Chris Perry

➤ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡: Designed by two fellow first movers, we’re a fellowship empowering change leaders in digital commerce and beyond through elevating thought leadership, business and career-advancing connections and practitioner-centric, actionable education focused on the retailers and strategies critical to growth and market leadership.

➤ 𝗣𝗨𝗥𝗣𝗢𝗦𝗘: Every great company can trace its roots back to one or more first movers — bold leaders who responded strategically to change and…

➤ 𝗠𝗜𝗦𝗦𝗜𝗢𝗡: Designed by two fellow first movers, we’re a fellowship empowering change leaders in digital commerce and beyond through elevating thought leadership, business and career-advancing connections and practitioner-centric, actionable education focused on the retailers and strategies critical to growth and market leadership.

➤ 𝗣𝗨𝗥𝗣𝗢𝗦𝗘: Every great company can trace its roots back to one or more first movers — bold leaders who responded strategically to change and opportunity ahead of the growth curve.

And when faced with disruption, great companies still lean on their first movers to navigate change and achieve success.

BUT who can the first movers lean on?

firstmovr… a fellowship for the ones who go first.

➤ 𝗦𝗖𝗢𝗣𝗘: As a 10-year CPG eCommerce practitioner, strategic advisor and passionate storyteller, I am honored to empower brands and solution partners with:
1) ADVISORY: consulting digital commerce and omnichannel strategy, organization, capabilities and change management.
2) LEARNING & DEVELOPMENT: organizing and leading c-suite, company and industry-wide executive education programs and curriculum, including summits, share groups, immersions and virtual learning for audiences of 10…

➤ 𝗦𝗖𝗢𝗣𝗘: As a 10-year CPG eCommerce practitioner, strategic advisor and passionate storyteller, I am honored to empower brands and solution partners with:
1) ADVISORY: consulting digital commerce and omnichannel strategy, organization, capabilities and change management.
2) LEARNING & DEVELOPMENT: organizing and leading c-suite, company and industry-wide executive education programs and curriculum, including summits, share groups, immersions and virtual learning for audiences of 10 to 800+ people globally and regionally
3) EDUCATION: keynote speaking, teaching, facilitating, emceeing and/or “edutaining” audiences of any size
4) BUSINESS DEVELOPMENT: solution provider and agency content marketing, positioning, lead generation and conversion strategies targeting CPG brand prospects

♛ 𝗡𝗔𝗧𝗜𝗢𝗡𝗔𝗟 𝗦𝗔𝗟𝗘𝗦 𝗠𝗘𝗘𝗧𝗜𝗡𝗚𝗦 & 𝗠𝗔𝗥𝗞𝗘𝗧𝗜𝗡𝗚 𝗦𝗨𝗠𝗠𝗜𝗧𝗦:
● Johnson & Johnson
● RB
● Church & Dwight
● Kellogg’s
● Pharmavite
● Irving Consumer Products
● Georgia-Pacific

♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗖𝗢𝗡𝗙𝗘𝗥𝗘𝗡𝗖𝗘𝗦 & 𝗘𝗩𝗘𝗡𝗧𝗦:
● World Retail Congress Amsterdam (‘19)
● E^HACKATHON NYC & Seattle ('17/‘18/‘19)
● E^HACKATHON Bentonville & Hoboken (‘19)
● E^HACKATHON London (‘18/‘19)
● Edge by Ascential Global, NA & EMEA Share Groups (‘17/‘18/‘19)
● P2PX Path to Purchase Expo (‘16/‘17/‘18/‘19)
● P2P Path to Purchase Summit (‘18)
● Mack Elevation IMPACT Forum (‘18/‘19)
● Digital Food & Beverage (‘18)
● IRCE Internet Retailer Conference (‘17/‘18)
● Kantar eCommerce Conference (‘18)
● VMG Partners eCommerce Symposium (‘18)
● Sage Tree eCommerce Symposium (‘17/‘18)
● WIT Group Fall Summit (‘18)
● Digital Grocery Summit (‘15/‘16/‘17/‘19)
● IRI Growth Summit (‘16)
● Argyle Executive Forum (‘16)
● AMA NJ Executive Education Series (‘14)

♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗠𝗕𝗔 𝗣𝗥𝗢𝗚𝗥𝗔𝗠𝗦 & 𝗨𝗡𝗜𝗩𝗘𝗥𝗦𝗜𝗧𝗜𝗘𝗦:
● Rutgers University, UMass Lowell, NJIT, University of Richmond, College of William & Mary, Fairleigh Dickinson University and University of Wisconsin eCampus and more.

