This is a very common question these days since branding has become such a hot topic, not just for companies, but for individuals.

With the advent of social media, branding for executives has entered a new arena.

In the midst of a competitive job market, online branding is a very effective way for executives to convey to potential employers what is unique about them and what they bring to the table.

Here is some practical advice for executives who want to promote their brands positively:

Identify your unique qualities that set you apart from others in your field.

One way to do this is to review what others have said about you over the years. No doubt you will start to see some repetition as you do this. Maybe you are known as a turnaround specialist, having entered underperforming companies or departments and returned them to financial solvency in a short period of time. Or maybe you are recognized as a sales leader, identifying new markets and seizing the opportunity to increase market share.

Determine what you want to be known for.

After you have identified your unique qualities (there may be several), think about which ones you really want to market to a potential employer. There is no point in emphasizing skills you no longer want to use.

Select a few social media sites that you plan to be involved in for the foreseeable future.

You will spread yourself too thin if you try to become involved in too many different sites. My suggestion is that you choose the top three for job seekers: LinkedIn, Twitter, and Facebook. This will keep your online involvement manageable.

Interact on different social media sites with your brand in view.

In other words, as you answer questions, tweet, or post news articles, think to yourself, “Does this promote my brand?” If the answer is no, you might want to reconsider before you post something that is off the mark.

Your profiles should promote and reinforce your brand.

Your professional headline should summarize the essence of your brand succinctly. Your picture should reflect your brand. Any videos, blog posts, or documents attached to your profile should be part of your branding strategy.

By following these tips you can attract employers who are interested in your unique executive brand.

Brand text image from Shutterstock

The following are a few tips the frustrated job seeker should embrace. The advice is simple and often discussed, but also often overlooked. Sometimes, the most basic advice is the most vital.

Stand Out

It is not an easy to stand out in the hiring environment most companies have adopted today. In today’s market, you are competing with many applicants for the same opportunities. You have to think about unique ways to use your resume and cover letter so you can stand out and communicate your brand effectively.

Know When to Adapt

The biggest mistake job seekers make is not realizing when their resume and/or cover letter is not effective. If you are not getting results, you need to change it up. Do not be afraid to try different formats! I am sure you know everyone has different opinions on resume formatting and content, which means employers will to.

Network!

Looking for opportunities? Dig and do not stop digging! You never know where one will show up. Remember your job search needs to go beyond the internet to be more effective. NETWORK! Do not be afraid to let everyone you know that you are looking for opportunities.

Send an e-mail to anyone who might know someone who might have a job opening. You will be surprised how many leads you can find by letting people know you are in the job market. You will find that people really do want to help you. Network, network and network. Did I say network? If you do not ask no one can help you. Search everyday!

Job Search Everyday

Try to do something career related once a day, if not more. If you stop job searching your results will be delayed. Apply for opportunities that you meet most of the requirements. Employers always advertise a laundry list of qualifications and requirements. They would like to find the perfect person to match every qualification, but employers know this person does not exist. They are looking for someone who closely matches and someone who will fit well into the culture.

Interview Basics

When you go in for an interview make sure you are on time, prepared and researched the company you are interviewing with. Do not rely on just the company’s website for information. Be savvy! Use Google, Yahoo Finance, and Business Journals. This will show the employer how serious you are.

Come prepared with extra resumes and have copies of your references ready to go. The goal is to demonstrate your professionalism to the employer.

And finally… are you helping or hurting yourself with the way you use social media?

Frustrated job seeker image from Shutterstock

Career management is much like preventive medicine.

Preventive medicine calls for you to take care of yourself by eating right, exercising, drinking in moderation, and if so inclined, taking in the Pamplona Bull Run or skydiving only once every couple of years rather than regularly.

Career management uses the same proactive approach and just like preventive medicine, there’s no time like the present to start.

Career management is actually investing in you and in your career aspirations. It is something you’ll do over the course of your lifetime.

By committing to lifelong learning and taking charge of your career, you’ll be well ahead of your competition. Here are a couple of easy ways to get started.

1. How do you measure up to your competition in the workforce?

Assess your current resources and your skill set to determine your level of expertise. Go to Indeed.com, or CareerBuilder.com and check out job openings and job descriptions similar to yours to see what employers are looking for in terms of skills and education. You’ll know where you stand and whether or not you have work to do if this is the career path you want to remain on. If you are heading down another career path, that’s another story obviously.

