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	<title>Carpet Cleaners Warehouse's Blog</title>
	
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		<title>NEW Dehumidifier removes more water than any other competitive unit .. period…</title>
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		<pubDate>Wed, 23 May 2012 06:07:51 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<guid isPermaLink="false">http://carpetcleanerswarehouse.wordpress.com/?p=376</guid>
		<description><![CDATA[Carpet Cleaners Warehouse has taken delivery of our preproduction model of the NEW LGR 7000 dehumidifier from Dri-eaz and we are very impressed. The performance and features of the LGR 7000 take LGR dehumidifiers to the next level. Testing performed at dri-eaz in controlled AHAM conditions (26.7°C/60%RH) revealed the new LGR 7000 easily outperformed it&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=376&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ccwonline.com.au/prod535.htm"><img class=" wp-image alignright" src="http://carpetcleanerswarehouse.files.wordpress.com/2012/05/dri-eaz-lgr-7000.jpg?w=150&h=270" alt="LGR 7000" width="150" height="270" /></a>Carpet Cleaners Warehouse has taken delivery of our preproduction model of the NEW LGR 7000 dehumidifier from Dri-eaz and we are very impressed. The performance and features of the LGR 7000 take LGR dehumidifiers to the next level. </p>
<p>Testing performed at dri-eaz in controlled AHAM conditions (26.7°C/60%RH) revealed the new LGR 7000 easily outperformed it&#8217;s closest competitor, they also found that under low grain conditions (like what you get towards the end of your drying job and when you are drying structure) the 7000 outperformed the competition by as much as 40%. The 7000 is truly the top performer&#8230; period. </p>
<p>To achieve the 7000&#8242;s amazing performance, Dri-Eaz engineers developed the Advanced Crossflow Technology to maximize energy utilization. At the same time, the unit&#8217;s built-in sensors constantly monitor real time performance data to automatically calculate ideal operating parameters – such as fan speed and cycle duration – in real-time. </p>
<p>The astounding thing about the 7000 is its XL category-busting performance in a unit that matches the size of an Evolution at only 49kg! </p>
<p>The LGR 7000XLi control panel displays inlet and outlet temp and RH in real time. No obscure codes are used here! Plain English text (and three other languages) provide clear operational information. </p>
<p>It also greatly simplifies cleaning and maintenance. Simply remove four bolts and the cover easily lifts off to fully expose the coils and the heat exchange block for cleaning. <br />The 7000XLi also includes a built-in humidistat for set-and-forget humidity level control.</p>
<p><strong>Key Product Features </p>
<p></strong>• Advanced Crossflow Technology maximizes efficiency even in low grain environments, ensuring best performance across range. <br />• Self-monitoring system &#8211; Built-in sensors monitor performance parameters allowing for automatic fan speed adjustments. <br />• Built-in humidistat and plain-English control panel messages. <br />• Sealed large-capacity pump basin – More than enough to handle the water from an unintentional defrost that might occur after a power outage or other unexpected shut-down. <br />• Ergonomic design &#8211; Handle 2 in. taller for easier use on stairs, folds down for storage. Integrated cord and hose storage. <br />• Versatile application – Standard 12 in. ductable outlet. <br />• Legendary rotomolded housing – Practically indestructible – resists dents and dings<br />• Stackable for storage – Saves room in your warehouse. </p>
<p><strong><span style="font-size:medium;"><span style="font-family:Tahoma;">The LGR 7000 is going into production this month. To take advantage of our special introductory pricing place your order now!<br /></span></span></strong></p>
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		<title>2011-2012 Hydroforce catalogue now available online</title>
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		<comments>http://carpetcleanerswarehouse.wordpress.com/2012/04/12/2011-2012-hydroforce-catalogue-now-available-online/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 23:51:43 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<guid isPermaLink="false">http://carpetcleanerswarehouse.wordpress.com/?p=371</guid>
		<description><![CDATA[<a href="http://www.hydroforce.com/catalog/"><img src="http://carpetcleanerswarehouse.files.wordpress.com/2012/04/hydroforce-catalogue-cover.jpg" alt="2011-2012 Hydroforce catalogue now available online" class="size-full wp-image-370" /></a><p>The source for everything you need for the carpet cleaning professional, tile and grout and hard surface cleaning and restoration professional, and fire and flood cleaning and restoration professional</p><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=371&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p>The source for everything you need for the carpet cleaning professional, tile and grout and hard surface cleaning and restoration professional, and fire and flood cleaning and restoration professional</p>
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			<media:title type="html">2011-2012 Hydroforce catalogue now available online</media:title>
