CdM - Totaal

Ok. En dan gaan we nu gewoon normaal doen. Voor #uximpact

polledemaagt@slideshare.net(polledemaagt) — Thu, 24 Sep 2015 09:28:25 +0000

Klantbeleving. User Experience. Customer journeys. Er wordt teveel over geluld en te weinig mee gedaan. Niet alleen hebben we met zijn allen een wereld gecreëerd die vooral *niet* om mensen lijkt te gaan en vooral om ’journeys’, ’processen’ en ’PAX’. Daarom dit pleidooi voor geklooi, een poging om minder te adverteren en meer problemen van mensen op te lossen. Dat is niet makkelijk, maar er zijn wel een aantal basisprincipes waarmee we kunnen beginnen. Openingskeynote voor #UXimpact conferentie van Concept7 op 22 september 2015 met o.a. Jos Burgers en Pieter Zwart.

The icecream principle

polledemaagt — Sat, 31 May 2014 10:41:44 +0000

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Special request for @davehogue and @smashingmag at #bgws14

KLM Social Payment

polledemaagt — Wed, 12 Feb 2014 06:40:10 +0000

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Social media success; A tribute to Excel and managementporn for #SMC050

polledemaagt@slideshare.net(polledemaagt) — Wed, 03 Jul 2013 04:06:57 +0000

Social media dudes and dudettes tend to be pretentious pricks. We think we know better. That the world is changing. And everyone who disagrees ‘doesn’t get it’. But honestly, we don’t get it. If you can’t seem to convince your management or colleagues that social works, it’s a signal you failed showing progress, return and understanding their needs. This presentation is on how to counter this; by doing small experiment, understanding what makes managers tick and spending lots of time in measuring, tweaking and sharing results. Something I’d like to call ’The Speedboat Approach’. Enjoy and let me know what you think.

Tricked the most beautiful girl in the world in marrying me #mariepolleke (thx @joostdeleij)

polledemaagt — Sat, 18 May 2013 14:37:10 +0000

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Go team @codedazur! #SpinAwards

polledemaagt — Tue, 26 Mar 2013 08:32:10 +0000

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Nudge gone wrong #flickrlater

polledemaagt — Mon, 25 Mar 2013 17:01:10 +0000

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Goodbye Copenhagen #Nyhavn #flickrlater #CPH

polledemaagt — Mon, 25 Mar 2013 17:00:51 +0000

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Watching over Tivoli #CPH #flickrlater

polledemaagt — Mon, 25 Mar 2013 17:00:41 +0000

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Badass kayak people are badass #CPH #flickrlater

polledemaagt — Mon, 25 Mar 2013 17:00:09 +0000

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Onmogelijkheid tot verkoop

polledemaagt — Thu, 14 Mar 2013 16:47:58 +0000

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Bekijk de verkeerssituatie op het netwerk van Thalys in real time op Verkeersinformatie

polledemaagt — Thu, 14 Mar 2013 16:03:57 +0000

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Thanks #STIMAsc2013, you guys and girls were awesome. Really.

polledemaagt — Thu, 14 Mar 2013 12:02:43 +0000

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Als ik een stuiver kreeg voor elke keer dat iemand me de Falende Fyra stuurde ... #haha. Thanks @joren!

polledemaagt — Tue, 29 Jan 2013 09:36:36 +0000

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Finally, back at the #Amsterdam embassy.

polledemaagt — Tue, 22 Jan 2013 16:26:22 +0000

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Artikel in @destandaard deze morgen over het #Fyra debacle

polledemaagt — Tue, 22 Jan 2013 16:23:27 +0000

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Artikel in @destandaard deze morgen over het #Fyra debacle

Alternatief voor Fyra

polledemaagt — Mon, 21 Jan 2013 12:20:15 +0000

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Uber's member-get-member

polledemaagt — Fri, 18 Jan 2013 12:40:44 +0000

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Every Uber member can give 10 euro discounts and gets 10 euro when the discount is redeemed.

Fyra niet inwisselbaar voor Thalys? Wel dus ...

polledemaagt — Thu, 17 Jan 2013 11:13:05 +0000

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NS Hispeed

polledemaagt — Thu, 17 Jan 2013 09:24:48 +0000

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"Gedaan met Fyra, ik neem vliegtuig" in HLN

polledemaagt — Thu, 17 Jan 2013 05:46:23 +0000

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Did we lose 30% of our friends last year?

polledemaagt — Sun, 13 Jan 2013 20:13:25 +0000

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Based on the analysis of approximately 20 million Facebook brand page fans. The average number of friends each fan has dropped from 231 (01/12/2011) to 158 (01/12/2012). Are we getting less social?

