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Cybersecurity in 2019: 5 Questions Comms Leaders Should Ask Now

by Frederik Tautz | December 13, 2018

The threat of cyber-crime has become a reality for a rising number of businesses around the world–either as a primary…

The Sprint and Marathon of Disaster Relief Holiday Giving: How Companies Can Make a Difference

by Monica Marshall and Michael Anderson | December 12, 2018

Hurricanes, wildfires, tornadoes, flooding, winter storms, volcanoes, and now an earthquake. It’s been a busy 2018. Throughout each of these overwhelming events, first responders, non-profit organizations, companies, and individuals mobilized to help millions of people and communities respond, rebuild and restore livelihoods. As a first responder myself, I’ve seen both the devastation and the heroic […]

The Year-End MVPs: Most Valued Projects to Use Budget Before Year-End

by Denise Kaufmann | December 5, 2018

It’s that time of the year again. With only 17 business days left before December 31, many marketing and communications leaders are feeling the pressure of the “use it or lose it” mandate as they compare remaining work days to remaining budget. Investing in an additional project or two is the usual path that leaders […]

6 Takeaways from Bloomberg’s “The Year Ahead”

by Barri Rafferty | December 4, 2018

I was lucky enough to recently attend Bloomberg’s “The Year Ahead” conference and was excited to view the knowledge shared from some of the country’s most prominent business and academic leaders through a communications lens. For me, it validated that we are placing our bets in the right areas and helped hone some new insights […]

Efficient Data > Easy Data

by Mary Elizabeth Germaine | December 4, 2018

“Data” has become a word seen in nearly every article, headline, RFP, proposal, and trends piece. The good news, more people are talking about it! The bad news, people are also becoming complacent, lazy- and even worse—are beginning to roll their eyes. Data collection, analysis and measurement is essential across all industries and, when used […]

What Communicators Can Learn from Week One of the Holiday Shopping Period

by James Peters | December 3, 2018

Only one week into this holiday season and the retail sector has already seen impressive highs and unnerving lows. Perhaps to no surprise, Amazon had the biggest Cyber Monday of all time, confirming what many analysts claim to be the best kick-off to the holiday shopping period in history. Mother Nature even pitched in with […]

Davos Insider: 5 Themes for the World Economic Forum Annual Meeting 2019

by Laura Clementi and James Hardy | November 29, 2018

The World Economic Forum’s Annual Meeting in Davos is a highly anticipated gathering of top leaders in government, business and civil society. On a global stage, these leaders examine our world’s most pressing challenges and collaborate to drive positive change. Their discussions help shape the political, social and economic agendas for the year ahead. Not […]