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		<title>WE HAVE MOVED INTO OUR NEW SYDNEY SHOWROOM</title>
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		<comments>http://carpetcleanerswarehouse.wordpress.com/2012/03/19/we-have-moved-to-our-sydney-showroom/#comments</comments>
		<pubDate>Mon, 19 Mar 2012 00:15:52 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<guid isPermaLink="false">http://carpetcleanerswarehouse.wordpress.com/?p=362</guid>
		<description><![CDATA[Carpet Cleaners Warehouse is pleased to announce that we have moved our Sydney operation to a new larger showroom at 10 Harbord Street, Granville, NSW 2142. This move in to a larger facility is a result of the significant sales growth we have experienced over the past few years.  The additional capacity at this new facility, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=362&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://carpetcleanerswarehouse.files.wordpress.com/2012/03/sydmap.jpg"><img class="alignright size-full wp-image-363" title="sydmap" src="http://carpetcleanerswarehouse.files.wordpress.com/2012/03/sydmap.jpg?w=450&h=418" alt="" width="450" height="418" /></a>Carpet Cleaners Warehouse is pleased to announce that we have moved our Sydney operation to a new larger showroom at 10 Harbord Street, Granville, NSW 2142. This move in to a larger facility is a result of the significant sales growth we have experienced over the past few years. </p>
<p>The additional capacity at this new facility, which is located under 1km from our current location, will permit us to provide even better customer service, more product space and better training facilities for our customers.</p>
<p>Carpet Cleaners Warehouse stocks a complete range of products from HydraMaster, Bridgepoint, Hydroforce, Interlink Supply, Dri-Eaz, Prorestore (Unsmoke), PMF, Razorback, Sebo, Research Products and more.</p>
<p>Our Sydney staff Nick and Emma Bredhauer, Stephen Hush and Tony Korol are well qualified and ready to answer all the queries you may have. Our free call number – 1800 68 68 69 – will be available for your sales needs. Please note that our phone and fax numbers will not be changing as a result of this move.</p>
<p>The workshop will be up and running and managed by Tony Korol who has over 20 years experience to complete truckmount installations and provide scheduled maintenance and breakdown service for all makes and models of truckmounted and portable equipment, restoration equipment, wands and sprayers.</p>
<p>We are currently planning a number of events and short specialty training courses for 2012 to take advantage of our new training facility. We look forward to seeing you at our new larger premises in the very near future.</p>
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		<title>Can You Handle A “Gagger?”</title>
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		<pubDate>Fri, 10 Feb 2012 00:58:25 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<description><![CDATA[ The Challenge: Gaggers Some folks call them &#8220;gaggers.&#8221; When you unroll the rug for processing, the odor can make you gag. The rug may be an olefin from a big box store or a (once) valuable work of art. But the owner has allowed their pets to treat the rugs as a personal litter box. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=355&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p><strong> The Challenge: Gaggers</strong></p>
<p>Some folks call them &#8220;gaggers.&#8221; When you unroll the rug for processing, the odor can make you gag. The rug may be an olefin from a big box store or a (once) valuable work of art. But the owner has allowed their pets to treat the rugs as a personal litter box. I have had to remove urine from rugs contaminated by cats, dogs, hamsters, a pot-bellied pig and even a goat.</p>
<p>Regardless of how one cleans wool and other area rugs &#8211; warm water extraction, a portable rug pit set-up in your shop, a wash floor or automated equipment such as wash tubs or a centrifuge, everyone who has cleaned more than a few rugs has encountered this challenge.</p>
<p>As urine biodegrades or decomposes, the typically mild acid becomes highly alkaline as ammonia is formed. Even if the dyes avoid permanent damage, they are likely less colorfast than previously.</p>
<p>The cleaner now faces the daunting task of removing the odor, stain and contamination from a rug with unstable dyes. It is difficult for cleaning agents to penetrate densely packed fibers. So, removing remaining urine, alkaline salts, lipids (body fats, cholesterol) and other components of the stain is a real challenge.</p>
<p><strong>The Solution:</strong></p>
<p>Drawing on his years of experience as an Oriental rug appraiser, Bridgepoint formulator Tom Forsythe developed Wool Medic to address these issues. Wool Medic contains the proper balance of acids to stabilize most dyes, even those that have been exposed to urine. The acids also neutralize alkaline salts making it a simple matter to dissolve them into the cleaning solutions to be rinsed away. There are just enough solvents present to target the lipids present in urine that repel and tend to inhibit the action of any water based cleaning. A special surfactant allows this blend of cleaners to penetrate all the way to the base of the yarns even where knots are tightly packed together.</p>
