Search Engine Optimization (SEO) Expert Fred Joly

SEO Services Optimizing Content Google Adwords

2011-12-01T19:57:00.001-08:00

I just answered another question for a project lead and thought it might be interesting to post it here too. This could serve as a brief synopsis of my SEO services and other Internet marketing services like social media optimization.

Hi (name withheld)

Maybe I'll give you a real life demonstration of how well I drive traffic to web sites.

I have a drywall taping business that serves Toronto and York region www.drywalltaper.ca It ranks well in Google for most of my industry specific keywords. When someone searches for "drywall taper" my site is #1. When someone searches for any related keywords ie "Toronto drywall taping" my site is #4 and #5. I can make them up too, let's say someone searches for "drywall and painting company" #11 etc. etc. You would want to rank well for all your industry specific keyphrases too: ie auto parts manufacturer, Toronto machine operators, metal fabrication etc. etc. Maybe not get #1 position for every keyphrase but at least show up in the top results somewhere for them. Definitely score high for regional specific search (those searching for specific services in Toronto and area). Sites need to be optimized for specific keyphrases. When done well, sites like my drywall taping business web site often can bring me three or four good local project leads a day.

The same approach goes into every other Internet marketing project I work for. I can give you many more examples but the results are the same. I am a highly skilled ethical (white) SEO expert. At my calibre, whatever I touch rules the world.

What else do I do. Well social media optimization for one. I create powerful Google+ pages ie for my SEO business I created the G+ Page +canadafred.seo.expert and a similar Facebook Business Page for my SEO business canadafred.seo.expert. These social media outlets and sometimes others are used to create a buzz around my web site, trigger popularity ranking factors, add dimension to a web site promotion strategy and generally get people interested in services to go visit web sites for more details and contact information. Most web sites I work on have a blog or something incorporated with it that help drive in traffic from other pertinent angles.

I'd certainly rebuild your web sites to upgrade them into search engine results mega machine like what I'm doing with www.tpeproductions.com . I'm incorporating a blog http://tpeproductions.blogspot.com/ for that one to give a more behind the scenes look at some of the services this company offers. This example is still in development I'm just trying to poit out SEO friendly web design. The visitor's experience is important. You want them to show up at your pages but you also want them to contact you for services. That's my big marketing talents really: get the targeted traffic and then convert it to sales.

I hope this helps you understand the scope of my Internet marketing abilities. Essentially I could take your existing content and optimizing it in a more user-friendly/modern web site, add a social media element, some off-site ranking influences (blog) and maintain that for you.

I'm not sure if you are familiar with "sponsored ads" but I do that too. I am a Google Adwords Engage participant (awaiting certification test this week). I am skilled at search engine marketing (Google Adwords) campaigns. I have been granted 20 $100 coupons to offer new web businesses in my region. I work both the natural (free) search engine results and can manage sponsored accounts. This is helpful while waiting for SEO work to effectuate itself. Adwords is an additional avenue that can be cost-effective for web page visibility to targeted consumers. Anyway, if you have a Google account and if you want to see how $100 of free Google Ads can help your site let me know and I'll send you a coupon.

As I like the type of business you are in and would like to promote more local companies, I'd be happy to answer more of your questions. let me know in whatever way I can be of assistance.

Essentially, if I knew of a budget for search engine marketing I could tailor a web site promotion plan that would make most use of your money whether that be as little as optimizing your existing content or completely restructuring your Internet marketing strategy. I would think though, if you wanted top ranks for most of your industry specific keywords it would take a bit of work. I'd estimate two or three weeks to get it off the ground and then maintain it for a while (3-6 months) while training you (or your staff) to update and keep fresh content when applicable.

in best regards, Fred Joly

Artist : +Drywall Taper : Drywall Taper : +canadafred.SEO.expert : SEO Service : SEO Ethics

Google+ Business Pages Adwords Management

2011-11-17T09:40:00.000-08:00

Two new search engine marketing services that I'm offering to Canadian business web site owners.

