Wait a minute, what was that?

Let me explain, a blog post or article that has been written based on a keyword or [...]]]> The answer to that question may surprise you.  If a blog post has been created based on a keyword or a key phrase then essentially you have an effective blog post. 

Wait a minute, what was that?

Let me explain, a blog post or article that has been written based on a keyword or a key phrase is an effective blog post because everything within the post would have been designed and created based on the most important attribute of a blog:  a focus or primary keyword!

Everything that has to do with writing and creating an article or post has to do with SEO and what is SEO?  Content rich with “keywords” or “key phrases.” 

That would mean that the Article Heading, Page Title, Page URL, Page Content and Image were created with a focus keyword or key phrase.  Hence, the blog post was written using the Keyword in the 6 key components of an effective blog post.  Keep in mind that your title tag and your meta tag description would naturally take the attributes of these 6 primary components as well.

“Hmmm….okay?”

I know it sounds way too simple but if I show you an effective blog example and breakdown each component, I think you’ll agree. 

But first, lets review what those key components are for an effective blog post.

A Focus or Primary Keyword or Key phrase MUST appear in these areas:

1. Page URL
2. Page Title
3. First Paragraph
4. Content
5. SEO Title
6. Meta Description

Take a look at this first screen shot:

 
Components 1 and 2: 

1.  Does the Page URL have a keyword or key phrase?  Yes!  You can’t see the URL however here is a snippet of what the URL actually is – com/academy/ecommerce-mistakes.

2.  Does the Page Title have a keyword or key phrase? Yes!  Notice the Page Title in bold print – 9 ecommerce mistakes and how to avoid them.  

Note:  If you didn’t notice it…..look at the title and url again and you’ll see that the entire title and url do not match.  This was done intentionally as the author first didn’t want a huge URL(permalink) for there article so they shortened it.  A Very effective SEO and Blog technique!!

Here’s our second screenshot :

 
Components 3 and 4: 

3.  Does the First Paragraph have a keyword or key phrase?  Yes!  Take a look at the second to last sentence in the first paragraph.  

4.  Does the Content have a keyword or key phrase?  Yes!  You’ll see that the primary keyword and key phrase is repeated multiple times within the body content of the post.  In addition…..what you don’t see is that the shopping cart image with mouse has an alt tag consistent with the keyword and key phrase as well.

Here’s our third and final screenshot:

Components 5 and 6: 

5.  Does the SEO Title have the primary keyword or key phrase?  Yes!  You can’t see it but if you use the link below you’ll be able to view the Live post at Wordtracker’s website.

6.  Does the Meta Description have the primary keyword or key phrase?  Yes!  Again…you can’t see it but if you do a “view page source” in the live article you’ll see the meta description and you’ll notice that it has both the keyword and phrase.

So What Makes an Effective Blog Post?  Hopefully by reading this article you’ll be closer to understanding what makes a blog effective.  But in case you missed something….just make sure you integrate at a minimum these 6 components and I think you’ll start seeing more traffic and visitors to your website.  In the end getting more traffic is the ultimate goal, so use these techniques to create your own effective blog!

To see the full article… Click Here.  

Leave a comment, we “really” would like to know what you think!

© 2012, Rick Cano. All rights reserved.

What Makes An Effective Blog Post? originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on February 16, 2012.

Custom WordPress Design

Features:

1.  JQuery image slider with an excerpt box and a mouse hover miniature box.
2.  Pop-up flash box for mouse over hover.
3 . Minimum three service box with excerpt, feature image as well as Facebook thread and contact form.
4.  Admin dashboard for [...]]]>

Custom WordPress Design

Features:

1.  JQuery image slider with an excerpt box and a mouse hover miniature box.
2.  Pop-up flash box for mouse over hover.
3 . Minimum three service box with excerpt, feature image as well as Facebook thread and contact form.
4.  Admin dashboard for CMS control as well as color picker,image up loader and theme options.

Click “pages” area below to continue to page 2 . . .

© 2012, Rick Cano. All rights reserved.

Medical Billing – WordPress originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on January 21, 2012.

In honor of the late great saxophonist, the WordPress team named the new release of WordPress 3.3, simply “Sonny.”  As you know for the past 5 years I’ve been testing and reviewing each new feature and function [...]]]>  “Sonny”  WordPress 3.3, As smooth as a Cat!  – Download

In honor of the late great saxophonist, the WordPress team named the new release of WordPress 3.3, simply “Sonny.”  As you know for the past 5 years I’ve been testing and reviewing each new feature and function of every WordPress release.  After spending the better part of yesterday testing and playing and working with the new release all I can say is it performs “‘As smooth as a Cat!”  The Teams goal was  for a significant polish around the new user experience, navigation, uploading, and imports for the almost 65 million users who downloaded this website platform.

