Slideshows by User: polledemaagt

Slideshows by User: polledemaagt http://www.slideshare.net/ http://www.slideshare.net/images/logo.gif Slideshows by User: polledemaagt http://www.slideshare.net/ Mon, 21 May 2012 11:56:38 GMT SlideShare feed for Slideshows by User: polledemaagt CafeDelMarketing/Presentatieshttp://feedburner.google.com "From social gimmicks to social business. Storytelling in the social age." for PromaxBDA http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/Kmbz1bmuZlM/from-social-gimmicks-to-social-business-storytelling-in-the-social-age-for-promaxbda 2012-05-25-promax-social-slideshare-120521065641-phpapp02
My talk at PromaxBDA’s Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.]]>
My talk at PromaxBDA’s Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies. ]]> Mon, 21 May 2012 11:56:38 GMT http://www.slideshare.net/polledemaagt/from-social-gimmicks-to-social-business-storytelling-in-the-social-age-for-promaxbda polledemaagt@slideshare.net(polledemaagt) "From social gimmicks to social business. Storytelling in the social age." for PromaxBDA polledemaagt My talk at PromaxBDA's Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies. <img src="http://cdn.slidesharecdn.com/2012-05-25-promax-social-slideshare-120521065641-phpapp02-thumbnail-2?1337601579" alt ="" style="border:1px solid #C3E6D8;float:right;" /> My talk at PromaxBDA’s Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies. "From social gimmicks to social business. Storytelling in the social age." for PromaxBDA

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1 http://www.slideshare.net/polledemaagt/from-social-gimmicks-to-social-business-storytelling-in-the-social-age-for-promaxbda "The social business case" for STIMA Social Media Bootcamp #smb0805 http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/n2iURFr_AsQ/the-social-business-case-for-stima-social-media-bootcamp-smb0805 2012-05-08-stima-businesscase-120508135812-phpapp01
So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels).]]>
So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels). ]]> Tue, 08 May 2012 18:58:10 GMT http://www.slideshare.net/polledemaagt/the-social-business-case-for-stima-social-media-bootcamp-smb0805 polledemaagt@slideshare.net(polledemaagt) "The social business case" for STIMA Social Media Bootcamp #smb0805 polledemaagt So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels). <img src="http://cdn.slidesharecdn.com/2012-05-08-stima-businesscase-120508135812-phpapp01-thumbnail-2?1336504032" alt ="" style="border:1px solid #C3E6D8;float:right;" /> So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels). "The social business case" for STIMA Social Media Bootcamp #smb0805

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1 http://www.slideshare.net/polledemaagt/the-social-business-case-for-stima-social-media-bootcamp-smb0805 "Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/iZ_jkHC52wI/do-stuff-worth-sharing-small-steps-to-social-media-success-for-social-media-class-baarn 2012-04-05-smcbaarn-socialmedia-120501144937-phpapp02
Social media isn’t about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!]]>
Social media isn’t about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me! ]]> Tue, 01 May 2012 19:49:34 GMT http://www.slideshare.net/polledemaagt/do-stuff-worth-sharing-small-steps-to-social-media-success-for-social-media-class-baarn polledemaagt@slideshare.net(polledemaagt) "Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn polledemaagt Social media isn't about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me! <img src="http://cdn.slidesharecdn.com/2012-04-05-smcbaarn-socialmedia-120501144937-phpapp02-thumbnail-2?1335902053" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Social media isn’t about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me! "Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn

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1 http://www.slideshare.net/polledemaagt/do-stuff-worth-sharing-small-steps-to-social-media-success-for-social-media-class-baarn I’m speaking at #fusionmex … but what would you like to hear? http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/KIv-qd7GU3s/im-speaking-at-fusionmex-but-what-would-you-like-to-hear-12762121 20120504fusionmex-120501143244-phpapp01
I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your weekly dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later).]]>
I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your weekly dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later). ]]> Tue, 01 May 2012 19:32:42 GMT http://www.slideshare.net/polledemaagt/im-speaking-at-fusionmex-but-what-would-you-like-to-hear-12762121 polledemaagt@slideshare.net(polledemaagt) I’m speaking at #fusionmex … but what would you like to hear? polledemaagt I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your weekly dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later). <img src="http://cdn.slidesharecdn.com/20120504fusionmex-120501143244-phpapp01-thumbnail-2?1335904259" alt ="" style="border:1px solid #C3E6D8;float:right;" /> I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your weekly dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later). I’m speaking at #fusionmex … but what would you like to hear?

