Business English Study - great lessons

VIRGIN - how to grow your business (advanced)

paul@capitallanguages.co.uk (Business English Study) — Fri, 03 Jul 2009 22:38:32 +0000

Sir Richard Branson gives advice on how to grow your business.

RAY BAN - how to sell ‘cool’ (elementary)

paul@capitallanguages.co.uk (Business English Study) — Thu, 25 Jun 2009 08:30:50 +0000

How does Ray-Ban create a cool image for its sunglasses?

STARBUCKS - how to create a buzz (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Mon, 08 Jun 2009 10:42:26 +0000

Starbucks is a global coffee shop. How did it become so popular?

ZARA - how to create a successful strategy (advanced)

paul@capitallanguages.co.uk (Business English Study) — Fri, 29 May 2009 22:45:16 +0000

Zara is a successful global brand. What is its strategy?

YOUTUBE - how to use a new business model (elementary)

paul@capitallanguages.co.uk (Business English Study) — Fri, 15 May 2009 12:00:33 +0000

How does YouTube make money?

RUPERT MURDOCH - how to be a business success (advanced)

paul@capitallanguages.co.uk (Business English Study) — Fri, 08 May 2009 12:33:09 +0000

How can you be a business success like Rupert Murdoch?

HARLEY DAVIDSON - how to create an iconic product (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sat, 02 May 2009 22:54:12 +0000

Harley-Davidson is an iconic motorcycle. How did it happen?

RYANAIR - how to find opportunities (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sat, 25 Apr 2009 08:38:17 +0000

Ryanair is successful at finding opportunities. How can you do it?

LEGO - how to survive in business (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sun, 19 Apr 2009 23:46:53 +0000

Lego has a lot of competition from digital toys. How does it survive?

THE BODY SHOP - how to be a successful businesswoman (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Thu, 09 Apr 2009 20:38:32 +0000

How did Anita Roddick make The Body Shop into a global success?

BRATZ vs BARBIE - how to compete with a global brand (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sun, 22 Mar 2009 23:42:24 +0000

Bratz dolls are new. Barbie is a global brand. How do they compete?

EASYJET - how to expand the brand (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Mon, 16 Mar 2009 18:36:40 +0000

easyJet is now part of easyGroup. How can it expand the ‘easy’ brand?

GUCCI - how to save the company (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Fri, 06 Mar 2009 23:45:21 +0000

In 1990 Gucci was close to bankruptcy. How did they save the company?

LANCE ARMSTRONG - how to create a successful team (elementary)

paul@capitallanguages.co.uk (Business English Study) — Mon, 02 Mar 2009 13:34:56 +0000

How does Lance Armstrong create a successful team?

VIRGIN - how to build a business (elementary)

paul@capitallanguages.co.uk (Business English Study) — Fri, 27 Feb 2009 08:52:25 +0000

What advice does the boss of Virgin have for you?

WIKIPEDIA - how to build a super website (elementary)

paul@capitallanguages.co.uk (Business English Study) — Sat, 21 Feb 2009 01:18:38 +0000

How did Wikipedia build a super website?

COCA COLA - how to become a global brand (elementary)

paul@capitallanguages.co.uk (Business English Study) — Wed, 18 Feb 2009 16:38:35 +0000

Coca-Cola is the number 1 brand in the world. How did it become a global name?

BLACKBERRY - how to dominate a market (elementary)

paul@capitallanguages.co.uk (Business English Study) — Sun, 15 Feb 2009 10:12:35 +0000

The BlackBerry dominates its market sector. How does it do it?

THE BODY SHOP - female entrepreneur (advanced)

paul@capitallanguages.co.uk (Business English Study) — Thu, 29 Jan 2009 16:20:40 +0000

Anita Roddick started The Body Shop with no business experience. How did she do it?

RYANAIR - grow the business (advanced)

paul@capitallanguages.co.uk (Business English Study) — Thu, 29 Jan 2009 11:41:35 +0000

How did Ryanair grow the business to become a major airline?

GOOGLE - new business model (advanced)

paul@capitallanguages.co.uk (Business English Study) — Wed, 28 Jan 2009 18:31:42 +0000

How does Google make billions in profit?

