creating unique product descriptions will positively impact conversion rates by differentiating you from other sellers, and provide a better customer experience.

For example, all of the sellers below sell the same product, and only one has a unique description:

SEO Product Descriptions: Are There Automated Solutions For Creating Unique Product Descriptions?

It’s a better user experience, and more SEO friendly to have unique product descriptions. However, manually making this type of a change can be difficult.

While not totally automated, there are services and plugins you can use to facilitate the process of creating unique product descriptions.

• Jigoshop is a WordPress plug-in that helps expedite creating product pages.  It’s pretty simple to use and was created to rank well on search engines.
• Servio seems to be a leader in SEO product descriptions, but their performance results aren’t well known.

 
If you have any prior experience using either Jigoshop or Servio, we’d love to hear about your experience.

SEO Product Descriptions – How Should A Retailer Create Unique Product Descriptions?

• A great approach is starting with your top 50-100 best sellers and writing brand new SEO optimized descriptions.
• Another approach is shooting product videos for your best sellers and using the transcripts from those videos on the landing pages. The videos will help with conversion rates and the transcripts help with their SEO.
• Creating unique product descriptions for any new products is also a best practice, even if you can’t overhaul other product descriptions.

 
SEO product descriptions will increase organic traffic, differentiate your brand, and create a better user experience with your product listings.

If you’re having problems generating unique product descriptions, here are some helpful resources:

Examples of Compelling Product Descriptions- Practical Ecommerce

Creating Better Ecommerce Product Descriptions- Forbes

Google announced a feature for YouTube, which could prove to be a pretty big deal in ecommerce. They’re now letting businesses include “Buy Now” buttons on their YouTube channels, so users can purchase products through various retailers.’

Check out how TRESemmé set up their Youtube Buy Now campaign:

Read the full report at WebProNews.

TED Talks  (Technology, Entertainment and Design)  are a great resource for anyone, but they can also be significantly useful and insightful for business owners and those working in ecommerce.

In case you are unaware of TED talks, here’s a quick video explanation.

You can browse TED Talk lists, and there is a page dedicated to TED Talks for marketers, but generally site search is a bit difficult.

Best TED Talks For Ecommerce Marketers

To save you a little time, we’ve compiled our favorite TED Talks (and TEDx) below.

Best TED Talks: Ecommerce

Let The Inventory Walk And Talk- Mick Mountz

Shining The Light In Data Dark Areas To Stimulate Real Change- Joel Selanikio

What Is The Internet, Really?- Adrew Blum

Best TED Talks: Marketing

How To Get Your Ideas To Spread- Seth Godin

The Power of Vulnerability- Brene Brown

Trial, Error And The God Complex- Tim Harford

Best TED Talks: Advertising

Selling Condoms In The Congo- Amy Lockwood

The Greatest Ted Talk Ever Sold- Morgan Spurlock

Life Lessons From An Ad Man- Rory Sutherland

Best TED Talks: Web Design

Designing With Slogans- Stefan Sagmeister

Using Design To Make Ideas New- Milton Glaser

How Beauty Feels- Richard Seymour

Best TED Talks: Buy- In

The Tribes We Lead- Seth Godin

How To Start A Movement- Derek Sivers

How To Make Choosing Easier- Sheena Iyengar

Best TED Talks: Social Media

How To Make A Splash In Social Media- Alexis Ohanian

How Social Media Can Make History- Clay Shirky

Listening To Twitter Users- Evan Williams

How The Internet Enables Intimacy- Stefana Broadbent

Best TED Talks: Branding

3 Ways To (Usefully) Lose Control Of Your Brand- Tim Lebrecht

The Currency Of The New Economy Is Trust- Rachel Botsman

Best TED Talks: User Experience

The Art Of Asking- Amanda Palmer

404, Story Of A Page Not Found- Renny Gleeson

What Consumers Want- Joseph Pine

The Post-Crisis Consumer- John Gerzema

Best TED Talks: Business

How Great Leaders Inspire Action- Simon Sinek

Dare To Disagree- Margaret Heffernan

The Key To Success?-Grit-Angela Lee Duckworth (6 min)

