CarolineWabara.com

A Great Lesson For Nigerian Social Media Manager: Don’t Try This

Caroline Wabara — Wed, 15 May 2013 06:37:00 +0000

Here’s a perfect example of how NOT to manage PR crisis on your Facebook page. Don’t lose your temper. Don’t quarrel with your fans. Don’t use insultive words on your page. Don’t brag. Unfortunately, the Facebook page admin of a U.S based restaurant named Amy’s Baking Co committed all of the above cringe-worthy social media [...]

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Tag Your Facebook, Google+, Twitter, Linkedin & Instagram Friends

Caroline Wabara — Sat, 04 May 2013 12:00:27 +0000

Do you want to build social interactions on Facebook, Google+, Twitter, Instagram or LinkedIn? Here’s how to grab your Facebook, Google+, Twitter, Instagram or LinkedIn friends’ or business contacts’ attention and invite them to join your conversation on the following social networks through tagging or mention techniques. Facebook Profile/Page Tagging: You can mention your Facebook [...]

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Will Chat Apps Like Whatsapp, BBM & 2GO Kill SMS In Nigeria?

Caroline Wabara — Fri, 03 May 2013 18:54:28 +0000

Recently on BBC news, I saw the statistics on American mobile users’ preference for instant messaging chat apps like Whatsapp, Apple iMessage over traditional text messaging. According to BBC News’ report, it was estimated that in 2012: • 19 billion instant messages were sent via Whatsapp, Apple iMessage, blackberry messenger etc. • 17.6 billion SMS/text [...]

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5 Mobile Responsive WordPress Themes for Nigerian Websites

Caroline Wabara — Wed, 24 Apr 2013 09:18:44 +0000

One guru once stated that “more people now own smartphones than they own toothbrushes.” This means that millions of Nigerians carry mini-computers about (i.e. Blackberry, Ipad, Samsung Galaxy, Nokia, Iphone, Techno) to keep up with their friends, news, conduct business and mobile purchase via their smartphones. What Is A Mobile Responsive WordPress Site? These [...]

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Pinterest Analytics Tool and Other Marketing Stories of the Week

Caroline Wabara — Tue, 12 Mar 2013 19:37:30 +0000

In this week’s round-up, we’ll give you the juicy details on what you need to know about the big news from the social media giants we all know and love, as well as some other news that will help you stay on-point and up to date. Read on to learn what you need to know! [...]

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Facebook Graph Search For Nigerians: A Great Tool (Gallery)

Caroline Wabara — Sat, 23 Feb 2013 17:26:36 +0000

In my last post, I wrote about a new feature that Facebook launched earlier in 2013 to make social search a breeze for all Facebook users. It’s called the “Facebook Graph Search.” With this tool, you can search for favorite restaurants, friend photos or music, friends living in Lagos, etc. A few days ago, I [...]

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Social Media Week Lagos Begins and Other Marketing Stories of the Week

Caroline Wabara — Wed, 20 Feb 2013 05:34:33 +0000

From Kim Kardashian’s ‘flash’ visit to Nigeria to the much hyped about ‘Social Media Week’ happening right now in Lagos, Nigeria. There have been a number of major developments happening in the world of Nigerian online marketing. Get all the latest scoop here. Social Media Week in Lagos Begins: Yes, the first ever social media [...]

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Top 20 WordPress Plugins I Used the Most In 2012

Caroline Wabara — Mon, 11 Feb 2013 02:25:49 +0000

Want to learn the top 20 wordpress plugins that powered my digital marketing blog in 2012? Here are my top secrets. I hope you learn a thing or two from them. Enjoy. ClickDesk Live Chat, Help-desk and Live call – this fastest live chat, help desk, voice chat & social toolbar service halped me [...]

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8 Essential WordPress Tips For Nigerian Beginners

Caroline Wabara — Sun, 10 Feb 2013 11:18:48 +0000

Did you know that your wordpress site can perform essential tasks such as; schedule page/blog posts for the future? Manage multiple blog contributors, embed videos & tweets, and move your blog posts from front page to another page on your site? If you haven’t used this list of cool features, you aren’t getting the most [...]

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2013 Digital Marketing Resolution For Nigerian Marketers

Caroline Wabara — Fri, 01 Feb 2013 06:00:14 +0000

It’s 2013 and a great time to take stock of last year’s business success and failures, arrange your books and make smart digital marketing new year resolution in your career and business for 2013. Now how do you go about generating new leads, prospects and customers on the internet, social media and via mobile? I [...]

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