The APAC market is seeing a lot of convergence of technologies and applications. It is absolutely essential for market participants to bring about interoperability and standardization in this era of convergence. In the coming years, biometrics products will be standardized and interoperable with other security systems, providing a much higher level of security.

Applications in APAC countries :

Japan: E-passport has been introduced in 2006, E-ID card for residents in 2003 and contactless driver’s licenses in 10 cities but their penetration rate is still low.

China: 2nd generation e-ID cards have already been distributed to 930 million. Seven national chinese companies have been chosen to produce e-ID cards.

Hong-Kong: The Hong Kong Immigration Department has, from 5 February 2007, introduced the electronic Passport (e-Passport) and electronic Document of Identity for Visa Purposes (e-Doc/I) which are compliant with the standard of the International Civil Aviation Organization (ICAO). The Hong-Kong Smart Identity Card System (Smartics), launched in 2003, can also be used to access public librairies and E-certicate post service. PCCW Business Solution is producing these cards with a consortium of seven companies. More than 5 million Smart ID cards have been issued.

Singapour: 250 000 e-passports are produced annually by NEC and Gemalto.

Malaysia: Malaysia was the first country in the world to issue biometric passports in 1998, after a local company, IRIS Corporation, developed the technology.

Brunei: the Bruneian biometric passport was introduced on February 17, 2007. It was produced by German printer Giesecke & Devrient (G&D) following the Visa Waiver Program’s requirements.

Thailand: global project implies 64 million smart ID cards. A third and last round tender for 26 million cards production is beginning in 2009.

Philippines: On August 11, 2009, the first biometric passport was released for President Gloria Macapagal-Arroyo. The new e-passport has various security features, including a hidden encoded image; an ultra-thin, holographic laminate; and a tamper-proof electronic microchip costing at around 950 pesos.

Australia: the Smart Gate system implemented by Sagem Sécurité enables Australian citizens with e-passports to be identified through facial recognition.

And many furture opportunities in Korea, Vietnam, etc.

Sources: Ubifrance “Le marché de la carte à puce en Asie-pacifique”, Frost & Sullivan « Biometrics markets in APAC »

SK Telecom will have a 49% share of Hana Card, whereas Hana Financial Group will remain the majority shareholder at 51%. According to the CEO of SK Telecom, Mr. Man-Won, the goal of this partnership is to promote mobile credit cards and next generation payment. Both companies will develop synergies to create a market based on a new convergence between telecom operators and financial services.

SK Telecom plans to launch a mobile credit card service by the second quarter of 2010. Although Hana Card is a minor player on the credit card market in South Korea, with a 4% share of the market, the company aims to become one of the three most important card issuers in Korea.

For further details about the report “Mobile FeliCa in Japan”: contact@jap-presse.com
Executive Summary & Order form for the Report “Mobile FeliCa in Japan” : http://www.jap-presse.com/attachment/180479/

Indeed many applications in payment and transportation have already been successfully implemented in Asia:

Taiwan : Motorola announced in January 2010 that Far EasTone Telecom (FET), a leading telecom operator in Taiwan, has launched its WiMAX 4G service in Taichung city with Motorola Home & Networks Mobility’s end-to-end WiMAX solutions. The high-speed network is based on the latest 4G technology that supports services such as mobile movies and music, family-oriented digital entertainment and mobile Internet access, enabling a new media mobility lifestyle for FET’s subscribers. Since 2007, Motorola’s high-performance base stations for WiMAX networks integrate Connectivity Service Network (CSN), Authentication, Authorization and Accounting (AAA)/Home Agent (HA) solution to extend FET’s existing network and provide functions like access control and billing.

Japan : The Suica card – “Super Urban Intelligent Card” produced by transport company JR East (East Japan Railway Company) – is used on most trains, subways and buses in the Greater Tokyo, Sendai and Niigata regions. It is also used in a variety of micro-payment scenarios.
As of April 2009, over 28 million Suica cards were in circulation. Like the Oyster card, the Suica card uses RFID technology. The Pasmo card is another popular smart card option for Japan’s rail system.

There is also a Mobile Suica, enabling Osaifu Keitai mobile phone users to use Suica via their phone instead of a card. Probably the best example of Internet applications built using Suica has been the ‘SuiPo’ (short for ‘Suica Poster’) sites. These are Suica-enabled advertising posters that, when scanned with a Suica card or phone, send further details to your email.