<p>Wool Medic is suitable for use with a variety of rug cleaning methods. You may saturate the offending spot using a 1:4 solution of Wool Medic. Allow dwell time and then flush the area using a Spot Lifter, Water Claw, Flash Xtractor or similar tool. Those using a wash pit can submerse a rug or portion of a rug in a 1:6 solution prior to cleaning. Wool Medic can also be used on the wash floor, in a tub or even with some centrifuge systems.</p>
<p>Useful for successfully dealing with urine contamination or simply to stabilize dyes, Wool Medic will be a useful solution for anyone who cleans rugs. 20% OFF intro special, Call CCW on 1800 68 68 69 and mention this blog to get your 20% discount off any bridgepoint wool products.  Valid until 29/02/12</p>
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		<title>Steve Poulos Rejoins HydraMaster and US Products as Regional and International Manager</title>
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		<pubDate>Mon, 09 Jan 2012 02:15:29 +0000</pubDate>
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		<description><![CDATA[Mickey McKee, VP of Sales and Marketing for HydraMaster and US Products has announced that Steve Poulos will be rejoining the company in a newly developed position as a Regional Manager. Poulos will be responsible for key distributor accounts within the mountain region, along with several focused national and international accounts. Steve returns to HydraMaster [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=354&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://carpetcleanerswarehouse.files.wordpress.com/2012/01/steve-poulos-21.jpg"><img class=" wp-image alignright" src="http://carpetcleanerswarehouse.files.wordpress.com/2012/01/steve-poulos-21.jpg?w=214&h=323" alt="Image" width="214" height="323" /></a>Mickey McKee, VP of Sales and Marketing for HydraMaster and US Products has announced that Steve Poulos will be rejoining the company in a newly developed position as a Regional Manager. Poulos will be responsible for key distributor accounts within the mountain region, along with several focused national and international accounts. Steve returns to HydraMaster and US Products from a key management position with a cleaning and restoration industry equipment, chemical, and tool manufacturer. He has wide and varied industry experience as a leading instructor, store manager, and account manager with over 31 years in the cleaning and restoration industry.  Several thousand students have attended his classes in the past and benefitted from his technical and business management and marketing expertise.</p>
<p>Steve has also served in several key industry trade associations, including six years on the Board of Directors with the Mid-South Professional Cleaners Association, including Executive Director. He was a regional editor for Cleanfax Magazine for five years and has contributed numerous articles to industry publications, blogs, and websites.</p>
<p>“We believe that the addition of Steve’s talents, industry knowledge, and relationships further bolsters our ability to expand our markets going into 2012,” stated McKee. “His long established relationship with industry distributors; professional cleaners and restorers; and industry trade associations helps him successfully establish productive and profitable solutions for all involved. Steve will be an important part of meeting the demands of sales, service, and support for our growing businesses.”</p>
<p>HydraMaster is a leading manufacturer of truckmounted and portable carpet and hard surface cleaning and restoration equipment, chemicals, and accessories. For more information and the location of your nearest HydraMaster Distributor Carpet Cleaners Warehouse on 1800 68 68 69, visit our website at <a href="http://www.ccwonline.com.au">www.ccwonline.com.au</a>, or find us on Facebook at <a href="http://www.facebook.com/CarpetCleanersWarehouse">www.facebook.com/CarpetCleanersWarehouse</a></p>
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		<title>All Heat Exchange Truckmounts Are Not Created Equal</title>
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		<pubDate>Fri, 02 Dec 2011 01:46:35 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<description><![CDATA[All Heat Exchange Truckmounts Are Not Created Equal When looking at the solution temperature of a machine, most machines will go up to 230° – 250°F when water isn’t being used, but will they sustain the temperature when you are in a typical cleaning cycle, or using an RX-20? Most of them won’t. We’ve worked [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=330&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1><a href="http://carpetcleanerswarehouse.files.wordpress.com/2011/12/all-heat-exchange-truckmounts-are-not-created-equal.jpg"><img class="alignright size-medium wp-image-331" title="All Heat Exchange Truckmounts Are Not Created Equal" src="http://carpetcleanerswarehouse.files.wordpress.com/2011/12/all-heat-exchange-truckmounts-are-not-created-equal.jpg?w=263&h=300" alt="" width="263" height="300" /></a>All Heat Exchange Truckmounts Are Not Created Equal</h1>
