<?xml version='1.0' encoding='UTF-8'?><?xml-stylesheet href="http://www.blogger.com/styles/atom.css" type="text/css"?><feed xmlns='http://www.w3.org/2005/Atom' xmlns:openSearch='http://a9.com/-/spec/opensearchrss/1.0/' xmlns:blogger='http://schemas.google.com/blogger/2008' xmlns:georss='http://www.georss.org/georss' xmlns:gd="http://schemas.google.com/g/2005" xmlns:thr='http://purl.org/syndication/thread/1.0'><id>tag:blogger.com,1999:blog-7143243255157032049</id><updated>2026-03-23T04:14:50.433-07:00</updated><category term="CONTRACTE"/><category term="Concurenta neloiala"/><category term="IONVARE"/><category term="Inovare de marketing"/><category term="Marketing Practic"/><title type='text'>     CABINET   DE   PROPRIETATE   INDUSTRIALA                                  ELENA   LAZAR</title><subtitle type='html'>SERVICII ONLINE DE PROPRIETATE INDUSTRIALA&#xa;</subtitle><link rel='http://schemas.google.com/g/2005#feed' type='application/atom+xml' href='http://cabinetelenalazar.blogspot.com/feeds/posts/default'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default?redirect=false'/><link rel='alternate' type='text/html' href='http://cabinetelenalazar.blogspot.com/'/><link rel='hub' href='http://pubsubhubbub.appspot.com/'/><author><name>Elena Lazar</name><uri>http://www.blogger.com/profile/09916270049950333148</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='17' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlbIcHgSK51Eh7CPvy_ZtyYBFwivfxhaMaNiydfa985yBwsQCSXueqQCTHi_IBotqocXepl61AZoFacZ5FHijZmdnp0jbvDWYVjXGuuuG5uUlcVCceVqd6526gozWlA/s220/question-mark-1722862_1920.jpg'/></author><generator version='7.00' uri='http://www.blogger.com'>Blogger</generator><openSearch:totalResults>5</openSearch:totalResults><openSearch:startIndex>1</openSearch:startIndex><openSearch:itemsPerPage>25</openSearch:itemsPerPage><entry><id>tag:blogger.com,1999:blog-7143243255157032049.post-2888038751379079333</id><published>2021-08-17T15:05:00.002-07:00</published><updated>2021-08-17T15:05:51.666-07:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Concurenta neloiala"/><title type='text'></title><content type='html'>&lt;p&gt;&lt;span style=&quot;font-family: verdana; font-size: large;&quot;&gt;&lt;b&gt;&amp;nbsp;CONCURENTA NELOIALA&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: verdana; font-size: medium;&quot;&gt;Concurenta este reglementata in principal in Romania de doua legi :&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;span&gt;&lt;a href=&quot;http://www.consiliulconcurentei.ro/uploads/docs/items/bucket10/id10124/lege_nr11_1991_actualizata.pdf&quot; style=&quot;background-repeat: no-repeat; box-shadow: none; box-sizing: border-box; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; transition: color 300ms ease 0s;&quot;&gt;LEGEA nr. 11 din 29 ianuarie 1991 privind combaterea concurentei neloiale&lt;/a&gt;;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;text-align: justify;&quot;&gt;(actualizată până la data de 9 august 2014*)&lt;/span&gt;&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;LEGEA nr. 117 din 21 mai 2015&amp;nbsp;privind aprobarea&amp;nbsp;&lt;a href=&quot;http://legislatie.just.ro/Public/DetaliiDocumentAfis/160475&quot; style=&quot;background: 0px 0px; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;&quot;&gt;Ordonanței Guvernului nr. 12/2014&lt;/a&gt;&amp;nbsp;pentru modificarea și completarea&amp;nbsp;&lt;a href=&quot;http://legislatie.just.ro/Public/DetaliiDocumentAfis/1440&quot; style=&quot;background: 0px 0px; border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; text-decoration-line: none; vertical-align: baseline;&quot;&gt;Legii nr. 11/1991&lt;/a&gt;&amp;nbsp;privind combaterea concurenței neloiale și a altor acte în domeniul protecției concurenței&lt;/span&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://www.consiliulconcurentei.ro/uploads/docs/concurenta/LEGEA_CONCURENTEI_Nr_21.pdf&quot; style=&quot;background-repeat: no-repeat; box-shadow: none; box-sizing: border-box; margin: 0px; outline: none; padding: 0px; text-decoration-line: none; transition: color 300ms ease 0s;&quot;&gt;&lt;span style=&quot;color: black; font-family: arial; font-size: medium;&quot;&gt;LEGEA CONCURENTEI Nr. 21 &lt;span&gt;din 10 aprilie 1996&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;REGULAMENT din 24 noiembrie 2014 -&amp;nbsp;privind procedura de constatare și sancționare a practicilor de concurență neloială&lt;/span&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;Legea nr. 11/1991 privind combaterea concurentei neloiale defineste de la art. 1 ce insemna : concurenta loiala, practici concurentuiale; uzante cinstite; secret comercial; detinator legitim al unui secret comercial; intreprindere si consumator.&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;Este de retinut modificarea facuta prin Legea 117/2015, cu completarea art. 1 si&amp;nbsp; clarificarea a ce insemna persoana fizica.&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;background-color: white;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span class=&quot;S_LIT_TTL&quot; id=&quot;id_litA14_ttl&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;i)&lt;/span&gt;&lt;span style=&quot;font-family: verdana;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA14_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;persoană fizică - orice fost sau actual salariat / reprezentant al unei întreprinderi sau orice altă persoană care săvârșește practici de concurență neloială, precum și contravențiile prevăzute la art. 4 alin. (3).&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;La art. 2(2) se mentioneaza ce anume este interzis in exercitarea actelor de comert:&lt;/i&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA70&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA70_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span&gt;&quot;&lt;/span&gt;(2) Sunt interzise practicile de concurenţă neloială, după cum urmează:&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA71&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span class=&quot;S_LIT_TTL&quot; id=&quot;id_litA71_ttl&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA71_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;a) denigrarea unui competitor sau a produselor / serviciilor sale, realizată prin comunicarea ori răspândirea de către o întreprindere sau reprezentantul / angajatul său de informaţii care nu corespund realităţii despre activitatea unui concurent sau despre produsele acestuia, de natură să îi lezeze interesele;&quot;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA72&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span class=&quot;S_LIT_TTL&quot; id=&quot;id_litA72_ttl&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA72_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;b) deturnarea clientelei unei întreprinderi de către un fost sau actual salariat/reprezentant al său ori de către orice altă persoană prin folosirea unor secrete comerciale, pentru care respectiva întreprindere a luat măsuri rezonabile de asigurare a protecţiei acestora şi a căror dezvăluire poate dăuna intereselor acelei întreprinderi;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span class=&quot;S_LIT_TTL&quot; id=&quot;id_litA73_ttl&quot; style=&quot;border-color: initial; border-image: initial; border-style: initial; border: 0px; box-sizing: border-box; font-stretch: inherit; font-stretch: inherit; font-style: inherit; font-style: inherit; font-variant: inherit; font-variant: inherit; line-height: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA73_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;c) orice alte practici comerciale care contravin uzanţelor cinstite şi principiului general al bunei-credinţe şi care produc sau pot produce pagube oricăror participanţi la piaţă.