Companies exhibiting at CARTES in Asia 2011, will benefit from a booming economy and strong demand for digital security in APAC countries.

The EMV (Europay MasterCard Visa) migration in Asia is accelerating as a result of its acceptance as a global standard.

In APAC, the growth rate of EMV chip cards over the past two years has exceeded 70%, whilst having reached over 150% on the EMV POS acceptance side. Migration to EMV in Asia is driven by fraud prevention (across the region), government mandates in specific markets such as Malaysia (2006), Korea (2008) and Indonesia (2010). Competitive differentiation between banks in markets such as Taiwan, Korea and Malaysia is also fuelling the introduction of multiapplication cards in the region. More banks in new EMV markets such as Hong Kong and Australia are now in full migration mode.

South Korea for example passed an EMV mandate in 2005, requiring that all banking cards issued be EMV-compliant chip-based cards. It is no surprise that the banking sector makes up the biggest portion of the smart card market, accounting for 40% –18.7 million units– of total shipments in 2009.

Contactless functionality is also increasing demand across APAC, particularly in markets such as Malaysia and Korea, with contactless for tranport as well as retail payments. Although physical access control and transport automatic fare collection applications still dominate the contactless smart card market, end-users are beginning to explore and develop contactless technologies for new applications. These include card associations and their member banks, for fast and convenient low value transactions at the point-of-sale, and government agencies for long life ID cards and travel documents that offer increased security and convenience to citizens.

In Japan, 73% of mobile phones now include contactless Felica chip. Do Co Mo, the leading mobile service provider, has launched its “Osaifu-Keita” (mobile phones with wallet functions) enabling transportation pass, loyalty card, entertainment ticket or discount pass, electronic wallet and home key applications. Demand for “Osaifu-Keita” has exceeded 30 million and nearly one million shops and restaurants take this means of payment.

The Asia-Pacific region is the leading market for mobile payment adoption. Gartner has released a new report with the number of users in the region predicted to increase by 50% from 41.8 million last year to 62.8 million by the end of 2010.

Sandy Shen, research director at Gartner explains that service providers have played a pivotal role in the region’s mobile payment boom, offering users the payment functions they want, while at the same time creating the right ecosystem and infrastructure to sustain and satisfy demand. Gartner’s figures show that short message service (SMS) is the dominant mobile payment technology in the region, but the research firm is urging financial institutions not to overlook NFC as a viable future alternative.

In China, the mobile payment market is expected to grow dramatically in the next two years, with the number of users exceeding 100 million by 2011, according to The Global Times. 785 million people are now using mobile phones in China – just over half of the population – many of whom are not accustomed to using bank cards for transactions. Mobile payment therefore offers a natural alternative to cards and cash, and we can expect to see solid market growth in China over the next few years. Watchdata has already sold over 500,000 mobile payment SIM cards this year, and is expected to ship 700,000 more by the end of 2010.

Major exhibitors have already engaged their participation in the next CARTES in Asia to benefit from this dynamic market.

Earlier this year, American Express attended and presented at the inaugural conference for CARTES in Asia and plans to exhibit at CARTES in Asia 2011. “It is a great time in emerging payments and Asia is on the forefront of new payment technologies such as contactless and mobile. American Express would like to partner with key industry players to provide emerging capabilities for our issuers and acquirers. CARTES in Asia 2011 provides an opportunity for us to interact with the payments industry across Asia,” said Patricia Partelow, VP for Emerging Payments at American Express.

Sources : APSCA, Cards Now Asia, RNCOS, ZDNET Asia.

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“Many European and Asian industry leaders, who did not exhibit at the first CARTES in Asia event, have shown great interest in joining this second session. The exhibition space is already planned to be significantly extended.”, said Slobodan PETROVIC, CARTES Exhibitions Director. “Furthermore, due to many requests from both exhibitors and visitors, the exhibition will now be open 2 ½ days, starting at 2pm on Tuesday 29 March.” As in 2010, the Asian Card Summit will take place at 4pm on the first day, and will be followed by the ceremony of the Asian SESAMES Award and a networking cocktail.
“We will also strengthen the conference programme with new exciting topics covering the latest trends and visions for smart technologies for the Asia Pacific region.”