1. Google+ Business Pages Consulting
2. Google Adwords Campaign Management Consulting

+canadafred.seo.expert My Google Business Page

2011-11-11T16:26:00.001-08:00

Started my Google+ Business Page +canadafred.seo.expert.

new SEO business page and corporate logo

Follow Google Circles and Circling Followings

2011-11-11T12:38:00.001-08:00

I started my 2 business pages through G+ and am happy with them so far. I managed to catch up on search engine developments the last couple of weeks but now energies are focused on watching Google Circles. develo. I think the buzz I'm hearing is that G+, in itself, has already created the Social Networking 3.0 and Search Engine 2.0 (hence SEO) is on the horizon. I'm convinced of the importance of getting an early start in one of Google's best performance yet - Circles.

That's it! Nothing more to talk about in this article. See ya. Go now. By. Oh ...

What's my Social Networking 3.0 and Search Engines 2.0 strategies going to look like? Just keep following. Follow the Circles. Circling your followings who follow.

Black Hat SEO Video

2011-11-09T18:16:00.000-08:00

I produced a new SEO video about Black Hats. Find out what is Black Hat SEO.

canadafred SEO expert

2011-11-09T15:46:00.000-08:00

My new Google+ web site is now located at +canadafred SEO expert

Occupy Search Engines Click Fraud SEO Outsourcing

2011-09-23T09:37:00.000-07:00

I put together a video with my opinions on click fraud and SEO outsourcing. I entitled it Occupy Search Engines. Hope you enjoy it and share it.

Ethical SEO Video On Site Web Page Components

2011-01-06T17:07:00.000-08:00

Here's the second SEO video I made describing mostly ethical search engine optimization techniques. I cover the general services I offer Canadian business web site owners and I even touch a bit on black hat SEO in the end. Hope you enjoy my second white hat search engine optimizer video.

Ethical SEO Video
On Site and On Web Page Optimizable Components

SEO Video Search Engine Optimization Expert

2010-08-16T05:57:00.000-07:00

Ok. I hope you enjoy my first video presentation about SEO. I must admit, I am incredibly unprofessional in real life (and that's because I am the furthest from being professional there could ever be) but make no mistake. You should check this out. I am making my SEO video available mostly for web businessses deriving from Canada (that means web design from Canada and web hosting on Canadian soil) but international search engine optimization markets should listen up too.

My next video might discuss on-page, on-site white hat SEO techniques. Stayed tuned.

My First SEO Video

Ethical SEO Expert in Canada

2010-06-29T04:04:00.000-07:00

Search Engine Optimization is defined as the process involved in preparing web pages to rank highly in the results pages. There are two considerations the search engine use to determine the importance of a web page:

Off-site ranking factors (incoming links or backlinks)
On-site ranking factors (the optimizable web page / web site components and the content)

Optimizers are divided into four categories:

White Hat - uses ethical SEO that focuses exclusively on the on-site elements
Grey Hat - manipulates both ranking factors
Black Hat - deploys link building schemes and other miscellaneous search engine tricks
Green Hat - new to search engine optimisation and simply doing whatever is trendy

An SEO Expert has experience with crafting web page content and tweaking webpage code. These are the professionals that you want to employ. Only the ethical search engine optimization experts (White Hats) can guarantee sustainable high rankings in the SERPs. The importance and validity of their work is based on the uniqueness and authoritativeness of web content and not influenced by expernal forces.

Finding an Ethical SEO Expert in Canada

A wise consumer searches for regional SEO services first. Knowing the various types of webpage optimizations methods assist in securing a long future for top rankings. The easiest way to determine who are the White Hat Search Engine Optimizers is to perform backlink checks on web pages, web sites that they have highly ranked in competitive keyphrase environments. When deciding on what SEO service to hire for your web business, always utilize one that originates in your country of origin, follow the search engine guidelines and who adhere to basic business ethics. Steer clear of SEO Outsourcing Services. Business web site owners in Canada should explore the results pages, searching for Canadian SEO experts exclusively.

Bending the SEO Rules a Bit

2010-03-21T07:47:00.000-07:00

Ok, sure, I'm guilty as charged. But that's part of being good at what you do, you know your boundaries and dance around that line.

For me bending the rules only occurs internally, within my own web site and its web pages and its content and its coding and its internal linking structure and its navigation system and its images and its architecture and ... get it.

