Care Label Brand Blog

WEAR - October 2011

noreply@blogger.com (CARE LABEL) — Fri, 10 Feb 2012 13:19:41 PST

Wallpaper* DESIGN AWARDS 2012

noreply@blogger.com (CARE LABEL) — Tue, 31 Jan 2012 15:31:35 PST

New Ferrari California with interiors covered in washed japans denim from Care label.

Care Label and Style, a full denim project for young designers

noreply@blogger.com (CARE LABEL) — Tue, 17 Jan 2012 13:12:04 PST

For the January 2012 edition Care Label will propose, as as an absolute preview, the rubber glasses with denim arms, realized in harness with Italia Independent, Lapo Elkann’s lifestyle brand. And that’s not all. During the three days of the show, four IED Moda Lab students, Stefano Lo Muzio, Ingrid Audano, Donato Fabio Miscelo and Vincenzo Lattanzio will present as many models of tailored jeans and some multi functional accessories with one or more denim components. The venture was conceived incollaboration with Style (the magazine for men by Corriere della Sera, edited by Carlo Montanaro)

Born in 2007 thanks to the creative genius of Leopoldo Durante and the “trends spoiler” Lapo Elkann, Care label is now synonymous with quality denim, with a fine manufacturing and precious details.The two inspiring persons guiding the brand know how to move in several directions and this is bringing the brand to explore new possibilities of developing other products such as rubber glasses with denim sidepieces, which will be presented for the first time at White and are made in collaboration with Italia Independent.

During the event, another special initiative by Care Label will take place in in collaboration with Style Magazine in which four students of fashion design at the IED Moda Lab – Stefano Lo Muzio and Ingrid Audano – and two graduates in fashion design academic year 2010/11, Donato Fabio Miscelo and Vincenzo Lattanzio, will be presenting bespoke jeans and projects for multipurpose accessories with one or more parts made in denim. Leading brand at White last season, Care label was the star of the exhibition “The tradition, the value, the beautiful” where Italian excellence in the denim industry was presented live through the processing stages of a high-quality jeans, from raw material to end product. Care Label confirms its vocation: A perfect synthesis in which the legacy of tradition and innovation trends are deeply intertwined, always astonishing.

DENIM (PR)OBJECTS

noreply@blogger.com (CARE LABEL) — Sun, 15 Jan 2012 13:40:36 PST

The result of the cooperation between Care label, Style Magazine and IED Moda Milano, are for new projects developed by young designers of IED:

Thinking about the Sixties youth protest, a backpack which protects from every adverse weather condition, trying to symbolically entice the mass to mobilize. Ingrid Audano for CARE LABEL.

A waistband tuxedo that becomes a backpack, all realized with our selvage batavia NATIVE 161.

Stefano Lo Muzio for CARE LABEL.

Project of a hat equipped of earphones that can also be transformed into a pillow.

Fabio Donato Misceo for CARE LABEL.

Bow tie with a band of selvage denim + a typical Thirties leather briefcase sticked to selvage denim.

Vincenzo Lattanzio for CARE LABEL.

Care label @ WHITE MILANO

noreply@blogger.com (CARE LABEL) — Sun, 15 Jan 2012 02:52:49 PST

Care Label and Style, a full denim project for young designers.

For the January 2012 edition Care Label will propose, as as an absolute preview, the rubber glasses with denim arms, realized in harness with Italia Independent, Lapo Elkann’s lifestyle brand. And that’s not all. During the three days of the show, four IED Moda Lab students, Stefano Lo Muzio, Ingrid Audano, Donato Fabio Miscelo and Vincenzo Lattanzio will present as many models of tailored jeans and some multifunctional accessories with one or more denim components. The venture was conceived in collaboration with Style (the magazine for men by Corriere della Sera, edited by Carlo Montanaro)

visit: WHITE MILANO

WHITE MILANO

noreply@blogger.com (CARE LABEL) — Fri, 13 Jan 2012 16:12:47 PST

ADV

noreply@blogger.com (CARE LABEL) — Tue, 10 Jan 2012 01:50:39 PST

FW12 Lacline:
BOY Slim 412 - Indie 255 - Red lacline - 002 shake raw
GIRL Tight 216 - Funky 242 - Red lacline - 003 simply wash