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into executive leadership role with content and event strategy, execution and P&L responsibility for Global Education at Edge by Ascential™ (Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG) which gives global brands and retailers the knowledge to win in digital commerce by providing data, analytics, insights and strategic consulting.

♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
● Relaunched and rebranded a client-first Global Executive…

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into executive leadership role with content and event strategy, execution and P&L responsibility for Global Education at Edge by Ascential™ (Formerly Brand View, Clavis Insight, One Click Retail and PlanetRetail RNG) which gives global brands and retailers the knowledge to win in digital commerce by providing data, analytics, insights and strategic consulting.

♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
● Relaunched and rebranded a client-first Global Executive Education program driving >7 net ROI in both program revenue and new business accounts and Net Promoter Scores (NPS) of 50-90 - some of the highest satisfaction KPIs in the industry and at Ascential
● Organized, led and executed 12 E^HACKATHON eCommerce summits, 15 share group roundtable meetings and multiple virtual interactive learning programs to-date across US and Europe, engaging over 1000+ commercial leaders across 200+ consumer brand organizations, including J&J, Coca-Cola, L'Oreal, RB, P&G, HP, Kimberly-Clark, LEGO, Diageo and more
● Supported the Global Advisory team on key client strategy consulting projects, training programs and keynotes at National Sales Conferences, including J&J, RB, Georgia-Pacific, Irving Consumer Products, Coca-Cola and more.
● Speak and teach on latest industry trends and topics at key external and internal conferences, events, workshops and webcasts as an eCommerce practitioner and Edge by Ascential champion.

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into the senior leadership role with full channel P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, annual strategic joint business planning, channel marketing and sales strategy development, digital 4P excellence and performance measurement and automation for full Kellogg's brand portfolio across 4 business divisions for North America at all key pure play and omnichannel retailers.

✪…

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into the senior leadership role with full channel P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, annual strategic joint business planning, channel marketing and sales strategy development, digital 4P excellence and performance measurement and automation for full Kellogg's brand portfolio across 4 business divisions for North America at all key pure play and omnichannel retailers.

✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
Engaged and partnered directly with over 20+ pure play and omnichannel retailers, including Amazon, Amazon Fresh, Walmart, Sam's Club, Kroger, Albertsons, Target, Peapod, Instacart, Shipt and more.

♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
● Developed and executed plans that achieved +56% annual eCommerce net revenue and profitability growth in 2018 vs. 2017 (+61% in 2017 vs. 2016), exceeding category growth trends.
● Regained #1 online market share leadership for Kellogg’s across multiple major categories
● Secured Top 5 or higher partnership status with top 15 eCommerce retailer partners
● Negotiated multiple major $10MM+ annual retailer joint business partnerships
● Co-led Amazon Advertising and Walmart Media Group partnership, optimizing media budget to drive optimized P&L investment mix, improved partnership credibility and and measurable ROI through occasion-based, event-centric and always-on marketing approach
● Consulted the global team and co-developed new eCommerce strategy and education framework
● Hired and established a dedicated team and center of eCommerce expertise of 9 direct reports and 10+ cross-functional leads to support business growth and continued internal and external eCommerce capability development.