Here’s a quick run down of all the new upgrades.

For Users:

1.   Drag-and-drop uploader.
2.  Hover menus for the navigation.
3.  New Toolbar.
4.  Improved co-editing support.
5.  Tumblr importer.
6. Version 3.3 has significant improvements to help new user’s experience a more smooth and performance oriented platform like the addition of pointer tips for new features included in each update, a friendly welcome message for first-time users, and revamped help tabs throughout the interface.
7.  Finally they improved the dashboard experience on the iPad and other tablets with better touch support.

For Developers:

Lots and lots of candy for developers here as well.

1.  Start your exploration with the new Editor API, new jQuery version.
3.  Better ways to hook into the help screens.
4.  More performant post-slug-only permalinks.
5.  And of course the entire list of improvements on the Codex and in Trac.

Check out this short video that summarizes  these new features and you’ll see why I think it performs “As smooth as a Cat!”

“Sonny”  WordPress 3.3, As smooth as a Cat!  – Download

© 2011 – 2012, Rick Cano. All rights reserved.

WordPress 3.3 – "Sonny" originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on December 13, 2011.

Rick,

I wanted to take the time to let [...]]]> Mike Frey, Chief Visionary Officer at Paradux Media Group from Eagle Point Oregon just completed an intense 10 week SEO course I offer as part of my Training and Coaching package and here’s what he had to say after a few weeks from completion. . .

Rick,

I wanted to take the time to let you know how much I appreciated your 10-week SEO class.  Knowing absolutely nothing about SEO I was a little bit intimidated going in, coming out I am very comfortable with every aspect of SEO.  I know look at every website differently, every Google search I do, and how I treat my own website and blog.

I am amazed at all the little things that I was so unaware of and how they all add up to a big thing, creating landing pages for popular blogs, adding SEO to our images and the cool analytic tricks.  Our website has seen a dramatic change in just a short period and has already paid off in new clients and conversations with new potential clients due only to our improved SEO.

The timing could not have been better, as in the middle of our training a popular television show announced they were coming to our area, (ABC’s Extreme Makeover: Home Edition Show).   I decided to blog about the event and using what I had learned from you about SEO my blog was at the top of all local Google searches regarding the event.  I have since written a follow up blog and now both blogs are at the top ahead of all the news media and other bloggers.  Just good SEO.  The increase percentage in how many hits my blog has gotten has a lot of zeros and commas.  I can only thank my SEO training for that.

I would highly recommend your SEO classes to any business owner.  If your SEO techniques are applied, a ROI will be achieved.  Even with this thank you note, I think I did ok with achieving the proper keyword density for SEO.  Thanks Rick.

Mike Frey
Chief Visionary Officer Paradux Media Group
Eagle Point, Oregon
(email and phone provided upon request)

Want to read more Testimonials

© 2011 – 2012, Rick Cano. All rights reserved.

Paradux Media Group Completes 10 Week SEO Course originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on September 1, 2011.

 Features included:

1.  Featured Flash photo gallery, photo flipper and polaroid gallery.
2.  Easy upload of photo media library and connect through JS script for homepage, portfolio and gallery pages.
3.  Easy Cufon integration of over 60 stylistic fonts.
4.  Easy short code [...]]]> Custom WordPress Theme Design

 Features included:

1.  Featured Flash photo gallery, photo flipper and polaroid gallery.
2.  Easy upload of photo media library and connect through JS script for homepage, portfolio and gallery pages.
3.  Easy Cufon integration of over 60 stylistic fonts.
4.  Easy short code platform to integrate portfolio’s or galleries on any page or post.
5.  Templates for 2 types of custom pages; Home and Contact.

Custom Features:

1. JQuery slideshow Pop out customized to include navigation buttons as well as a drop down carousel.
2.  Custom  templates for 2 additional custom pages; Portfolio and Gallery.
3.  Keyword research, title tag, meta tag description and all SEO customizations.
4.  Cool Iris Gallery on the fly on the Portfolio Page.
5.  Custom Flash integrated within a WordPress website WITHOUT interfering with SEO.

© 2011 – 2012, Rick Cano. All rights reserved.

Fashion Model – WordPress originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on August 19, 2011.