Right from its first edition, CARTES in Asia has taken its place among the major events dedicated to smart technologies worldwide and enhanced CARTES brand recognition. A total of 116 exhibitors showcased their latest innovations in smart cards, RFID and security solutions, to more than 2 800 professional visitors who attended the show and conferences.

Confirming its position as a major regional event focused on APAC markets, 87% of CARTES in Asia visitors came from Asian countries, principally mainland China, Hong Kong, South Korea, Singapore, Taiwan, Indonesia… Official delegations organized by the China Information Industry Trade association (CIITA) and RFID China Alliance, the Chinese Ministry of Housing & Urban-rural Development, the Government of Tie Ling city, the Korea Financial Telecommunications & Clearings Institute, among others, attended the exhibition and conferences.

High-quality visitors from the smart technologies industry, banking & payment sector and IT security were represented. Among the visitors, 71% were involved in the purchasing process and 60% came with specific purchasing projects.

As a regional hub and strategic location for business, exhibitors and visitors have confirmed that Hong Kong is the perfect location to host CARTES in Asia. Major regional associations, authorities and local development agencies have already renewed their support for next year.

The Asian markets are booming: save the date for your annual meeting of the smart technologies industry in Asia!

About CARTES in Asia
Date: 29-31 March 2011
Place: Hong Kong – AsiaWorld-Expo
Organiser: Comexposium
Web site: www.cartes-asia.com
Contacts:
Bérengère BONNET
Communications & Marketing Director
berengere.bonnet@comexposium.com –
Ph.: +33 (0)1 76 77 11 70

Caroline BONDY
Communications Manager
caroline.bondy@comexposium.com
Ph.: +33 (0)1 76 77 11 68
Fax: +33 (0)1 53 30 95 14

Hong Kong, March 30, 2010 – CARTES in Asia, a major regional exhibition and high-level congress covering digital security and smart technology, concluded on March 18 in Hong Kong after featuring some of Asia’s most important security, RFID and smart technology innovations.

A total of 116 exhibitors, including Advanced Card Systems, MasterCard, Watchdata, STMicroelectronics and VeriFone, showcased some of the industry’s most innovative products and solutions at the event.

Over 2,800 visitors and 320 conference attendees from 58 countries participated in CARTES in Asia 2010. As a result of the resounding success of the event, Comexposium is already renewing its commitment for next year. CARTES in Asia 2011 will take place in Hong Kong in March next year.

“CARTES in Asia is a must-attend event for any company serious about doing business in security, smart technology or RFID in the Asian market,” said Gilbert Leung, Sales Director, Advanced Card Systems. “The quality of attending delegates, and knowledge of speakers during the conference provided many opportunities for business, as we also managed to meet several new prospective customers. We will definitely return for CARTES in Asia in 2011.”

“CARTES in Asia 2010 featured numerous innovative solutions and ideas, and provided educational value for all conference attendees,” said Michael Weatherseed, Security Business Event Director, Comexposium. “We are already exploring new ways to provide additional tracks, expand the congress program and increase the available exhibition space for next year, which we anticipate, will be larger than this year’s event.”

Madam Zhang Qi, Director of the China Information Industry Trade Association and Chairman of RFID China Alliance led the China Smart Cards, RFID Delegation to CARTES in Asia. CIITA organised the China Pavilion with 18 companies, the China Golden Card Project display area and a RFID and Internet of Things Summit Forum.

For the first Asian edition of CARTES in Asia, Comexposium put together an exciting show that included: a solid speaker line-up with experts from some of the world’s most respected corporations; presentations on some of the most important new topics for the smart technology industry; and a strong set of exhibitors showcasing their newest products and solutions.