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;La art. 4 din Legea 11/1991 sunt prevazute contraventiile din care retinem cateva pentru a le analiza :&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;Astfel la alin. b)&amp;nbsp;&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;b) divulgarea, achiziţionarea sau folosirea unui secret comercial de către un comerciant sau un salariat al acestuia, fără consimţământul deţinătorului legitim al respectivului secret comercial şi într-un mod contrar uzanţelor comerciale cinstite;&quot;&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;&lt;i&gt;Pentru a intelege mai bine acest articol este necesar a ne reaminti cum este definit secretul comercial&amp;nbsp;&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-family: verdana;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&quot; secret comercial - orice informaţie care, total sau parţial, nu este în general cunoscută sau nu este uşor accesibilă persoanelor din mediul care se ocupă în mod obişnuit cu acest gen de informaţie şi care dobândeşte o valoare comercială prin faptul că este secretă, pentru care deţinătorul legitim a luat măsuri rezonabile ţinând seama de circumstanţe, pentru a fi menţinută în regim de secret; protecţia secretului comercial operează atât timp cât condiţiile enunţate anterior sunt îndeplinite în mod cumulativ;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-family: verdana;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&quot; deţinător legitim al unui secret comercial - orice persoană fizică sau juridică ce deţine controlul legal asupra unui secret comercial;&quot;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;Este de retinut si&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: arial; font-size: large; font-variant-caps: inherit; font-variant-ligatures: inherit;&quot;&gt;ORDONANȚĂ DE URGENȚĂ nr. 25 din 18 aprilie 2019&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: arial; font-size: large; font-variant-caps: inherit; font-variant-ligatures: inherit;&quot;&gt;privind protecția know-how-ului și a informațiilor de afaceri nedivulgate care constituie secrete comerciale împotriva dobândirii, utilizării și divulgării ilegale, precum și pentru modificarea și completarea unor acte normative.&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: arial; font-size: large; font-variant-caps: inherit; font-variant-ligatures: inherit;&quot;&gt;Sunt de retinut doua prevederi importante pe care le defineste aceasta Ordonanta&amp;nbsp;&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA150&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span class=&quot;S_LIT_TTL&quot; id=&quot;id_litA150_ttl&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;c)&lt;/span&gt;&amp;nbsp;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA150_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;autorul încălcării - orice persoană fizică sau juridică care a dobândit, a utilizat sau a divulgat în mod ilegal un secret comercial;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA151&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span class=&quot;S_LIT_TTL&quot; id=&quot;id_litA151_ttl&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: bold; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;d)&lt;/span&gt;&amp;nbsp;&lt;span class=&quot;S_LIT_BDY&quot; id=&quot;id_litA151_bdy&quot; style=&quot;border: 0px; box-sizing: border-box; font-family: inherit; font-stretch: inherit; font-style: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;mărfuri care contravin normelor - mărfurile a căror concepere, caracteristici, funcționare, proces de producție sau comercializare beneficiază în mod semnificativ de secrete comerciale dobândite, utilizate sau divulgate în mod ilegal.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA151&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; display: block; font-family: verdana; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;i style=&quot;color: #515151; font-family: arial; font-size: large; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit; text-align: start;&quot;&gt;Un exemplu concret de concurență neloiala este atunci cand un salariat al unei firme de distributie demisioneaza si isi deschide propria firma, atragand practic clientii cu care intrase in contact cat timp a lucrat la fostul angajator.&lt;/i&gt;&lt;i style=&quot;color: #515151; font-family: arial; font-size: large; font-variant-caps: inherit; font-variant-ligatures: inherit; font-weight: inherit; text-align: start;&quot;&gt;Actiunea de concurenta neloiala este cu atat mai grava cu cat salariatul a detinut o pozitie cu acces nelimitat la informatiile legate de produse si clienti, cum sunt functia de Director sau chiar actionar al societatii.&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;background-color: white; background-repeat: no-repeat; box-sizing: border-box; margin: 0px 0px 20px; outline: 0px; padding: 0px; text-align: justify;&quot;&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; color: blue; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;color: #515151; text-align: start;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;Angajatii care pleaca de la un loc de muncă si atrag de partea lor clientii fostului angajator, acestia savarsesc un act de concurenta neloiala si pot fi sanctionati cu amenzi de pana la 10.000 de lei.&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span class=&quot;S_LIT&quot; id=&quot;id_litA73&quot; style=&quot;border: 1px dotted rgb(254, 254, 254); box-sizing: border-box; color: blue; display: block; font-stretch: inherit; font-variant-east-asian: inherit; font-variant-numeric: inherit; line-height: inherit; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 6px !important; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span class=&quot;S_LIT_BDY&quot; style=&quot;border: 0px; box-sizing: border-box; font-stretch: inherit; font-variant: inherit; font-weight: inherit; line-height: inherit; margin: 0px; padding: 0px; vertical-align: baseline;&quot;&gt;&lt;span style=&quot;color: #515151; text-align: start;&quot;&gt;&lt;i&gt;&lt;span style=&quot;font-family: arial; font-size: medium;&quot;&gt;Problematica legata de concurenta neloiala este una foarte complexa si in aplicarea ei corecta implica si o anumita experienta practica.&lt;/span&gt;&lt;/i&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://cabinetelenalazar.blogspot.com/feeds/2888038751379079333/comments/default' title='Postare comentarii'/><link rel='replies' type='text/html' href='http://cabinetelenalazar.blogspot.com/2021/08/neloiala-concurenta-este-reglementata.html#comment-form' title='0 comentarii'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/2888038751379079333'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/2888038751379079333'/><link rel='alternate' type='text/html' href='http://cabinetelenalazar.blogspot.com/2021/08/neloiala-concurenta-este-reglementata.html' title=''/><author><name>Elena Lazar</name><uri>http://www.blogger.com/profile/09916270049950333148</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='17' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlbIcHgSK51Eh7CPvy_ZtyYBFwivfxhaMaNiydfa985yBwsQCSXueqQCTHi_IBotqocXepl61AZoFacZ5FHijZmdnp0jbvDWYVjXGuuuG5uUlcVCceVqd6526gozWlA/s220/question-mark-1722862_1920.jpg'/></author><thr:total>0</thr:total></entry><entry><id>tag:blogger.com,1999:blog-7143243255157032049.post-8658854038537732460</id><published>2020-11-17T02:18:00.004-08:00</published><updated>2020-11-17T02:23:53.184-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Inovare de marketing"/><title type='text'>Inovarea de marketing</title><content type='html'>&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: georgia; font-size: large;&quot;&gt;&lt;b&gt;Inovaţia de marketing presupune&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;
„implementarea unei noi metode de marketing
care implică schimbări semnificative ale
designului produsului sau ale ambalajului, noi
metode de vânzare, de plasare a produsului, de
promovare a produsului sau în privinţa politicii
