Sour candy have taken the candy market by storm over the past few decades, appealing to all ages and demographics.

The rise in sour candy sales has been attributed to its constant innovation in flavor options and packaging formats such as belts, sticks and rolls. Studies suggest that the most important factor in its growth in popularity is linked to the fact that the cycle of consumers has come full circle. Individuals on the brink of adulthood have been raised on sour candy, and now that their palettes are expanding with new flavors, their mindsets about the products are being reinforced as well. In turn, these young adults are introducing new sour treats to their children. In other words, exposing these products to youngsters later create devoted adult consumers.  So stock your candy store with sour candy.

No matter the category, industry-wide, chocolate producers are changing packaging designs to address changing customer needs.  Stand up bags with re-sealable closures and tablets individually wrapped sections offer snack and store capability.  Better portion-control make these innovations appeal to buyers looking for fresher and healthier options.   Note the heightened focus on nutritional value and providing serving size information on product labels.  No wonder Snickers is sold in king, original, snack, bite and bit sizes! 

Disappointing unit sales have spurred innovation and simplification in the market.  While we can expect giants like Mars and Nestle to exploit the nostalgic value of bars consumers know and love.  But by nimbly responding to consumer demands, smaller chocolate makers can make a name for themselves too.