 TRIBUTE TO FALLEN SOLDIERS ( OREGON )
CONFIRMS ITS EIGHT HONORED FAMILY’S
FOR ITS 2ND ANNUAL MOTORCYCLE RIDE

 Nashville Recording Artist Rockie Lynne
Will Once Again Participate as Ride Host

 ( Wednesday August 2, 2011 – Brownsville, OR. )

Oregon’s Tribute to Fallen Soldiers organization [...]]]> ** MEDIA RELEASE **

 TRIBUTE TO FALLEN SOLDIERS ( OREGON )
CONFIRMS ITS EIGHT HONORED FAMILY’S
FOR ITS 2ND ANNUAL MOTORCYCLE RIDE

 Nashville Recording Artist Rockie Lynne
Will Once Again Participate as Ride Host

 ( Wednesday August 2, 2011 – Brownsville, OR. )

Oregon’s Tribute to Fallen Soldiers organization has confirmed its eight family’s to honor during this years 2nd Annual Tribute to Fallen Soldiers Motorcycle Ride scheduled for Saturday & Sunday August 20-21, 2011.

This years ride procession will visit seven different Oregon communities to honor the commitment and sacrifice of eight soldiers who were killed or died during the service to their country. Over its two day ride, the procession of more than 400 motorcycles, law enforcement vehicles and military vehicles will visit Roseburg, Yoncalla, Cottage Grove, Coburg, Sweet Home, Albany and Keizer. The family’s of these fallen soldiers will receive a special plaque of distinguished service in memory of their fallen family member. The ride procession is escorted by law enforcement and military vehicles and is primarily made up of veterans, gold star family members, dignitaries and everyday citizens who simply want to thank the family’s for their sacrifice.

In 2010, the first year of the Tribute to Fallen Soldiers Motorcycle ride, the ride procession included more than 350 motorcycles and over 400 participants. This year, the ride is expecting more than 400 motorcycles and nearly 500 participants. Executive Director of the tribute ride Warren Williamson explained how important this ride is to the State of Oregon and to the individual communities. “When our ride procession arrives in these communities to honor these fallen soldiers, you can see on the faces of the family’s how honored and amazed they are to see so many people show up to pay tribute to their loved one,….but in reality, we’re the ones who are honored to have the ability to show them we care about their grief and the sacrifice they’ve given,….in some small way we as riders hope we can begin the healing by showing these family’s there are thousands of people who care and will never forget their loss,….and that’s the mission of our organization,…we’ll never forget these brave soldiers who gave their lives for all of us”.

The 2011 Tribute to Fallen Soldiers Motorcycle Ride begins in Roseburg on Friday August 19th with its “Welcome Reception” for its riders, volunteers, sponsors and veterans. On Saturday August 20th, the ride procession will gather at Roseburg’s National Veterans Cemetery for its rider check-in and its opening ceremony. Day 1 of the ride will include family visits in Roseburg, Yoncalla, Cottage Grove and Coburg. Day 2 ( Sunday ) of the ride will convene in Albany at the Comfort Inn Suites and will include family visits in Sweet Home, Albany and Keizer. Each family visit is approximately 75 minutes in length with each rider having the opportunity to greet each of the family members of the fallen soldier.

Celebration Of Honor
Saturday August 20
Brownsville, OR.

To coincide with the 2nd Annual Tribute to Fallen Soldiers Motorcycle Ride, a “Celebration of Honor” event has been added to the festivities. The “Celebration of Honor” is being held in downtown Brownsville on Saturday evening August 20th at Randy’s Main Street Coffee. After the final family visit of the day on Saturday, the ride procession will ride from Coburg to Brownsville for this special event. The event will include a military bell ringing ceremony, a 21 gun salute, the playing of taps and an outside BBQ hosted by Randy Ginn and Mike Neddeau of Main Street Coffee,

Also on the schedule is a special concert appearance by Nashville recording artist and Tribute to Fallen Soldiers Motorcycle Ride host Rockie Lynne.

Tribute to Fallen Soldiers Oregon stems from the national organization Tribute to the Troops. The State of Oregon joins Minnesota and Illinois as the only 3 States who currently have a tribute ride to honor the sacrifice of fallen soldiers.

For anyone interested in riding in Oregon’s Tribute to Fallen Soldiers Motorcycle Ride, they can sign up by going to the web site at www.TributetoFallenSoldiers.com. The fee for single riders is $30. The fee for a rider plus passenger is $35. Monies raised from this annual ride go into the tribute ride General Support Fund for military families who could use additional help or support.

Tribute to Fallen Soldiers Oregon is sponsored by; Salem Harley Davidson, Xtreme Grafics, Randy’s Main Street Coffee, Oregon Duck Football News.com, Holiday Inn Express, Comfort Inn Suites, Oregon Army National Guard and Cano Consulting.