de preţuri”.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;Marketingul inovational&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-size: large;&quot;&gt; reprezinta un nou concept, ce implica schimbari semnificative in modul de abordare prin dezvoltarea unui concept bazat pe noutate in continua dezvoltare si valorificarea unor drepturi de proprietate industriala generate de aceasta.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;Inovarea&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-size: large;&quot;&gt; este in primul rand legata de aspectul estetic al produselor, ambalajelor, modului de promovare si vanzare. Particularizarea produselor pentru atragerea de clienti, prin modificari majore sau partiale, crearea unei noi nise intr-o piata conurentiala puternica, unde companiile mici sau nou intrate pot patrunde foarte greu, consolidarea marcilor prin combinarea partii verbale cu grafica, pentru a amplifica distinctivitatea ei, sunt realizate cu succes prin inregistrarea unor noutati creative si valorificarea lor pe pietele de interes.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;Protectia&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-size: large;&quot;&gt; elementelor estetice ca desene/modele industriale sau marci a devenit o strategie de afaceri a oricarui designer, producator sau prestator de servicii.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;Castigurile suplimentare&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-size: large;&quot;&gt; rezultate din valorificarea desenelor si modelelor industriale sunt datorate in primul rand urmatoarelor avantaje :&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;- este interzisa copierea si imitarea acestuia de oricare tert, fara acordul titularului;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;- creste randamentul valorificarii investitiilor facute in dezvoltarea creativa si comercializare;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;- cresterea profiturilor prin monopolul de piata detinut pentru aceea forma estetica inregistrata;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;- reprezinta un capital comercial care poate mari valoarea comerciala a unei firme si a produselor si serviciilor oferite;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;- genereaza venituri directe prin vanzarea de licente sau incorporate in transferuri de tehnologie;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;- promoveaza pe piata imaginea unei societati care incurajeaza concurenta loiala, transparenta, bazata pe competitivitate si practici corecte, fata de alte firme si consumatori.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;-&lt;/span&gt;&lt;span style=&quot;font-size: medium;&quot;&gt; pot fi dezvoltate prin proiecte de finantare bazate pe inovare, cu atragerea de fonduri in sprijinul valorificarii lor.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Acestea reprezinta doar cateva din principalele avantaje care le aduc si care implica o schimbare majora in mixul de marketing.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;b&gt;Desenul si modelul industrial &lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;se refera la forma generala si la functia produsului. Realizarea lui implicadezvoltarea caracteristicilor functionale si estetice ale produselor su serviciilor tinand cont de competitivitate pe piata, costuri, depozitare si transport, garantii si mentenanta,&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: georgia; font-size: large;&quot;&gt;&lt;b&gt;Legea&lt;/b&gt;&lt;/span&gt;&lt;span style=&quot;font-family: georgia; font-size: medium;&quot;&gt;&amp;nbsp;nr. 129/1992 privind protectia desenelor si modelelor ( publicata in 2007) republicata in MO Partea I, nr. 242/2014, defineste desenul si modelul industrial astfel :&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: georgia; font-size: medium;&quot;&gt;- desenul industrial se refera la caracteristicile bidimensionale ale unui produs, cum ar fi : ornamentatii; grafica publicitara; modele; linii sau culoare.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: georgia; font-size: medium;&quot;&gt;- modelul industrial se refera la caracteristicile tridimensionale cum ar fi : forma unui produs.&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: georgia; font-size: medium;&quot;&gt;- desenul si modelul pot fi realizate ca o combinatie a uneia sau mai multor astfel de caracteristici&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://cabinetelenalazar.blogspot.com/feeds/8658854038537732460/comments/default' title='Postare comentarii'/><link rel='replies' type='text/html' href='http://cabinetelenalazar.blogspot.com/2020/11/inovarea-de-marketing.html#comment-form' title='0 comentarii'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/8658854038537732460'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/8658854038537732460'/><link rel='alternate' type='text/html' href='http://cabinetelenalazar.blogspot.com/2020/11/inovarea-de-marketing.html' title='Inovarea de marketing'/><author><name>Elena Lazar</name><uri>http://www.blogger.com/profile/09916270049950333148</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='17' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlbIcHgSK51Eh7CPvy_ZtyYBFwivfxhaMaNiydfa985yBwsQCSXueqQCTHi_IBotqocXepl61AZoFacZ5FHijZmdnp0jbvDWYVjXGuuuG5uUlcVCceVqd6526gozWlA/s220/question-mark-1722862_1920.jpg'/></author><thr:total>0</thr:total><georss:featurename>România</georss:featurename><georss:point>45.943161 24.96676</georss:point><georss:box>17.632927163821158 -10.18949 74.253394836178842 60.12301</georss:box></entry><entry><id>tag:blogger.com,1999:blog-7143243255157032049.post-8057959925760755199</id><published>2020-11-15T14:04:00.002-08:00</published><updated>2020-11-16T16:32:47.140-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="Marketing Practic"/><title type='text'>MARKETING PRACTIC</title><content type='html'>&lt;h1 align=&quot;JUSTIFY&quot; class=&quot;western&quot; style=&quot;break-after: avoid; page-break-after: avoid;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;MIJLOACE
 DE  COMUNICARE  SI  PROMOVARE&lt;/span&gt;&lt;/h1&gt;
&lt;h2 align=&quot;JUSTIFY&quot; class=&quot;western&quot; style=&quot;break-after: avoid; page-break-after: avoid;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;STABILIREA
OBIECTIVULUI PUBLICITATII&lt;/span&gt;&lt;/h2&gt;&lt;ul&gt;
	&lt;li&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;de
	a informa;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;&lt;li&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;de
	a convinge;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;&lt;li&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;de
	a reaminti.&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;&lt;/ul&gt;&lt;p class=&quot;western&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;De a informa – este utilizata in perioada de
inceput, cand firma sau o categoarie de produs nu este cunoscuta;&lt;/span&gt;&lt;/p&gt;&lt;p&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;De a convinge – este utilizata in etapa de a se impune in
fata concurentei, cand este necesar promovarea marcilor;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;margin-bottom: 0cm;&quot;&gt;



&lt;/p&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black; font-size: medium;&quot;&gt;De
reamintire – este utilizata in etapa produselor aflate in top va
cerere.&lt;/span&gt;&lt;/p&gt;
&lt;table border=&quot;1&quot; bordercolor=&quot;#000000&quot; cellpadding=&quot;7&quot; cellspacing=&quot;0&quot; rules=&quot;GROUPS&quot; style=&quot;width: 100%px;&quot;&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;14*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;69*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;1*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;1*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;41*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;2*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;42*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;1*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;1*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;46*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;2*&quot;&gt;&lt;/col&gt;
		&lt;col width=&quot;33*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;colgroup&gt;
		&lt;col width=&quot;2*&quot;&gt;&lt;/col&gt;
	&lt;/colgroup&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Nr.