The Speedboat Approach to social: smart acts to make a measurable impact.

polledemaagt@slideshare.net(polledemaagt) — Wed, 13 Jun 2012 13:37:21 +0000

So you’re convinced you should do something with social media. But now what? How to know what works, how to convince your manager and how to create some buy-in to do the projects you believe in? In short: 1) Make a senior manager horny. (Example: Daniel Termont, Gent’s mayor) 2) Small working groups without legacy. (Example: Rabobank) 3) Launch new concepts below the company radar. (Example: KLM Surprise) 4) Act small and learn from the results. (Example: Il Giglio d’Oro) 5) Act with scrum, agile, beta mentality. (Example: The Larrik, London) 6) More buy-in from your proof points. (Example: Accenture) 7) Propel waves of success. (Examples: Delta, Accenture, KLM)

"Service is sales. Why service management is the single most important thing. Ever." for Heliview Service Management Conference

polledemaagt@slideshare.net(polledemaagt) — Tue, 12 Jun 2012 04:18:31 +0000

Stellar service is the new normal (also see http://polle.me/LXYaHo). Consumers and clients expect more, so start delivering. This presentation focusses on the shift in expectations and how to gradually get your organisation ready to implement social media and better servicing.

"Why we keep failing in really implementing social media." for #Marcom12

polledemaagt@slideshare.net(polledemaagt) — Mon, 11 Jun 2012 06:27:28 +0000

So, social media has been around since 2003, but not too much has changed in the last couple of years ... Why do organisations fail to implement social media and, most importantly: the speedboat approach to implement social media within your organisation. Speedboat approach: 1) Make a senior manager horny. 2) Small working groups without legacy. 3) Launch new concepts below the company radar. 4) Act small and learn from the results. 5) Act with scrum, agile, beta mentality. 6) More buy-in from your proof points. 7) Propel waves of success.

"You are not what you share" - Column for MediaMarketing (Belgium/Dutch)

polledemaagt@slideshare.net(polledemaagt) — Mon, 04 Jun 2012 09:16:49 +0000

S potify is een verademing voor muziek-liefhebbers. Tegen een bescheidenmaandelijks bedrag kun je onbeperktmuziek luisteren. Maar sinds het een drietalmaanden geleden gelanceerd werd in Belgiëben ik het mikpunt van spot in mijn vrien-denkring. Een van de standaard opties inSpotify is namelijk het realtime delen van demuziek die je beluistert binnen het Spotifynetwerk en - nog meer openbaar - op Face-book. Dat maakt het erg makkelijk mij te ont-maskeren als een fervent David Guetta, P!nken Bruno Mars luisteraar. En de meeste vanmijn vrienden kijken daar wat op neer.Al in 2003 schreef Wired over dit fenomeen.Playlitism (een samensmelting van elitismeen playlist) is discriminatie, niet op basisvan ras, sekse of religie, maar op basis vaniemands rampzalige muzieksmaak (...)

"De magie van snoeihard falen" - Column for MediaMarketing (Belgium/Dutch)

polledemaagt@slideshare.net(polledemaagt) — Mon, 04 Jun 2012 08:58:03 +0000

Fouten maken. Falen. Het zijn dingen die bedrijven niet graag doen. En al helemaal niet toegeven. Het is allemaal maar eng. Het is ook een van de zaken die het integreren van social media voor veel bedrijven zo lastig maakt. Stel je voor; je als bedrijf kwetsbaar opstellen. Klagende mensen op een Facebook wall. Medewerkers die zonder controle van corporate communicatie hun mening geven. Maar fouten maken is enorm gezond. De beste vriendschappen zijn de vriendschappen waarbij je elkaars fouten accepteert en al een paar keer ﬂ ink ruzie hebt kunnen hebben. De beste relaties met merken heb je als ze iets volledig verknald hebben en dan meer dan fatsoenlijk oplossen. Recent onderzoek bewees maar eens dat consumenten reviews van producten op een review site niet vertrouwen als ze enkel positief zijn (...)

"From social gimmicks to social business. Storytelling in the social age." for PromaxBDA

polledemaagt@slideshare.net(polledemaagt) — Mon, 21 May 2012 06:56:38 +0000

My talk at PromaxBDA’s Connect3.0 events in Australia and New Zealand. From Social Gimmicks to Social Business Let’s face it: in almost 10 years of social media the industry hasn’t really changed much. Most broadcasters have a hard time really engaging audiences. Most companies rarely go beyond an occasional campaign or retweet-sweepstake. And it’s our own fault. We failed to show real business impact, convince management, make employees really understand the new transparency and lay the foundation for more social companies.

