Café del Marketing » Totaal

Fletiomare D4

polledemaagt — Wed, 23 May 2012 21:54:21 +0000

"From social gimmicks to social business. Storytelling in the social age." for PromaxBDA

polledemaagt@slideshare.net(polledemaagt) — Mon, 21 May 2012 11:56:38 +0000

My talk at PromaxBDA’s Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.

Harvest’s smart ambassador tools.

polledemaagt — Thu, 17 May 2012 17:07:31 +0000

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Even your product ambassadors are kinda lazy, so it never hurts to make it as easy as possible to spread the word. Time tracking tool Harvest helps you with a dashboard, sharing links, a customised landing page and banners. Smart.

#HinkeSommeling van #Consumentenbond

polledemaagt — Tue, 15 May 2012 18:12:13 +0000

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@mirellebos van Kieskeurig.nl on stage

polledemaagt — Tue, 15 May 2012 18:02:05 +0000

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"The social business case" for STIMA Social Media Bootcamp #smb0805

polledemaagt@slideshare.net(polledemaagt) — Tue, 08 May 2012 18:58:10 +0000

So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels).

Try it before you buy it.

polledemaagt — Tue, 08 May 2012 17:41:49 +0000

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Not sure if you want to buy that cool Droog design stuff? Try it before you buy it. Droog re-designed a studio and a flat for 2 in Gent, all fully equipped with Droog products.

IKEA-fy your desktop.

polledemaagt — Tue, 08 May 2012 13:09:09 +0000

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IKEA is all about smart home solutions. So, to promote their Expedit range of storage solutions, IKEA Hungary developed the IKEA Expedit Desktop. IKEA’s way of thinking applied to solve your desktop chaos. Gimmick? Yes. Awesomeness? Yes.

Download at polle.me/ikeadesktop

"Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn

polledemaagt@slideshare.net(polledemaagt) — Tue, 01 May 2012 19:49:34 +0000

Social media isn’t about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!

I’m speaking at #fusionmex … but what would you like to hear?

polledemaagt@slideshare.net(polledemaagt) — Tue, 01 May 2012 19:32:42 +0000

I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your weekly dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later).

A marketplace for authentic experiences.

polledemaagt — Tue, 01 May 2012 18:06:13 +0000

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Gidsy brings organizers and visitors of remarkable local activities together. The platform helps locals offer tours, local activities, workshops and other fun things to do and lets visitors easily find cool stuff that normally only locals would do or require some mad skills. All on gidsy.com.

Browserspam by Stumbleupon

polledemaagt — Tue, 01 May 2012 13:25:32 +0000

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Thank you Hillman Curtis

polledemaagt — Tue, 24 Apr 2012 12:55:12 +0000

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KLM Travel Predictions

polledemaagt — Tue, 24 Apr 2012 07:45:00 +0000

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The destination for your next trip? We can predict it!
Leave magazines and long web crawls aside, loose yourself and let us predict your next holiday. Based on what you like and your interests on your Facebook profile, we are able to give you a hint of travel. A bit of science along with some magic powder and within seconds your next travel destination is ready!
Discover KLM Predictions now > www.travelpredictions.com

Spa Citron

polledemaagt — Mon, 23 Apr 2012 05:56:55 +0000

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Akzo Nobel CEO Hans Wijers is leaving: John and Tim

polledemaagt — Fri, 20 Apr 2012 12:23:04 +0000

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Do stuff worth sharing. Small steps to success in this digital world for #KJ12

polledemaagt@slideshare.net(polledemaagt) — Thu, 19 Apr 2012 08:12:55 +0000

Presentation on brands, campaigning and digital structures for this year’s #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)

