Candice & Co. - The IT Consultants' lead Experts

Why CxOs are the Key Contacts at your target organization

noreply@blogger.com (Candice Whitehead) — Mon, 01 Mar 2010 08:50:00 +0000

- In most organizations CFOs are the main influencers

- Often they are themselves decision makers

- They are responsible to improve profitability of existing customers

- They are responsible to expand into new segments

- They are expected to efficiently manage customer life cycle

- They are expected to improve user productively

As a business consultant, you can help CxOs to improve the bottom-line by providing relevant solutions to improve profitability, expand into new segments, manage customer life cycle and improve user productivity.

Come back to read my next short post on ‘the home-work business consultants should do before pitching to CxOs.

If you are looking for targeted CxO contacts from your taget organization, Contact Candice.

IT decision makers' Contact databases available from the Top vertical industries for CRM service

noreply@blogger.com (Candice Whitehead) — Wed, 24 Feb 2010 08:52:00 +0000

To market your CRM services, you need the contact names, phone numbers, email addresses and postal addresses of IT decision makers from Top vertical industries. We can help you with this data based on the regions you serve.

Data that was in demand in 2009 for CRM services were from industries such as banking, communications and discrete manufacturing across the US.

Whether you need data from Western Europe, Asia/Pacific or North America, you can get it from us.

What are the benefits of email marketing for IT business consultants?

noreply@blogger.com (Candice Whitehead) — Tue, 23 Feb 2010 06:26:00 +0000

The ROI for email marketing is $57.25 for every dollar spent. The ROI of all non-email online marketing is $22.52, less than half. -Source DMA

Email Marketing Reduces marketing costs and increases profitability

• If you were sending 100,000 paper direct mailers at 60 cents per record including paper, printing, postage, expensive graphic design and mailing list, your cost would amount to $60,000. In contrast, you can send emails to the same number of prospects for less than a fraction of that cost.

• It is very difficult and expensive to personalize mailers in the case of direct mailing. Email allows you to personalize your mails easily. This increases response rates bringing more profitability.

• Email marketing allows for more frequent customer contact, which translates into higher revenues.

High speed of production, delivery and response

• In conventional marketing, the time taken from concept, copy, design printing and mailing is much more compared to email marketing. Email is less complicated, and takes little time to produce. Most of the production work is done just on your computer screen.

• Email marketing allows you to create powerful presentations and integrate audio, video and 3D animations that can help the client take faster decisions. E-commerce functionality included in the email can help the clients make easy purchases.

• Paper direct mailers sent by post takes more time to reach the intended audience and weeks to get response. In contrast, emails are transmitted in seconds. You can launch the campaign, get results and make money even within hours after sending emails.

Instantaneous tracking and measuring

• Email marketing allows you to track results instantly unlike waiting for 1-3 months as in conventional campaigns.

• Knowing results sooner helps you plan the next campaign and enhances confidence level.

• Tracking and measuring helps you to tailor your future mailings to your preferences.

Extensive reach

• Conventional direct mails are limited by boundaries such as currencies, time zones, varying postal regulations and systems. However, by using email you can market to users across the globe.

• Email marketing allows you to sell to customers around the world at the same time.

• Email provides you easy opportunity to reach thousands or millions of target prospects, and generate inquiries and orders.

• The more people actively using emails, the more opportunities to market to this vast traffic are opened.

Best tool to retain and build customer relationships

• The reduction of costs and timelines associated with e-mail marketing allows businesses to communicate with customers more frequently.

• Frequent permission-based e-mail newsletters and other communications reduce customer attrition rates.

• Regular e-mail marketing to existing customers generates a 15 - 50% increase in total online business.

• Email marketing helps you engage your customers in a two-way dialogue to increase customer satisfaction and yield faster feedback.

Persistence, dedication and tenacity helps get whopping email marketing results!

noreply@blogger.com (Candice Whitehead) — Wed, 17 Feb 2010 09:37:00 +0000

‘E-mail marketing yields, on average, $ 43.62 for every dollar spent’ -DMA

You bought an email marketing list hoping that you would get good results by rolling an email campaign. To your surprise, after performing the campaign, you see most of your emails bouncing. You don’t see the results you aspired. Whom do you blame?
The email list vendor? The email marketing list? Or yourself?

There are various reasons for unsuccessful email campaigns:

Content of your email message

• Avoid usage of spam words in your message
• Words like 'Free', 'Amazing', 'Click here' etc are tagged as spam
• Avoid too many colors and images
• Avoid symbols and capital letters
• Use relevant subject lines

Sending Emails

• Don't send mails to all the recipients at one-go
• Divide the list and send mails in short sprouts
• Personalize your messages
• Segment the lists and send relevant messages

Use white listed IPs

• Make sure that your server IPs are whitelisted
• Avoid using any spam blocked or blacklisted servers
• Keep checking your IPs to ensure that they aren't blacklisted

Format of your Pitches

• HTML pitches often tend to be too heavy and will not load instantly
• Use more of text format in your messages
• Reduce the size of the image files
• Offer an option to view the message in text or HTML