Best TED Talks: Thought Provoking

The Power Of Introvers- Suzan Cain

Are We In Control Of Our Decisions?- Dan Ariely

Where Good Ideas Come From- Steven Johnson

8 Secrets Of Success- Richard St. John

Glamour- Virginia Postrel

Best TED Talks: Networking

Your Body Language Shapes Who You Are- Amy Cuddy

Best TED Talks: Productivity

What Makes Us Feel Good About Our Work?- Dan Ariely

Got A Meeting? Take A Walk- Nilofer Merchant

The Happy Secret To Better Work- Shawn Achor

Why Work Doesn’t Happen At Work- Jason Fried

The Puzzle of Motivation- Dan Pink

Smart Failure For A Fast Changing World- Eddie Obeng

Best TED Talks: Happiness

9 Happiness Ted Talks

Choice, Happiness And Spaghetti Sauce- Malcolm Gladwell

The Paradox of Choice- Barry Schwartz

How To Buy Happiness- Michael Norton

Best TED Talks: Inspiration

Stats That Reshape Your World-View- Hans Rosling

3 Clues To Understanding Your Brain- VS Ramachandran (6 min)

3 Rules To Spark Learning- Ramsy Musallam

TED Talk Compilation: A Better You (11 talks)

Best TED Talks: Find TED Talks

Most Shared Ted Talks (Google spreadsheet)

New to TED? (11 talks)

Bill Gates 13 Favorite TED Talks

Which TED talks are your favorites?

Here is a copy of the original email which also mentions the new commercial format of Google Shopping ads for mobile:

Links from the email:

AdWords Enhanced Campaigns Announcement

About Enhanced Campaigns Upgrade Center

About Enhanced Campaigns

Setting Bids For AdWords Advanced Campaigns

Contact AdWords Help

Product Listing Ads For Mobile

Back in march, Google announced that Product Listing Ads (PLAs) would appear on smartphones for marketplaces which currently show PLAs. Making Product Ads accessible across the ecommerce world, on tablets, desktops and smartphones with Google enhanced campaigns.

Here is an example of a mobile search with PLA results:

Update Enhanced Campaigns for Product Listing Ads

For online merchants, it’s imperative to control this migration as much as possible.

If you don’t update your PLA campaign, Google will do it for you automatically. But Google will also opt you in to mobile traffic, which can hurt the return on investment (ROI) for your PLA campaigns.

If you upgrade manually you can actually set your mobile bid adjustment to -100% i.e. nonexistent.

Here’s how to manually upgrade your mobile bid adjustment:

1. Login to AdWords.

2. Click “Get Started”:

If you don’t see this option within AdWords, you may have something like this in your login:

3. You may need to select ‘start now’ depending on the prompt you selected:

4. Select your mobile bid adjustment to: Decrease by [your percentage here]%

5. Click “Complete Upgrade” and you’re done.

If you’re currently excluding mobile traffic on your PLA campaigns you should do this before Google makes the transition for you and adds a bunch of unqualified mobile traffic.

Google Enhanced Resources

We’re here today with an awesome guide which gives you the REAL scoop on what ecommerce conferences are worth their weight in gold and which ones suck.

Of course there are many shades of grey and interpretations are subjective, however, we were able to get a number of different sources to comment on a variety of ecommerce conferences around the net.

Ecommerce Conferences: Your Say!

What’s going to make this Ecommerce Conference Guide really cool is your participation in building it out. If you have an ecommerce conference that you want to review, whether it’s on this list currently or not, please email me directly at andrew(at)cpcstrategy.com and we will get you going, (granted you are not a robot or an employee of that conference).

That’s it, hope you enjoy this E-commerce Conference Guide!

Ecommerce Conference Reviews:

1. Etail West

2. Miva Merchant Extraordinary Conference

3. Internet Retailer Conference and Exhibition

4. ICE Retailer Ecommerce Conference

5. MozCon

6. Etail East

7. SMX

8. SES Chicago

Etail West Ecommerce Conference

Ecommerce Conference Review By: Andrew Davis, Director of Marketing, CPC Strategy

Name Of E-commerce Conference: Etail West – http://www.wbresearch.com/etailusawest/home.aspx

Location Of E-commerce Conference: JW Mariott Desert Springs Resort & Spa in Palm Desert, California.

Who Is This E-Commerce Conference For?

Etail West is for retailers of all shapes and sizes. One stipulation is that a majority of retailers did have their own .com, so content and vendors are tailored to help those retailers.

It’s also for vendors trying to reach these retailers. Almost all retailers we spoke to at the ecommerce event had annual revenues of more than $1,000,000 and many exceeded $10,000,000 / year.

Why Or Why Not Is The Etail West ECommerce Conference One Of The Best?

As a vendor I was not impressed with the Etail West Ecommerce Conference. Booths were cramped, isles for retailers to walk through were tiny and not inviting, and retailers were in general more turned off by vendor interaction than other ecommerce expo’s I’ve attended.