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1 http://www.slideshare.net/polledemaagt/im-speaking-at-fusionmex-but-what-would-you-like-to-hear-12762121 Do stuff worth sharing. Small steps to success in this digital world for #KJ12 http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/Qeitj7rvW-g/do-stuff-worth-sharing-small-steps-to-success-in-this-digital-world-for-kj12 2012-04-19-kidsjongeren-socialmedia-final-120419031257-phpapp02
Presentation on brands, campaigning and digital structures for this year’s #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)]]>
Presentation on brands, campaigning and digital structures for this year’s #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur) ]]> Thu, 19 Apr 2012 08:12:55 GMT http://www.slideshare.net/polledemaagt/do-stuff-worth-sharing-small-steps-to-success-in-this-digital-world-for-kj12 polledemaagt@slideshare.net(polledemaagt) Do stuff worth sharing. Small steps to success in this digital world for #KJ12 polledemaagt Presentation on brands, campaigning and digital structures for this year's #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur) <img src="http://cdn.slidesharecdn.com/2012-04-19-kidsjongeren-socialmedia-final-120419031257-phpapp02-thumbnail-2?1334823366" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Presentation on brands, campaigning and digital structures for this year’s #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur) Do stuff worth sharing. Small steps to success in this digital world for #KJ12

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1 http://www.slideshare.net/polledemaagt/do-stuff-worth-sharing-small-steps-to-success-in-this-digital-world-for-kj12 Why we keep failing in really implementing social media for #TSC12 http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/1jpKZZXW_U8/why-we-keep-failing-in-really-implementing-social-media-for-tsc12 2012-02-09-krem-thesocialconference-120209062255-phpapp01
Why we keep failing in really implementing social media. The first articles on social media were written in 2003. And we’re pretty much where we were then. So what went wrong and how can we solve this? A plea for boring stuff.]]>
Why we keep failing in really implementing social media. The first articles on social media were written in 2003. And we’re pretty much where we were then. So what went wrong and how can we solve this? A plea for boring stuff. ]]> Thu, 09 Feb 2012 12:22:52 GMT http://www.slideshare.net/polledemaagt/why-we-keep-failing-in-really-implementing-social-media-for-tsc12 polledemaagt@slideshare.net(polledemaagt) Why we keep failing in really implementing social media for #TSC12 polledemaagt Why we keep failing in really implementing social media. The first articles on social media were written in 2003. And we're pretty much where we were then. So what went wrong and how can we solve this? A plea for boring stuff. <img src="http://cdn.slidesharecdn.com/2012-02-09-krem-thesocialconference-120209062255-phpapp01-thumbnail-2?1328790731" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Why we keep failing in really implementing social media. The first articles on social media were written in 2003. And we’re pretty much where we were then. So what went wrong and how can we solve this? A plea for boring stuff. Why we keep failing in really implementing social media for #TSC12

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1 http://www.slideshare.net/polledemaagt/why-we-keep-failing-in-really-implementing-social-media-for-tsc12 Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/LiLgsOL9DvU/doityourself-health-a-plea-for-technology-and-nudge-mechanisms-in-health-for-umc-utrecht 2012-01-17-umc-quantifiedself-slideshare-120111130032-phpapp02
Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?]]>
Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients? ]]> Wed, 11 Jan 2012 19:00:29 GMT http://www.slideshare.net/polledemaagt/doityourself-health-a-plea-for-technology-and-nudge-mechanisms-in-health-for-umc-utrecht polledemaagt@slideshare.net(polledemaagt) Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht polledemaagt Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients? <img src="http://cdn.slidesharecdn.com/2012-01-17-umc-quantifiedself-slideshare-120111130032-phpapp02-thumbnail-2?1326309426" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients? Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht

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1 http://www.slideshare.net/polledemaagt/doityourself-health-a-plea-for-technology-and-nudge-mechanisms-in-health-for-umc-utrecht Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/89wbjRw-5io/een-bescheiden-pleidooi-voor-saaitaal-voor-onlinetuesday 2011-12-13-onlinetuesday-saaitaal-111213131839-phpapp01
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.]]>
Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases. ]]> Tue, 13 Dec 2011 19:18:38 GMT http://www.slideshare.net/polledemaagt/een-bescheiden-pleidooi-voor-saaitaal-voor-onlinetuesday polledemaagt@slideshare.net(polledemaagt) Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday polledemaagt Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases. <img src="http://cdn.slidesharecdn.com/2011-12-13-onlinetuesday-saaitaal-111213131839-phpapp01-thumbnail-2?1323805531" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases. Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday

