The vision for this program is to describe the new, more accountable marketing communications environment.  This is a course designed for people marketing products and services, B2B or B2C, working on the client side, working in advertising, direct marketing, digital marketing, sales promotion, PR, event marketing, or other professional services.   

Now its in third week, this new program has more students than seats in the room.  It combines full-time MBA students working toward a degree and professional students simply trying to improve their skills.  All of these students are trying to increase their marketability in a tough job environment, while learning about tomorrow's marketing communication's future.  

I could go on about this course for another 30 paragraphs.  But I am biased.  I helped with the curriculum, while working with a committee made up of some of Chicago's smartest marketers.

I won't go on about this anymore.  I do recommend that you take a look at the web site.  The curriculum, course work and text books are all there.  The good news is that with the initial response, my friend Steve Kelly at DePaul University is considering offering another section of this course in the Spring Quarter '09.  Not bad for something that was just an idea less than six months ago.

Click onto this link to learn more.   And, please let me know what you think!

The latest edition of the Successful Direct Marketing Methods is now available.

Okay, it seems a little too promotional to make my first blog post about the book that I am co-author of. It is. Sorry. But, I have to start somewhere. And, yes it is available at Amazon.com

In the future, I will be writing about issues that are important to multichanel direct, database and digital marketers. Until then, read about the book. It is a good, thorough and an accurate reflection of contemporary direct marketing practice, although I know that I am biased.

Look what others are saying about it…

“The most thorough, straightforward, and informative book available on direct marketing…As the industry continues to grow, it is essential we have one central resource to fall back upon which clearly states the defining principles, practices, and applications of the direct marketing discipline. This book represents that one key resource for clients, agencies, and students of direct marketing.” —John R. Goodman, President, Pareto Marketing, Inc.

“A totally current, authoritative marketing corpus for students and executives alike… Stone and Jacobs present a compelling guide to understanding and profiting from the shockwaves of change that have shattered the mass market into pieces as small as a single customer, driving relevancy in marketing and rewriting all the rules.” —Daniel Morel, Chairman and Global CEO, Wunderman

“…Bob Stone and Ron Jacobs have done an excellent job of laying out the requirements for the new era of one-to-one marketing online.” —George S. Wiedemann, CEO, UMarketing

“The single most comprehensive and contemporary tool in direct marketing. It is rich in its coverage of the expanded direct marketing landscape…I can’t imagine anyone in direct marketing not finding it indispensable.” —Jerry I. Reitman, former Executive Vice President, The Leo Burnett Company, and author of Beyond 2000: The Future of Direct