Malaysia : The first contactless mobile payment service has been launched in Malaysia, by Malaysian mobile operator Maxis Communications (Maxis). Maxis FastTap is an integrated mobile payment service that uses near field communication (NFC) technology, with partners such as phone company Nokia, financial services companies Visa and Maybank, and Malaysia’s Touch ‘n Go card.”

China : Beijing Municipal Administration and Communications Card is a store-value contactless smart card used in Beijing, for public transportation and related uses. Colloquially, the card is often called Yikatong, which means “one card pass” in Chinese. It is similar to Hong Kong’s Octopus card, Singapore’s EZ-Link, or the Oyster Card used by TfL in London, UK.

Yikatong was first put into use at the end of 2003 and was expanded to Beijing’s entire subway system and all bus routes in 2006. At the same time, many more outlets were opened for users to purchase and recharge their cards. On May 16, 2006, 4.4 million transactions were made using Yikatong. The system was introduced on some taxis in 2006, and all Beijing taxis must accept Yikatong payment since the beginning of August 2008.

Source : Le marché de la carte à puce en Asie-Pacifique, Ubifrance, 2009 ; companies’websites

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Convergence in motion driving a paradigm shift in where and when business is conducted will be a keen topic at CARTES in Asia, the leading event for digital security and smart technologies. Convergence in Motion – a powerful convergence of technologies – is putting the whole world in the hands of individuals. The melding of wireless and contactless technologies and IP in communications has been complemented by a migration of smart card functions to SIM card technologies.  Mobile devices such as phones, handhelds and notebooks, together with SIM cards is allowing anyone, regardless of location, to conduct business transactions via wireless networks. For business, the shift in how and where business transactions take place may become even more profound than the changes spurred by the emergence of e-commerce. Visitors will be able to inspect leading-edge solutions enabling this parallel shift in business. As Asia is the largest place of design and production and already boasts the largest number of handheld devices used today, enterprises and huge markets will play a most important role in this migration of business from the bank and store spurred by Convergence in Motion.

Why is Asia important?
More than two billion wireless devices such as smart phones, PDAs and other mobile communications tools are already in consumers’ hands. And more of these devices are in the hands of China’s consumers than those in any other country. Moreover, companies from Japan, China and Taiwan are leading the way in the design and production of these tools. These mobile devices together with the right applications enabling ‘always on’ service-centric computing and communication, are allowing anyone to communicate and work anytime via wireless network. While Japan, Korea and Hong Kong are among the global leaders in mobile device penetration and innovative mobile applications, the largest and fastest growing market for users of these devices is the new emerging middle classes in developing countries. According to the World Bank, in 2000, developing countries were home to 56 percent of the global middle class, but by 2030 that figure is expected to reach 93 percent. China and India alone will account for two-thirds of the expansion. This potential offers enormous promise for businesses that enable their products and services to be purchased by these burgeoning ranks of mobile consumers. Which is why Convergence in Motion will be top of mind for many visitors to CARTES in Asia.

Convergence in Motion in Asia
Convergence in Motion involves a bewildering alphabet soup of wireless and contactless technologies including UMTS, HSPA, LTE, Wi-Fi, Wimax and Near Field Communication (NFC) to name a few. But convergence in motion has already demonstrated its power to be all pervasive and deeply woven into our personal and professional lives as smart cards evolve beyond transportation, store purchase and facilities access based applications such as EZ Link in Singapore, Octopus in Hong Kong, and T-Money in South Korea.

With the emerging “network of networks” created by the convergence of wireless communications and the emergence of contactless Near Field Communications (NFC), the infrastructure is already in place. And advanced applications on top of this infrastructure have arrived. The catalyst driving this development is the introduction of high capacity SIM cards. For example, with these new smart SIM cards, it is now possible to capture information, purchase tickets and choose a seat for an event by pointing a smart device to a smart poster for the event. More profoundly, the reach of the infrastructure can extend to nearly every corner of the region as demonstrated by the debut of the first large-scale multimedia SIM commercial deployment in Asia by China Mobile. The role of Asia as a driving force in convergence in motion is further underscored by the fact that the deployment is launched with four different Windows Mobile 6.0 handsets from leading Asian manufacturers.