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1 http://www.slideshare.net/polledemaagt/een-bescheiden-pleidooi-voor-saaitaal-voor-onlinetuesday “A plea for geeks and fails in public services” for Brussels Regional Informatics Center http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/qjbCR4jjvRA/a-plea-for-geeks-and-fails-in-public-services-for-brussels-regional-informatics-center 2011-12-09-cibg-nudge-111210055947-phpapp02
“A plea for geeks and fails in public services” for Brussels Regional Informatics Center]]>
“A plea for geeks and fails in public services” for Brussels Regional Informatics Center ]]> Sat, 10 Dec 2011 11:59:45 GMT http://www.slideshare.net/polledemaagt/a-plea-for-geeks-and-fails-in-public-services-for-brussels-regional-informatics-center polledemaagt@slideshare.net(polledemaagt) “A plea for geeks and fails in public services” for Brussels Regional Informatics Center polledemaagt “A plea for geeks and fails in public services” for Brussels Regional Informatics Center <img src="http://cdn.slidesharecdn.com/2011-12-09-cibg-nudge-111210055947-phpapp02-thumbnail-2?1323520669" alt ="" style="border:1px solid #C3E6D8;float:right;" /> “A plea for geeks and fails in public services” for Brussels Regional Informatics Center “A plea for geeks and fails in public services” for Brussels Regional Informatics Center

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1 http://www.slideshare.net/polledemaagt/a-plea-for-geeks-and-fails-in-public-services-for-brussels-regional-informatics-center The shitty position of being a dissatisfier for NS Poort http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/ZLrq7IXCnVc/the-shitty-position-of-being-a-dissatisfier-for-ns-poort 2011-12-05-krem-ns-poort-nudge-final-111128074548-phpapp02
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]]> Mon, 28 Nov 2011 13:45:46 GMT http://www.slideshare.net/polledemaagt/the-shitty-position-of-being-a-dissatisfier-for-ns-poort polledemaagt@slideshare.net(polledemaagt) The shitty position of being a dissatisfier for NS Poort polledemaagt <img src="http://cdn.slidesharecdn.com/2011-12-05-krem-ns-poort-nudge-final-111128074548-phpapp02-thumbnail-2?1322490092" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The shitty position of being a dissatisfier for NS Poort

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1 http://www.slideshare.net/polledemaagt/the-shitty-position-of-being-a-dissatisfier-for-ns-poort Why you shouldn't use social media for AGX http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/YBjCeXm0wQA/why-you-shouldnt-use-social-media-for-agx 2011-12-02-agx-socialmedia-111127052036-phpapp01
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren’t defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.]]>
I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren’t defined by what they say, but what they do. Not convinced? Let my acts speak for themselves. ]]> Sun, 27 Nov 2011 11:20:33 GMT http://www.slideshare.net/polledemaagt/why-you-shouldnt-use-social-media-for-agx polledemaagt@slideshare.net(polledemaagt) Why you shouldn't use social media for AGX polledemaagt I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren't defined by what they say, but what they do. Not convinced? Let my acts speak for themselves. <img src="http://cdn.slidesharecdn.com/2011-12-02-agx-socialmedia-111127052036-phpapp01-thumbnail-2?1322395652" alt ="" style="border:1px solid #C3E6D8;float:right;" /> I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren’t defined by what they say, but what they do. Not convinced? Let my acts speak for themselves. Why you shouldn't use social media for AGX

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1 http://www.slideshare.net/polledemaagt/why-you-shouldnt-use-social-media-for-agx The noble art of building brands worth sharing for EURIB http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/KA1Z_RbOgJ8/the-noble-art-of-building-brands-worth-sharing-for-eurib 2011-12-02-eurib-actsnotads-111114120113-phpapp02
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.]]>
The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. ]]> Mon, 14 Nov 2011 18:01:11 GMT http://www.slideshare.net/polledemaagt/the-noble-art-of-building-brands-worth-sharing-for-eurib polledemaagt@slideshare.net(polledemaagt) The noble art of building brands worth sharing for EURIB polledemaagt The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. <img src="http://cdn.slidesharecdn.com/2011-12-02-eurib-actsnotads-111114120113-phpapp02-thumbnail-2?1321297732" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. The noble art of building brands worth sharing for EURIB