Photo by WAYNE MASER

You are invited!

noreply@blogger.com (CARE LABEL) — Sun, 08 Jan 2012 16:29:35 PST

A lot of \__/ for you*

noreply@blogger.com (CARE LABEL) — Fri, 23 Dec 2011 12:48:19 PST

Come back from Care label @ Anteprima SHOWCASE

noreply@blogger.com (CARE LABEL) — Sat, 22 Oct 2011 06:49:23 PDT

SHOWCASE - Care label @ ANTEPRIMA

noreply@blogger.com (CARE LABEL) — Wed, 12 Oct 2011 07:20:08 PDT

Care label Showcase @ Anteprima

Via Abate Gimma 40 – Bari
Thursday 13 and Friday 14 October 2011
from 16.30 to 20.30

Care label continues its course within the shops to share with the “Carelabelist” the real values of the brands.
After the successful event in Milan, now it’s Bari’s time; on Thursday 13 and Friday 14 the second “Care label showcase” will take place at Anteprima Boutique.
During the showcase it is possible to buy a Care label “Anteprima Private Stock” jeans and have it customized at that time by the designer Leopoldo Durante, making it unique, just like our brand philosophy.

LEON n.9 - 2011 from Japan

noreply@blogger.com (CARE LABEL) — Tue, 11 Oct 2011 01:32:36 PDT

LEON è una rivista di prim'ordine sugli "stili di vita creativi", dedicata ai leader giapponesi nel campo delle ultime tendenze della moda. I più grandi marchi di lusso sono pubblicizzati in questa rivista.
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LEON, top-quality and creative life style magazines for fashion and trend leaders of japan. All the major luxury brands are represented in.

We Ar - ADV Care label

noreply@blogger.com (CARE LABEL) — Thu, 25 Aug 2011 10:22:37 PDT

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Il jeans nella foto era un Care label raw (non lavato) - Heritage 101, indossato per sei mesi.
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The jeans in the picture was a Care label raw - Heritage 101, after six months.

European denim line

noreply@blogger.com (CARE LABEL) — Mon, 22 Aug 2011 13:12:28 PDT

Photo by MINCIARELLI Eleganza maschile, TODI (Pg) Italy

WE AR N. 27

noreply@blogger.com (CARE LABEL) — Thu, 21 Jul 2011 02:58:35 PDT

STYLE DEAN 920 - Nimble 261 - Blue line - 468 glorious - Dnm

click on pic for large view
Denim shirt boy, Fall/Winter 2011 collection

Fabric:
Nimble 100% cotton ring ring
soft grey denim 7 oz. ¼
2/1 Right Hand - light weight

CARE LABEL SHOWCASE

noreply@blogger.com (CARE LABEL) — Tue, 21 Jun 2011 06:01:53 PDT

La collaborazione Tra White e Care Label prosegue all’interno dei negozi al fine di trasferire ai “Carelabelist” i valori del marchio. A inaugurare questa serie di incontri è stata la boutique Biffi di Milano, dove sabato 18 giugno ha avuto luogo il primo “Care label Showcase”. Nell’arco della giornata era possibile acquistare i jeans Care label “Biffi Private Stock” e farseli personalizzare al momento dal designer Leopoldo Durante, rendendoli così unici, proprio secondo la filosofia del marchio. Care label è presente all’interno del salone White con la collezione Care label Spring Summer 2012.

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The cooperation between White and Care Label goes on throughout the stores in order to convey the brand values to the so-called Care-labelists. The series of meetings will be opened by the Biffi boutique in Milan, where, on Saturday 18th June the first “Care label Showcase” will be held. During the day it will possible to purchase Care label “Biffi Private Stock” jeans and have them personalized in real time by designer Leopoldo Durante, who will make them unique, according to the brand philosophy. Care label will be at the White show presenting the Care label Spring Summer 2012 collection.