The SIM card as Security Guard
Why does the SIM card play such a critical role? The expected proliferation of transactions through the airwaves in the wake of convergence in motion raises issues of data and information protection and authentication. The security capabilities of higher capacity SIM cards reduce the paramount concern behind these issues. The adoption of the SIM card as standard by ETSI and GSMA (GSM Association) to secure sensitive NFC applications such as payment and e-ticketing is evidence that SIM cards successfully address these issues.

SIM cards are also important because of their installed base. There are more than four billion of these cards currently in use within mobile phones and SIM cards have already been deployed in mobile Internet applications. With the SIM card, the protection of private information is assured, and with 4^th generation LTE also adopting SIM technology, the role of SIM as the security guard of convergence in motion is similarly assured.

Convergence in Motion is exhibiting at CARTES in Asia 2010
Future applications related to Convergence in Motion offer exciting potential for businesses of all kinds that target consumers. These solutions advancing Convergence in Motion will have a significant presence on the stands of CARTES in Asia 2010 exhibitors. A space to demonstrate and exhibit these solutions will also be set up at the heart of the trade show. The trade show is therefore fully playing its part as the starting-block and promoter of market innovations. To find out more about this phenomenon which is changing how we live and work, visit CARTES in Asia 2010 from 16^th to 18^th March 2010 at AsiaWorld Expo in Hong Kong.

* According to Internet World Stats
** According to a survey by IMS Research published at the end of last year. The forecast made in the early 1990s by Marc Lassus, founder of Gemplus – as many smart cards as inhabitants of the planet – is therefore in the process of coming true. As is the prediction of French writer René Barjavel, who in his visionary book published in 1968, “La Nuit des Temps“, imagined a civilization in which everyone wears a “ring” to prove their identity.

24 years of experience in high level and international card business events
Since 1986, CARTES has promoted smart technologies and presented the main market trends and innovations through the most appropriate forms including conferences programme, SESAMES Awards, animation areas, specific exhibitions and demonstration areas. By analysing its exhibitors and visitors’ requirements, the CARTES team has developed the event year after year to become a leading brand and the industry worldwide reference. Leveraging the organisational experience and smart technology industry knowledge, the CARTES in Asia team is committed to replicate the success at this regional event.

Strong partnerships with main regional media and associations
CARTES in Asia will benefit from the strong support of major regional associations, authorities and local development agencies to gather all the components of the smart technology value chain in the Asia Pacific region.

For more information: www.cartes-asia.com
Download the Convergence in motion Press Release

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Discover the CARTES in Asia conference programme and the speakers list!

The five top electronic monies are the following: Edy by BitWallet (29%), Suica by JR East (23%), Waon by Aeon (10%), nanaco by Seven-Eleven (9%), and Pasmo (8.9%, the commuter pass for the private railways of the Greater Tokyo Area). The brand that grew the most in relation to the previous study, carried out in July 2008, was Waon (+3,5 points) due to the expansion of its partners, but the popularity of Suica and nanaco declined slightly, by 5.1 and 3.9 points respectively.

The economic crisis also hit the wallet of Japanese consumers. The average basket paid by electronic money decreased by 387 yens (2.88 euros), or by a total of 7 356 yens (54.72 euros). One should note that around 70% of the people surveyed made purchases of less than 6,000 yens (45 euros) using electronic money. The monthly spending brackets were less than 1,000 yens (7.44 euros, 21%), between 1,000 and 2,000 yens (15 euros, 14%), and between 10,000 and 20,000 yens (74 and 150 euros). The average amount spent per purchase differed depending on the age group: the thirties, fifties and sixties age rangers greatly reduced their spending compared to 2008, but the twenties and forties age range spent more using electronic money.

Concerning the satisfaction rate, all electronic money brands performed very well. Among them, nanaco obtained 81%, thanks to the number of shops it can be used in. Consumers tended to prefer electronic monies in relation to where they could be used in their daily lives. This explains why the electronic monies of major retailers (nanaco and Waon) scored well. As for satisfaction relative to loyalty programmes, Suica by JR East was the leader, due to their rich catalogue of exchangeable points, whereas nanaco was in fifth place.