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership practitioner and advisory role leading eCommerce product and content strategy and development and consulting and research projects for Planet Retail RNG global clients across both retailer and manufacturer/CPG partnerships. Also, supported the Executive Education program development via leadership of and major contributions to full-day Amazon and eCommerce workshops on-site for key clients, as well as Planet Retail RNG's North America Digital Share…

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership practitioner and advisory role leading eCommerce product and content strategy and development and consulting and research projects for Planet Retail RNG global clients across both retailer and manufacturer/CPG partnerships. Also, supported the Executive Education program development via leadership of and major contributions to full-day Amazon and eCommerce workshops on-site for key clients, as well as Planet Retail RNG's North America Digital Share Group, Global Digital Officers Share Group and Mid-Year Forum.

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for full WellPet brand portfolio at key pure play and omni-channel retailers.

✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
Engaged and partnered directly with over 10+ pure play…

➤ 𝗦𝗖𝗢𝗣𝗘: Hired into senior leadership role with full P&L responsibility on eCommerce business development and account management team, heading eCommerce customer partnerships, channel marketing and sales strategy development, annual strategic joint business planning, digital 4P excellence and global expansion for full WellPet brand portfolio at key pure play and omni-channel retailers.

✪ 𝗥𝗘𝗧𝗔𝗜𝗟𝗘𝗥 𝗘𝗫𝗣𝗘𝗥𝗜𝗘𝗡𝗖𝗘:
Engaged and partnered directly with over 10+ pure play and omni-channel retailers, including Amazon, Amazon Canada, Amazon Fresh, Chewy, Wag, PetFlow, Pet360, Petsmart, Petco and many more as we continue to expand globally.

♛ 𝗦𝗘𝗟𝗘𝗖𝗧 𝗔𝗖𝗖𝗢𝗠𝗣𝗟𝗜𝗦𝗛𝗠𝗘𝗡𝗧𝗦:
● Drove +30% (2016 vs. 2015) and +75% (2015 vs. 2014) annual net revenue and profitability growth for the eCommerce business, exceeding category trends, team stretch goals and KPIs.
● Led Wellness Natural Pet Food to become #1 Brand in US eCommerce pet food sales and #3 Brand in US eCommerce CPG sales in 2015. (Source: 1010data)
● Hired and established a dedicated team and center of digital and eCommerce expertise to support business growth and continued internal and external digital and eCommerce capability development.

● Led project to redevelop the annual career services event plan to increase student interaction and engagement
● Identified and developed more effective methods of marketing events and employment opportunties to MBA students
● Worked on a team with the Directors and Coordinator to implement new marketing strategies

➤ 𝗦𝗖𝗢𝗣𝗘: Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.

● Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.
● Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.
● Developed the Go-To-Market…

➤ 𝗦𝗖𝗢𝗣𝗘: Served in Assistant Product Marketing Manager capacity on future product marketing team for digital picture frames.

● Analyzed syndicated industry data sources including NPD, GAP and GFK and developed pricing and product strategy tools for upcoming product portfolios and marketing strategy planning.
● Led a team of interns to introduce new Generation Y marketing opportunities, tactics and ideas to corporate and regional marketing managers.
● Developed the Go-To-Market product innovation plan and launch strategy for new wireless digital picture frame with social media integration.
● Completed full in-store competitive analysis for digital picture frames at 10 different retailers, which entailed salesperson and customer interviews, price comparisons and product, stock-out and share-of-shelf audits.

➤ 𝗦𝗖𝗢𝗣𝗘: Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.

● Spearheaded redevelopment of customer loyalty program, including identifying shopper insights, designing promotional strategy…

➤ 𝗦𝗖𝗢𝗣𝗘: Led B2B and B2C brand marketing initiatives, designed marketing strategy and marketing programs for new store locations, created marketing literature, print collateral and sales kits for new business development team, developed consistent communications for internal and external audiences, and conducted market research to support business.

● Spearheaded redevelopment of customer loyalty program, including identifying shopper insights, designing promotional strategy, integrating growth structure, and developing ROI analyses.
● Designed and executed local marketing strategy and campaigns for 4 new wholesale storefronts and new retail showroom.
● Identified significant marketing budget cost savings by integrating synergistic marketing activities.
● Enrolled and participated in company’s leadership and business development program.