				crt.&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;28%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Publicitate si reclama&lt;/b&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;3&quot; width=&quot;17%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;PUBLICITATE
				DIRECTA&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;17%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;PROMOVARE
				VANZARI&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;3&quot; width=&quot;19%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;EXPUNERI&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; si&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;14%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;RELATII
				 PUBLICE&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;28%&quot;&gt;
				&lt;p align=&quot;CENTER&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;A&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;3&quot; width=&quot;17%&quot;&gt;
				&lt;p align=&quot;CENTER&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;B&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;17%&quot;&gt;
				&lt;p align=&quot;CENTER&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;C&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;3&quot; width=&quot;19%&quot;&gt;
				&lt;p align=&quot;CENTER&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;D&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;14%&quot;&gt;
				&lt;p align=&quot;CENTER&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;E&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;1&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;en-US&quot;&gt;&lt;b&gt;Simboluri,
				sigle, marci, sloganuri, &lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;en-US&quot;&gt;
				&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Catalog,
				pliant etc.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Targuri&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;18%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Prezentari
				comerciale&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Conferinte&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;2&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Brosuri,
				pliante,&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Materiale
				expediate prin posta&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Expozitii&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;18%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Intanliri
				de afaceri&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Discursuri&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;3&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Foi
				volate, fluturasi, etc.&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Radio,
				TV&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Jocuri,
				concursuri, etc&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;18%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Programe
				de stimulare&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Seminarii&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;4&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Catalog&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;e-mailuri,
				pagina web&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Mostre
				gratuite&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;18%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Prezentare
				produse noi&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Activitati
				caritabile&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;5&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Panouri
				de prezentare&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Telefon&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span&gt;Cadouri
				&lt;/span&gt;&lt;/span&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;18%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Expuneri
				la targuri, etc&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Sponsorizar&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
	&lt;tbody&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;17&quot; rowspan=&quot;2&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;6&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td rowspan=&quot;2&quot; width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Benere,
				afise&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; rowspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td rowspan=&quot;2&quot; width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Vanzari
				direct  firma,magazin de prezentare&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td rowspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td rowspan=&quot;2&quot; width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Demonstatii&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; rowspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; rowspan=&quot;6&quot; width=&quot;19%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Relatii
				comunitare&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td rowspan=&quot;2&quot; width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Mijloace
				proprii de informare&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td rowspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;17&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;7&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Carti
				de vizita&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Vanzari
				internet&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Distractii&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;17&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;8&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Buletine
				informative&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;reclama
				expozitii&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Vanzari
				 grupate&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Evenimente
				speciale&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;33&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;9&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Carti
				tehnice, tiparituri legate de documente insotitoare marfa.&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Vanzari
				ambalaje personalizate&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Rabaturi&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;13%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Influientarea
				deciziilor politice&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;10&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Ambajaje&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;17%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;16%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Vanzare
				expozitii&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;14%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;17&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;11&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Articole
				de reclama, atentii de zile festive&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;9&quot; rowspan=&quot;6&quot; width=&quot;67%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;2&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;12&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Reclame
				radio, TV, etc&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;2&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;13&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Carti
				de telefon&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;2&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;14&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Reclame
				retiparite&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;2&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;15&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Afisiere&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
		&lt;tr valign=&quot;TOP&quot;&gt;
			&lt;td height=&quot;2&quot; width=&quot;5%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;16&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td width=&quot;27%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Raporturi
				anuale&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
			&lt;td colspan=&quot;2&quot; width=&quot;1%&quot;&gt;
				&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
				&lt;/span&gt;&lt;/p&gt;
			&lt;/td&gt;
		&lt;/tr&gt;
	&lt;/tbody&gt;
&lt;/table&gt;
&lt;h3 align=&quot;JUSTIFY&quot; class=&quot;western&quot; style=&quot;break-after: avoid; page-break-after: avoid;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;MESAJUL
SAU SLOGANUL&lt;/span&gt;&lt;/h3&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black; font-size: medium;&quot;&gt;	&lt;/span&gt;&lt;/p&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black; font-size: medium;&quot;&gt;	Acesta
este necesar sa fie conceput in legatura cu obiectivele stabilite
anterior si utilizat in toate materialele campaniei publicitare
incepute.&lt;/span&gt;&lt;/p&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black; font-size: medium;&quot;&gt;	Mesajul
se concepe fie in legatura cu firma, fie cu produsele. In cazul
prezentat anetrior mesajul mai potrivit ar fi in legatura cu
produsele firmei.&lt;/span&gt;&lt;/p&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; lang=&quot;en-US&quot;&gt;&lt;span style=&quot;color: black; font-size: medium;&quot;&gt;	Daca
mesajul se refera la produsele firmei acestea poate sa fie in
legatura cu tehnica de varf, calitate; iftin; durabil; etc, dar nu
toate amestecate intrucat ar produce confuzie in mintea
cumparatorului, poate eventual sa reflecte o calitate sporita
datorita unei tehnologii avansate sau produse care prezinta
originalitate si noutati pe piata sau oricare alte mesaje care sa
convinga cumparatorul asupra ceea ce doreste sa achizitioneze.&lt;/span&gt;&lt;/p&gt;&lt;p align=&quot;JUSTIFY&quot; class=&quot;western&quot; style=&quot;margin-bottom: 0cm;&quot;&gt;