Japanese consumers would like electronic money to be more available as payment in supermarkets (53%), fast food chains (46%), convenience stores open 24/7 (45%), automatic dispensers (37%), and bookstores (35%). They would also like loyalty programmes to be further developed (51%), to have more partner shops (46%), more discount offers (42%), greater security (31%), and an increased number of reloading points for electronic money (30%).

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For further details about the report “Mobile FeliCa in Japan”: contact@jap-presse.com
Executive Summary & Order form for the Report “Mobile FeliCa in Japan” : http://www.jap-presse.com/attachment/180479/

Quick spread of Mobile FeliCa and its uses in Japan
The services developed on Mobile FeliCa were greatly inspired by those which had already existed on FeliCa plastic cards notably Suica by JR East and Edy by BitWallet. NTT DoCoMo then devised services such as a transit pass, an electronic wallet, or even loyalty programmes on the mobile, which relied on contactless infrastructures and uses that already existed.

The commercial name of this service in Japan, “Osaïfu Keitai”, has become a standard on the Japanese market, and is used in every communication campaign conducted by the mobile operators NTT DoCoMo, KDDI and Softbank Mobile. Today almost all mobiles launched on the Japanese market are equipped with a contactless smart chip and many players provide a large range of services.

Total of Mobile FeliCa Handset in circulation in Japan (Oct.09) 60 million
Of which are i-mode FeliCa by NTT DoCoMo (May 09) 35 million
EZ FeliCa by KDDI (Nov 07) 10 million
S !FeliCa by Softbank Mobile (Feb 09) 10 million

These figures do not correspond to the exact number of users, for they are only the exact number of handsets equipped with a FeliCa smart chip. The data in terms of usage varies according to the service providers, because each Mobile FeliCa service requires a subscription.

A vast range of contactless services on the mobile
Since the beginnings of Mobile FeliCa in 2004, a great number of contactless mobile services have appeared on the Japanese market. These have mainly concerned 4 domains – contactless mobile payment, transit passes, contactless marketing applications, and other services that we can qualify as “various” (access, security, etc) -, but some services overlap several domains. For example, ANA plane tickets on Mobile FeliCa are coupled with its Mileage plan, and these Miles can be exchanged for Edy money (the most used electronic wallet service in Japan).

The most remarkable service using Mobile FeliCa is McDonald’s “Kazasu Coupon” (kazasu = go over), launched in May 2008. For this restaurant chain, the introduction of “Tokusuru Appli” (tokusuru = avantageous) is the extension of its loyalty programme. This service consists of distributing mobile discount coupons, but with the assistance of the contactless smart chip, in order to speed up the flux at the counter. The Kazasu Coupon reader has also become a reader for the contactless modes of payment; iD, Edy, and Waon. This service has been very successful since its launch. At the end of August 2009, 4.5 million mobile users had already subscribed to this loyalty programme, to the point that this service was no longer available in 22 out of 47 departments.

The rapid spread of Mobile FeliCa in Japan is hard to understand if we do not take into account the prior existence of plastic FeliCa cards. Practically all Mobile FeliCa services providers issue a plastic FeliCa card, and Mobile FeliCa is an option for them. However, NTT DoCoMo strongly pushed for the installation of FeliCa readers in retail stores, by investing 10 billion yens (73 million euros) during the launch of Mobile FeliCa, in order to subsidize the purchase of readers by partner retailers. This strategy allowed the fast diffusion of the use of Mobile FeliCa.

Over the last five years, the existence of many service platforms for Mobile FeliCa services has created competition for FeliCa readers, which has led to some confusion for retailers, which then required several readers. This problem is in the process of being resolved, notably by some agreements signed between the main service platform providers, especially in terms of payment. These agreements foresee the development of the distribution of shared FeliCa readers. Some have already been put into use.

- Mode of Payment (prepaid electronic money)
- Mode of Payment (post-paid credit cards)
- Transportation
- Marketing and Loyalty Programme
- Security

The reasons for its success
On average, about a third of those with a Mobile FeliCa handset in Japan use it regularly, according to different studies. The uses vary depending on the population group, but two areas are noteworthy: firstly, the satisfaction rate of Mobile FeliCa users is very high, insuring a progressive spread, and secondly, payment using a contactless mobile has generated a higher than average basket purchase in stores than with traditional modes of payment. This advantage for businesses, in addition to a faster time at the checkout thanks to contactless payment, has motived retailers to adopt this new mode of payment, despite the fairly high commissions often charged by the issuers of these payment platforms.