2. Do you have a positive self image?

If you appear confident, comfortable, and open when interacting with others, wonderful! If not, work on building self esteem by practicing and role playing either with a friend or career coach. You’ll get a clearer understanding of your strengths, be able to tackle your fears, and more apt to reach your goals if you feel good about yourself and present yourself well.

3. How well do you interact with your peers? How about with leadership?

If you have a collaborative approach and demonstrate your interest in meeting team driven organizational objectives, then great. If you are engaging and willing to break out of your job description to take on additional challenges along with others, more than likely you’ll do just fine.

If you dig in your heels and stringently adhere to your job description, you might want to consider working on your team building skills. Don’t be afraid to ask for help from a friend, coach, or colleague.

4. Are you focused on lifelong learning?

Does the education track you’ve taken align with your life and work objectives? What resources do you need to realize your future goals? What education do you need to remain current – what new technologies/trends are emerging you could benefit from?

Remember, it is your career. Your lifelong learning goals may or may not be aligned to your current employer’s objectives. The important thing to consider is your future learning focuses on fulfilling your sense of purpose and paying the bills. The key here is your interests because in most cases there is no contract for lifelong employment with your current employer.

5. Have you developed a comprehensive network of associates?

If not, you really should put this on your to do list. Although your network includes your family and friends, it is not just a list of friends on Facebook or Twitter. Your list of contacts should include individuals from your specific field or industry. Join organizations and groups that allow you to forge ties with professionals who can help you make a difference in your future and career. Remain in contact with these individuals to establish a professional bond.

6. Are you accountable for your career?

If you are then you’ve got the education, the ability to interact comfortably with anyone, the technical expertise, and a comprehensive list of contacts. Get your resume ready along with a solid list of references and you’re set.

Managing your career effectively will put you right where you belong – in the driver’s seat. Take control and drive.

Action text image from Shutterstock

J.T.: I hope your school has a good alumni networking program. If so, focus your efforts there. Tell the alumni you contact that you aren’t asking for a job, but rather, for insight into how they got where they are. If your university doesn’t have a good alum network, you can jump on LinkedIn.com, where most schools now have an alumni group.

Dale: There’s a second networking tree that you need to start growing. Meet with as many former nursing colleagues as you possibly can. You might be thinking, “But Dale, you numbskull, nurses do NOT hire MBAs.” True, but your best leverage will be to go after jobs with companies that market their products or services to nurses. If your old colleagues can connect you to sales reps or other individuals in supplier companies, then you will have a unique and highly appealing background that will separate you from all the other MBAs. What seems as though it’s an unrelated and unhelpful background will prove to be what gets you a great job.

Feel free to send questions to J.T. and Dale via e-mail at advice@jtanddale.com or write to them in care of King Features Syndicate, 300 W. 57th Street, 15th Floor, New York, NY 10019.

© 2012 by King Features Syndicate, Inc.

Business woman no money image from Shutterstock

However, the reason most employers conduct panel interviews isn’t to intimidate you; rather, it’s a time-saving way to meet with people that will likely interact with you in the new job, and gather their impressions all at once.

So, when you stride into that group interview, remember that the team is there to learn about you and your value-add, NOT to interrogate you or make you uncomfortable.

These five tips can help you feel more in control of the process while facing a group of interviewers—with a professional, enthusiastic demeanor that helps win the job:

1. Direct your attention to each person on the panel.

Upon starting the interview, get each person’s name (and ask for their business card or jot down the name), and then look at each person as you introduce yourself. This will help to break the ice and establish a connection to all of your interviewers.

While fielding questions, avoid staring at a single person (nothing makes you look more “frozen” than doing this!). Instead, make it a point to relax, smile, and open your gaze to the others in the room.

Even if a single member of the group asks you a particular question, look around at the others while you answer it. Doing so will help you project a confident image and build rapport with the entire panel.

2. Expect to repeat yourself.

While one of your interviewers might take your answer the first time, you can almost expect someone else to either ask for clarification—or ask it again, later in the interview.

Why? Because, just like our verbal abilities, many of us have different listening styles. What is clear to one panel participant may need further explanation for another person.

In addition, each panelist comes to a group interview with a different agenda. You can expect a prospective peer to be interested in your technical or analytical skills, for example, while the boss might be more curious about why your last job was so short in length.