<p>When looking at the solution temperature of a machine, most machines will go up to 230° – 250°F when water isn’t being used, but will they sustain the temperature when you are in a typical cleaning cycle, or using an RX-20? Most of them won’t.</p>
<p>We’ve worked hard to make the Boxxer™ Titan, and CDS™ the hottest machines in each of their classes. Prove it to yourself, run any of these machines against our competitors and you too will be a believer.</p>
<h2>Things to think about…</h2>
<p>When comparing solution temperatures on truckmounts, you cannot always believe the temperature gauge of the machine is accurate.</p>
<h3>Now why is that?</h3>
<p>There are many variables that make the temperature look hotter or colder than it really is.</p>
<p>Where is the Temperature Gauge sender located? Is it on or near the heat exchanger? Plumbing it near the heat exchanger is going to give you an artificially elevated temperature. The proper location for the sender is at the outlet quick connect manifold. This will give you a more accurate reading.</p>
<p>Where is the Pressure Gauge reference tap plumbed? This makes a difference because some machines have more pressure restrictions than others. Is the tap plumbed before the restrictions or after? In our testing of various machines we have seen that the actual pressure leaving the machine can be up to 200 psi less than what the gauge is reading (500 psi on the gauge, 300-psi actual pressure). This restriction causes a pressure drop, which reduces the gallons per minute through the cleaning tool. The less flow you have the hotter the solution. In this case you are getting the heat but at the expense of reduced water flow.</p>
<h3>What size jet is being used? This can also reduce water flow.</h3>
<p>What is the Vacuum Breaker set at? Is the vacuum blower inlet connection blower reduced down thus causing restriction of airflow “CFM”? Is the vacuum blower outlet restricted down? This will cause the blower to operate at elevated temperatures reducing component life. Anything that causes the system to operate at a higher “Hg level will produce higher temperatures in the Blower (and the Blower Heat Exchanger). This will also make the engine work harder.</p>
<p><strong>When testing machines for temperature performance it is important to do the following:</strong></p>
<p>Use an external temperature and pressure gauge. Set the machine at 14” Hg and use a number 6 jet. Connect the external gauges at the end of 100 feet of hose. Adjust the machine’s pressure until the external gauge reads 350 PSI. Use the same set-up for all of the machines you are testing. This will give you an accurate pressure and temperature reading in comparison to all of the machines being tested.</p>
<p><strong>Let the machine heat up under a full vacuum load for 10-15 minutes. This will allow all the components to achieve their maximum temperatures. Do two tests&#8230;</strong></p>
<p><strong>First test -</strong> Run the machine for ten minutes with a continuous flow of water. This will give you a Continuous Flow temperature reading. (After ten minutes the machines temperatures will level out). The continuous water flow test will show what the machine is capable of during cleaning with Rotary machines or a continuous spray with a wand.</p>
<p><strong>Second test -</strong> Immediately after the first test, stop spraying water for two minutes. This will allow the machine to recover and heat up. Then cycle the spray with 30 seconds on, followed by 10 seconds off. Repeat this cycle for ten minutes. At the end of this ten minutes, the temperature of the machine will level out. Now take a final temperature reading. This test simulates the machine’s ability to recover and perform heavy duty cleaning followed by a dry pass.</p>
<p> Article courtesy of <a title="Hydramaster" href="http://www.hydramaster.com" target="_blank">Hydramaster</a></p>
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		<title>Longevity is a powerful thing. It can’t be bought at any price. It has to be earned.</title>
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		<pubDate>Mon, 24 Oct 2011 23:54:17 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<guid isPermaLink="false">http://carpetcleanerswarehouse.wordpress.com/?p=316</guid>
		<description><![CDATA[This is a snip-it of what Doyle Bloss, a 30 years veteran of the industry and the new Marketing and Brand Manager of HydraMaster and US Products, wrote in his latest Hydramaster distributor news letter. A Message from&#8230; I was carefully studying the full line of HydraMaster truckmounts, learning about industry innovations and firsts that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=316&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<div id="attachment_317" class="wp-caption alignright" style="width: 160px"><a href="http://carpetcleanerswarehouse.files.wordpress.com/2011/10/hydracat.jpg"><img class="size-thumbnail wp-image-317" title="hydracat" src="http://carpetcleanerswarehouse.files.wordpress.com/2011/10/hydracat.jpg?w=150&h=112" alt="" width="150" height="112" /></a><p class="wp-caption-text">Hydramaster Hydracat 30 years old and still reliable</p></div>
<p>This is a snip-it of what Doyle Bloss, a 30 years veteran of the industry and the new Marketing and Brand Manager of HydraMaster and US Products, wrote in his latest Hydramaster distributor news letter. A Message from&#8230;</p>