Japanese tradition dictates that a loyal customer should benefit from a return on the part of the retailer, and this arrangement packs Japanese wallets with loyalty cards: on average 12 cards per consumer on the archipelago. One of the first ideas for i-mode FeliCa by NTT DoCoMo was to unify all of these loyalty cards on the mobile. What’s more, the dominant position of retailers in Japan after a few agreements, has allowed for the installation of Mobile FeliCa readers in thousands of points of sales. For example, one of the main chains of Convini, Seven-Eleven, equipped all its stores (11,847 points of sale) with nanaco readers, in the span of 5 months.

Other than for payment, retailers quickly realized the potential of Mobile FeliCa regarding marketing: promotional information and coupons are sent to mobiles at the time of payment, interactive signs in stores, the compilation of information on consumer behaviour, etc. Many initiatives have been undertaking in this direction, like the creation of a joint venture between NTT DoCoMo and McDonald’s Japan, in order to develop Mobile FeliCa services in the latter’s restaurants.

The high presence of chain retailers in Japan, the strong traditional use of loyalty cards by the same companies, the inter-company collaboration (greater than in Europe), have also largely contributed to the development of Mobile FeliCa.

Towards a 3rd phase in the history of mobility?
In July 2004, during the launch of its contactless mobile service, the operator NTT DoCoMo heralded the beginning of a third phase in the history of mobility, which would have led to periods where operator revenue growth would first come from voice than from the data transfer. However, the InnovAsia’s report indicated that the operator did not really succeed in generating high revenue from payment and contactless services, despite a certain level of public support.

The Japanese experience is nonetheless very instructive for future players on the mobile contactless market – in terms of uses, the variety of current services, devised business models -, under the condition that the context and motivation of the players are understood.

The authors of this report are convinced that the experience of Mobile FeliCa in Japan can fuel useful reflection on contactless mobile services adapted to the needs and habits of Europeans and the NFC value chain, the method and pace of the spread of such technology in society.

Mrs Riyako Suketomo, content and market studies Director
InnovAsia Research

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InnovAsia Research is a consulting company specialized in IT Business and Innovation in Asia, with offices in Europe and Asia.
InnovAsia Research published a report called “Mobile FeliCa, 5 years of mobile contactless business in Japan : transport, payment, loyalty”, which is a state of the art of Mobile FeliCa business and uses in Japan.

For further details about the report “Mobile FeliCa in Japan”: contact@jap-presse.com
Executive Summary & Order form for the Report : http://www.innovasia-research.com/ReportFeliCa_Presentation_update09_ENG.pdf

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15 January 2010 – Prestigious Asian SESAMES Award for Smart Technologies Innovation to Debut at Inaugural CARTES in Asia

Prestigious Asian SESAMES Award for Smart Technologies Innovation to Debut at Inaugural CARTES in Asia
In recognition of Asia’s rising pre-eminence in the innovation and application of smart technologies, the inaugural CARTES in Asia will debut Asian SESAMES Award, an Asian edition of its CARTES in Paris’ prestigious SESAMES Awards. The Asian SESAMES Award will honour an enterprise that has successfully created a leading edge smart technology application in Asia. In its fifteenth year, the SESAMES Awards has become a key part of one of the industry’s leading events, the annual CARTES smart card and identification conference in Paris, which celebrates its 25th anniversary in 2010.

The Asian SESAMES Award will be presented to the best project from a variety of smart technologies categories. These categories encompass cards, tokens, chips, electronic components, terminals, automaton, readers, manufacturing, printing material, and more in transport, payment, security and identification applications. The SESAMES Awards represent a nonpareil seal of approval in smart technologies innovation and are regarded as global standards by card manufacturers and related companies.

“The launch of CARTES in Asia is strong testimony to the increasing importance of Asia in the smart technologies industry. The introduction of the Asian SESAMES Award demonstrates our commitment to support technology innovation within Asia’s smart card sector and a recognition of the value that Asian smart technologies innovators add to businesses in particular and to the economy and society as a whole,” said Michael Weatherseed, CARTES Events Director.
“The company thus honoured will have delivered a breakthrough in the card industry bringing significant benefits to users in many businesses and/or the general public,” Weatherseed added.