Link to WHITE OFFICIAL SITE

Care label Showcase @ Biffi Boutiques

noreply@blogger.com (CARE LABEL) — Tue, 14 Jun 2011 08:44:10 PDT

Saturday 18 june · 9.30 - 19.30

Corso Genova 5/6 - Milan, Italy

click on pic for large view
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Ancora una volta, Biffi si rivela sinonimo di creatività e unicità. Per tutta la giornata di sabato 18 giugno sarà possibile acquistare i jeans Care label "Biffi Private Stock", facendoli personalizzare al momento dal designer Leopoldo Durante, avendo così l'opportunità di indossare un autentico "capo d'autore".
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Once again, Biffi is a byword for Creativity and Uniqueness. On Saturday the 18th of June it will be possible to buy the "Biffi Private Stock" Care label jeans, with the chance to have them customized for you by the famous Italian designer Leopoldo Durante.

Book "We Care"

noreply@blogger.com (CARE LABEL) — Tue, 14 Jun 2011 07:17:07 PDT

Press conference, from the left: Leopoldo Durante (Care label), Massimiliano Bizzi (White homme), Cav. Mario Boselli (Camera della Moda), Lapo Elkann (Care label)

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"Ogni jeans ha una storia. Care label la racconta in un libro"
I libri raccontano storie che hanno molto da comunicare. Care label, marchio jeans di ricerca nato dall'incontro tra lo stilista Leopoldo Durante e l'imprenditore Lapo Elkann, si racconta attraverso un libro fotografico, "We Care". Al White Homme di Milano, a gennaio 2011, i creatori hanno presentato le 100 pagine del libro fotografico pubblicato da HABACUS. Gli autori spiegano come è nato il libro. "Il libro fotografico parla della nostra collaborazione" spiega Leopoldo Durante. "Il risultato dell'incontro tra due diversi punti di vista sul denim: il mio più rock e puro, quello di Lapo più raffinato e reinterpretato attraverso un approccio più sartoriale." Lapo Elkann aggiunge: "Care label è un marchio contemporaneo che vuole comunicare ad un pubblico attento e innovativo. I nostri Carelabelist(s) non sono semplici compratori del prodotto, ma clienti molto esigenti e attenti al dettaglio. Nei prossimi anni faremo del nostro meglio per stupire il nostro cliente attraverso prodotti altamente raffinati". Nel libro sono presenti molteplici valori che caratterizzano il brand: amore per il prodotto, cultura, estrema cura, costante ricerca, autentucutà ed innovazione. Il marchio è frutto di una scrupolosa cura per i dettagli, alta qualità del denim cimosato, bottoni in puro rame e l'etichetta retrocinta (paper patch) che solo dopo il lavaggio si deteriora mostrando il logo e l'identità del marchio. "Ogni modello della nostra collezione è una storia tracciata e definita da chi lo indosserà", spiegano le due menti creative che credono fortemente nell'importanza dei loro caralabelist(s). Scarica pdf
Dal 2011 il brand si concentrerà sul rilancio del marchio e su una strategia di distribuzione internazionale grazie ad un contratto di licenza decennale con l'azienda italiana We Do Srl per produzione e distribuzione.
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"Every jeans has a history. Care label tell it in a book"
Books tell stories that are worth communicating. Care label, the premium jeans brand created by denim insider Leopoldo Durante and lifestyle guru Lapo Elkan, tells its story though the photo book "We Care". At White Homme in Milan, on January 2011, the authors have introduced the 100 page photo book published by HABACUS. The book's authors explain how the book was born. "It is photo book that speaks about our collaboration," says Leopoldo Durante. "It comes from the meeting of two different points of view on denim: mine is tough and pure; Lapo's is more refined and interpreted through a more tailored approach." Lapo Elkann adds: "Care Label is a contemporary brand that wants to communicate with a careful and innovative audience. Our Carelabelist(s) are not simply buying products, but are highly demanding customers. In the next years we'll do our best to surprise them with edgy and refined products." In the book there are the same values that characterize the brand: love for the product, culture, extreme care, constant research, authenticity and innovation. Infact the brand is characterized by a great attention to details, top quality selvage denims, plus copper buttons and a back patch (paper patch) that after washing show the brand's logo and identity. "Every model of our collection is a history whose plot is defined by those who will wear it", explain the two creative minds who strongly believe in the importance of their "Carelabelist(s)". Download Pdf
From 2011 the brand will focus on a relaunch and international distribution strategy thanks to a 10-year licensing agreement with italy-based We Do Srl for distribution and production.