&lt;/p&gt;&lt;p class=&quot;western&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;	Mesajele o data concepute, daca sunt originale si
se doreste utilizarea lor de lunga durata se pot inregistra ca marci
sau design.&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://cabinetelenalazar.blogspot.com/feeds/8057959925760755199/comments/default' title='Postare comentarii'/><link rel='replies' type='text/html' href='http://cabinetelenalazar.blogspot.com/2020/11/marketing-practic.html#comment-form' title='0 comentarii'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/8057959925760755199'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/8057959925760755199'/><link rel='alternate' type='text/html' href='http://cabinetelenalazar.blogspot.com/2020/11/marketing-practic.html' title='MARKETING PRACTIC'/><author><name>Elena Lazar</name><uri>http://www.blogger.com/profile/09916270049950333148</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='17' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlbIcHgSK51Eh7CPvy_ZtyYBFwivfxhaMaNiydfa985yBwsQCSXueqQCTHi_IBotqocXepl61AZoFacZ5FHijZmdnp0jbvDWYVjXGuuuG5uUlcVCceVqd6526gozWlA/s220/question-mark-1722862_1920.jpg'/></author><thr:total>0</thr:total><georss:featurename>România</georss:featurename><georss:point>45.943161 24.96676</georss:point><georss:box>17.632927163821158 -10.18949 74.253394836178842 60.12301</georss:box></entry><entry><id>tag:blogger.com,1999:blog-7143243255157032049.post-2410307219159750333</id><published>2020-11-15T10:27:00.004-08:00</published><updated>2020-11-16T16:34:54.086-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="IONVARE"/><title type='text'>Inovare</title><content type='html'>&lt;p style=&quot;text-align: justify;&quot;&gt;&lt;span style=&quot;font-size: large;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;b style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Inovarea
este cuprinsa in activitatea de cercetare dezvoltare.&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;Conform
cu Legea 83/2014 – Privind inventiile de serviciu, capitolul 1,
art.2(2) si art. 2 (1)&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot;&gt;&lt;span style=&quot;font-style: normal;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;Ordonanţa Guvernului nr. 57/2002 &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot;&gt;&lt;span style=&quot;font-style: normal;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;privind
cercetarea ştiinţifică şi dezvoltarea tehnologică&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot;&gt;&lt;span style=&quot;font-style: normal;&quot;&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-size: medium; font-weight: normal;&quot;&gt;aprobată prin
Legea 324/2003 cu modificările şi completările ulterioare.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; text-decoration: none; widows: 0;&quot;&gt;
&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;font-style: normal; line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; text-decoration: none; widows: 0;&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;Caracteristicile inovatoare se regasesc  in problemele rezolvate
conform prevederilor&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;font-style: normal; line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; text-decoration: none; widows: 0;&quot;&gt;&lt;span style=&quot;color: black;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;legale.&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;b&gt;a) -&amp;nbsp;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;inovarea inseamna implementarea unui produs, serviciu ori proces nou
sau substan&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;ial&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;îmbun&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;ă&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;t&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;ăţ&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;span style=&quot;font-weight: normal;&quot;&gt;it
ori a unei&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;&lt;b&gt;
&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;metode
de marketing sau afaceri noi, în activitatea practic&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;ă&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;,
în&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;organizarea locului de munc&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;ă
&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span style=&quot;text-decoration: none;&quot;&gt;ori
a&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;
rela&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;iilor
externe;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;b)&lt;/b&gt; - inovarea de
produs inseamna introducerea în circuitul economic a unui produs sau&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;serviciu care este nou ori îmbun&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ă&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;t&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ăţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;it
substan&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ial
în privin&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;a
caracteristicilor &lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ş&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;i
utiliz&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ă&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;rilor&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;sale. Îmbun&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ă&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;t&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ăţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;irile
substan&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;iale
pot fi ale specifica&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;iilor
tehnice, ale componentelor sau&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;materialelor, ale programelor de
calculator încorporate, ale utiliz&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ă&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;rii
sau ale altor&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;caracteristici func&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ţ&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;ionale.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;Conform cu Hotararea
nr. 583/2015 pentru aprobarea Planului&amp;nbsp;&amp;nbsp;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;National de
cercetare-&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;d&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;ezvoltare si inovare pentru perioada 2015-2020, anexa,
cap. 1, art. 1;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;
&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;	Ambele forme de
inovare de la pct. a) si b) au la baza activitati de cercetare si/sau
drepturi&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;de proprietate industriala.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;	Acest lucru
inseamna :&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;- inovare avand la
baza rezultatele publice a unei activitati sau mai multor activitati
de&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;cercetare a intitutiilor de invatamant, a altor institutii
autorizate in cercetare  sau a&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;societatilor comerciale care au acest
obiect de activitate „ cercetare dezvoltare”. ( aceste&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;rezultate
pot include facultativ si drepturi de proprietate industriala)&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;- inovare avand la
baza drepturi de proprietate industriala nationale, europene sau&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;internationale, liber utilizabile de oricare tert. ( marci sau
indicatii de provenienta;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;desene/modele industriale; brevete de
utilitate; brevete de inventie; know-how aferent&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;drepturilor de
proprietate industriala, etc.). In cazul mentinerii lor in vigoare pe
teritoriul&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Romaniei, este necesar a se tine cont de drepturile
conferite titularului si achizitionarea lor&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;conform prevederilor
legale.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;




&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot; style=&quot;font-size: medium;&quot;&gt;&lt;b&gt;&lt;br /&gt;&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;
&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;	&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot;&gt;&lt;b&gt;Inovarea&lt;/b&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot;&gt;
 reprezintă implementarea  unui produs (bun sau serviciu) nou sau
optimizat în&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot; style=&quot;font-size: medium;&quot;&gt;mod semnificativ sau a unui proces de producţie nou
sau semnificativ îmbunătăţit, pe piaţă&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot; style=&quot;font-size: medium;&quot;&gt;sau introdus în cadrul
întreprinderii. Mai exista si alte două tipuri de inovare: de
marketing&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot; style=&quot;font-size: medium;&quot;&gt;şi oganizaţională reprezentînd metode noi sau
semnificativ îmbunătăţite de marketing sau&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot; style=&quot;font-size: medium;&quot;&gt;metode organizatorice
noi referitoare la practicile în afaceri, organizarea locului de
muncă&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot; style=&quot;font-size: medium;&quot;&gt;sau a relaţiilor externe, introduse în cadrul
intreprinderilor.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;&lt;span lang=&quot;ro-RO&quot;&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;Un produs nou sau
îmbunătăţit este implementat atunci când este introdus pe piaţă.