<blockquote><p>I was carefully studying the full line of HydraMaster truckmounts, learning about industry innovations and firsts that the company has brought to the market. I was also taking the time to peruse what some of the other truckmount manufacturers had to say about their latest creations. What struck me was the fact that everyone claims the quality and innovation in their particular truckmount would ensure that the machine would be reliable and last a long time. It got me to thinking…sometimes being innovative is easier than ensuring reliability and longevity. The innovator needs to have a proven track record of performance. That is what I really believe sets HydraMaster as a company and as a manufacturer apart. HydraMaster was there in the very beginning of truck mounts. We have an almost 40 year track record of innovation, but even more importantly, we have a track record of reliability and longevity. When we say engineering designs and component selection will provide 10 or more years of service from the latest Boxxer truckmount, we can demonstrate that through past and existing truckmount models.</p>
<p>Longevity is a powerful thing. It can’t be bought at any price. It has to be earned. I was reminded of this at Connections when a carpet cleaner that I have known for over 20 years came up to me. He and I go way back and one of the things I have always kidded with him about was the fact he was still running his HydraMaster Bobcat Truckmount. Every year when I see him at Connections I ask him how his Bobcat is running. Every year he tells me “like a charm.” I got the same answer this year from him, along with an “I knew it was only a matter of time before you realized HydraMaster was the best truckmount.”</p>
<div class="mceTemp"> </div>
<p>Thank-you for your words of wisdom Doyle.</p></blockquote>
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		<title>Doyle Bloss is joining Hydramaster</title>
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		<pubDate>Tue, 06 Sep 2011 23:51:02 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<description><![CDATA[Hydramaster is pleased to announce that, amongst a number of other star recruits, Doyle Bloss is joining the team.  Doyle comes to HydraMaster/US Products with an extensive background in the sales, marketing, and brand management area of products for carpet and surface cleaning. His career started in the family business, Steam Way International, which he ran [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=301&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<p>Hydramaster is pleased to announce that, amongst a number of other star recruits, Doyle Bloss is joining the team. </p>
<p>Doyle comes to HydraMaster/US Products with an extensive background in the sales, marketing, and brand management area of products for carpet and surface cleaning. His career started in the family business, Steam Way International, which he ran until 2003. He then went onto to run the marketing and chemical brand management department as Vice President of Marketing and Education at Bridgepoint Systems until prior to joining us. Doyle’s creativity along with his breadth and depth of knowledge in this industry and associated markets is unparalleled, which we believe will give HM/USP a solid foundation to build upon as we continue to evolve our brand strategies for both brands. He and his family will be relocating to the Western Washington area from Salt Lake City.</p>
<p>From all at Carpet Cleaners Warehouse Australia Welcome aboard Doyle.</p>
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		<title>Social Media Marketing, How To Win Your Market On 15 Minutes Per Day</title>
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		<pubDate>Tue, 06 Sep 2011 03:13:43 +0000</pubDate>
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		<description><![CDATA[&#160; Social Media Marketing, How To Win Your Market On 15 Minutes Per Day By Claude Alwan Social Media &#8211; How To Win, On 15 Min&#8217;s Per Day! You may of heard of the phrase social media marketing or even facebook marketing and twitter marketing? If not, chances are that you are the only one. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=296&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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<h1>Social Media Marketing,<br />
How To Win Your Market<br />
On 15 Minutes Per Day</h1>
<p><span style="font-family:'Lucida Grande', Verdana, Arial, sans-serif;font-size:9pt;font-weight:bold;">By <a href="http://www.internet-marketing-for-small-business.net/about-us.html" target="_blank">Claude Alwan</a></span></p>
<h3>Social Media &#8211; How To Win, On 15 Min&#8217;s Per Day!</h3>
<p>You may of heard of the phrase <strong>social media marketing</strong> or even <strong>facebook marketing</strong> and <strong>twitter marketing</strong>? If not, chances are that you are the only one. Facebook marketing , twitter marketing <strong>and even youtube marketing</strong> are all part of a relatively new method of internet marketing called social media marketing that has well and truly swept the world. <strong>But what does all that mean to you the small business owner</strong>?</p>
