Everyone's Blog Posts - Cambridge Product Management Network

New Year’s product resolutions

2012-01-04T11:48:30.000Z

As the start of the year we look forward to making New Year’s resolutions for the changes we will make this year. Our personal aims may be to spend more time at the gym, spend more time with the family or both.

I wonder what resolutions will be top of the list for the product managers in 2012. I feel that this year with the economic outlook still uncertain that prioritization will become a key topic as product managers everywhere try to maximize the benefit to clients and ensure that products are delivering against market expectations.

I always like this time of the year for looking back but more importantly to look forward at the new opportunities which will be explored and realized.

The hot sectors in Product Management

2011-05-19T12:00:00.000Z

Intelligent People in their state-of-the-industry Q1 report highlight the following hot sectors for Product Management:

Media & Travel
Digital Marketing in Media (especially CRM and email marketing)
Social Media Marketing
Online retail optimisation experience (specifically transaction conversion)

For more, see their outlook report.

How to hire a Product Manager

2011-03-09T20:40:36.000Z

Comrades,

As some of you may know, I have been particularly unimpressed by the level of understanding in the UK about Product Management from those that don't practice it. And Cambridge, with all its potential, really needs to understand the union of technology and business / market requirements. This is the primary reason why I joined and continue to contribute to this network.

After a particularly frustrating call with a recruiter last week, I set aside some time to write 'How to hire a Product Manager'. Its purpose is to raise the game for everyone involved, by providing:

a quick summary of PM
an explanation of the Pragmatic Marketing Framework
links to standard job descriptions
List of other PM networks that exist in the UK
etc, etc.

Comments welcome - either here on the Network or on my blog.

And do share this link to as many people as possible who remain 'fogged' on PM and how it can help their organisation.

Arthur (the Evalgelist!)

PS Don't forget this month's session (Thursday 24th March) on 'What a Product Manager does in the first day / week / month'. To kick off this interactive session, I will summarise some of the points in this article, so you may consider this background reading / homework!

Re-publish your blog posts here!

2010-09-03T08:17:08.000Z

If you blog elsewhere, on topics that you think are of interest to this network, then you're now able to also publish these posts here. Ning have added a metaweblog API. You can find out more about this at:

http://creators.ning.com/forum/topics/add-blog-posts-to-ning

Does Cambridge Understand PMs?

2010-01-15T14:11:05.000Z

On Wednesday evening (13 January 2010) I attended Cambridge Wireless' Business SIG meeting(www.cambridgewireless.co.uk).

Big topic of discussion that evening was the importance of Product Managers to ventures. About half the room seemed to agree, but the other half didn't know that Product Managers do marketing (or even what a PM does). It came as a bit of a surprise to them that marketing wasn't just about brochures and adverts.
[Those new to PM: Marketing = know your customer/end user/consumer]

It was even suggested that any venture ought to recruit a Product Manager as hire number 3, 4 or 5! Pretty important I'd say.

So if any of you are in doubt, then chin up. And look out for new opportunities to ply your trade!