The Asian SESAMES Award is a unique opportunity for companies in Asia to showcase their technology and business achievements to delegates attending from across the region and around the world looking for new solutions. A panel of industry experts will serve as judges to select the winner.

The entries for the Asian SESAMES Award may concern a prototype, product or service already on the market. Parties interested in applying are required to submit a completed entry form on http://www.cartes-asia.com before 12 February 2010. The Asian SESAMES Award Ceremony will take place after the opening conference of CARTES in Asia on 16 March 2010 in Hong Kong at AsiaWorld Expo.

24 years of experience in high level and international card business events
Since 1986, CARTES has promoted card technologies and presented the main market trends and innovations through the most appropriate forms including conferences programme, SESAMES Awards, animation areas, specific exhibitions and demonstration areas. By analysing its exhibitors and visitors’ requirements, the CARTES team has developed the event year after year to become a leading brand and the industry worldwide reference. Leveraging the organisational experience and smart technology industry knowledge, the CARTES in Asia team is committed to replicate the success at this regional event.

Strong partnerships with main regional media and associations
CARTES in Asia will benefit from the strong support of major regional associations, authorities and local development agencies to gather all the components of the smart technology value chain in the Asia Pacific region.

For more information: www.cartes-asia.com

Download the pdf.

About CARTES in Asia
Opening conference and Asian SESAMES Award ceremony: 16 March 2010
Exhibition and conferences: 17 & 18 March 2010
Place: Hong Kong – AsiaWorld-Expo
Organiser: Comexposium
Website: www.cartes-asia.com

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9 December 2009 – CARTES in Asia signs partnership agreement with CIITA, supported by major Chinese smart card and general industry associations.

The press release is available in chinese version:
Simplified Chinese 简体
Traditional Chinese 繁体

CARTES in Asia signs partnership agreement with CIITA, supported by major Chinese smart card and general industry associations.

Paris, 09 December 2009 - During the recently concluded CARTES exhibition in Paris in November 2009, a partnership agreement was signed by Cartes in Asia and the China Information Industry Trade Association (CIITA) whereby CIITA has become the Chinese institutional partner for CARTES in Asia. At CARTES Paris, the organizers were pleased to host a delegation of three delegates from major industry associations and authoritative media representing the smart cards sector and general industry in China.

Under the agreement, CIITA and its partners will organize a China Pavilion at CARTES in Asia and will set up an exhibition entitled “The National Golden Card Projects Excellent Achievements” promoting the applications of smart cards and RFID across various industry sectors in China. CIITA, RFID China Alliance and Golden Cards Project members will also be invited to participate in the China Pavilion and other activities at CARTES in Asia

Mrs Qi ZHANG, president of CIITA, Mrs Mei MIN, Director of Legal Department, China Council for the Promotion of International Trade (CCPIT) Electronics and Information Industry Sub-Council and Mr Frank XU, President of Cards Tech and Security were members of the Chinese delegation visiting CARTES in Paris. The members of the delegation demonstrated their support for the CARTES exhibition and keen interest in advanced smart card applications by visiting industry leaders at their stands and by delivering a workshop presentation on the timely topic “Smart Card, RFID, Internet of Things and the Golden Card Project in China.” “I am delighted of this cooperation between France, birthplace of the smart card industry, and China, where tremendous development of smart card and RFID applications has been achieved,” concluded Mrs ZHANG.

About CARTES in Asia 2010:
The CARTES in Asia event will start on March 16th with the opening conference and the 1st Asian SESAMES Award ceremony. The trade show and congress will be open on March 17th & 18th, at AsiaWorld Expo in Hong Kong. CARTES in Asia is a regional Exhibition and a high-level Congress covering digital security and smart technologies markets. Leveraging on the dynamism of the multicultural team of professionals, on the know-how developed during 24 years with CARTES Paris, CARTES in Asia will bring together international players of the sector who will present their innovations to the 2,500 visitors and 300 delegates.

For the latest information on CARTES in Asia visit: www.cartes-asia.com

Download the pdf.

Press Agency: LEWIS PR
Carrie TSOI
carriet@lewispr.com
Tel: +852 2151 4711
Fax: +852 2151 4733

Organizers: COMEXPOSIUM
Julie COCHET
Communications Manager
julie.cochet@comexposium.com
Tel: +33 1 76 77 12 13
Fax: +33 1 53 30 95 14