Needless to say we did talk to some quality retailers that made this conference break even on the investment we put into it. However, costs are extremely high for vendors, and this particular e-commerce event is run by WBResearch, a large conference organizing company, who has no guilt in nickel-and-diming vendors at every chance possible.

Overall we spent around $22,000 exhibiting and attending this e-commerce convention. Luckily it was in Palm Springs so we were able to drive there from San Diego and save some cash.

The Ecommerce Convention Food:

Instead of giving handout lunches or providing a buffet grab and go style meal, meals were set up in a large tent that seated maybe 1,000 or 2,000 people. You had to wait to eat, and while you waited, you got pitched by a company. A little awkward after attending ecommerce conference sessions all day and/or manning a booth to then have your supposed relax time taken up by a company talking about their products and services.

Also, just waiting for the food at this ecommerce conference, while it was good, was straight up cheesy. This is not a political dinner. Give me my food to go. I got work to do.

One thing that always disturbs me about this conference is that regardless of the fact that Etail appears to be all about great content and awesome sessions that companies have to pay to speak! Retailers may speak for free but any software or service provider up there on stage got a speaking gig baked in or added on to their sponsorship contract. How lame is that?

Speakers should be appointed organically based on speaker proposals and the credentials of the speaker. Not by how much cash a company pays. We got several complaints about the quality of the sessions at Etail West, and to be honest I’m not surprised.

What This E-Commerce Conference Needs To Improve On:

- Content, Ecommerce Expo Sessions
- Vendor placement and setup
- Vendor appreciation (encouraging networking between retailers and vendors)
- Number of retailers at the event
- Food
- After-Conference Events

Any Additional Comments On This Ecommerce Conference:

If you’re a vendor, skip this ecommerce conference and go straight to the source to save a bunch of money. EtailInsights.com is a company partnered with Etail West that has all of the lead information from users at the conference. They’re a good group and will help you get in front of the right retailers for a lot less.

If you’re a retailer, skip this ecommerce conference and head to the Internet Retail Conference and Exhibition.

Miva Merchant Extraordinary Ecommerce Conference

Ecommerce Conference Review By: Mary Weinstein, Content Manager, CPC Strategy

Name Of E-commerce Conference: Miva Merchant Conference – Extraordinary Ecommerce – http://www.mivamerchant.com/conference

Ecommerce Conference Location: Hyatt Regency, La Jolla CA

The Miva Merchant Extraordinary Ecommerce Conference was held at the Hyatt, which is a beautiful hotel located in scenic La Jolla, a great location for locals and those traveling alike.

Who Is The Extraordinary Ecommerce Conference For?

This ecommerce event is for retailers and ecommerce merchant vendors of all shapes and sizes.

Why Or Why Not Is The Miva Merchant Extraordinary Ecommerce Conference One Of The Best?

There were a couple of things which Miva did different with their Extraordinary Ecommerce Conference which encouraged me to mark it on my calendar for next year.

A. For the Extraordinary Ecommerce Conference, Miva Merchant did something unique in that the main room for all of the keynote speakers was also the location for the conference vendors.

Often at conferences, there is a large room for vendors (there tend to be many), which merchants are enticed into with food. As attendees, we tend to take that as par for the course, vendors struggling to have conversations with merchants and merchants proactively avoiding booths.

The Extraordinary Ecommerce Conference had a limited number of vendors, and the main room was used for keynote talks, networking and was lined with vendors. This setup was refreshing and created an opportunity for genuine conversations less focused on sales and more on sharing information.

Further conversation was encouraged by food and break-out sessions being held adjacent to the main conference room on the same floor. I was able to walk in and out of the main room for individual talks, food and breaks throughout which was great for getting work done and having some really great conversations with merchants. I was able to learn a lot from the speakers and chatting with merchants, but with a more overall homey feel.

B. I really applaud Miva in their choice of speakers.

Merchants were able to listen to ecommerce experts including Neil Patel, and Tim Ash who focused on ecommerce more specific strategy such as blogging and website design.

In addition to these more traditional speakers, online sellers heard talks from a former crime family member, and a religious leader. While entertaining, these talks were also more importantly really informative, and provided a more holistic tips and insight into online marketing and organization.

What the Miva Merchant Extraordinary Ecommerce Conference Needs To Improve On:

A. Miva Merchant organized and hosted the Extraordinary Ecommerce conference, so it’s appropriate that they had a couple of headlining talks from their CEO Russ Carroll and COO Rick Wilson.