To go outside my own coding (manipulation of the off-site search engine ranking factors), seeking external link boosting help is by default cheating by attempting to trick the search engine into believe your web pages must be important and credible (they don't usually need to be intelligent looking). Frantically or automatically gathering inbound links is cheating. This applies to any link building strategy not originating from natural sources (ie: one webmaster offers his visitor additional relevant content on someone else's webpage). The off-site ranking factors were originally intended to measure indicators of a web page's importance, as these influences naturally developed (and that concept worked really really well, for about a month). Artificially amassing of huge volume of credible and relevant incoming links is already well beyond the line of bending the rules. In the off-site scheming game (most grey to black hat SEOs), the link building strategists don't really have any rules. There gig is to just keep spamming the forums with their bizarrely clustered textual links and blog comment all over the place like madmen, loading the dumpster directories with their dumpster calibered web page links, signature spamming everywhere they can or whatever else trendy search engine manipulating technique may still be working ... and all the friekin' buying, selling, trading, giving away for free this ... extorting and ... well you get it ... there should not be any need for any of this tarnishing my precious world of SEO, and letting it infect the corners of the globe; it's a really bad plaque this link building industry.

Might as well remind Canadian business web site owners ... while I may have caught your attention ... if you were considering outsourcing your search engine optimization, I suggest you try to steer yourself clear from SEO outsourcing services altogether. The reasons why are because you really don't know the face of the one that is spamming your links all over blog comments and forums, you probably have little concept of what exactly the will do to "100 % guarantee you top this and that". See your outsourcing copy/paster how in the end roams tent to tent, shop to link shop. How did that person over there (who should probably be in school) become the one that manually lists your web site in tens of thousands of dumpster directories of link farming, ad clicking, link scheming, popularity seeking, search engine deceiving, ... sorry for the rant ... I'll stop there. I'll be Ok in a minute.

Ethical SEO

2010-03-06T07:38:00.000-08:00

There's tons of people babbling about using ethical SEO (White Hat SEO) rather than using Grey to Black Hat SEO search engine manipulation techniques. So, just to make things clearer: The difference depends on which search engine ranking strategy the optimizer employs; whether he (White Hat SEO) concentrates more on developing high quality important interesting unique content and maximizing on the on-site ranking factors (the optimizable web page components and the internal linking structure) or they (Grey to Black Hats) concentrate on manipulating the off-site ranking factors; any and all link building schemes aimed at artificially increasing the link popularity or apparent relevancy of a web page; Grey to Blacks - always going for the grand illusion.

So, to wrap this up quickly, on the one hand you have a highly skilled coding craftsman and innovative copy writer while on the other hand: the rest of the pile of search engine optimizers, somehow managing to perpetuate an ever twisting truth about their Ethical SEO capabilities.

Update on Rankings, New Projects Etc

2010-03-02T02:56:00.000-08:00

Figured I'd let everyone that I am thinking of starting a new business. I've been testing the waters and am going full time into drywall taping. It's hard work but pays really well around here. I have some experience at this from when I was a yound fella'. I need a couple of small projects in order to tune up, hone the old skills.

So I was motivated enough to build a web site for it two weeks ago. In thinking of keyphrases I would want to target, I figured drywall taper would be an important one for me with an exclusively regional market where I'd want to perform work, http://www.drywalltaper.ca/ was naturally conceived. This is now a 5 webpage powerhouse that consistently ranks in the top three in google.ca for its primary keyphrase and somehow ranks #1 at google.com ... all kinds of long tail keyword phrases are driving in qualified traffic and yet it is only a two week old domain, not even any backlinks yet ... it rocks exclusively using all on-page SEO. This is a mighty fine-tuned web machine that makes my phone ring so often I haven't any time left to do Internet marketing work. Seriously successful marketing effort.

On another note, I thought I'd help out http://www.barderparalegal.com/ so I tore down the old site and replaced it this morning. There's a couple of pieces missing to this still but I have enough up to start the results page races.