Noile&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; font-size: medium; text-align: left;&quot;&gt;procese, metode de marketing sau metode organizatorice sunt
implementate atunci când&amp;nbsp;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; font-size: medium; text-align: left;&quot;&gt;sunt introduse în uz, în operaţiile din
cadrul întreprinderii.&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;	Întregul proces al
inovării cuprinde paşi ştiinţifici, tehnologici, organizatorici,
financiari şi comerciali prin care trebuie să treacă noile idei,
produsele, procesele în oricare  dintre domeniile economiei. În
domeniul tehnic de exemplu, acest proces complex constă în
transformarea rezultatelor activităţii de cercetare, sau al unei
invenţii, într-un produs sau procedeu industrial nou sau
substanţial îmbunătăţit.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;
&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;Unele activităţi
realizate pe parcursul întregului proces al inovării sunt ele
însele inovatoare, altele nu sunt activităţi noi, dar sunt
necesare în procesul inovării. Activităţile de inovare pot să
includă de asemenea şi activităţi de cercetare  care pot să nu
fie direct legate de dezvoltarea produsului/procesului  principal dar
sunt necesare în etapele de fabricaţie sau chiar de comercializare
a acestuia.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;&lt;b style=&quot;font-family: &amp;quot;Times New Roman&amp;quot;, serif; text-align: left;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&amp;nbsp;Principalele tipuri de inovare&lt;/span&gt;&lt;/b&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;inovarea de produs;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;&lt;li&gt;&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;
	&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;inovarea de proces,
	&lt;/span&gt;&lt;/span&gt;
	&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;&lt;li&gt;&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;
	&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span&gt;inovarea
	organizaţională; &lt;/span&gt;&lt;/span&gt;
	&lt;/span&gt;&lt;/p&gt;
	&lt;/li&gt;&lt;li&gt;&lt;p class=&quot;western&quot; lang=&quot;ro-RO&quot; style=&quot;margin-bottom: 0cm; text-align: justify;&quot;&gt;
	&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;inovarea de
	marketing.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;&lt;/ul&gt;&lt;p class=&quot;western&quot; style=&quot;line-height: 0.18cm; margin-bottom: 0cm; orphans: 0; text-align: justify; widows: 0;&quot;&gt;&lt;span style=&quot;font-family: Times New Roman, serif;&quot;&gt;&lt;span style=&quot;font-size: medium;&quot;&gt;&lt;br /&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</content><link rel='replies' type='application/atom+xml' href='http://cabinetelenalazar.blogspot.com/feeds/2410307219159750333/comments/default' title='Postare comentarii'/><link rel='replies' type='text/html' href='http://cabinetelenalazar.blogspot.com/2020/11/inovare_15.html#comment-form' title='0 comentarii'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/2410307219159750333'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/2410307219159750333'/><link rel='alternate' type='text/html' href='http://cabinetelenalazar.blogspot.com/2020/11/inovare_15.html' title='Inovare'/><author><name>Elena Lazar</name><uri>http://www.blogger.com/profile/09916270049950333148</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='17' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlbIcHgSK51Eh7CPvy_ZtyYBFwivfxhaMaNiydfa985yBwsQCSXueqQCTHi_IBotqocXepl61AZoFacZ5FHijZmdnp0jbvDWYVjXGuuuG5uUlcVCceVqd6526gozWlA/s220/question-mark-1722862_1920.jpg'/></author><thr:total>0</thr:total><georss:featurename>România</georss:featurename><georss:point>45.943161 24.96676</georss:point><georss:box>17.632927163821158 -10.18949 74.253394836178842 60.12301</georss:box></entry><entry><id>tag:blogger.com,1999:blog-7143243255157032049.post-2989128121900253356</id><published>2020-01-23T04:50:00.000-08:00</published><updated>2020-01-23T03:19:31.152-08:00</updated><category scheme="http://www.blogger.com/atom/ns#" term="CONTRACTE"/><title type='text'>CONTRACTE DE TRANSFER TEHNOLOGIC</title><content type='html'>&lt;div dir=&quot;ltr&quot; style=&quot;text-align: left;&quot; trbidi=&quot;on&quot;&gt;&lt;div closure_uid_2bfu5s=&quot;115&quot; style=&quot;text-align: center;&quot;&gt;&lt;div closure_uid_lidmvu=&quot;127&quot;&gt;&lt;strong&gt;&lt;span closure_uid_2bfu5s=&quot;152&quot; style=&quot;color: #4c1130; font-size: large;&quot;&gt;ASPECTE &amp;nbsp;PRINCIPALE&amp;nbsp; AVUTE&amp;nbsp; IN &amp;nbsp;VEDERE &amp;nbsp;LA INCHEIEREA &amp;nbsp;UNUI&amp;nbsp; CONTRACT&amp;nbsp; DE&amp;nbsp; TRANSFER TEHNOLOGIC&lt;/span&gt;&lt;/strong&gt;&lt;/div&gt;&lt;/div&gt;&lt;div closure_uid_2bfu5s=&quot;149&quot; closure_uid_lidmvu=&quot;112&quot; style=&quot;text-align: justify;&quot;&gt;Contractele de transfer tehnologic pretind o redactare foarte clară şi precisă şi nu există un model stabilit în acest sens. Există însă diferite modele de contracte cadru pentru cei care doresc să încheie astfel de contracte. Acestea se redactează în principal după obiectul preponderent al transferului dorit.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div closure_uid_lidmvu=&quot;115&quot; style=&quot;text-align: justify;&quot;&gt;Nu se recomandă utilizarea ca atare a acestor tipuri de modele, mai ales pentru cei mai puţini cunoscători ai domeniului, în acestă situaţie fiind mai util să fie cunoscute principalele probleme care trebuiesc discutate şi precizate în contract.&lt;/div&gt;&lt;div closure_uid_lidmvu=&quot;116&quot; style=&quot;text-align: justify;&quot;&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; Astfel ca principalele probleme care trebuie avute în vedere la redactarea unui contract sunt :&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;1.Precizarea părţilor contractuale. Îndiferent de forma lui oricare contract are un preambul în care este necesar să fie identificate părţile care doresc să efectuieze tranzacţia. Este bine să fie precizate corect şi clar datele de identificare, menţionate prin nume/prenume şi /sau denumire societate, sediu/ adresă, precizarea tipului de societate, cod fiscal, nr. Certificat de înmatriculare, reprenzentanţii desemnaţi cu nume prenume, funcţie, eventual profilul de activitate al firmei şi alte menţiuni care se consideră necesar a fi precizate pentru o mai bună colaborare.