Featuring exclusive, first-to-market technology advances including a curved Organic Light Emitting Diode (OLED) screen, the first AKG automotive audio system and Cadillac’s acclaimed Super Cruise driver assistance technology, the fifth-generation of Cadillac’s flagship expands on its more than 20 years of segment-defining leadership.

“There is something special about driving an Escalade,” said Steve Carlisle, Cadillac president. “It has the bold presence and exclusive technology to elevate the extraordinary and make every drive feel like an occasion.”

Launching in the third quarter this year in North America, the 2021 Escalade has been completely redesigned to deliver improved driving dynamics and significantly greater passenger and cargo capacities.

“The 2021 Escalade takes its leadership into a new era of mobility, with comprehensive upgrades that are transformative to the driving experience,” said Carlisle. ”It’s more than a new Escalade. It’s a new experience.”

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“This is our most extensive update we’ve made to Super Cruise since its debut,” said Mario Maiorana, Super Cruise chief engineer. “We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, we’ve made improvements to the user interface and hands-free driving dynamics.”

The enhancements to Super Cruise were made possible by General Motors’ all-new digital vehicle platform, which provides more electrical bandwidth and data processing power.

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“From the highway to the big screen, the Escalade has been embraced by drivers and fans around the world,” said Steve Carlisle, Cadillac president. “We’re excited to introduce the 2021 Escalade during Oscars week in February.”

Escalade continues to reign number one in the segment. Through the third quarter of 2019, Cadillac has sold more than 30,000 Escalades globally and leads the full-size luxury SUV segment’s U.S. retail market share at about 25 percent, according to JD Power PIN estimates.

The 2021 Escalade will be unveiled February 4, 2020 in Los Angeles.

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“Luxury consumers are looking for a seamless, one-on-one shopping experience, whether online or in-person,” said Melissa Grady, Cadillac chief marketing officer. “Cadillac Live offers a high degree of personal service, with time-saving conveniences and extended hours, reflecting today’s evolving shopping habits and our customers’ expectations.” Data from Google shows twice as many car buyers start their research online versus at the dealership; and most shoppers believe it is important for brands to provide expert advice about their products and services. Seventy-one percent of customers report switching to a competitor’s product after finding their selection process easier.

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Driven by an all-turbocharged propulsion portfolio and leveraging Cadillac’s award-winning rear-wheel-drive architecture (AWD available on every model), the CT4 delivers a driving experience unmatched by front-drive competitors. It also incorporates the latest Cadillac technologies, including available Super Cruise1 (available in calendar year 2020), the world’s first true hands-free driver assistance feature for more than 200,000 miles of compatible highways in the U.S. and Canada.

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The XT5 joins the all-new XT6 three-row crossover and the recently launched, segment-topping XT4, along with the iconic Escalade, to give Cadillac one of the industry’s freshest lineups of luxury crossovers and SUVs.

“Cadillac’s global momentum continues to accelerate with new and compelling products such as the revamped 2020 XT5,” said Steve Carlisle, Cadillac’s President. “Along with additional new crossovers and sedans, including the XT6 and CT5, the brand is redefining itself for a new generation of customers for whom luxury and technology are inextricably linked.”

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Bright Galvano exterior accents distinguish the Premium Luxury model, while the XT6 Sport is defined by gloss black accents and more aggressive, performance-inspired details. Both models feature advanced lighting technology, including vertically emphasized LED signatures.The XT6’s rewarding balance of responsiveness and driving refinement is uniquely reflected in each of the models. A greater emphasis on road isolation is placed on the Premium Luxury, while a greater feeling of agility is dialed into the Sport’s chassis tuning.Standard features for both XT6 Premium Luxury and Sport models include:

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Available comfort features help ensure all passengers have a luxurious experience in every seating row, including Cadillac’s first Bose® Performance Series sound system with 14 custom-tuned speakers delivering immersive, powerful audio throughout XT6’s cabin. Additional available features include semi-aniline premium leather-appointed seating; Cadillac’s in-vehicle air ionizer; automatic heated/ventilated front seats and heated second-row rear outboard seats, and a standard automatic heated steering wheel.

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Escalade has led the full-size luxury SUV segment in sales for 15 of its 20 years on the road, driven by a powerful blend of sophisticated style, uncompromising capability, innovative technology and exceptional craftsmanship. Escalade’s list of awards keeps growing. In fact, J.D. Power named the Escalade as having the “Best Initial Quality and Resale Value among Large Premium SUVs,” and Consumer Guide® Automotive named it a Best Buy Award winner for five consecutive years. A powerful 6.2L V-8 engine rated at an SAE-certified 420 hp (313 kW) drives all models. Each model is available in 2WD and 4WD configurations and can go from 0 to 60 mph in less than 6 seconds.

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The special-edition variants are named in tribute to Cadillac V-Series’ time spent at the pinnacle of luxury high-performance.

The Pedestal Edition of the Cadillac ATS-V Coupe and CTS-V Super Sedan features a commemorative application of an all-new exterior color Bronze Sand Metallic, accented with Black Chrome trim and grille surround, V-Series forged light-alloy wheels in After Midnight finish over massive red Brembo® brake calipers, creating a striking exterior presence. The Carbon Fiber Package, standard on every 2019 ATS-V Coupe, is also featured in the Pedestal Edition list of content for the CTS-V super sedan.

Highlighting the interior of the Pedestal Edition are RECARO® race-inspired sport seats in Jet Black semi-aniline leather with new Light Wheat micro-suede inserts, carbon fiber interior trim with bronze threading, the racing-derived and fully-integrated Performance Data Recorder video-data system with COSWORTH Toolbox driver analysis software, the Rear Camera Mirror (CTS-V only) and the next-generation Cadillac user experience infotainment system.

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