You may also find yourself repeating information from earlier interviews. This is perfectly normal in the context of a multi-interview hiring process, so avoid coming across as impatient or noting that you’ve answered this query before.

3. Find out who you’ll need to impress the most.

Within most panel interviews, it becomes obvious very quickly who’s on “your side,” and who still hasn’t made up her or her mind.

While it may be comforting to direct your answers and gaze toward the interviewer who seems more open to your responses, you’re better off tackling the naysayer first.

Why? Because winning over the person most likely to reject you shows you have the ability to read the audience, as well as problem-solve on your feet.

Most employers are looking for leaders that will challenge issues head-on, ask numerous questions, and hone in on the thorniest problems first. If you respond well to someone that throws challenges your way, you’ll come across as an unflappable professional ready to take on the demands of the job.

In addition, most panel interviewers convene after a group interview to discuss the candidate and their impressions. If you’ve won over the toughest member of the group, the others may likely throw their support behind him or her.

4. Be prepared for at least one zinger question.

Interviewers, like anyone else, tend to feel more comfortable (and perhaps bold) in a group. Therefore, you can almost count on being asked a question that might not be posed to you in a one-on-one situation.

Of course, you’ll want to prepare for your interview by pulling out 3-5 “power stories” that demonstrate your abilities to perform the job. Arming yourself with these anecdotes will give you the ability to answer numerous behavioral-style questions common to both single- and multi-interviewer situations.

But if there’s any question or situation you would feel awkward explaining, prepare and practice a set of answers to it prior to your panel interview!

This way, you won’t feel a sense of dread when the question finally comes up, and you’ll be better able to handle any curveballs thrown your way.

5. Thank all participants promptly.

At the conclusion of your group interview, thank everyone personally, and gather business cards if you didn’t already do so.

Then, as you’re sitting in your car post-interview, write thank-you notes immediately and bring them back in for drop-off to the receptionist.

You’ll gain the advantage of having the interview fresh in your mind, and will score points for your promptness and attention to professional courtesy.

In summary, a panel interview is nothing to dread, especially since it offers an opportunity to establish rapport with your potential new co-workers and bosses.

Arm yourself with a stack of success stories, answers to tough questions, thank you notes, and a smile, and you’ll be on your way to a faster job offer.

Panel interview image from Shutterstock

Keeping up with our connections, both business and personal, are so important and I think even more difficult to do in 2012. There are so many online opportunities to connect that it is overwhelming.

In addition to that, the question may be do we really get enough face time with our connections to make these relationships deeper? In all honesty we all need both, online and offline connections to make a difference in our businesses or job searches.

For today, let’s focus on the online tools. We can discuss offline at other time.

When it comes to the online world you need to be picky about which tools you spend your time on. Be as picky as what your weekend plans will be. Choose a tool that will give you the biggest bang for the time. Social media tools can be total time sucks, if we allow them to be.

In many ways we reconnect, and can now stay connected, with individuals that we would have never connected with 20 or even 10 years ago. These online tools connect us with other professionals who can promote our companies and consumers who can buy our products or services.

I am very picky about where I spend my time online and off. I have two school aged children and a husband with a very intense work schedule. I am a business owner that loves what I do and could do it all the time. I love my community and could volunteer in many areas. I am blessed with many options but with those options comes decisions.

Where do I spend my time?

In my humble opinion for online connection tools, LinkedIn is near the top. It is a place to find and be found.

I tell all my clients if they are not on LinkedIn, they have to be and now. I work with young to mid-level professionals who are in a career transition or tactical job search. Even if they still have no idea of their job target I tell them to get on it and begin a profile today. I work with them to fine tune that profile. I give the same advice to fellow business owners or really anyone who provides a product or service.

There really are few audiences I think LinkedIn could not help.

So what does it take to get a good profile up on LinkedIn and searchable?

The key is searchable and content rich.

More and more individuals and recruiters are searching LinkedIn for future employees, providers, and partners. As job postings shrink more corporate recruiters are scouring LinkedIn for the right people. There are a million, or it seems like that many, of articles telling you what mistakes to avoid etc. I agree with much of it. But let’s focus on getting started and the most important pieces to begin with.

1. Your Profile

Complete it. Be sure to look at it from the perspective of, “How am I presenting myself to others?” Always keep in mind the value proposition you bring. Ensure the readers know who you are and what you are all about professionally.