TENTATIVE SCHEDULE

Enclosed is a rundown of our 2011 Tribute to Fallen Soldiers Motorcycle Ride schedule:

Friday August 19

* 3PM – Riders can begin their check-in ( Holiday Inn Express Hotel – Roseburg )

* 6PM – Tribute Ride Welcome Reception at the Holiday Inn Express hotel in Roseburg

Saturday August 20

* 7AM – Riders can begin check-in at National Veterans Cemetery in Roseburg

* 8:45AM – Rider Safety Briefing

* 9AM – Opening Ceremony at National Veterans Cemetery ( Presentation of Colors & Taps )

* 9:15AM – Ride Procession departs National Veterans Cemetery for 1st family visit

* 9:30AM – 1st Family Visit in Roseburg

* 5:30PM – Expected arrival of Ride Procession into Brownsville

* 6:00PM – “Celebration of Honor” begins in downtown Brownsville, OR

Sunday August 21

* 7AM – Riders can begin check-in at Comfort Inn Suites hotel in Albany, OR.

* 8:45AM – Rider Safety Briefing

* 9:00AM – Ride Procession departs Comfort Inn Suites hotel for 1st family visit in Sweet Home, OR.

* 9:45AM – 1st Family Visit in Sweet Home, OR.

* 4:30PM – Expected ending time of Day 2 in Keizer, OR.

For additional information, please call ( 541 ) 466-3533

Tribute to Fallen Soldiers Oregon
Warren Williamson
Executive Director
www.TributetoFallenSoldiers.com (Official Website Custom Theme design by Rick Cano @ CanoConsulting.com

© 2011 – 2012, Rick Cano. All rights reserved.

Tribute To Fallen Soldiers – Media Release originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on August 10, 2011.

Features includes:

1.  Featured properties in a Jquery slideshow.
2.  Easy upload of photo into post and you’re done.  No need to specify a url for the uploaded photo.
3.  Advanced Google Maps:

a.  Just specify a street address, Google will find the [...]]]> Custom WordPress Website Design

Features includes:

1.  Featured properties in a Jquery slideshow.
2.  Easy upload of photo into post and you’re done.  No need to specify a url for the uploaded photo.
3.  Advanced Google Maps:

a.  Just specify a street address, Google will find the map.
b.  Disable maps in the admin globally or per post.
c.  Parameters to display addresses that is not located on a street.

4.  Customize the site for your currency in the admin section.
5.  Supports multiple agents.  Each agent can upload his own properties, and will receive his own responses.
6.  Features section makes use of tags.  Type in only once, and click to activate next time.  You do not have to retype features.

Custom Features:

1.  JQuery slideshow customized to include navigation buttons as well as a drop down carousel.
2.  Custom Tables for property display and easy uploading directly within the table admin section.
3.  iFrame embed and integration from LoopNet, Inc.
4.  Keyword research, title tag, meta tag description and all SEO customizations.

© 2011 – 2012, Rick Cano. All rights reserved.

Commercial Real Estate – WordPress originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on August 2, 2011.

As you recall I wrote an article not soon after the release of WordPress 3.0 “Thelonious” back in June 2010,  and I posted a review of that particular version. I knew at the time that the “Network” capability was going to revolutionize networking [...]]]> One Blog or Static Website or a Hundred with One Installation?

As you recall I wrote an article not soon after the release of WordPress 3.0 “Thelonious” back in June 2010,  and I posted a review of that particular version. I knew at the time that the “Network” capability was going to revolutionize networking platform setups, but I wanted to wait and review the tech forums as well as test it myself.   More importantly it would also give a small business owner an ability to set up a “new” money making multisite set up without having the need for any special themes, plugins,  complicated MU multisite membership, AND set it up just like you would as a single WordPress installation, with the exception of a few minor modifications.

My Test:

My six month test of the new network capability consisted of one Parent website and 10 individual websites with ten different WordPress themes, separate membership platforms and three separate shopping carts.  You’ll be happy to learn that I ran into virtually no issues and I didn’t have to spend a single dime in the process.  I used a sub-directory URL set up versus the sub-domain URL set up, mainly because I wanted to see if I can set it up with NO Extra cost out of pocket.  I didn’t even have to purchase a special WPMU membership plugin,themes etc…..which by the way a membership for a WPMU membership costs $67 per month.  Another reason to test this sort of set up is that large sites like Etsy.com and BigCartel.com are gaining so much popularity but for the average small business owner, it would cost a fortune to set up a comparable type of network site.  Not anymore!!

