Cara Sievers

Making an Example Out of What You Sell

Mon, 06 Jul 2009 05:00:36 PDT

Every time someone mistakes me for being in Phoenix (I’m in Memphis) just because I have a 480 area code, I’m reminded how easy it is to become disconnected, no pun intended, from the industry you’re working in. And while it really doesn’t bother me at all to correct people when they ask me how the weather is in sunny ...

Beware of the Marketing Blog

Mon, 29 Jun 2009 05:00:42 PDT

If you’re not already using, or at least considering, social media and social networking for marketing purposes, then you might be a little behind the curve. Companies are starting up Facebook pages and LinkedIn groups, along with writing, and sometimes distributing, company blogs. Here at PHONE+, blogs seem a little more natural for us since we are indeed a journalistic ...

The Charm Continuum

Mon, 22 Jun 2009 05:00:54 PDT

I often say that sales works on me, but I guess what I really mean is that charm works on me. When we meet someone who is charming and charismatic, most of us think, “Are you in sales? If not, you should be.” But the truth is, there is a very delicate balance or recipe, if you will, that must ...