IKEA - how to include the customer (advanced)

paul@capitallanguages.co.uk (Business English Study) — Wed, 28 Jan 2009 18:26:24 +0000

How does IKEA include its customers in its business?

RED BULL - brand marketing (advanced)

paul@capitallanguages.co.uk (Business English Study) — Wed, 28 Jan 2009 18:20:56 +0000

How did Red Bull create such a strong brand?

APPLE - company performance (advanced)

paul@capitallanguages.co.uk (Business English Study) — Tue, 27 Jan 2009 18:31:22 +0000

Why is Apple’s company performance so good?

LONELY PLANET - the travel business (advanced)

paul@capitallanguages.co.uk (Business English Study) — Sat, 17 Jan 2009 14:26:12 +0000

How did Lonely Planet become a global business?

JACK WELCH - how to be a business winner (advanced)

paul@capitallanguages.co.uk (Business English Study) — Sun, 11 Jan 2009 23:13:53 +0000

Jack Welch tells you how to be a business winner.

BILL GATES - business presentations (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sun, 28 Dec 2008 00:46:22 +0000

Bill Gates created Microsoft from a simple idea. What was it?

SWATCH - time for business (elementary)

paul@capitallanguages.co.uk (Business English Study) — Fri, 12 Dec 2008 23:08:50 +0000

Swatch Group is a successful company because of good timing.

BEN and JERRY’S - entrepreneurs (elementary)

paul@capitallanguages.co.uk (Business English Study) — Thu, 04 Dec 2008 19:26:04 +0000

How did Ben and Jerry create a billion dollar company?

SONY - listening skills (advanced)

paul@capitallanguages.co.uk (Business English Study) — Sun, 30 Nov 2008 11:08:21 +0000

Does the Sony Corporation listen to its customers?

GOOGLE - how to make profit (elementary)

paul@capitallanguages.co.uk (Business English Study) — Sat, 22 Nov 2008 00:03:20 +0000

How does Google make $8 billion profit a year?

McDONALD’S - a successful franchise (elementary)

paul@capitallanguages.co.uk (Business English Study) — Fri, 14 Nov 2008 23:34:34 +0000

Why is McDonald’s a successful franchise?

BEN and JERRY’S - customer loyalty (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sun, 19 Oct 2008 14:39:36 +0000

Ben and Jerry’s created very strong customer loyalty. How?

SAP - business solutions (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Sun, 12 Oct 2008 16:20:46 +0000

SAP is a world leader in business solutions? What does it do?

MANOLO BLAHNIK - added value (elementary)

paul@capitallanguages.co.uk (Business English Study) — Mon, 06 Oct 2008 15:35:41 +0000

Manolo Blahnik shoes have added value. What is it?

RED BULL - the brand (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Fri, 26 Sep 2008 22:19:33 +0000

Red Bull is a strong brand. Who created it?

KODAK - business mistakes (advanced)

paul@capitallanguages.co.uk (Business English Study) — Sun, 21 Sep 2008 11:31:22 +0000

Kodak has made a serious business mistake. Can it survive?

NIKE - marketing (advanced)

paul@capitallanguages.co.uk (Business English Study) — Thu, 28 Aug 2008 16:27:27 +0000

Nike invests millions in marketing and sponsorship. Is it successful?

EBAY - business creation (intermediate)

paul@capitallanguages.co.uk (Business English Study) — Fri, 22 Aug 2008 22:44:52 +0000

How has eBay created millions of new businesses?

NINTENDO - product innovation (elementary)

paul@capitallanguages.co.uk (Business English Study) — Sun, 17 Aug 2008 11:32:20 +0000

Nintendo is famous for product innovation. Is the Wii a success?

ADIDAS and PUMA - business competition (advanced)

paul@capitallanguages.co.uk (Business English Study) — Fri, 08 Aug 2008 22:51:16 +0000

Adidas and Puma are rivals, but who is the real competition?

MONTBLANC / BIC - business writing skills (advanced)

paul@capitallanguages.co.uk (Business English Study) — Fri, 25 Jul 2008 23:07:20 +0000

Montblanc and Bic produce pens. What is the difference?