My Results:

1. No special WordPress Theme.  Yes, that means you don’t have to purchase a BuddyPress license and “only” use that type of theme.  Any WordPress theme will work.
2. No special plugins.  In fact, I used the same plugins I’ve been using for years in a single WordPress set up and I had no issues with any of my plugins.
3. One “Network Admin” that controls virtually all of the network users, profiles, plugins and themes.  In other words, you load the plugins and themes in the network platform and then activate, deactivate or delete from the network platform.
4. Despite having one Network Admin Dashboard, each individual website within the network has its own Admin Dashboard where you can control plugins, themes, post, pages, users and your own settings for the individual website.
5. No need to purchase separate domain names for each individual website.  You can virtually run your very own Etsy type website and charge individuals to set up there own website, with there own themes and plugins.  But you continue to have Network control from your Parent website.

The easiest way to understand how this works is how we use Child Themes.  A child theme cannot function unless you have A Parent Theme.  In the same way, individual websites (child theme scenario) cannot function unless it has a Parent Website, and just as the Parent Site controls most of the themes functions the Parent Website controls most of the network functions.

Of course I’m not covering all the intricate details and coding modifications to the config.php file etc.  I just wanted to show you how I conducted my test and how it required no additional money out of pocket.

From start to finish it took me roughly 30 minutes to set up the Network Admin and 10 individual websites within one network.  Take a look at my demo, but I warn you that its merely a demo for testing so you won’t see a lot of content.  I was more interested in setting up the network and testing all the functions.

Click here to access 10 CanoConsulting-Network Demo Sites (If you need professional “affordable” help…you know how to contact me…and believe me when I say, my Network Set Up package is extremely affordable).  Rick.Cano@CanoConsulting.com

Check out this tutorial “How To Enable Multisite in WordPress”

© 2011, Rick Cano. All rights reserved.

One WordPress Website or Ten Million with One Installation? originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on May 27, 2011.

5 Steps to Effective Website Development:

1. SEO (Search Engine Optimization):  In order to have a fully optimized website you must have a Title, Description and Niche keywords embedded in your website.

Every time a major WordPress release arrives, people get scared!

Why? Because just like nearly everything in life… the upgrade procedure can be dangerous.

Point #1 When you know the facts and know how to play safe, the risk is minimized. Why do people get scared? Because [...]]]> Must Know Information About Upgrading to WordPress 3.1!

Every time a major WordPress release arrives, people get scared!

Why? Because just like nearly everything in life… the upgrade procedure can be dangerous.

Point #1 When you know the facts and know how to play safe, the risk is minimized. Why do people get scared? Because we’ve all heard of people losing their websites to a failed upgrade. Yup. It happens. However, no website that is backed up properly is ever really lost.

Point #2. You must upgrade but you should not upgrade until you have a complete backup. This has been one of the smoothest version upgrades I’ve seen in a long time. All of the conflicts I’ve run into are plugin related.

Point #3 You will very likely have zero trouble completing the upgrade successfully. Yes there are going to be hiccups for a few websites, it always happens but I and most others in the WordPress support community feel REALLY good about this release’s stability.

Point #4 This release was probably two additional months in the making due to incredibly strenuous attention to details. WordPress 3.1 is live – meaning you’re going to start seeing a small upgrade notice in your Dashboard.

Point #5 It has been through an extended beta test and five release candidates. It’s just been given the green light!  However, even though it is now live, I highly suggest waiting one week (no more, no less) before upgrading.

Point #6 This gives the masses time to upgrade and find any unspotted flaws. Generally these flaws will be in plugins that were not extensively tested by their developers. By waiting a week and keeping your ear to the ground for a green light from support staff like myself, you ensure the best probability of a trouble-free upgrade. You can further ensure you will have a smooth upgrade by going to the wordpress plugin repository (http://wordpress.org/extend/plugins/), searching for any plugins you use, and ensuring they are listed as known compatible with WordPress 3.1.

Point #7 Delaying upgrading your blog more than a few weeks after a major or security update (which this is both) greatly increases your risk of your blog being hacked or infected.

Point #8. Generally speaking the damage done to your business and to your nerves by being hacked and infecting your clients and having to do a long cleanup procedure is far more devastating to your business than a failed upgrade that needs to be recovered from a recent backup. Recoveries aren’t fun but they aren’t so bad either… infection cleanups (particularly including cleaning up your soiled name if you do not realize your infected in time) can be incredibly painful.

If you’re either too uncertain of your ability to upgrade your blog successfully or would rather not be bothered with it, I offer both hourly and contract based support time.

Point #9 This means I can assist you with your backups, upgrades or both. My clients know that as soon as the green light is given, their blogs will be taken care of by me and my team!

© 2011, Rick Cano. All rights reserved.

Before You Upgrade WordPress.. originally appeared on WordPress | Website Design | SEO Analytics | Online Trainer - Coach on March 26, 2011.