2. Professional Headline

Know what it is and use it to your advantage. The professional headline is the field below your name. This field is longer than you think. Most individuals enter a simple job title but this, many times, is not descriptive enough. This field is shown whenever another user mouses over your photo. Your name and professional headline show in a pop-up. In some parts of LinkedIn, the pop-up has your name, professional headline, geographic area, and current job title.

3. Website Link

Change the “My Website / My Company” links to be specific. You can edit these fields within your profile. When you edit, use the option of “other” then enter the text you want to display on your profile. I suggest entering the name of your company and have it link to the part of the website you want people to go to. I have my link going to the home page of my website. It is the best place for people to start and to discover more about my business and what I specialize in.

4. Make Your Profile Public

In the privacy settings, be sure to set your profile to public. It makes it much easier for people to find you and utilize your services or reach out to you for a job opportunity. The more you allow people to view your profile the more likely you will be contacted. Also be sure to change the default URL of your profile to your name. This is a great tool when you add a link to your profile on marketing documents.

5. Status Updates and Tweets

Once you are up and going on LinkedIn be sure to utilize the status updates.

Promote your business, articles you have written, an event you are attending or presenting at, etc. If you are not posting status updates somewhat regularly you will be viewed as an inactive LinkedIn member. Not good. But on the other hand, posting all your Tweets or doing daily updates is over-kill. The rule of thumb here is, keep it professional and balanced.

6. Recommendations

Do not be afraid to ask for and give recommendations. They build your credibility. An easy way of breaking into this area is to be generous yourself. Give a few authentic recommendations for your colleagues.  Many times the favor is quickly and easily returned.

There you have it, six quick ways to get yourself up and utilizing LinkedIn as a business building or job attraction tool. Make it a regular practice to get on LinkedIn as least once a week for an hour. Stay active and continue to build your network. You will be glad you put in the time.

Photo credit: Shutterstock

Understand the Job

Prospective jobs in civil and structural engineering are holding steady or even on the rise. Driven by recent government initiatives, green energy and environmental protection efforts, candidates should find an ample amount of employment opportunities.

As a branch of civil engineering, structural engineering offers a diverse number of applications. A majority of the work is design-based, working with architects to design and build buildings, bridges, tunnels, towers, etc., although inspections can also be part of the job. The engineer makes sure the structure will stand up under normal and extreme circumstances. Structural engineers are also needed for demolition and repair projects. It’s important to remember that engineers hold the lives of others in their hands. It’s an enormous responsibility but can be extremely gratifying as well.

Salary for structural engineers varies with experience and by location. Recent graduates can expect to earn around $50-60K annually. The average salary is roughly $80K while a highly experienced engineer may earn more than $120K. Most engineers also receive attractive benefits packages complete with retirement plans, healthcare coverage, paid time off, and insurance options.

Have the Right Background

Core engineering skills are gained through a four-year program at an accredited university. After passing a formal examination the engineer achieves a chartered Structural Engineer status. With this degree, employment is achievable, however it is highly recommended to get a master’s degree in structural engineering as soon as possible to gain career advancement as soon as possible.

Other skills can greatly help an aspiring engineer secure a job. Engineering requires the ability to interact with other technical and non-technical professionals as well as clients. Communication, sales ability, time management, and problem resolution skills are a must to achieve success.

Apply to Firms With a Good Fit

A good type of firm to select when entering the workforce is a firm with a wide range of projects to provide a strong base of structural engineering background. It provides exposure to many different types of projects as well as the various phases throughout.

If you already have interest in a specific type of structural engineering you want to focus on, look for those firms with experience in those areas. Specialties can be defined in many ways including:

• Materials: brick, concrete, steel, etc.
• Structure types: shopping centers, pipelines, industrial plants, mechanical plants, chemical plants, roofs, towers, churches, etc.
• External influences: earthquake, fire, wind, etc.

Prepare for the Interview

Preparation is the most crucial step in succeeding in the interview process. Research of the firm you are interviewing with is essential. Study their website, look at corporate mission and goals, examine prior projects, gain an understanding of the firm’s specialties, and try to understand their design/build or project management philosophy. Then make a list of questions you’d like to know more about and bring that list with you to the interview.

