– Mommy, I just discovered a crack over the Youtube. Comme and take a look at him.

– Wow! When I was younger than your age I was a fan of him. Actually his album called Thriller was the first one I ever had. More recently, he faced some personal problems.

– I’m not talking about him as a person but as the artist!

– Best pop crack, definitely!

– No arguments!

(with Lyrics)

Should we discuss why people don’t trust Corporate Blogs?

Or maybe we’d better look for root causes and accept that actually it’s a matter of corporations’ trustworthiness?

Technorati Tags: corporate blogging

Via Sustainable Travel I reached the video-campaing launched by Just Do One.

It’s about encouraging us to create a 3 minutes video to explain an idea suitable to be done by everyone individually with the aim to improve our planet. We can find many ideas on the Just do One’s blog to save energy, local products consumption, etc. This campaign will unveil new ways to spread ideas like those ones using audiovisual means.

The award for the best proposal is 5.000 US dólares.

The sponsor behind this campaign is Special Nutrition Group, focused on what they call the nutraceuticals market, people who want to take care of their wealth through a better nutrition and they are maily in the USA. We could discuss if what they offer is aligned with what the campaign will transmit, but this is not the aim of the post.

From a business perspective I see consistency on driving the contest to the USA residents using the elements known to be accepted there. However, what surprised me most is discovering that  one of the contest rules is to be a Resident of the USA.

It seams exaggerated to be so focused on the current customer base and close doors in such a limited manner to future clients. Why do they waste the opportunity to reach a bigger potential market, people who can arrive thru the cyberspace joining space and territory?

Technorati Tags: Marketing online

This is close to my home, just at 30 Km.

Ulldecona un passeig per la història from giravolt on Vimeo.

Technorati Tags: Ulldecona, Terres de l’Ebre, Tourism

I feel like a dream comes true 

Up to now, it’s only available for the English versions of Google search engine.

The difference we find now is that if we are logged in a Google Account, when we use the Google search engine, next to the results we see a couple of icons.

The video I’m embedding below explains it very well. This feature makes it possible nothing less than  giving the users the possibility to sort the search results according to their unique and personal criteria. The preferences will be saved along with the user’s account and will be used in future searches.

This is actually another step to Google’s plan to dominate the world’s information, but…

Isn’t it the dream of all netsurfers!!!

At this point, came to my mind the interesting post series by Rafael Martínez on SEO positionning, published with the tag SEO para principiantes. He explains what is all about: getting the first positions in search engines results:

ejercer acciones con el fin de lograr aparecer en las primeras posiciones de los buscadores

Among the tourism sector, many times has been discussed the big difference between small hotels and big intermediators in terms of capability to position well in Google. For some particular searches, the official page of a hotel can be at a too late position and most users don’t go so far. So the results are dominated by big intermediators, with much more power than the small hotels.

What would happen if all of a sudden, the hotels would position at the first search results by the will of the users??

Obviously,  SearchWiki is an option used by a tiny number of users at this moment and we will probably see much evolution on this. However, I think it’s still something to think about, mostly when talking about long term visions.

On top of this, let’s say that with SearchWiki users also have the possibility to comment… In a moment when many hoteliers are still against free comments, I’m wondering if I’m the only one thinking that the sector should open widely if they want to connect with their customers and establish relations based on trust.

This is not about technology, not at all, but do you think it’s possible without technology? At the pace everything evolves?

Technorati Tags: Google, SearchWiki, SEO

Technorati Tags: sand, fantasy, art

One more week, we’ve got Rafael’s selection about Turismo 2.0 . Thanks for a great work!

Summary for week 36

POSTS:

1- Why doesn’t my country work? (Joan Gou). Because of slovenliness and carelessness or who knows because of what inexplicable reasons by the ones who can foster it. And we cannot do anything about it!!.

2- Filiation marketing Word vs Concept (Emma G. F.). Emma writes a question but nobody is answering. Rafael says he thinks the concept has something to do with multilevel companies, or pyramidal sales, or something like that, but not sure. It would be good to know.

3- Freedom to Express vs. Reputation (Prisilla). Unbelievable what’s happening. A hotel menaced a user “daring” to criticize it. Just incomprehensible.

4- The Moncloa acknowledges receipt. (Marcos Alonso). Looks like “factual powers” think we are stupids. A little bit of conversation would be good for the La Moncloa.

5- Los bloggers caen como moscas. ¡Necesitamos ayuda! (Juan Sobejano). Obsession is fatal, we don’t know to what point.

6- I’m leaving to Brasil, I’ll call you to tell you that I arrived well (Pere Marti Franco). What a happiness to know that for our friend Pere things are going well.

7- Hello everybody (Lina). A good definition of one characteristic implicit in our community.

8- Booking,s (Carles Parrilla). If all actors in a touristic even do not contribute, anything will improve. We have repeated it over and over. It could be so easy…!

9- We accept octopus as a pet (César Herrero Torres). One more protest. If we don’t put a remedy, nothing improves.

10- Turismo 2.0, from real to virtual and from virtual to real (I. Alexis Argüello Sandoval). Although it’s a bit long, this a a good summary of what is Turismo 2.0.

BOGROLL:

1- About agency commissions (Carlo Álvarez). About compensating affiliates by paying according results.

2- Success 2.0: internalize the tools, be soaked in the philosophy (Joantxo Llantada). The evangelization proposed by Joantxo consists of internalizing the web 2.0 in our company, because of some interesting data in a study by Awareness co.

3- New Google UK Politics about trade marks in Adwords (Ignasi Casellas). More on the use of competitors’ brands on your own benefit.

4- Tourism and permanent beta. (Juan Sobejano). One of the clues on tourism is a constant adaptation to changes.

5- Social networks or the art of talking familiar 2.0 (Joantxo Llantada). A truly interesting paper by Joantxo in the Economist College Valencia. The conversation grows up.

6- Know your on line reputation using Ipsoacte. (Nando Llorella). A new service to know the on-line reputation, which has more importance day by day, and to develop improvement actions on it.

7- Interactions with customers, a marketing opportunity for a hotel. (Luis Simpson). The personnel producing and delivering the service should bring their experience dealing with customers and system operations, so that new ideas and suggestions could be generated.

8- The limits of tourism. (Jorge Gobbi). Where are the limits?. According to Jorge, the current trend drives us to a situation of “places’ scarcity”.

9- Already 4 years writing Sector Turismo (Javier García Cuenca). Congratulations to the dean of touristic bloggers in Spain.

10- Conversational Marketing ot the Return to the Shopkeeper Marketing (Albert Barra). A really good approach from a time paradox, by which Internet takes us to the Middle Ages’ practices of merchants, because of the conversation.

OTHERS:

– Controversy regarding the competition to choose the official logo for Turismo 2.0, because a user appeared in the community, with the pseudonym “Joaclint”, exclusively to apply for the competition (this is very lawful) but he/she attacks the competition organization and the virtual winner up to now, Giselle de la Mea, talking very rudely, with bad manners and dreadful education. This all hiding his/her face (no picture). The logo could be good, but we hope that he/she will not win the competition and everybody will forget it.

– Again, our displeasure for the members trying to get free promotion of their products without bringing anything to the community. Is it fair, they keep their membership?

– Don’t miss TURISPOD. It’s a really great work, hard-working, we have to recognize as deserved.

See you next week.

Thanks to Rafael!

Technorati Tags: Turismo 2.0

Police accuse him of organizing an Al Qaeda cell. Case goes all the way to Spanish High Court.

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