Use Campaign domains

• Make sure that you are using a separate domain to run your campaigns
• Using the primary domain for campaigns is not recommendable

Send mails at the most appropriate time

• Check the timezone of your prospects before sending emails
• Make sure that they reach the clients at recommended times
• Check industry standards before sending out the emails

Send the mails on ideal days

• Sending mails to official ids over the weekend won't bring in results
• Make sure that you use the best days to send out mails
• Tuesdays, Wednesdays and Thursdays are considered ideal
• Check industry standards before rolling out campaigns

Make sure that the mails reach the correct targets

• Personalize all your marketing messages
• Make sure that you address the right person with the right job title
• Send industry specific messages

Send welcome messages

• Make sure that you send out welcome mails before sending marketing messages
• Give an easy option to Unsubscribe in the welcome message

Procuring an opt-in list is just a start. Make sure that you follow the email marketing ethics to guarantee high ROI from your campaigns.

Learn how to generate leads, increase opportunities and demand for your IT offerings – Get 100 leads free

noreply@blogger.com (Candice Whitehead) — Mon, 15 Feb 2010 13:00:00 +0000

Is finding the right prospects a trouble?

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Are you falling short of your target due to lack of right prospects?

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90% of your clients will come back to you if your…

noreply@blogger.com (Candice Whitehead) — Mon, 15 Feb 2010 07:06:00 +0000

Technology solutions are fast

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And most importantly

If your customer data is maintained fresh and clean to keep in touch with them. Get your Customer data refined now.

SAP Lists - Accesss Users based on Interests

noreply@blogger.com (Candice Whitehead) — Fri, 12 Feb 2010 05:18:00 +0000

 Aerospace & Defense
 Apparel & Footwear Solution
 Automotive
 Business Integration, Technology & Infrastructure (BITI) Communities
 Business Intelligence Communities
 CISUG (Chemical)
 Consumer Products
 Customer Management Communities
 Enterprise Architecture Communities
 Enterprise Asset Management Community
 ERP Upgrades
 Financial Communities
 Global Banking
 Healthcare
 High Tech
 Human Capital Management
 Media
 Product Lifecycle Management Communities
 Professional Services Providers
 Public Sector Communities
 Rail
 Retail
 SAP on Sun SIG
 Services & Support Communities
 Program Management & Maintenance StrategiesSmall & Medium Enterprises Communities
 Solution Manager
 Supply Chain Management Communities
 Telecommunications
 Utilities
 Wholesale Distribution

Access Now

Time Your Mails to Allow Conversion

noreply@blogger.com (Candice Whitehead) — Thu, 11 Feb 2010 08:50:00 +0000

Are you all blue in the face with results of your email camapign? Checked all parameters, but couldnot figure the loophole? Have you thought of the time of your campaign? No, well take time and consider the saying “timing is everything”.It holds true for email marketing as well. And believe me, timing helps.

So when should you send mails? Studies have found the day of the week when the business missives are sent influences what percentage of recipients will open it and whether or not it will result in a sale or conversion. So to decide on which day to send your emails, you should first fix upon what results you are aiming to generate out of the campaign. There could be two purposes mainly viz. introduce or reinforce your company’s brand and making a sale.

Surveys have inferred that days like Wednesday, Thursday, or Friday provide the highest percentage of opens. Weekends, on the other hand, is more effective for sales, responses, and click-throughs. Of course, your niche market and your industry will also play a key role over the timing phenomenon.

After deciding the day of the week, you have to settle on the time of the day. It is always a wise thought to send mails early in the morning or after 5 p.m. But always keep the time zone in mind. Sending mails when your recipients are away from the computer is a wise decision as it prevents being invasive. This lets your prospects to look at your mail when it is convinient. If the mails land up when they are in a tearing jiffy with their office work, the chances are greater towards winding up in the recycle bin.

If you are looking for professional help to manage and deploy successful email marketing campaigns, please Contact Us.

Targeted databases to Roll out successful CRM Marketing Campaigns

noreply@blogger.com (Candice Whitehead) — Wed, 10 Feb 2010 08:49:00 +0000

• CIO (Chief Information Officer) Database
• CFO (Chief Financial Officer) Database
• CHRO (Chief Human Resources Officer) Database
• CXOMD CXO Decision Maker Database
• CMO (Chief Marketing Officers Database)

CIO (Chief Information Officer) Database

The CIOs are responsible for facilitating state of the art IT resources in the organization. A good CIO list gives you scope to head for a niche market segment that you are targeting through email or direct mail.

The CIOs plans and approves funds to be spent on information technology and services. CIO contact details are the most reliable source and means to shoot marketing messages to key decision makers with power of attorney to spend on IT resources.

Such a database comes with such details as title, job function, industry, annual company revenues, geographic location, purchasing influence, and more.

CFO (Chief Financial Officer) Database

The CFOs are just the people to touch base with when it comes to selling your offerings. They are the financial decision makers. These contacts are indispensable for business-to-business e marketing campaigns. This list provides you email, direct mail phone and fax details of the CFOs.

(CHRO) Chief Human Resources Officers

This database contains contact details of executives in large corporations who are responsible for their company's recruitment. They have the final say in the hiring process. These individuals are chief honchos of their organization’s HR department.