However, for me these talks were a little dry, and not applicable to those of us not using the Miva platform.

B. The location of where food was distributed was really well organized, and allowed merchants to do work and socialize without being stuck in any one location throughout. However, meal options were a little sad. If I don’t eat chicken for the next two week’s it will still be too soon.

Any Additional Comments On The Miva Merchant Extraordinary Ecommerce Conference:

This is a really well organized and personable conference, and I would highly encourage vendors and ecommerce merchants alike to attend.

MozCon Conference

Ecommerce Conference Review By: John Doherty, Office Lead and Senior Consultant, Distilled NYC

1. Name Of Ecommerce Conference:
MozCon (SEOmoz’s Annual Conference) – http://www.seomoz.org/mozcon

2. Who Is This Ecommerce Conference For?
Search engine marketers, primarily inbound marketers focusing on SEO, content marketing, and social.

3. Why Or Why Not Is This Ecommerce Conference One Of The Best?
MozCon attracts the top inhouse and agency marketers and speakers. It’s one of the best because every speaker brings actionable insights that marketers, whether analysts or managers, can take back and implement that day. It’s not uncommon to see bosses sending notes directly back to their teams saying “We need to implement this now!”

4. What This E-Commerce Conference Needs To Improve On:
MozCon isn’t a strictly ecommerce-focused, but the marketing advice given applies to ecommerce companies from technical, content, and social perspectives.

5. Any Additional Comments On This Ecommerce Conference:
MozCon is the conference that I, as a search professional, attend every year simply to learn. The speakers bring actionable and realistic advice that is applicable to all companies.

Etail East

Ecommerce Conference Review By: Jeff McRitchie, VP of Marketing, MyBinding.com

Etail East has been hosted in Boston the past two years and is moving to Philadelphia for 2013. It is an excellent e-commerce conference target primarily to mid to large sized online retailers. Retailers from all types of verticals attend the show and there are often smaller retailers present. However, it seems that the cost to present/display/sponsor the show is substantial enough that most of the vendors are looking for larger engagements that price many smaller retailers out of the market. This is probably a result of the slightly smaller show size which makes it harder to attract lower priced vendors. The vendors who do attend tend to be industry and technology leaders and we have found a number of great partners through the show.

1. Name Of E-commerce Conference: Etail East – http://www.wbresearch.com/etailusaeast/home.aspx

2. Who Is This E-Commerce Conference For? Mid-large sized online retailers

3. Why Or Why Not Is This Ecommerce Conference One Of The Best? Etail east has some awesome vendors, partners and presentations. You can learn a ton. However, it is smaller than many of the other conferences and many of the vendors are looking for large engagements with mid to large size retailers.

4. What This Ecommerce Conference Needs To Improve On: Many of the presentations and round table discussions turn into glorified sales presentations by vendors. Obviously they pay a lot of money to be at the conference and to present. However, the big sales pitch gets old.

5. Any Additional Comments On This Ecommerce Conference:

Etail East is a great place to go to learn. There are almost always a number of awesome presentations at the show that are worth their weight in gold. The keynotes are usually awesome. However, the round tables and some of the vendor presentations have a tendency to turn into big sales pitches disguised as case studies. In these cases I tend to head to the show floor and meet with vendors to learn about the new technology that is available.

There tends to be an excellent assortment of retailers that attend this conference. You can count on meeting digital marketers or executives from some of the largest online/offline brands in North America. However, I have also met several entrepreneurs and individuals who were just getting started with online commerce. For smaller retailers who are just getting started it is a great place to learn. For larger retailers there are awesome partnerships and engagement opportunities available.

All of that being said, this review would not be complete without mentioning the food and the “networking events”. One of the best things about the show is that the organizers and the vendors do an awesome job of showing everyone a great time. It is not uncommon to have 3-4 dinner invitations for each night of the show. Plus the cocktail receptions and networking events are excellent as well. Definitely worth a trip to the east coast for some business mixed with pleasure.

SMX West Conference Review

Ecommerce Conference Review By: Scott Nickels

Name Of E-commerce Conference: Search Marketing Expo (SMX) West – http://searchmarketingexpo.com/west/

Location Of E-commerce Conference: San Jose McEnery Convention Center

Who Is This E-Commerce Conference For?

Search Marketers – Paid, Organic, and Social Media Marketers

Why Or Why Not Is The Etail West ECommerce Conference One Of The Best?