CARTES in Asia 2010 kicked off with the company’s prestigious SESAMES Awards ceremony. The Asian SESAMES Award, which recognises the most innovative application developed for the Asia Pacific market in the field of smart cards, digital security, identification, secure transactions, Internet of Things and contactless, featured the following winner: Watchdata. Watchdata is the developer of the DBS Live Fresh 3-in-1 Credit Card, which won for its capability to combine banking, transport and retail payment applications on a single-chip dual-interface smart card.

Some of the key exhibitors at CARTES in Asia 2010 included: China Unicom, Infineon Technologies, Mastercard Worldwide, Sony Corporation, Sophos, Toshiba Corporation, VeriFone, China Electronics Corporation, and Shanghai China Card Group.

Speakers from major corporations, banks and other security providers delivered compelling presentations on critical security, payment and banking issues for the smart technology and RFID industry. The security companies and payment businesses that presented included: American Express, Sony, SK Telecom, Sun Microsystems, Visa and others.

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For the latest information on CARTES in Asia visit the website: www.cartes-asia.com

Photos from the 2010 event available on request from LEWIS

One of the announcements that has marked the Japanese mobile market these last few years was the alliance between NTT DoCoMo and McDonald’s. In July 2007, these two companies set up a joint-company, “The JV”, to exploit the potential marketing of the FeliCa chip. Today, each and every McDonald’s restaurants in Japan is equipped with FeliCa readers. Its use of the mobile for communication and coupon distribution earned The JV the Grand Prix at the Mobile Ad Awards 2009 in Japan.

McDonald’s Japan has been active in mobile communication since 2002. The brand launched its official site for coupon distribution “Tokusuru Keitai Site (tokusuru = avantageous, keitai = mobile)” in July 2003. At that time the downloadable coupon was a very classic coupon, all customers had to do was show the pertinent mobile site page when ordering to obtain a discount. This was one of the first mobile sites with registered members in Japan, and by the end of August 2009 the number of registered members had grown to 14 million.

According to a study conducted by McDonald’s Japan in March 2009, one out of four mobile users used McDonald’s mobile site, making it the number one institutional mobile site in Japan. Regarding the profile of those registered. Women are very active, notably between 15 – 19 years old (40%), and those in their thirties (35%). In the long run, the objective of McDonald’s is to communicate on the mobile with its potential 80 million clients on the archipelago.

In May 2008, McDonald’s launched “Kazasu Coupon (kazasu = pass over)”, in order to convert the millions of members already registered on the McDonald’s mobile site. This service consists of distributing discount coupons via the mobile, using the contactless smart card, which will speed up the flux at the check out counter. Today, it is possible to download discount coupons your mobile, prepare your order with your mobile then swipe it in front of a reader to place your order and swipe it one more time to pay.

Since its launch this service has been a huge success. At the end of summer 2009, all McDonald’s restaurants accepted the Kazasu Coupon, and 4.5 million mobile users were signed up for this programme by the end of August 2009, whereas it was only available in then in 22 out of 47 departments.

For McDonald’s, prominent user of discount coupons and special offers, the mobile couponing system allows it to make savings in this area, all the while developing its activity thanks to a higher use of mobile coupons compared to paper ones. According to the restaurant chain, which has 3,800 restaurants and serves 1.4 billion consumers per year in Japan, its coupon production requires the printing of 30 million paper documents per year. In addition, all of these paper promotional offers involve graphic design costs and take at least a month to prepare. Therefore, McDonald’s is enthusiastically welcoming this new support, which is more efficient, less expensive and faster (it only takes 3 days to mount a new discount campaign), and which also allows it to incorporate exploitable marketing data: the contactless smart card mobile.