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<td><img src="http://www.internet-marketing-for-small-business.net/image-files/social-media-marketing-pic.jpg" alt="social media marketing pic" width="300" height="199" align="left" /></td>
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<td align="middle">social media marketing</td>
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<p>Well <strong>if your anything like the millions small business owners around the world</strong>, that have sweet <strong>little time</strong> or energy <strong>at the end of their working day to do much else</strong>, let alone to get a handle on this relatively new way to market your business. <strong>This article is for you</strong>!</p>
<p>Like you I have the same issues with time and juggling my priorities. Yet I know<strong> to miss out on marketing my business in this medium would be a Huge mistake</strong>. Why? Did you know that facebook is ranked as the second most popular website in the world. The number 1 spot goes to Google, and that out <strong>of the top 5 most popular global websites 3 of them are social media websites</strong>.</p>
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<h4>Top 5 Websites Globally</h4>
<ol>
<li>Google</li>
<li>Facebook</li>
<li>Youtube</li>
<li>Yahoo</li>
<li>Blogger.com</li>
</ol>
<p><span class="Caption">source: <a href="http://www.alexa.com/topsites%20July,%202011" target="_blank">alexa.com</a> july, 2011</span></td>
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<p>There is no doubt that social media is having a big impact on how we look for and at information online. What this means is, <strong>if your business is not ranking well in social media searches, your missing out on a big slice of traffic pie</strong>.</p>
<p>More Reasons as to why Social Media Marketing should not be over looked comes from an SocialMediaExaminer.com&#8217;s report for 2011 <a href="http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/" target="_blank">social media industry report</a>. It states that of the <strong>3300 businesses</strong> that were surveyed <strong>72% reported an increase to traffic and subscribers</strong> whilst <strong>62% reported improved search engine rankings</strong>.</p>
<p>Many of you may be thinking well that is great, but<strong> how do I employ social media in my business with it costing me a lot of time?</strong> Further in this article I will show you how to get hooked into social media <strong>specifically Facebook and Twitter</strong> with spending only 15 minutes (approximately) a day.</p>
<p>The only prerequisite is that you understand a little about <strong>RSS</strong> first. If you don&#8217;t, I suggest that you read my page called <a href="http://www.internet-marketing-for-small-business.net/rss-explained.html" target="_blank">RSS Explained</a> first, then come back here and finish this lesson.</p>
<h3>A Real Life Experience Using Twitter</h3>
<p><strong>Automation</strong> is the key to much in this brave new world. Let me give you a &#8220;real&#8221; world example of how I managed to <strong>build a twitter following of 5000 without actually ever making a tweet</strong>. That was until I started this website in January 2011.</p>
<p>A couple of years ago I decided to learn about Twitter. In relation to this I had heard about <strong>using RSS to automate your tweets</strong>. So as part of the learning process I created a stand alone twitter account to help me learn more. I called it <a href="http://twitter.com/#!/online_income01" target="_blank">online_income01</a> .</p>
<p>I searched around for a couple of websites from which I could <strong>harvest a large number of regular RSS fed content</strong> and fed them straight into my twitter account and sat back to see what happened. Straight away,<strong> I started getting close to 50 people following me per day</strong>. As time went on though this number gradually dwindled to just a trickle. At first, I did not necessarily understand why I was getting at first what I had thought to be a large number of followers and then just a few.</p>
<p>In any case, apart from channeling all that potential click through traffic to a site that paid me an affiliate commission, nothing else was done to it and that was the way it sat until relatively recently. When I had began doing my research for starting this site, I had discovered that my number of followers had fallen significantly, to less than half. That was when it hit me! That there was a <strong>very good reason why this medium is called Social Media</strong>, it is <strong>all about making connections with others</strong>. <strong>You can&#8217;t be an island in this new world and expect to have any measure of success</strong>.</p>
<p>To stop the loss of followers and to save me time I had setup an <strong>auto follow function using TweetAdder</strong>. And started to <strong>make actual Real Tweets</strong>, presently though I still only <strong>tweet the good stuff, content of value to my followers</strong>, each time I release a new article for this site I do tweet to let people know of it&#8217;s release. This translates for me to a <strong>2.5 &#8211; 3% click through rate to my website</strong>. Which is not bad considering the traffic in terms of dollars was<strong> free </strong>and time invested for me is presently less than <strong>15 minutes per month</strong>. There is nothing flashy about my account it just works.</p>