Also review the firm’s recruitment literature to ascertain what skills they are looking for in an employee. Be prepared with examples that prove you have the skills listed. Although you can’t possibly prepare for every technical question that may be thrown at you, brush up on the fundamentals.

In general, to succeed in an interview, put yourself in the interviewer’s shoes. How can you make their firm better? Why are you interested in structural engineering? Why do you want to work for their firm? Craft good responses to these questions before you walk into the interview.

Showcase Your Talent at the Interview

Most firms are looking for three main things in a structural engineer:

1. Analytical problem solving
2. Ability to work effectively on multi-disciplinary teams
3. Good communication with (often non-technical) clients

As you can see, two of the three involve the ability to communicate. Effective engineers must be able to ask questions and understand answers. The interview is your stage to prove to potential employers that you have this skill. Be conversational and show your enthusiasm. Interviewers want to see the real you, not a scripted one.

You should be prepared to answer fundamental technical questions but it’s unlikely you will be asked anything beyond basic concepts. Typically what they are trying to understand is your thought process and how you solve problems. If you don’t know the answer, say so. It’s better than guessing wrong.

Show interest in the firm by asking questions from a list you generated in preparation for the interview and don’t be shy to ask about more personal topics as well:

• What graduate training and professional development programs are available?
• Describe a typical day on the job.
• If it’s a new city, ask what it’s like living in the area.

These questions show that you are genuinely interested in the job and are seriously considering the practicalities of taking it.

Structural engineering jobs image from Shutterstock

You are not special, but you are unique.

Those who know how to leverage their uniqueness are the ones who create satisfying and successful careers. There is no point in looking for a good job if you aren’t 100% sure what “good” is for you! Which means, you need to identify and embrace what you want to leverage about yourself so you can find success on your own terms.

So, how should you assess your unique combination of values, skills and interests?

Start by taking the time to write out on paper all the things that you excel at. Ask friends, family and even co-workers (they don’t have to know you are looking for a job, you can just say you are doing some professional development work on yourself) to give their input as to what they see as your best assets. It’s time to organize your thoughts as to who you are and what you can offer to potential employers. Think about it – how can you possibly convince employers to hire you if you can’t articulate your values, strengths and interests in a compelling manner?

To give you an idea of what to consider, look at the list below.

Life Balance – How satisfied you are right now with the 8 key areas of your life. (They are Mental Self, Physical Self, Career, Finances, Significant Other, Friends & Family, Physical Surroundings, Hobbies & Recreations.)

Core Values – Your personal definitions of success for each key area and the priority they hold in your life. (Hint: No two people have the same definitions or priorities.)

Interaction Style – The way you communicate at work and how it is perceived by others. You can learn your interaction style by taking this FREE test. It’s the same one we use in CareerHMO.

Work Style – The manner and preference in which you like to accomplish tasks.

Learning Preferences – The ideal resources and methods for you to learn on-the-job

Unique Gifts – The things you excel at naturally. Many people struggle to determine this accurately because what makes us ‘unique’ feels so normal, that we don’t see it as special.

Passion & Interests – The opportunity to observe how your unique combination of values, strengths and preferences are used when you do things you love.

I have to say, in my experience, the self-assessment process (as outlined above) is the most valuable part of any job search because it’s not only a validation process, but also gives us the confidence to stop trying to be all things to employers. FACT: It is much more satisfying (not to mention easier AND delivers better results) when we stop trying to be “the best” and just focus on being our best.

Now… let’s overcome your objections (a.k.a. lame excuses) for not assessing yourself:

1. “I’ve already tried a bunch of assessment tools and don’t feel any clearer about who I am.”

I actually hear this one the most. If you’ve taken lots of tests but still can’t make sense of how to use the data, then it’s time to seek some help. I suggest you get a mentor. Sit down with someone whose professional success you admire and see if they can help you to connect the dots. And of course, working with a career strategist is an excellent way to get your assessment completed. The key is to recognize you need some kind of assistance. Why? Because it’s hard for us to be objective about ourselves, so it helps to have an unbiased professional get involved.

2. “I’m afraid I’m not assessing myself accurately.”

That’s a common concern. As I said above, it’s not easy to assess ourselves. Consider validating your assessment by sharing it with several colleagues to see if they agree with what you see as your strengths… they might even be able to add to your list!

3. “I’ve assessed my strengths, values and interests, but feel silly promoting myself.”