The first phase of the Kazasu Coupon, its launch in restaurants, has been achieved. The next step is the exploitation of its behavioural data history of each user. Since August 2009, Mobile FeliCa has become the support for McDonald’s to collect loyalty points when purchasing promotion related products. In relation to the purchase frequency of these related products, McDonald’s offers coupons for a free meal, or even digital content as gifts. This loyalty customization could be further Advanced and combined with various elements on the future: the location, the time, personal tastes and, of course, purchase history.

In the end, over the course of two years, Mc Donald’s Japan recruited 4.5 millions members for its mobile loyalty programme, reduced its costs, refined its marketing and CRM data. Who said that mobile marketing was just a gadget?

Philippe Le Fessant,
Associate Director, Jap’Presse / InnovAsia Research

The APAC market is seeing a lot of convergence of technologies and applications. It is absolutely essential for market participants to bring about interoperability and standardization in this era of convergence. In the coming years, biometrics products will be standardized and interoperable with other security systems, providing a much higher level of security.

Applications in APAC countries :

Japan: E-passport has been introduced in 2006, E-ID card for residents in 2003 and contactless driver’s licenses in 10 cities but their penetration rate is still low.

China: 2nd generation e-ID cards have already been distributed to 930 million. Seven national chinese companies have been chosen to produce e-ID cards.

Hong-Kong: The Hong Kong Immigration Department has, from 5 February 2007, introduced the electronic Passport (e-Passport) and electronic Document of Identity for Visa Purposes (e-Doc/I) which are compliant with the standard of the International Civil Aviation Organization (ICAO). The Hong-Kong Smart Identity Card System (Smartics), launched in 2003, can also be used to access public librairies and E-certicate post service. PCCW Business Solution is producing these cards with a consortium of seven companies. More than 5 million Smart ID cards have been issued.

Singapour: 250 000 e-passports are produced annually by NEC and Gemalto.

Malaysia: Malaysia was the first country in the world to issue biometric passports in 1998, after a local company, IRIS Corporation, developed the technology.

Brunei: the Bruneian biometric passport was introduced on February 17, 2007. It was produced by German printer Giesecke & Devrient (G&D) following the Visa Waiver Program’s requirements.

Thailand: global project implies 64 million smart ID cards. A third and last round tender for 26 million cards production is beginning in 2009.

Philippines: On August 11, 2009, the first biometric passport was released for President Gloria Macapagal-Arroyo. The new e-passport has various security features, including a hidden encoded image; an ultra-thin, holographic laminate; and a tamper-proof electronic microchip costing at around 950 pesos.

Australia: the Smart Gate system implemented by Sagem Sécurité enables Australian citizens with e-passports to be identified through facial recognition.

And many furture opportunities in Korea, Vietnam, etc.

Sources: Ubifrance “Le marché de la carte à puce en Asie-pacifique”, Frost & Sullivan « Biometrics markets in APAC »

SK Telecom will have a 49% share of Hana Card, whereas Hana Financial Group will remain the majority shareholder at 51%. According to the CEO of SK Telecom, Mr. Man-Won, the goal of this partnership is to promote mobile credit cards and next generation payment. Both companies will develop synergies to create a market based on a new convergence between telecom operators and financial services.

SK Telecom plans to launch a mobile credit card service by the second quarter of 2010. Although Hana Card is a minor player on the credit card market in South Korea, with a 4% share of the market, the company aims to become one of the three most important card issuers in Korea.

For further details about the report “Mobile FeliCa in Japan”: contact@jap-presse.com
Executive Summary & Order form for the Report “Mobile FeliCa in Japan” : http://www.jap-presse.com/attachment/180479/

Indeed many applications in payment and transportation have already been successfully implemented in Asia:

Taiwan : Motorola announced in January 2010 that Far EasTone Telecom (FET), a leading telecom operator in Taiwan, has launched its WiMAX 4G service in Taichung city with Motorola Home & Networks Mobility’s end-to-end WiMAX solutions. The high-speed network is based on the latest 4G technology that supports services such as mobile movies and music, family-oriented digital entertainment and mobile Internet access, enabling a new media mobility lifestyle for FET’s subscribers. Since 2007, Motorola’s high-performance base stations for WiMAX networks integrate Connectivity Service Network (CSN), Authentication, Authorization and Accounting (AAA)/Home Agent (HA) solution to extend FET’s existing network and provide functions like access control and billing.