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1 http://www.slideshare.net/polledemaagt/the-noble-art-of-building-brands-worth-sharing-for-eurib The noble art of building brands worth sharing for Lessius Interactive Marketing. http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/56vJxoNBjdc/the-noble-art-of-building-brands-worth-sharing-for-lessius-interactive-marketing 2011-11-29-lessius-actsnotads-111114102703-phpapp01
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.]]>
Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about. ]]> Mon, 14 Nov 2011 16:27:03 GMT http://www.slideshare.net/polledemaagt/the-noble-art-of-building-brands-worth-sharing-for-lessius-interactive-marketing polledemaagt@slideshare.net(polledemaagt) The noble art of building brands worth sharing for Lessius Interactive Marketing. polledemaagt Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about. <img src="http://cdn.slidesharecdn.com/2011-11-29-lessius-actsnotads-111114102703-phpapp01-thumbnail-2?1321293566" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about. The noble art of building brands worth sharing for Lessius Interactive Marketing.

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1 http://www.slideshare.net/polledemaagt/the-noble-art-of-building-brands-worth-sharing-for-lessius-interactive-marketing Taking travel from ads to acts for Travel 2011 #travelmedia http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/yur14otw6ug/taking-travel-from-ads-to-acts-for-travel-2011 2011-11-23-travelmedia-actsnotads-111114093004-phpapp02
Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters.]]>
Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters. ]]> Mon, 14 Nov 2011 15:30:01 GMT http://www.slideshare.net/polledemaagt/taking-travel-from-ads-to-acts-for-travel-2011 polledemaagt@slideshare.net(polledemaagt) Taking travel from ads to acts for Travel 2011 #travelmedia polledemaagt Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters. <img src="http://cdn.slidesharecdn.com/2011-11-23-travelmedia-actsnotads-111114093004-phpapp02-thumbnail-2?1321284686" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters. Taking travel from ads to acts for Travel 2011 #travelmedia

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1 http://www.slideshare.net/polledemaagt/taking-travel-from-ads-to-acts-for-travel-2011 The most powerful thing on earth: not telling people what to do. http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/zCy1VQKDaNQ/the-most-powerful-thing-on-earth-not-telling-people-what-to-do 2011-11-15-denbosch-nudge-111110043150-phpapp02
The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior?]]>
The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior? ]]> Thu, 10 Nov 2011 10:31:48 GMT http://www.slideshare.net/polledemaagt/the-most-powerful-thing-on-earth-not-telling-people-what-to-do polledemaagt@slideshare.net(polledemaagt) The most powerful thing on earth: not telling people what to do. polledemaagt The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior? <img src="http://cdn.slidesharecdn.com/2011-11-15-denbosch-nudge-111110043150-phpapp02-thumbnail-2?1320921174" alt ="" style="border:1px solid #C3E6D8;float:right;" /> The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior? The most powerful thing on earth: not telling people what to do.

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1 http://www.slideshare.net/polledemaagt/the-most-powerful-thing-on-earth-not-telling-people-what-to-do The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/vk9td1LaTOc/the-noble-art-of-creating-stuff-worth-sharing-lets-stop-talking-lets-start-doing-for-socmedprak 2011-10-27-socmedprak-actsnotads-111025082205-phpapp01
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Tue, 25 Oct 2011 13:22:01 GMT http://www.slideshare.net/polledemaagt/the-noble-art-of-creating-stuff-worth-sharing-lets-stop-talking-lets-start-doing-for-socmedprak polledemaagt@slideshare.net(polledemaagt) The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak polledemaagt Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img src="http://cdn.slidesharecdn.com/2011-10-27-socmedprak-actsnotads-111025082205-phpapp01-thumbnail-2?1319704184" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak

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1 http://www.slideshare.net/polledemaagt/the-noble-art-of-creating-stuff-worth-sharing-lets-stop-talking-lets-start-doing-for-socmedprak A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/K2ZH9H-v1Gc/a-101-guide-to-world-domination-some-things-i-learned-at-trendwolves-boondoggle-and-insites-consulting-for-kdg-antwerpen 2011-10-24-kdg-worlddomination101-111021093332-phpapp02
Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Fri, 21 Oct 2011 14:33:29 GMT http://www.slideshare.net/polledemaagt/a-101-guide-to-world-domination-some-things-i-learned-at-trendwolves-boondoggle-and-insites-consulting-for-kdg-antwerpen polledemaagt@slideshare.net(polledemaagt) A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen polledemaagt Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img src="http://cdn.slidesharecdn.com/2011-10-24-kdg-worlddomination101-111021093332-phpapp02-thumbnail-2?1319207705" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen