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;2.Natura contractului . Avănd în vedere complexitatea contractelor de transfer tehnologic, este necesar să se precizeze clar despre câte transferuri se doresc a fi efectuate. Natura unui contract poate să fie simplă cu referire la un singur transfer ex : licenţă de marcă, sau complex cu referire la mai multe transferuri ex : licenţă de brevet de invenţie, transfer de know- how şi marcă. Dacă natura contractului este complexă este bine să fie precizat modul în care este efectuat fiecare transfer în parte, mai precis dacă acesta este inclus în contract, constituie anexă ( care este bine să fie precizată) sau reprezintă un contract, o înţelegere, etc. separat de contractul ăn care se face precizarea.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;3.Obiectul contractului. Transmiterea unor drepturi asupra unor obiecte în special de proprietate intelectuală îl constituie obiectul contractului. Este necesar a se preciza date concrete despre obiectele transferate cum ar fi : nr. brevet de invenţie, marcă, design, realizare tehnică, etc., date despre înregistrarea documentelor, eliberarea documentelor, perioadele de protecţie, titlul obiectelor din documente, numele şi prenumele autorilor, dacă ele sunt menţinute în vigoare la data încheierii contractului, dacă există perfecţionări este a se preciza şi despre acestea datele de identificare, dacă există şi alte transferuri efectuate până la aceea dată şi dacă există se vor preciza datele de identificare a acestora şi oricare amănunt convenit a fi menţionat. Se pot preciza şi temeiurile legale care stau la baza transmiterii unor anumite drepturi, dacă este cazul.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;4.Limitele drepturilor transmise. De la caz la caz, drepturile pot fi transmise în totalitate sau parţial, pentru fiecare obiect de proprietate intelectuală transferat este necesar să se precizeze limitele de transmitere a lor. Se pun probleme de durată, teritoriu, exclusivitate sau nu, valabilitate a drepturilor, natura drepturilor ( folosire, fabricare, import-export, comercializare etc.), pieţe de desfacere, de acordare sau nu a sublicenţelor, regimul perfecţionărilor, etc.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;5.Condiţii tehnice ale transferurilor drepturilor. Exploatarea drepturilor transferate presupune punerea în aplicare a lor. Fie că acest capitol constituie o componentă anexată, separată sau inclusă direct în contract, este bine să se facă referiri, în funcţie de tipul contractului, la următoarele : know-how ( care în majoritatea cazurilor constituie o înţelegere separată sau anexată la contract), proiecte- desene, tehnolgia necesară realizării unui anumit grad de performanţă, instrucţiuni de lucru, date tehnice, condiţii tehnice, formule, metode, asistenţă tehnică, pregătirea personalului, capacităţi de producţie, studii de piaţă, analize, materiale de publicitate şi reclamă etc.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;6.Obligaţii. Acest capitol este unul dintre cele mai importante, având în vedere că de claritatea cu care sunt precizate obligaţiile, depinde eliminarea unor posibile conflicte de interese. Chiar dacă obligaţiile sunt precizate în funcţie de negocierile între părţi, totuşi se conturează câteva aspecte care este necesar să fie respectate şi anume : obligativitatea de predare a bunurilor transferate şi precizate de contract sau contracte; obligativitatea de plată a drepturilor şi obiectelor transferate; obligaţia unor anumite evidenţe necesare derulării contractului; obligaţii de cedare a unor existente şi posibile perfecţionări, îmbunătăţiri, eventualelor înregistrări în special ca invenţii, realizări tehnice, design etc.; obligaţii privind îndeplinirea unor formalităţi. În cazul în care sunt transferate drepturi de proprietate intelectuală deja înregistrate la OSIM este necesar să fie precizate obligaţii privind menţinerea în vigoare; obligaţiile titularului; stabilirea unor obligaţii privind modul şi eventualele cote-părţi de participare la despăgubirile rezultate din litigii asupra acestor obiecte; obligaţiile beneficiarului pentru a sprijini titularul; modalităţile de înregistrare a contractelor pentru a produce efecte faţă de terţi; obligaţii rezultate din acordarea unor eventuale sublicenţe, etc. În acest capitor se pot menţiona şi precizări legate de drepturile părţilor, fie una faţă de cealaltă, fie faţă de un terţ.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;7.Scadenţele obligaţiilor . Datele la care se vor executa obligaţiile de transfer şi eventual locul lor de efectuare, aspecte privind modalităţile de efectuare a transferului ( probleme de predare- primire, transport, depozitare, administrare, montare, modalităţi de acordare services, păstrarea caracterului de confidenţial sau secret al acestora , dacă acest caracter a fort precizat în contracte sau anexe etc.). &lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;8.Preţul contractului. Acesta este negociat şi stabilit, de la caz la caz. Astfel el poate fi stabilit în funcţie de posibilităţile concrete de existentă a unor date certe, pe baza cărora să poată fi calculat un preţ sau în funcţie de posibilităţile de apreciere a unor efecte pozitive, care să poată fi cuantificate şi pe baza cărora să se poată negocia un preţ. De asemeni pot fi stabilite doar criteriile care vor determina formulele de calcul al preţului contractului sau condiţiile de calculare a unor cote părţi din profit sau din alte cifre evidenţiabile contabil uşor de urmărit şi apreciat. Indiferent de criteriile care stau la baza negocierilor, este bine ca negociererile să fie făcute numai în cunoştinţă de cauză, privind o anumită eficienţă economică cât mai aproape de realitate. Neglijarea sau tratarea în grabă şi cu superficialitate a acestui capitol poate cauza prejudicii, dintre cele mai mari, ambelor firme. În contract se trec în clar preţul ca sume ( preţ fix şi / sau redevenţe) sau metodele clare de stabilire a lui. De asemeni este necesar să fie trecute perioadele pentru care vor fi efectuate calculele de efectuare a plăţilor sau data la care se va efectua plata, termenele de plată, locul unde se vor efectua plăţile, formele de plată, eventualele majorări pentru întârzieri la plată, sancţiuni şi despăgubiri aplicate ca neplată. În cazul în care sunt şi probleme legate de autori se vor preciza clar modalităţile de plată a drepturilor de autor sau precizări clare privind aceste situaţii. Alte probleme legate de plăţi ( TVA, impozite, etc.).