Hyves is zooooo 2009? ;)

polledemaagt — Wed, 04 Apr 2012 14:20:25 +0000

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Thalys.com meldt me om 11h00 dat het na 11h50 is

polledemaagt — Tue, 03 Apr 2012 19:30:20 +0000

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IMG_0236

polledemaagt — Sun, 25 Mar 2012 07:23:52 +0000

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Securing your virtual willl

polledemaagt — Mon, 19 Mar 2012 06:42:57 +0000

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Akzo Nobel's Let's colour campaign

polledemaagt — Sun, 04 Mar 2012 11:42:24 +0000

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Spotify's converting welcome page

polledemaagt — Sun, 04 Mar 2012 11:42:24 +0000

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King Estate's remarkable vinographic packaging

polledemaagt — Sun, 04 Mar 2012 11:42:24 +0000

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Skip dessert, the responsible way

polledemaagt — Sun, 04 Mar 2012 11:42:24 +0000

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Why we keep failing in really implementing social media for #TSC12

polledemaagt@slideshare.net(polledemaagt) — Thu, 09 Feb 2012 12:22:52 +0000

Why we keep failing in really implementing social media. The first articles on social media were written in 2003. And we’re pretty much where we were then. So what went wrong and how can we solve this? A plea for boring stuff.

Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht

polledemaagt@slideshare.net(polledemaagt) — Wed, 11 Jan 2012 19:00:29 +0000

Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday

polledemaagt@slideshare.net(polledemaagt) — Tue, 13 Dec 2011 19:18:38 +0000

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.

“A plea for geeks and fails in public services” for Brussels Regional Informatics Center

polledemaagt@slideshare.net(polledemaagt) — Sat, 10 Dec 2011 11:59:45 +0000

“A plea for geeks and fails in public services” for Brussels Regional Informatics Center

The shitty position of being a dissatisfier for NS Poort

polledemaagt@slideshare.net(polledemaagt) — Mon, 28 Nov 2011 13:45:46 +0000

Why you shouldn't use social media for AGX

polledemaagt@slideshare.net(polledemaagt) — Sun, 27 Nov 2011 11:20:33 +0000

I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren’t defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.

The noble art of building brands worth sharing for EURIB

polledemaagt@slideshare.net(polledemaagt) — Mon, 14 Nov 2011 18:01:11 +0000

The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.

The noble art of building brands worth sharing for Lessius Interactive Marketing.

polledemaagt@slideshare.net(polledemaagt) — Mon, 14 Nov 2011 16:27:03 +0000

Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.

Taking travel from ads to acts for Travel 2011 #travelmedia

polledemaagt@slideshare.net(polledemaagt) — Mon, 14 Nov 2011 15:30:01 +0000

Taking travel from ads to acts. Let’s stop talking about social media. Let’s start doing stuff that matters.

The most powerful thing on earth: not telling people what to do.

polledemaagt@slideshare.net(polledemaagt) — Thu, 10 Nov 2011 10:31:48 +0000

The most powerful thing on earth: not telling people what to do. How can you use smart nudge to help people show different behavior?

The noble art of creating stuff worth sharing. Let’s stop talking, let’s start doing. for #socmedprak

polledemaagt@slideshare.net(polledemaagt) — Tue, 25 Oct 2011 13:22:01 +0000

Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

A 101 guide to World Domination. Some things I learned at Trendwolves, Boondoggle and InSites Consulting. for KdG Antwerpen

polledemaagt@slideshare.net(polledemaagt) — Fri, 21 Oct 2011 14:33:29 +0000

Some things I learned in the last couple of years. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. for RTFM11

polledemaagt@slideshare.net(polledemaagt) — Wed, 19 Oct 2011 13:21:39 +0000

Acts. Not ads. Do remarkable stuff, don’t talk remarkable stuff. Nothing changed and everything changed. The more direct contact brands have with consumers, the more they need a coherent core identity. One that translates both into tweets and invoices in campaigns, and more important, a permanent dialogue. Because people’s expectations have shifted. Towards new client service normals. From ads to acts. Changing companies towards more consumer centricity isn’t easy. That requires proving you’re on the right track every single day. Showing progress. Building upon your companies’ unused potential.

Why social media is the next step in direct marketing. And why it isn’t. for BDMA

polledemaagt@slideshare.net(polledemaagt) — Wed, 19 Oct 2011 07:51:37 +0000

Let’s detechnologize technology for SAPience.be User Day

polledemaagt@slideshare.net(polledemaagt) — Wed, 12 Oct 2011 05:51:10 +0000

What happened in the last 10 years and what will happen in the next? We have seen some radical technology shifts, but now what?

BLOG08

Café del Marketing — Fri, 24 Oct 2008 15:53:10 +0000

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