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1 http://www.slideshare.net/polledemaagt/a-101-guide-to-world-domination-some-things-i-learned-at-trendwolves-boondoggle-and-insites-consulting-for-kdg-antwerpen Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11 http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/Fm14-6Rz-rM/acts-not-ads-do-remarkable-stuff-dont-talk-remarkable-stuff-for-rtfm11 2011-10-19-rtfm11-111019082140-phpapp02
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Wed, 19 Oct 2011 13:21:39 GMT http://www.slideshare.net/polledemaagt/acts-not-ads-do-remarkable-stuff-dont-talk-remarkable-stuff-for-rtfm11 polledemaagt@slideshare.net(polledemaagt) Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11 polledemaagt Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img src="http://cdn.slidesharecdn.com/2011-10-19-rtfm11-111019082140-phpapp02-thumbnail-2?1319060409" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11

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1 http://www.slideshare.net/polledemaagt/acts-not-ads-do-remarkable-stuff-dont-talk-remarkable-stuff-for-rtfm11 Why social media is the next step in direct marketing. And why it isn’t. for BDMA http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/8iiUpWJmc-s/why-social-media-is-the-next-step-in-direct-marketing-and-why-it-isnt-for-bdma-9765977 2011-10-27-bdma-socialmedia-111019025139-phpapp02
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]>
Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. ]]> Wed, 19 Oct 2011 07:51:37 GMT http://www.slideshare.net/polledemaagt/why-social-media-is-the-next-step-in-direct-marketing-and-why-it-isnt-for-bdma-9765977 polledemaagt@slideshare.net(polledemaagt) Why social media is the next step in direct marketing. And why it isn’t. for BDMA polledemaagt Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. <img src="http://cdn.slidesharecdn.com/2011-10-27-bdma-socialmedia-111019025139-phpapp02-thumbnail-2?1319010808" alt ="" style="border:1px solid #C3E6D8;float:right;" /> Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential. Why social media is the next step in direct marketing. And why it isn’t. for BDMA

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1 http://www.slideshare.net/polledemaagt/why-social-media-is-the-next-step-in-direct-marketing-and-why-it-isnt-for-bdma-9765977 Let’s detechnologize technology for SAPience.be User Day http://feedproxy.google.com/~r/CafeDelMarketing/Presentaties/~3/w2F6zFQLer0/lets-detechnologize-technology-for-sapiencebe-user-day 2011-10-12-sap-detechnologizing-technology-version4-111012005111-phpapp01
What happened in the last 10 years and what will happen in the next? We have seen some radical technology shifts, but now what?]]>
What happened in the last 10 years and what will happen in the next? We have seen some radical technology shifts, but now what? ]]> Wed, 12 Oct 2011 05:51:10 GMT http://www.slideshare.net/polledemaagt/lets-detechnologize-technology-for-sapiencebe-user-day polledemaagt@slideshare.net(polledemaagt) Let’s detechnologize technology for SAPience.be User Day polledemaagt What happened in the last 10 years and what will happen in the next? We have seen some radical technology shifts, but now what? <img src="http://cdn.slidesharecdn.com/2011-10-12-sap-detechnologizing-technology-version4-111012005111-phpapp01-thumbnail-2?1318398826" alt ="" style="border:1px solid #C3E6D8;float:right;" /> What happened in the last 10 years and what will happen in the next? We have seen some radical technology shifts, but now what? Let’s detechnologize technology for SAPience.be User Day

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]]> http://cdn.slidesharecdn.com/profile-photo-polledemaagt-48x48?1337899616 Hello and thanks for visiting my profile. My name is Polle de Maagt and I am an independent digital / brand consultant based in Ghent, Belgium. I try to change companies to be more about acts and less about ads. Because I believe companies have a lot of unused potential. Because I believe that the most succesfull companies connect with their consumers. And because I believe it isn’t about remarkable talks, but about remarkable acts. www.polledemaagt.com http://cdn.slidesharecdn.com/2012-05-25-promax-social-slideshare-120521065641-phpapp02-thumbnail?1337601579 polledemaagt/from-social-gimmicks-to-social-business-storytelling-in-the-social-age-for-promaxbda "From social gimmicks ... http://cdn.slidesharecdn.com/2012-05-08-stima-businesscase-120508135812-phpapp01-thumbnail?1336504032 polledemaagt/the-social-business-case-for-stima-social-media-bootcamp-smb0805 "The social business c... http://cdn.slidesharecdn.com/2012-04-05-smcbaarn-socialmedia-120501144937-phpapp02-thumbnail?1335902053 polledemaagt/do-stuff-worth-sharing-small-steps-to-social-media-success-for-social-media-class-baarn "Do stuff worth sharin...