Ok. That's it. See yas' in the SERPs (search engine results pages)

Morphology in SEO

2010-02-14T04:35:00.000-08:00

Linguistics plays an important role in developing your keyphrase dynamicability. The effective use of morphology expands your key word and phrase reach in the search engine results pages (in the same way that synonymous keyphrases, abbreviations, lexicons, altered prefixes and suffixes, antonyms, acronyms and plurals both enforce your primary keyphrases and can rank themselves well in the SERPs. The search engine needs to know that your content is important enough to offer it highly enough positioned in its results for a keyphrase search. Having good language and writing skills makes the appearance that your web pages are of some value to you and to the rest of the Internet.

First a look at a good example of morphology in SEO:

key words, key word phrases, key word, keyword, key words phrases, key words phrase etc. = keyphrase and keyphrases

... and then consider this new word:

dynamic, ability = dynamicability

Put the morphologies together and you get a new meaningful, descriptive word phrase as a bonus - keyphrase dynamicability.

Other Proper Uses for Morphology in SEO

Hyphenated Words - obvious candidates for English morphology other than standardized-types; such as spammy-like wouldn't do well as spammylike.

New Words - when two or more will cause for something new to have a name for it then combining the words is both logical and uniquely descriptive. here you can use your creativegeniousry.

Free SEO Quote for Canadians and International Services

2010-01-28T05:36:00.000-08:00

Here's a video describing the free SEO services I'll offer Canadian business web site owners. I also touch on my rates for international search engine optimization clientele. Here's your opportunity for a free, thorough and easily explained web design review and SEO quote.

Resume CV SEO Expert Fred Joly

2010-01-20T07:57:00.000-08:00

Fred Joly - SEO Expert
(905) 716-8273

Feel free to contact me regarding full-time/part-time or contract Search Engine Optimization work in Canada. Thank you for your time and attention.

SEO, Internet Marketing and Web Site Promotion Experience

I began creating and promoting web pages in 1994 while working in engineering design and drafting. I took a liking to the Internet and was fascinated at how the many many many major search engines decided what was important enough to offer it highly positioned in their search results. I spent a few years experiment with various search engine optimisation techniques and eventually learned of the importance of practicing high caliber white hat SEO rather than just manipulating the search engine into thinking I had created important webpages. I worked with all kinds of Internet marketing techniques throughout this learning curve too and still enjoy all the other ways to market web sites but have managed somehow to evolve as an effective search engine optimizer. I do get distracted sometimes and sway from the ethical SEO beam but I remain focused on developing my white hat search engine optimization skills. I never claim to be the best at SEO or guarantee #1 ranking in the results pages; what I do is significantly improve the visibility of web pages in competitively searched keyphrase environments. The marketing angle in all of this comes by maximizing the volume of qualified Internet visitors.

Ethical (WHITE HAT) Search Engine Optimization (SEO) Abilities

A good ethical search engine optimiser is an artist; a painter of words let's say and is a results pages visionary. Where once simple repetition of words qualified to be good enough to rank web pages well, the actual artistry of SEO came around 1996/97 when the major search engines became determined to combat spam web pages. Search became intelligently driven. Black Hat search engine optimizers became a dying breed who's skills were replaced with more trendy Grey Hat SEO strategies (link building schemes mostly). Gone from the SEO toolbox were favourite manipulation tricks like cloaking, hidden comments, hidden links, link dumping mechanisms, tiny text, useless blog articles … ultimately for the goal of having something the search engine deems useful to offer its searchers, something of unique value, obviously important web pages because of the care administered to the web page's content and its optimizable web page components.

Search Engine Optimization Experience

Concentrated on developing White Hat / Ethical SEO techniques since the beginning of the search engines. Dabbled in the off-site ranking influences (link manipulating) and various other shadier search engine marketing techniques but now exclusively concentrate on the on-site ranking influences. I continually study the Webmaster Guidelines and adhere explicitly to the search engines' standards for my SEO strategy will have long term effects in the search engine results pages (and my choice of SEO techniques will eventually lead to being a reflection of someone else's corporate image too).