Level of talent the show draws – attendees and speakers – is undoubtedly tops in the industry.
Top to bottom, one of the best organized shows – from check-in/registration, housekeeping updates before/during show, moderation of panels/speakers, quality (and quantity) of food, access to speakers and event organizers, and after-hours events (sanctioned or otherwise) – the Third Door Media team knows what it takes and delivers. Despite Danny Sullivan’s attempts at acting and comedy, these shows are a wealth of information, great networking opportunities, and a worthwhile investment of time and dollars.

What This E-Commerce Conference Needs To Improve On:

While not every show can cater to the advanced search marketer (the SMX Advenced show each June is truly focused on not-for-newbies material), a track of advanced material at each show will keep the seasoned veterans better interested and coming back.

Any Additional Comments On This Ecommerce Conference:

Some of the smaller shows that are once-per-year get raves for their quality, however, the SMX shows draw a much wider audience and rotate worldwide with as good as, if not better, talent. Great value for the dollars expended.

Full disclosure: I spoke @ SMX West in March (two sessions) for which my registration was covered. I speak regularly on topic of Search and Online Marketing. Excepting SXSW, I have attended most of the trade shows in our industry over the past 5 years.

SES Chicago

Ecommerce Conference Review By: Miranda Miller, Content Marketing Manager at TopRank

Name Of E-commerce Conference: Search Engine Strategy (SES) Chicago – http://sesconference.com/chicago/

Location Of E-commerce Conference: Chicago Marriott Downtown Magnificent Mile

Who Is This E-Commerce Conference For?

CMOs, CTOs, Online Marketers of all levels, IT/Web

Why Or Why Not Is The Etail West ECommerce Conference One Of The Best?

The variety of brands, agencies, industry leaders and marketers makes for fantastic networking opportunities in sessions and in conference-related activities. High caliber speakers and sessions are interesting and informative. SES Chicago conference staff are well organized, ensuring session materials including decks and video are available to participants post-conference. I typically try to spend a few hours in the expo hall and have been introduced to quite a few useful services and tools from the vendors at SES.

What This E-Commerce Conference Needs To Improve On:

I’d like to see less intro and more advanced level sessions. With that said, there’s no shortage of opportunity for even seasoned marketers to learn.

Any Additional Comments On This Ecommerce Conference:

SES Chicago seems to be the most e-commerce-focused of the SES conference series in North America. It’s a great multi-discipline marketing event for in-house or agency marketers and consultants.

Ecommerce Conferences: Your Say!

If you have an ecommerce conference that you want to review, whether it’s on this list currently or not (we can include multiple reviews of the same conference), please email me directly at andrew(at)cpcstrategy.com and we will get you going, (granted you are not a robot or an employee of that conference).

Google places a strong emphasis on social, a priority Google has focused on historically and with recent updates like the Google Analytics filters.

Google’s social focus is highlighted in particular by Google Plus and Youtube. These social sharing sites have grown significantly over the last couple of years, and are increasingly important factors in Google search.

Check out the infographic below to see the sheer size and impact of Google Plus and Youtube.

Feel free to share this infographic with your friends or repost on your own blog.

<a href="http://www.cpcstrategy.com/blog/2013/05/google-plus-youtube-google_social/" ><img src="http://cdn.cpcstrategy.com/blog/wp-content/uploads/2013/05/google-social-evolution-infographic.jpg" alt="Google Social Revolution" width="613" border="0" /></a></p> <p>Source: <a href="http://www.cpcstrategy.com/blog" >CPC Strategy Blog</a></p> <p>

Scrapbook.com retailer, McKane Davis, weighs in:

“I own and run an ecommerce company like many of you. And just like many of you, we will be crippled by the (ironically titled) Marketplace Fairness Act if it becomes law.

I worry that some of you are unaware at just how bad this will be for your businesses. It will stunt your growth and eat at your bottom line. It will probably put some of you out of business. It’s that bad.

We have joined forces with a rapidly growing group of Internet Retailers to oppose this law. This is a bad bill. Is is discriminatory and fundamentally unfair. We must fight it before it’s too late.”

See the rest of his statement, including how the bill will affect small and medium-sized retailers, in our Complete Online Sales Tax Guide.

Originally we titled it “How To Manage Product Listing Ads Like A Boss,” which gives you an idea of how much the resource covers.

Data Feed Management Tip For Google Shopping: Create Price Buckets

In the data feed section of the Product Listing Ads guide, we talk about creating ad groups for products which you want to group, such as best sellers using your data feed.

One way to take your Product Listing Ads campaign to the next level is using the AdWords label to create ad groups for products in certain price ranges, or creating price buckets in your Google Shopping campaign.