<h3>Some Big Lessons From This Experience Shared</h3>
<p><span style="font-family:Georgia, 'Times New Roman', Times, serif;color:#000000;font-size:18pt;font-weight:bold;">1: </span>You don&#8217;t need to be on Twitter and Facebook 24/7 to generate traffic.</p>
<p><span style="font-family:Georgia, 'Times New Roman', Times, serif;color:#000000;font-size:18pt;font-weight:bold;">2: </span>Having stated lesson number 1, Remember Social Media applications like twitter and facebook are all about connecting with community. The people behind these applications factor this into search results. So in short <strong>keep it real</strong> and do interact occasionally. <strong>Best practice has it at 2 to 3 real contributions per day &#8211; over the course of the day</strong> and reply to your customer base (This is the 15mins I speak about). The other benefit of keeping it real is the viral marketing aspect.</p>
<p><span style="font-family:Georgia, 'Times New Roman', Times, serif;color:#000000;font-size:18pt;font-weight:bold;">3: </span>Automation, using tools like <strong>RSS is a great way to automate almost any content on the web</strong>, learn more about it and use it to your benefit.</p>
<h2>How To Set Up Automated RSS Feeds To Your Facebook and or Twitter Accounts</h2>
<p><span style="font-family:Georgia, 'Times New Roman', Times, serif;color:#46468c;font-size:25pt;font-weight:bold;">1: </span>Go to <a href="http://twitterfeed.com/" target="_blank">http://twitterfeed.com/</a></p>
<p>The follow screen displays<br />
<img src="http://www.internet-marketing-for-small-business.net/image-files/twitterfeed1.jpg" alt="Social Media Marketing pic1" width="450" height="253" /></p>
<p><span style="font-family:Georgia, 'Times New Roman', Times, serif;color:#46468c;font-size:25pt;font-weight:bold;">2: </span>Click the <strong>Register Now</strong> and sign up for an account</p>
<p>The following screen displays after clicking on <strong>Register Now</strong>.<br />
<img src="http://www.internet-marketing-for-small-business.net/image-files/twitter-signup.jpg" alt="social media marketing pic2" width="450" height="259" /></p>
<p>Once you have signed up for a new account and automatically signed in you will be taken to the following screen.<br />
<img src="http://www.internet-marketing-for-small-business.net/image-files/twitter-step1a.jpg" alt="social media marketing pic3" width="450" height="258" /></p>
<p><span style="font-family:Georgia, 'Times New Roman', Times, serif;color:#46468c;font-size:25pt;font-weight:bold;">3: </span>You are then taken through a <strong>Series of 3 Steps in creating your automated feeds</strong>.</p>
<p><strong>Step 1:</strong></p>
<p>Type in your desired <strong>Feed Name </strong>(What you wish to call your feed)</p>
<p>then</p>
<p>Copy and Paste your desired <strong>RSS feed URL</strong> (from your favorites RSS feed or one you found when searching on the internet)</p>
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<td><strong>Tip:</strong></td>
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<td>It is always a good idea to use the <strong>Test RSS Feed button</strong> to the right of the url field to ensure you have the correct URL. When correct, a <strong>Feed parsed OK</strong> message will display.</td>
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<p><em>Optional</em></p>
<p>Click on <strong>Advanced Settings</strong></p>
<p>- Under <strong>Update Frequency</strong> , select how often you would like Twitterfeed to check for New Post from the feed you have entered. The default setting is <strong>30min.</strong></p>
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<td><strong>Note !</strong></td>
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<td>Twitterfeed may not like some of your chosen setting and may stop your feed if it does not like the frequency and number of feeds you select. Therefore I suggest you experiment. I have found the more feeds and the more often you have it set to feed to your site the less likely twitterfeed will give you any problems.</td>
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<p>- Also the the up to<strong> number of posts</strong> you would like published at a time. (This applies for both Twitter and Facebook)</p>
<p>- You will also notice that under <strong>Facebook options</strong> by default the <strong>Include automatic thumbnails in Facebook wall posts</strong> is already checked. I normally leave this as is as I like to add visual interest to my facebook posts by including an image of some sort.</p>
<p>Most everything else relates to Twitter and I normally leave as is.</p>
<p><strong>Step 2:</strong></p>
<p>The following screens displays<br />
<img src="http://www.internet-marketing-for-small-business.net/image-files/twitter-step2.jpg" alt="social media marketing pic4" width="450" height="249" /></p>
<p>From here you can choose either <strong>Twitter, Facebook</strong> or <strong>another application</strong> to publish your feed to.</p>
<p>For this example I&#8217;ll choose Facebook.</p>
<p>The following screens displays<br />