Web Page Ranking Skills in SEO

Creating Optimized, Intelligent, Unique, Purposeful Content
Emphasizing Key Words and Phrases (Keyphrases)
Logical Naming Conventions
Web Page Titles, Meta Descriptions, Meta Tags
Powering the Internal Linking Structure
Naturally Developing Off-Site Influences
Harnessing Social Networks
Correcting Erroneous Web Page Coding
Optimizing Images, Videos
Creating Site Maps
Capitalizing on Regional Search and Languages

Experienced in Various Internet Sectors

My real life examples are started in the wilderness tourism sector (hunting and fishing, snowmobiling...) but I have done many many SEO projects in other Internet sectors including a job search site, electronics sales and an online gift shops. I had my own business search engine for a while for Atlantic Canada but I lost interest in the idea. I've worked in online real estate. I had a couple of religious web sites to work on for a while. I've done lots of charity work in order to keep my skills honed between major projects. Let's see, what else? I have a special interest monthly online News magazine ...

Formal Education

- Timmins High and Vocational School 1979/83
- NBCC Moncton 1992/93 Computer Aided Drafting and Design

Professional Participation

I was a featured member and presently a moderator at Daniweb IT Community.

Technical Skills

- Windows applications (word processors, graphic and design programs ...)
- Internet tools and applications, CMS [content management systems]

- static HTML web pages, dynamically generated web pages, CSS [cascading style sheets]
- Google Analytics and Microsoft Webmaster Tools
- search engine advertising, PPC [pay per click] campaigns, Google Adwords and Adsense
- basic computer repair, maintenance, networking/hardware/software issues

Language Skills

I use correct spelling and grammar. I am comfortable with linguistics. I enforce keyphrases and develop secondary ones using synonymous phrases, abbreviations, acronyms, antonyms, word variables (prefixes, suffixes, plural forms etc.), lexicons and morphology.

Salary Expectations

negotiable
Additional Information About SEO Expert Fred Joly

I offer you a more personal glimpse into me as a person, as an SEO expert and as a search engine marketing ethics advocate.

Canadian Ethical SEO Expert Free Quote

2010-01-10T15:40:00.000-08:00

Alright. My new web site promotion is up and running. I'm offering Cheap SEO Plans and a Free No-Obligation Search Engine Optimization Quote. When I mean cheap SEO plan I'm talking $35 per web page. How can this Canadian Ethical SEO Expert do this? It's the fair price based on my 14 or so years experience in the Canadian web site promotion and Internet marketing industry.

This offer of a Free SEO Quote is only available to business web sites deriving from Canada and isn't available outside.

Web History Personalizing Searches

2009-12-27T10:12:00.000-08:00

I had to come up with an opinion about Web History. It was bothering me so I wrote an article on Daniweb. The search engines have gone too far this time and the time to act is now!

Read my SEO article on Web History and the Search Engines are now Personalizing Searches.

What's next: the search engines selling our search behaviour to advertisers in the SERPs. That would be disasterous, having sponsored listings, organic listing a web history ad listings. Worse than that would be merging the sponsored ads with the personalized search ads with the organic results. I don't want to think about that.

SEO - On-Site Rankings Factors and Off-Site Rankings Factors

2009-11-07T08:31:00.000-08:00

I love doing charity work. I learn new SEO stuff. I’ll tell you why this is important in a minute.

I get to optimize really nice endeavours. Good people with great motives but need a bit of Internet marketing. This is the best way to get ethical (White Hat) SEO training.

Now, I really don’t want to be coming up with some crazy, elaborate, unpredictable off-site ranking factors manipulating link building abracadabra scheme, not for these nice people. I want my search engine optimizing activities to be a reflection of their values, and corporate image. I want to give them a really nice, clean, friendly, inviting, interesting, well put together, evolving web presentation and I want that everybody that visits this creation will have an enjoyable stay. That by the way, was Internet marketing 101. There's a massive movement of characters in today's bizzare SEOland that seem content to neglect (because it a Reverse Internet Marketing approach they are on but that's another story).

So I get to deploy the best optimized, interesting webpages within my capabilities. I need to do the SEO part as ethically as I can; it must adhere to the search engine quality content/SEO guidelines.

Note: This explanation of using the ethical search engine optimization rules excludes Google's and Yahoo's suggestions on how to acceptably manipulate their off-site raking factors. I like that MSNLIVEBINGLIVE thing because it suggests nothing of the sort.

Grey to Black Hat SEO now mostly focus on the Off-Site Ranking Factors

Manipulating off-site ranking factors is most often acomplished by implementing some sort of a link building strategy; to someway get links from off domain sources point to your stuff (or make it appear to be doing so).