You don’t need to become your biggest cheerleader or strut around like a peacock. In fact, studies show too much ego hurts everyone. However, you do need to possess a healthy balance of confidence and humility. Thus, while you certainly have many things you are good at, the goal is to pick just one or two you are most comfortable sharing as your professional strengths. The easiest way to determine this is to answer the following, “If I had to be known as the go-to person in the workplace for only one thing, what would it be?” The goal should be to choose the one area you do best AND feel truly satisfied doing. That’s a strength you should promote… shamelessly!

4. “I don’t feel like there is anything really unique about me.”

Hmm. Well then you definitely need to speak to someone who can show you how wrong you are! On this point I will never waiver: EVERYONE, I repeat, EVERYONE has something unique about them. Until the cloning of humans is commonplace (gosh, let’s hope that never happens!), then you cannot tell me there is nothing about you we can’t define and leverage in the workplace. Call me, we’ll talk.

So, in summary, if we want employers to see us properly, we must determine our professional values, strengths and preferences. Remembering everyone is unique, it’s time to get nice and clear as to what you want to offer to employers.

Photo credit: Shutterstock

However, a background check alerted the company, and HR called and asked for more information. When she started to explain, HR said the job offer was no longer on the table. What advice can I give her for the future? - Wendy

DALE: When I got your question, Wendy, I turned to an old friend, Mark S. Williams, an experienced defense attorney in Phoenix. I know these things vary by state and by court, but I needed an attorney to explain to us how a dismissed charge still would show up in a background check.

Mark said this: “When a case is dismissed, they don’t take a digital eraser and remove the case history. It just means that the last sentence of the court’s documentation will be something like, ‘State’s motion to dismiss case was granted.’”

But, I insisted, there must be some way to get out that digital eraser – via expunging, perhaps. He replied: “If you were arrested and charged, that history remains and is routinely available even if the conviction is set aside, or, as some jurisdictions call it, ‘expunged.’

That merely becomes another entry on the record, although it allows you to check ‘no’ when asked ‘Have you been convicted of a crime?’” Mark suggested that anyone who has any kind of past criminal history go to the website of the relevant court and see exactly what’s there. At least you’ll know what you are dealing with.

J.T.: Next time, when your daughter gets to the part in the process where they tell her they want to make her a job offer and they need to do a background check, she should say something like: “I am so excited about this opportunity and am thrilled that you want to hire me. I have enormous respect for you and the company, and so I want to be totally honest with you. Please know this is extremely difficult for me to say, but I’d rather you hear it from me than a background check.”

She’d insert a brief explanation of what happened, then add, “I know this can be a reason for a reputable company like yours to want to pass on hiring me, but I hope to have the chance to prove how reliable and trustworthy I am.” I can’t guarantee that they won’t still reject her, but I know that applying this technique has proven successful for several of my coaching clients.

Feel free to send questions to J.T. and Dale via e-mail at advice@jtanddale.com or write to them in care of King Features Syndicate, 300 W. 57th Street, 15th Floor, New York, NY 10019.

© 2012 by King Features Syndicate, Inc.

Old mistake job offer image from Shutterstock

While the most common mistake is weak or non-existent messaging, the next most common mistake is over-complicated messaging.

Are you guilty?

Executive Brands Need to Pass the 9 Year-Old Test!

Now, while I could write out a detailed explanation of how to simplify your Executive Brand messaging, I recently found an article from Inc. Magazine that does an excellent job of outlining why simple messaging is vital to successfully selling your Executive Brand.

It’s called, “What a 9 Year-Old Can Teach You About Selling.”

Executive Brand = Your #1 Sales Tool

The Executive Brand you create is going to define the kinds of opportunities you receive in your career.

It’s a pitch that needs to be good – I mean REALLY good. And that means, it must be clear, easy to understand, and compelling.

I think too many executives try to act formal and intelligent in their Executive Branding efforts, only to come across as out-of-touch and over-the-top.

If you want to be respected as an executive, it’s time to build a brand that gets their attention for all the right reasons.

What’s the First Step to Getting Started?

Opt in on the next page for my FREE e-guide, “4 Ways Executives Are Using Social Media for Professional Branding.”

In it, I showcase four executives who are leveraging the most popular social media tools for effective Executive Branding campaigns.

9-year-old executive branding image from Shutterstock