WeAr n. 26

noreply@blogger.com (CARE LABEL) — Tue, 07 Jun 2011 07:47:59 PDT

click on pic for large view

Be a Carelabelist

noreply@blogger.com (CARE LABEL) — Tue, 26 Jul 2011 12:25:18 PDT

Hai acquistato un paio di Care Label? Usa la psw stampata all'interno del pantalone per iscriverti al blog. Potrai diventare autore e pubblicare le foto del tuo cinque tasche.

Segui la GUIDA UTENTI Scarica Pdf
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Have you bought a pair of Care label jean? Find the psw printed inside jean and register you on blog. You'll be able to become author and to publish your care label's picts.

Follow the USER'S GUIDE Download Pdf
Registration link

THANK YOU SPORTSWEAR INTERNATIONAL

noreply@blogger.com (CARE LABEL) — Tue, 14 Jun 2011 07:24:52 PDT

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Al famoso albergo di Berlino, Ellington Hotel, alla vigilia del Bread and Butter, erano presenti 200 persone per discutere e/o ascoltare gli argomenti salienti che caratterizzano al momento il mondo del denim. Grazie a Sportswear International per questo speciale evento, con importanti ospiti e un grande risultato: l'AMORE PER IL DENIM!

A destra dell'immagine: Leopoldo Durante, Andrea Tessitore and Lapo Elkann, tutti del brand Care Label.

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The denim day in berlin on the eve of bread & butter, about 200 people attended the summit at Berlin's famous Ellington hotel to discuss or listen to topics that drive the denim world. Thank you for a great event with great guests and one great result: WE LOVE DENIM!

Pict from left: Leopoldo Durante, Andrea Tessitore and Lapo Elkann, all Care Label.

Care label on WE LOVE FASHION.TV

noreply@blogger.com (CARE LABEL) — Tue, 14 Jun 2011 07:25:45 PDT

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Il Denim Day debutta con successo a Berlino.
Arrivano insieme a Berlino alla vigilia del Bread & Butter un gruppo di esperti del denim riunito per il Denim Day, la prima conferenza organizzata da Sportwear Internation e dedicata all'industria del denim.
L'imprenditore Lapo Elkann e l'esperto in denim e stilista Leopoldo Durante presentano la loro iniziativa, Care label.
"Il denim è un prodotto serio, specialmente quando è fatto dalla grande e unica arte italiana" commenta Elkann, "Noi non mostriamo il logo sui nostri jeans, è il consumatore che personalizza e rende unico il capo indissandolo" aggiunge Durante.
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Denim day successfully debuts in Berlin.
Coming toghether in Berlin on the eve of Bread & Butter, a range of denim experts gathered for the denim day, Sportswear International's first conference dedicated to the denim industry.
Entrepreneur Lapo Elkann and expert denim insider Leopoldo Durante stylist, presented their own initiative, Care Label.
"Denim is a serious product, especially when done with great italian unique craftsmanship", commented Elkann, "We don't show logos on our jeans, since it is the consumer who personalizers and makes it unique by wearing it" added Durante.

Tradition, value, beauty. Behind a pair of jeans

noreply@blogger.com (CARE LABEL) — Tue, 14 Jun 2011 07:22:55 PDT

Un ciclo di mostre organizzate da White per portare alla ribalta marchi che hanno come fil rouge la passione per la qualità italiana ed un processo di realizzazione che passa attraverso una storia produttiva di elevatissimo livello. White sceglie quindi il marchio CARE LABEL che già nel suo nome ha un significato estremamente chiaro, un brand che si prende cura, che presta attenzione al prodotto, al cliente, garantendo una qualità data da una filiera italiana che utilizza un processo storico, onesto e totalmente made in Italy. CARE LABEL in collaborazione con l’industria tessile Candiani e le tintorie Martelli, ha messo in mostra a White il processo produttivo che contraddistingue la creazione di un paio di jeans. Sicuramente un’esperienza nuova da trovare all’interno di un salone di moda, non solo il prodotto finito, ma anche l’iter di realizzazione e per chi non è esperto delle fasi tecniche, è stata una lezione oltre che di stile anche di come nasce e si sviluppa un capo. Pura storia del jeans.