Once upon a time, it was the volume of links amassed that equated to the web pages being merited importance. This concept quickly tumbled and crumbled because of the massive purge of link scheming over-manipulating the search engine. I took about 4 years to clear that up! Then additional off-site ranking factors became apparent based on the nature of the link page partners own content (by this time, even just one small paragraph of unique content became a mandatory requirement in dishing out importance); their content relevancy (which helped me form my theory on Anchor Congruency) and the webpages/sites own credibility.

Additional off-site considerations still keep factoring themselves into the 200+ other indicators of web page importance. As linking strategists somehow keep figuring out the next better way, the search engines are pretty much finished cleaning up last week’s dump grounds.

So now we got this new trend. Another frenzy that links up with their keyphrase link associates, non-stop dumping links off back and forth and in all kinds of innovative new methods. That’s the SEO big game of today and it doesn’t even work really well.

Networks of search engine manipulating link friends popped-up all over the globe and just grows exponentially.

The point is, that it seems like everything is out of whack again but, it’s not. Other ranking factors have evolved significantly over the course of pitiful SERP transitions.

White Hat SEO (ethical search engine optimization) focuses almost entirely on the On-Site Ranking Factors basically leaving external activities to do whatever they do. There is no hunger to search for off-site support. The concentration of SEO energy remains within each page.

OK. Reverse Internet Marketing is when you attract a qualified Internet visitor for the purpose of hoping a search engine driven click out. It's the art of getting business and giving it away to your keyphrase competitors. It's ...

Canadian Ethical SEO Expert – Fred Joly

2009-10-19T10:51:00.000-07:00

Ethical Search Engine Optimization Expert Fred Joly

Ethical search engine optimisation implies working the on-site ranking factors. Manipulation of the off-site factors is best left to the linking strategists.

White Hat search engine optimizers understand the value of crafting a capturing webpage Title tag. Link schemers dump your link as forum articles, not because of anything useful your article may contain, no, to dump a link. Some of your SEOs don’t even understand English.

Ethical SEO experts still offer the search engine terrific Meta Descriptions for every webpage. A linking SEO will stick you link deeply buried PR0 or greyed-out web pages; from the 50,000 or so dumpster directories (only $129.99).

In the eyes of an ethical search engine optimization specialist, a picture is worth a thousand words. It’s the same for the qualified Internet visitor and to the search engine too. Even the Grey Hat SEOs still build webpage link relationships in hopes of artificially enhancing the volume, credibility and relevancy of incoming links; link swapping their way to temporary, impossible to sustain SERP (search engine results pages) rankings.

Indisputably unique, intelligent, important, well-crafted optimized content; that’s what this Canadian SEO Expert builds. The link builder drops comments unnecessarily and meaninglessly in hopes that his links pump up the client’s webpages.

The SEO expert has thoroughly analyzed he keyphrase competitors and has an established attack plan as to how he’s going to position the webpages amongst the top players, across the major search engines. The link schemer thinks everybody else is playing the same linking game; some novice SEOs are still taught to simply play the “Pump Up the Green PR Bar Game”.

The Ethical SEO expert knows that the object to implementing search engine optimization is to attract a qualified Internet visitor and to please the search engine simultaneously. In order to accomplish this naturally, the expert optimizer needs to be innovative, logical and precise about everything he does with the web page components. Many link builders have never seen webpage HTML coding.

Canadian Ethical SEO Expert – Fred Joly
I was thinking of maybe starting up my business again. I am working on a couple of small projects and could fit another in no problem.

SEO Advice - Same keywords on every web page

2009-09-24T17:58:00.000-07:00

I run into this search engine optimization question quite often so I figured I'd post it here.

Where and when to place keyphrases, especially on webpages that haven't much to do with the keyphrases.

Here's some innovative tips and advice I suggested at daniweb SEO Forum, under my standard usename canadafred.

Using the Same Key Word Phrases on Every Web Page

A Rant against Link Spammers - Search Engine Optimization

2009-09-19T18:35:00.000-07:00

Here a neat Forum article I participated in from Daniweb. It is about Danny Sullivan's (SEO expert) rant on link spammers.