&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;9.Garanţii. Se stabilesc de comun acord anumite garanţii pe care fiecare parte le asigură în vederea unei colaborări profitabile. Pot fi precizate în acest capitol şi eventualele neasumări de răspunderi în anumite cazuri de către părţi.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;10.Sancţiuni privind nerespectarea contractului. În cazul în care la anumite capitole nu au fost precizate clauze privind sancţiunile pentru nerespectarea contractului, acestea se pot stabili în acest capitol. Sancţiunile aplicate este necesar să fie cât mai apropiate ca valoare de prejudiciul cauzat, în caz contrar, în care acesta reprezintă o sumă aberantă, riscâ să poată fi contestat şi anulat. În cea mai mare parte stabilirea acestuia este estimată pe baza unor criterii care pot îmbina un posibil calcul direct şi un calcul de cuantificare a unor daune ce nu pot fi apreciate printr-un calcul direct.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;11.Modalităţi de control reciproc al respectării clauzelor contractuale. Se vor preciza anumite documente sau date care să fie puse la dispoziţie şi din care să reiasă îndeplinirea obligaţiilor asumate de părţi, anumite sectoare de activitate care să poată fi vizitate, persoanele care pot fi contactate sau au anumite responsabilităţi privind efectuarea verificărilor. Se vor impune parametri de calitate controlabili şi care să poată fi verificaţi de părţile din contract. Se vor face precizări în legătură cu datele sau evidenţele contabile pe baza cărora sau stabilit preţul contractului. Se vor preciza oricare aspect care poate fi considerat important şi util pentru derularea contractului. Este bine a se analiza la acest capitol şi eventualele eforturi financiare sau tehnice depuse de părţi în asigurarea acestora.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;12.Clauze privind încetarea contractului. Aceste clauze sunt stabilite pentru condiţii de încetare în mod normal a contractului, pentru condiţii de reziliere unilaterală, alte condiţii de sitare a contractului. Contractul poate înceta automat, în cazuri care impun acest lucru ( faliment, pierderea patrimoniului prin confiscare, sechestrare, naţionalizare, etc., incapacitate de plată, reorganizări juridice etc.). Contractul poate înceta şi la cererea unei părţi, cu sau fără anunţarea celeilalte părţi, pentru motive considerate îndreptăţite, ca de exemplu : nerespectarea unor clauze importante, neefectuarea plăţilor, neexploatarea obiectelor transferate la nivelul cantitativ şi calitativ stabilit, concurenţă neloială. Indiferent de cauzele care au determinat încetarea derulării contractului, se vor prevedea clauze privind modul de lichidare a conturilor între părţi.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;13.Condiţii reziduale după încetarea contractului. Se poate stabili ce se întâmplă după încetarea contractului cu producţia neterminată, producţia aflată pe stoc, producţia vândută dar neîncasată, utilajele, maşinile şi alte mijloace de producţie puse la dispoziţie în cadrul aplicării contractului, situaţia investiţiilor, situaţia documentelor şi documentaţiilor, etc.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;14.Forţa majoră. Se referă la situaţii neprevăzute, independente de voinţa părţilor cum sunt : calamnităţile, războaiele, grevele, etc. şi care pot duce la încetarea parţială sau totală a contractului.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;15.Soluţionarea eventuală a litigiilor. Condiţiile de soluţionare a eventualelor neînţelegeri pe cale amiabilă, prin intermediari sau pe căile prevăzute de lege.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;16.Condiţii de modificare a contractului. Modul în care contractul poate fi modificat şi în ce condiţii. &lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;17.Alte clauze. Numărul de exemplare în care este întocmit, data la care se semnează, titlul sau titlurile obiectelor transferate, alte clauze.&lt;/div&gt;&lt;div style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div closure_uid_2bfu5s=&quot;151&quot; style=&quot;text-align: justify;&quot;&gt;18.Semnatarii contractului. Este necesar ca semnatarii contractului să fie menţionaţi în clar ca nume, prenume, calitatea în care semnează. Contractul poate fi autentificat şi/sau transmis la OSIM.&lt;/div&gt;&lt;div closure_uid_2bfu5s=&quot;151&quot; style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div closure_uid_2bfu5s=&quot;153&quot; style=&quot;text-align: justify;&quot;&gt;Pentru mai multe detalii despre aceste contracte : &lt;a href=&quot;http://www.cabinetpi.wordpress.com/&quot;&gt;http://www.cabinetpi.wordpress.com/&lt;/a&gt;&lt;/div&gt;&lt;div closure_uid_2bfu5s=&quot;153&quot; style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;div closure_uid_2bfu5s=&quot;153&quot; style=&quot;text-align: justify;&quot;&gt;&lt;br /&gt;
&lt;/div&gt;&lt;/div&gt;</content><link rel='replies' type='application/atom+xml' href='http://cabinetelenalazar.blogspot.com/feeds/2989128121900253356/comments/default' title='Postare comentarii'/><link rel='replies' type='text/html' href='http://cabinetelenalazar.blogspot.com/2011/08/contracte-de-transfer-tehnologic.html#comment-form' title='0 comentarii'/><link rel='edit' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/2989128121900253356'/><link rel='self' type='application/atom+xml' href='http://www.blogger.com/feeds/7143243255157032049/posts/default/2989128121900253356'/><link rel='alternate' type='text/html' href='http://cabinetelenalazar.blogspot.com/2011/08/contracte-de-transfer-tehnologic.html' title='CONTRACTE DE TRANSFER TEHNOLOGIC'/><author><name>Elena Lazar</name><uri>http://www.blogger.com/profile/09916270049950333148</uri><email>noreply@blogger.com</email><gd:image rel='http://schemas.google.com/g/2005#thumbnail' width='32' height='17' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhnlbIcHgSK51Eh7CPvy_ZtyYBFwivfxhaMaNiydfa985yBwsQCSXueqQCTHi_IBotqocXepl61AZoFacZ5FHijZmdnp0jbvDWYVjXGuuuG5uUlcVCceVqd6526gozWlA/s220/question-mark-1722862_1920.jpg'/></author><thr:total>0</thr:total></entry></feed>