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A cycle of shows organised by White to put in the limelight those brands sharing the same passion for the Italian quality and a process with a solid production background. White chooses the brand CARE LABEL– whose name already discloses a clear meaning, a careful brand, taking care of products and customers, thus granting quality rising from an Italian production with a historic process, fair and completely made in Italy. CARE LABEL, in cooperation with Candiani textile industry and Martelli dyeing plant, has displayed at White the production process that distinguishes the creation of a pair of jeans. Definitely it is a new experience for a fashion show, not just the finished product, but also the procedure for those who is not an expert of the technical phases, it has been a lesson of style and also of how an item originates and develops. Pure history of jeans.

White Homme 2011 - Interview by TVN

noreply@blogger.com (CARE LABEL) — Tue, 29 Mar 2011 07:38:26 PDT

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Un brand di denim, una forte collaborazione e sinergia tra diverse strutture, una mostra che evidenzia il lavoro che c'è dietro al jeans Made in Italy: "Care Label" in occasione del White, racconta la sua storia, dà mostra di sé e ci introduce nel suo mondo. Lapo Elkann e Leopoldo Durante ci raccontano ai microfoni come nasce questa avventura.
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A denim brand, a solid collaboration and synergy between various companies. The show evidences the job is behind jeans Made in Italy: “Care Label” for White Homme 2011, tells its history and introduces us in its world. Lapo Elkann and Leopoldo Durante tell us how this adventure is born.

Carelabelist Daniele Galliano wears Care Label Tight black selvage

noreply@blogger.com (CARE LABEL) — Wed, 23 Mar 2011 02:57:08 PDT

"Constellations" di Marco Ponti from danielegalliano on Vimeo.

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Per il video "Constellations" girato dal regista Marco Ponti, l'artista Daniele Galliano indossa un Care Label - Boy Tight, denim nero cimosato lavato con pietra pomice.
Breve biografia
Daniele Galliano nasce a Pinerolo nel 1961.
Autodidatta di formazione, comincia ad esporre a Torino, dove vive e lavora, all’inizio degli Anni 90, conquistandosi velocemente un posto di rilievo all’interno di quella nuova scena pittorica italiana che muove i suoi primi passi alla fine degli anni Ottanta.
Il suo “realismo fotografico”, le sue immagini di luoghi e persone, cominciano ben presto a farsi notare oltre i nostri confini, e gli consentono di partecipare ad importanti personali e collettive in Europa e negli Stati Uniti. Galliano inoltre è uno dei pochi protagonisti dell’arte giovane italiana ad essere conosciuto anche da un pubblico più grande di quello agli addetti ai lavori.
Numerose sono state in questi anni le collaborazioni con musicisti, registi e scrittori.
Per maggiori informazioni visitate il sito ufficiale dell'artista www.danielegalliano.com
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In "Constellation" movie directed by Marco Ponti, Daniele Galliano wears Care Label - Boy Tight, black denim, strong stone washes.
Short biography
Daniele Galliano was born in Pinerolo in 1961.
Self-taught, he began to exhibit in Turin, where he lives and works, in the early 1990’s, quickly earning a position of prominence in the new Italian painting scene that took its first steps at the end of the 1980’s.
His “photographic realism” his images of places and people, soon became noticed beyond our borders, and allowed him to participate in important personal and collective shows in Europe and the United States.
Galliano is also one of the few protagonists of young Italian art to also be known by a larger audience than his current fans. His work was exhibited in 2009 at the 53th Biennial of Venice.
Over the past years, he also collaborated with many musicians, directors, and writers.
More infos at official website www.danielegalliano.com