A Rant against Link Spammers - Search Engine Optimization

Ethical White Hat Six Step SEO Strategy

2009-08-25T16:47:00.000-07:00

Ok, I finally got a chance at Daniweb to unveil my 6 Step WhiteHat SEO Strategy. A Green Hat SEO was asking what the best way to rank web pages in the search engine results pages (SERPs). Under the pseudonym of canadafred I offered my condensed Ethical SEO Strategy.

Deploying a Powerful Internal Linking Structure

2009-08-23T18:27:00.000-07:00

First you have to start with deciding on five or six important keyphrases; this set of keyword phrases will be considered your primary keyphrases. Naturally I’ll use a real time example while attempting to explain this to you. My primary keyphrases will be: Canadian SEO expert, search engine optimization service, ethical SEO expert, search engine optimization ethics and Internet marketing Canada.

Links on the Landing Page

Your header and footer links should be the one word kind. These links point to webpages of secondary importance SEO-wise but of primary importance to the Internet visitor. Links will appear to these web pages from every page on the site.

A web page, logically named such as: Canadian-SEO-expert.php, is created for each primary keyphrase. These web pages are linked from with the content of the landing page, often twice. A good example of a naturally inserted hyperlink to a primary page would be: Even though he’s been optimizing webpages since 1994, Fred Joly brings fresh ideas to our search engine optimization service. (Notice that I hyperlinked the entire sentence, that’s because I have word variables at the front of the sentence that empower the link).

Alright, so you work your primary and secondary web pages in the same way as you’d work your landing page. In order to be natural, try not to list your primary keyphrases one after another like you see in many webpage footers or sidebar link menus. Spread them out over the content once or twice. Some webpages may not provide opportunities for natural insertion of important links. That’s good too, have all kinds of webpages doing all kinds of different things different ways. I’d create links on web page like: Fred Joly is a Canadian artist and search engine marketing ethics advocate and then one like: Ethical SEO Expert Quebec Canada.

Choose Your Web Site Hosting Wisely

2009-08-15T14:13:00.001-07:00

I’m always excited about picking out a new domain name and finding a web site hosting company to work with. I always like to find a local web hosting service and I don’t mind paying a little extra money for it either. Let me explain why.

Canadian Web Sites, Get Hosted on Clean Canadian IP Addresses, American ones: American ones, French, French ...

Back in the beginning of website hosting each new web site would be assigned its own IP address, similar to what a telephone number does. An Internet user calls the number and is answered by a webpage. Early web hosting was somewhat expensive but that’s the way it was and everyone went along building and optimizing. One day, some dude in a white smock somewhere (maybe Cleveland I don’t know) came up with the idea of Virtual Hosting. All of a sudden you could get all kinds of extensions for a phone number and have an unlimited number of web site being hosted on one IP address, a real big switchboard. Website hosting became incredibly cheap too, whereas you’d be paying $40 a month for server space now you could get a whole year’s full for fifty bucks and the best deals were the international ones. The growing business of having your local Canadian IP addresses hosted by web servers in Canada simply became stagnant.

All kinds of people could start building websites like crazy and the questionable types of Internet marketers (such as the Make Money Quick Online schemers, work from home marketers, the link farmers, much of the porn industry etc.) could completely saturate an entire server with their garbage. The issue here was that the vast majority of spam sites were also the growing number of search engine manipulators, the real dark Black Hat SEOs who had little concern of ethics or fair search engine play (I’m not questioning their character as people, they could be the church deacons for all I know).

The search engines were paying attention to this and because they could easily detect concentrations of the spammers they had to eventually decide to start devalueing webpages that appeared on “spammer” servers; usually just a little penalty but sometimes quite substantial. Some of the search engines’ reasoning for demeriting naughty IP addresses was based on the notion that if the web page is hosted on a spammy server then quite likely the webpage isn’t of any real value to the Internet visitor.

Maybe I have my history a little jumbled up but I think the affiliate spammers came next (web pages full of banner ads that get clicked through automatically or sometimes they just clicked-away at them themselves or had warehouses full of Internet visitors, they often were called, clicking-through from far away lands). Eventually the search engines figured out how to detect where clicks originated and discovered that there were servers filled entirely with millions and millions of these affiliate marketing webpages. There were many more servers half-full. The search engines rationalized that these webpage banner money-making machines didn't deserve rankings and started demeriting the servers.