These executives figure out the human resource need in their organization and decide upon the number and type of hiring to be done in the organization.

(CXOMD) CXO Decision Maker Database

The CXO Decision Maker Database is made of contact details of corporate leaders who are the decision makers of the organization. They have considerable clout over large budgets. When you need to contact the company’s officials at the highest level this database helps.

(CMOD) Chief Marketing Officers Database

The CMO Database comprises the main marketing executives who have total authority to take the marketing decisions. They have fat marketing budgets in their hands and authority to allocate them. Generally speaking these executives read their own emails, making this database the perfect vehicle for real market penetration.

Target top IT titles to boost your CRM Marketing

noreply@blogger.com (Candice Whitehead) — Tue, 09 Feb 2010 05:56:00 +0000

You cannot afford to miss targeting the IT titles while marketing your CRM. It is the IT department who has the prerogative related to sales and business. IT department in most organizations is taken to be the most powerful instruments. Therefore for the success of your campaign targeting the Honchos of IT section is very crucial. More so in an IT firm.

Why should you target top titles in the IT department?

These lists are:

Complied in safest hands
IT Decision Makers is a very comprehensive list that includes contact details of key IT people in an organization. It is a very well researched email list compiled by our experienced and expert data team.

Updated regularly
The list is reviewed on a regular basis and modified wherever a change has occurred. This guarantees you a cent percent deliverability rate.

Filtered umpteen times
In case of appending request, we run filtration quite a number of times to make your list immaculate. The procedure includes tallying the contact details with our database and checking them time and again with regards to various criteria which includes title job function,fax, website, industry vertical, annual company revenues email address, phone, Geographic location, number of employees etc.

Detailed information
The lists contain contacts of CIOs, VPs of IS/IT, CTOs, that hold the prerogative to top-level purchasing acts. The record consists of mailing list of all IT top titles across all the industry.

If you are looking for a contact list of TI titles, fill in this Simple form.

Are you looking for SAP R/3 users to win Upgrade and Annual maintenance Service projects?

noreply@blogger.com (Candice Whitehead) — Wed, 03 Feb 2010 04:54:00 +0000

Contact lists of SAP R/3 users can bring more business for you quickly

The SAP R/3 customer list can help you win Hosting, Managed Services, Upgrade, AMS, Basis Support projects. These lists are updated by our data and tele executives every quarter. We can also plan, execute and measure email campaigns for you. We can make your email campaign task easy, affordable, quick and responsive. Rest assured of compliance for campaigns launched from our server.

What’s more – You can get a real-time report of the campaign, you can see how many opened, clicked, responded and unsubscribed. Interested? Contact us now.

Are you neglecting the most profitable ‘source of revenue’ – Your Customer Data?

noreply@blogger.com (Candice Whitehead) — Tue, 02 Feb 2010 07:15:00 +0000

Think of all the efforts you put forth to acquire your customers. You had to search out for prospects through various channels like publications, blogs, websites, direct marketing, telemarketing, digital personas just to name a few. Once you identified your prospects, you had to struggle hard to convert them into your customers. The going was not easy – you overcame challenges such as a paralyzed economy, longer sales cycles, unpredictable marketing conditions etc. Now you have built a database of customers.

After all the struggles to build a customer database, have you taken efforts to make it the most profitable source of revenue? Have you ensured that the data has all the critical information like contact name, phone number, email address, postal address, company size, etc. to set up successful 360 degree marketing campaigns? As your data can become outdated within a blink of an eye, are you managing it periodically?

There are Companies out there who offer data management and update services. Why not put their expertise to use? Remember, Customer data management and using customer data to engage customers can quadruple your revenue. You need a robust customer database as a means to drive cross-selling, up-selling and repeat purchases.

Try out customer data management service. You will no doubt see an upsurge in your revenue.

Should you data append your CRM database?

noreply@blogger.com (Candice Whitehead) — Fri, 29 Jan 2010 10:31:00 +0000

To create a successful 360 degrees direct marketing campaign, you need an integrated and complete CRM database. Today, over 87% of organizations in the US have incomplete databases. Collected over the years through several sources such as direct mail, website, telemarketing, promotions, events, and more – their database is now a mix of customer information with some critical data missing in each of the contact fields.

If your database has incomplete details, take action now, run marketing activities based on your robust in-house database to attract and retain your prospects; otherwise your competition will sweep them away from you. First test drive data appending with 50 contacts.

There's no better way to reach Top-level IT decision Makers

noreply@blogger.com (Candice Whitehead) — Mon, 18 Jan 2010 11:19:00 +0000

Here's the first step process for CRM lead generation - Get a fertile database of 800, 000 + Top-level IT decision Makers some of whom are already using CRMs and some of whom are planning to implement CRM. This database can save your time, money and resources that you spend to collect these contacts. Further, this database can get positive results from your marketing campaigns. This list includes SAP decision makers, ERP decision makers, Oracle decision Makers, Oracle decision Makers, JD Edwards decision makers etc. Contact me on crmcustomers@gmail.com or fill the sign up form on this blog.