"The social business case" for STIMA Social Media Bootcamp #smb0805

polledemaagt@slideshare.net(polledemaagt) — Tue, 08 May 2012 13:58:10 +0000

So, how to start with social and -most importantly- to create momentum to make actually a social business case? Cases by KLM (Boondoggle), Akzo Nobel (Euro RSCG), Accenture (Ministry of World Domination) and Welzijnszorg (Famous Brussels).

"Do stuff worth sharing. Small steps to social media success. " for Social Media Class Baarn

polledemaagt@slideshare.net(polledemaagt) — Tue, 01 May 2012 14:49:34 +0000

Social media isn’t about big business or big bucks. It is about putting your customers first, doing stuff that actually makes a difference and using technology to make it al easier. This presentation is about the small business in your neighbourhood that actually make that difference. Thanks again Peter Wiegman and the rest of the team for having me!

I’m speaking at #fusionmex … but what would you like to hear?

polledemaagt@slideshare.net(polledemaagt) — Tue, 01 May 2012 14:32:42 +0000

I’m really excited to be speaking at #fusionmex in Antwerp this friday. Consider it your weekly dose of social media and content marketing buzzwords or just a pretty comfortable gettogether with international topspeakers like Bryan Eisenberg, Lee Odden and Olivier Blanchard. Any way, let me know what you would like to hear (and either hear it live or see the slidedeck later).

Do stuff worth sharing. Small steps to success in this digital world for #KJ12

polledemaagt@slideshare.net(polledemaagt) — Thu, 19 Apr 2012 03:12:55 +0000

Presentation on brands, campaigning and digital structures for this year’s #KJ12 event in Rhenen (Netherlands). Examples from KLM (Sur)

Why we keep failing in really implementing social media for #TSC12

polledemaagt@slideshare.net(polledemaagt) — Thu, 09 Feb 2012 06:22:52 +0000

Why we keep failing in really implementing social media. The first articles on social media were written in 2003. And we’re pretty much where we were then. So what went wrong and how can we solve this? A plea for boring stuff.

Do-it-yourself health: A plea for technology and nudge mechanisms in health for UMC Utrecht

polledemaagt@slideshare.net(polledemaagt) — Wed, 11 Jan 2012 13:00:29 +0000

Technology made life easier and gave us endless extra possibilities. How can we leverage these to really make a difference for our patients?

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday

polledemaagt@slideshare.net(polledemaagt) — Tue, 13 Dec 2011 13:18:38 +0000

Een bescheiden pleidooi voor #saaitaal voor #onlinetuesday. Minder lullen, meer poetsen. Minder congressen, meer projecten. Minder communicatie, meer echt dingen doen. Minder boeken over social media, meer goede cases.

“A plea for geeks and fails in public services” for Brussels Regional Informatics Center

polledemaagt@slideshare.net(polledemaagt) — Sat, 10 Dec 2011 05:59:45 +0000

“A plea for geeks and fails in public services” for Brussels Regional Informatics Center

The shitty position of being a dissatisfier for NS Poort

polledemaagt@slideshare.net(polledemaagt) — Mon, 28 Nov 2011 07:45:46 +0000

Why you shouldn't use social media for AGX

polledemaagt@slideshare.net(polledemaagt) — Sun, 27 Nov 2011 05:20:33 +0000

I try to change companies to be less about ads and more about acts. Through inspiration. Through strategy. Through coaching. And mainly blood, sweat and tears. Because in these times, brands aren’t defined by what they say, but what they do. Not convinced? Let my acts speak for themselves.

The noble art of building brands worth sharing for EURIB

polledemaagt@slideshare.net(polledemaagt) — Mon, 14 Nov 2011 12:01:11 +0000

The EURIB, the European Institute for Brand management, which was founded by Riezebos and where marketeers are educated in brand, design & reputation management. An impressive line up of guest lecturers (Jeroen de Bakker, Jim Stolze, Renee Peeters, Ingmar de Lange, amongst others) trains the marketeers in branding, digital, positioning and reputation management. A line up that makes me wish I could be a student there. Very similar to Lessius several days ago, with a lot of practical examples, I try to gently convince the students to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects.

The noble art of building brands worth sharing for Lessius Interactive Marketing.

polledemaagt@slideshare.net(polledemaagt) — Mon, 14 Nov 2011 10:27:03 +0000

Acts not ads. I guess trying to change marketeers to do less advertising and more acts from time to time means you have to preach to new marketeers. Well, preaching might not be the right word but nudging or gently convincing to be more about acts pretty much sums it up. Gently convincing to create stuff worth sharing. To be maniacal in managing expectations. To create acts, not ads. To not only contact consumers when they have to pay an invoice, but to gradually engage them via campaigns AND programs. And that to do this, you have to change companies from the inside. Not by brute force, but by smart projects. So, here’s to the new class of marketeers at Lessius Mechelen that is prepared to build brands worth sharing and talking about.