Now that they had click detection technology, the search engines felt safe that they could get webmasters to host their search engine ads on the webpages and if an Internet visitor clicked the ad they would pay a portion of the click-through revenue to the host web page owner. A good idea in principle but that didn't take long to get exploited and the concept is quite popular today. The search engine doesn't seem to mind at all, there's no penalty assigned to the servers full of monetized webpages. The only thing that they penalize for is when a webpage hasn't any content other than search engine ads; they have to have at least one sentence of unique content. According to the search engine Google, the problem of click fraud with Adsense generated revenue is a very small percentage. As their corporate motto is "Do no evil", we can all feel safe that our search engine marketing dollars are [how'd that Google guy say that on TV the other day, oh ya] the money's in fine "stewardship".

It was inevitable, tons of innocent little webpages knocked down a bit unless they can prove to be exceptionally credible. Personal and small business web sites get hit hardest from bad hosting choices, and lotsa' corporate web sites get hosted cheaply on these abused servers; using third party international hosts; those are the ones... bog you down from the get go, I'm talking the organic search engine results. Pay attention.

Canadian Website Promotion Scenario

So let’s look at a scenario. I may as well use me as an example. I have a couple of new web projects right now; one of them being a new Canadian Website Promotion site for myself; a total vanity site; yet another one of my crazy Ethical SEO Expert marketing campaigns. I know people are paying attention.

So it’s time to go shopping for an IP address (web hosting).

I’ll walk right into the web hosting office and ask about the IP address. Questions like: How many web sites are hosted on the IP address? Is the IP address identified as originating in Canada? Who are my IP neighbours that I share the server with? If they have no problems answering questions like these with favourable responses, then I’ll start asking about server features and costs.

Sometimes it is really hard to verify their answers though, so to a degree there has to be an element of trust but some verifications are quite simple. Your gut instincts after your questioning should be good enough to proceed; mostly because this webhosting guy you’re talking to is also your neighbour.

I’ll go with the clean host especially when he’s Canadian originated (has an IP address for you to put your webpages on that is based in Canada). This is of paramount importance as the search engines are going to reward my webpages in Canadian wide searches (using www.google.ca for instance). Let’s look at another scenario.

Canadian Small Business Web Site Dilemma

Bob the plumber down the street has a real nice family business website that he thinks it is being hosted in Toronto. Actually, it turns out that his IP address is one of those cheap, trashy hosting services somewhere between San Diego and Sacramento who cares nothing about what their clients are doing on the web server; just click the PayPal button and they'll happily host your crap. My imaginary buddy Bob has been paying his website hosting service in Toronto $30 a month for space that the Toronto web hosting service has sent to this cheap third party host at $4 a month. Right off the Bob is forking over $26 a month for someone to do absolutely nothing, other than dampening his search engine results page performance. Furthermore, this third party hosting service’s server is saturated with every conceivable type of spam. Poor Bob’s web presentation is a guppy swimming in a pool of sharks. The web site neighbours on his server have been penalized repeated, over a long period of time; every type search engine infraction invented. The search engine is very familiar with the web activities that originate from this IP address, it's repeatedly penalized web page for Black Hat SEO practices and even banned some from the SERPs altogether.

The poor plumber’s webpages have two significant strikes against them: out of region host and the web site's hosted on a devalued server. Of course this is easily rectified by moving the web site to a better server but, as is common, the Toronto based corporate web site hosting firm has him in a contract stranglehold and Bob’s stuck working with what he has. He can get out of that mess but it might take a lawyer to walk in with him to the Toronto office. If he can get his webpages moved to a better server they will rebound and regain their full credibility but it may take a bit of time to shake off the past completely.

Canadian SEO Expert Going Shopping for Web Hosting in Canada

So, I’m gonna’ go now; out shopping for my dot ca domain hosting company. There’s one downtown and another across the bridge. One store’s been there ten years. I’ll check them out first. Oh ya’, a nice clean Canadian server. You betcha’.