<img src="http://www.internet-marketing-for-small-business.net/image-files/twitter-step2b.jpg" alt="social media marketing pic5" width="450" height="254" /></p>
<p>Under option 2 , <strong>click the blue Connect with Facebook button.</strong></p>
<p>NOTE: If you have a Facebook Page (or business page ) a list will display where you can make a selection from.</p>
<p><strong>Select your Facebook Page</strong> (or business page ) and then click the <strong>Create Service</strong> button</p>
<p>The following screen displays<br />
<img src="http://www.internet-marketing-for-small-business.net/image-files/twitter-alldone.jpg" alt="social media marketing pic 6" width="450" height="249" /></p>
<p>From here you may choose to publish automatic feeds to Twitter or another service if you wish. They all follow the same steps I have just walked you through.</p>
<p><strong>Step 3: </strong></p>
<p>Your Done!</p>
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<td><strong>ABOUT THE AUTHOR</strong>, Claude Alwan</p>
<p>Claude Alwan is the founder of <a href="http://www.internet-marketing-for-small-business.net/" target="_blank">Internet-Marketing-For-Small-Business.net</a>. A free online publication assisting small business owners make the most of their online marketing efforts.</td>
<td><img src="http://www.internet-marketing-for-small-business.net/image-files/internet-marketing-for-small-business-claude-headshot.jpg" alt="internet-marketing-for-small-business claude head pic" width="105" height="128" /></td>
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		<title>Summary of Findings… Understanding Heat Drying Systems</title>
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		<pubDate>Mon, 15 Aug 2011 02:49:07 +0000</pubDate>
		<dc:creator>carpetcleanerswarehouse</dc:creator>
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		<description><![CDATA[Summary of Findings&#8230; Understanding Heat Drying Systems Summary of findings by Dr Ian Hopkin (Ref 1), Managing Director, DBK Technitherm Limited; of the research paper: Water Movement in Porous Building Materials‐‐VI. Evaporation and Drying in Brick and Block Materials (Manchester University UK),(Ref: 2), along with a brief appraisal of its relevance to the Drymatic Heat [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=carpetcleanerswarehouse.wordpress.com&#038;blog=10837156&#038;post=283&#038;subd=carpetcleanerswarehouse&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1 class="mceTemp">Summary of Findings&#8230; Understanding Heat Drying Systems</h1>
<div id="attachment_292" class="wp-caption alignright" style="width: 160px"><a href="http://www.ccwonline.com.au/category105_1.htm"><img class="size-thumbnail wp-image-292 " title="Drymatic Wall and Floor Drying System" src="http://carpetcleanerswarehouse.files.wordpress.com/2011/08/drymatic-wall-and-floor-drying-system-picture-0031.jpg?w=150&h=112" alt="Drymatic Wall and Floor Drying System" width="150" height="112" /></a><p class="wp-caption-text">Drymatic Wall and Floor Drying System</p></div>
<p>Summary of findings by Dr Ian Hopkin (Ref 1), Managing Director, DBK Technitherm Limited; of the research paper: Water Movement in Porous Building Materials‐‐VI. Evaporation and Drying in Brick and Block Materials (Manchester University UK),(Ref: 2), along with a brief appraisal of its relevance to the Drymatic Heat Drying System.</p>
<p align="left">In brief the two main conclusions that can be drawn from the research is that at the beginning of the drying process where there is a lot of free water not bound in the materials, a 10°C temperature increase causes a doubling of the evaporative rate (equivalent to quadrupling the number of airmovers).</p>
<p align="left">Following this towards the end of the process where evaporation is decreased due to water being bound in the materials the terminal drying rate increases rapidly with increases in temperature.</p>
<p><a title="Summary of Fundings...Understanding Heat Drying Systems" href="http://www.ccwonline.com.au/files/Summary%20of%20Fundings...Understanding%20Heat%20Drying%20Systems.pdf" target="_blank">(Click here for the full summary and research paper)</a></p>
<h2><strong>Understand more about heat drying</strong></h2>
<p><a href="http://carpetcleanerswarehouse.files.wordpress.com/2011/08/heat-drying-tile.jpg"><img class="alignleft size-thumbnail wp-image-289" title="heat drying tile" src="http://carpetcleanerswarehouse.files.wordpress.com/2011/08/heat-drying-tile.jpg?w=141&h=150" alt="" width="141" height="150" /></a>A new course &#8220;Understanding Heat Drying&#8221; explores the transformational effect drying with heat can achieve in the restoration of a flood damaged building.</p>
<p> This one day course &#8216;Understanding Heat Drying&#8217; has been designed to provide an introduction to the basics of heat drying and is the only course of its kind offered in Australia. The Course will be held on the 27 September 2011 in conjunction with The Ausclean Convention and Mould Conference being held At Jupiter&#8217;s Casino on the Gold Coast on the 27th and 28th September 2011.</p>
<p><a title="Understanding Heat Drying Course" href="http://www.ccwonline.com.au/prod385.htm" target="_blank">(Click here for more information)</a></p>
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