Data Feed Optimization: What Is A Price Bucket?

Price buckets are a way of grouping products within price ranges in your data feed.

For example, if the majority of your products over $50 convert poorly, you would want to decrease the exposure for products in that price range, and spend less on advertising for them.

To create price buckets in your Google Shopping AdWords campaign, you’ll need to first make changes to your data feed, and then group products in the AdWords login.

Data Feed Grouping: What Can You Use Price Buckets For?

Not sure if you should create price buckets ad groups?

Before you create price buckets be sure to use Google Analytics to determine which products you want to break into price groups. Take a look at Analytics data to see if there are any trends with products in different price ranges.

Consider the data with these questions in mind:

• Do higher priced products convert poorly (or well)?
• Are you spending more on lower priced items than you are getting in revenue for those items?
• Is there a group of products you need to hit a specific cost of sale (COS) for?

Data Feed Tips: How Can You Create A Price Bucket?

Where do you even get started with creating an ad group for price bucket products?

Check out this video tutorial from Jostin Munar, a Senior Account Manager and Google Shopping expert.

In this video, you’ll learn:

• Why merchants might want to use price buckets.
• When, how and why to use a price bucket.
• Where to add an AdWords label in your data feed.
• How to create a price bucket ad group in the AdWords login.

Data Feed Resources:

If you’re still learning about Google Shopping and data feeds, here are some places to get started:

What Is A Data Feed?

What Should My Google Shopping Data Feed Look Like?

How Do I Send a Data Feed for Amazon?

What Should Data Feeds For Other Shopping Channels Look Like?

Transcript:

What’s up, guys. This is Jostin, over at CPC Strategy. Today, we’re going to be talking about price buckets for your Google shopping campaign. We’re going to go over today when to use a price bucket, and why to use a price bucket. We’ll go ahead and actually show you guys where to add an actual AdWords label within your data feed. Then go through and create the ad group for that specific price bucket.

Where To Add An AdWords Label Within Your Data Feed

A lot of times, we’ll get questions from a client saying, ”Hey, for these certain items, we need to meet a cost of sale goal.” The way to be able to do that is to manipulate the actual bids for the [Google Shopping] campaign. One strategy is going to be using price buckets. In this case, we’re going to be targeting items that cost between $0.01 and $18.97. We’ve identified within the price column, that there are about 5,600 items within this data feed that are in between $0.01 and $18.97. The reason for going through and doing this is making sure that we’re going to be getting the ROI that we want,  as well as hitting the cost of sales goal that our client is looking for.

A label that we’re using here, that we’ve added to the actual data feed, would be 01-1897. Simply put, this is what we’re using to identify anything that’s $0.01 all the way to $18.97. Once you have that added into your data feed, you’ll be able to target these items within your Google AdWords login, where your Google shopping campaign is managed.

Create Price Bucket Ad Groups In The AdWords Login

Going through this, I want to click on ad group to create a new ad group. Here, we’re going to go ahead and name our ad group, we could say “Price Bucket $0.01 – $18.97″. We want to make sure that we select Product Listing Ad, as this is a PLA campaign. Your default bid will depend upon what your other bids are at this point. I know I want to go through and down-bid these items. I’m going to go ahead and make sure my default CPC (cost per click) rate right now would be $0.10. Go in and click on save ad aroup.

Add A Product Target For Price Bucket Ad Groups

OK. Now that we’ve created the ad group, you’ll see that this is the price bucket that we want. Our default bid for this is going to be $0.10. At this point, we’re going to want to go ahead and add the product target of what we’ll be doing. In the dropdown menu, you want to go ahead and select AdWords Labels. For this, our label was 01-1897, we’re going to go in and copy that, then paste that into the area. Go ahead and validate. It’s very important that we go through and validate to make sure that we’re definitely identifying that this label is within the feed. Go ahead and click save.

We’ve pretty much added the ad group. You also want to go ahead and add the product target for this Ad group, making sure that you are identifying anything that’s $0.01 to $18.97. That’s pretty much it.

All right. Once again this is Jostin, over at CPC Strategy. Good luck!

“Marketplace Fairness Act – Online businesses will be required to collect sales tax for all states. They say it is “Simple”. What is not described is time and the penalty of non-intentional errors.

The Senate passed its version; the House is working on theirs. From a business side, I am a biased. I believe the minimum revenue should be raised from $1m to $10m of out of state revenue…”

Read the entire statement on our Complete Online Sales Tax Guide.

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