Japan : The Suica card – “Super Urban Intelligent Card” produced by transport company JR East (East Japan Railway Company) – is used on most trains, subways and buses in the Greater Tokyo, Sendai and Niigata regions. It is also used in a variety of micro-payment scenarios.
As of April 2009, over 28 million Suica cards were in circulation. Like the Oyster card, the Suica card uses RFID technology. The Pasmo card is another popular smart card option for Japan’s rail system.

There is also a Mobile Suica, enabling Osaifu Keitai mobile phone users to use Suica via their phone instead of a card. Probably the best example of Internet applications built using Suica has been the ‘SuiPo’ (short for ‘Suica Poster’) sites. These are Suica-enabled advertising posters that, when scanned with a Suica card or phone, send further details to your email.

Malaysia : The first contactless mobile payment service has been launched in Malaysia, by Malaysian mobile operator Maxis Communications (Maxis). Maxis FastTap is an integrated mobile payment service that uses near field communication (NFC) technology, with partners such as phone company Nokia, financial services companies Visa and Maybank, and Malaysia’s Touch ‘n Go card.”

China : Beijing Municipal Administration and Communications Card is a store-value contactless smart card used in Beijing, for public transportation and related uses. Colloquially, the card is often called Yikatong, which means “one card pass” in Chinese. It is similar to Hong Kong’s Octopus card, Singapore’s EZ-Link, or the Oyster Card used by TfL in London, UK.

Yikatong was first put into use at the end of 2003 and was expanded to Beijing’s entire subway system and all bus routes in 2006. At the same time, many more outlets were opened for users to purchase and recharge their cards. On May 16, 2006, 4.4 million transactions were made using Yikatong. The system was introduced on some taxis in 2006, and all Beijing taxis must accept Yikatong payment since the beginning of August 2008.

Source : Le marché de la carte à puce en Asie-Pacifique, Ubifrance, 2009 ; companies’websites

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The five top electronic monies are the following: Edy by BitWallet (29%), Suica by JR East (23%), Waon by Aeon (10%), nanaco by Seven-Eleven (9%), and Pasmo (8.9%, the commuter pass for the private railways of the Greater Tokyo Area). The brand that grew the most in relation to the previous study, carried out in July 2008, was Waon (+3,5 points) due to the expansion of its partners, but the popularity of Suica and nanaco declined slightly, by 5.1 and 3.9 points respectively.

The economic crisis also hit the wallet of Japanese consumers. The average basket paid by electronic money decreased by 387 yens (2.88 euros), or by a total of 7 356 yens (54.72 euros). One should note that around 70% of the people surveyed made purchases of less than 6,000 yens (45 euros) using electronic money. The monthly spending brackets were less than 1,000 yens (7.44 euros, 21%), between 1,000 and 2,000 yens (15 euros, 14%), and between 10,000 and 20,000 yens (74 and 150 euros). The average amount spent per purchase differed depending on the age group: the thirties, fifties and sixties age rangers greatly reduced their spending compared to 2008, but the twenties and forties age range spent more using electronic money.

Concerning the satisfaction rate, all electronic money brands performed very well. Among them, nanaco obtained 81%, thanks to the number of shops it can be used in. Consumers tended to prefer electronic monies in relation to where they could be used in their daily lives. This explains why the electronic monies of major retailers (nanaco and Waon) scored well. As for satisfaction relative to loyalty programmes, Suica by JR East was the leader, due to their rich catalogue of exchangeable points, whereas nanaco was in fifth place.

Japanese consumers would like electronic money to be more available as payment in supermarkets (53%), fast food chains (46%), convenience stores open 24/7 (45%), automatic dispensers (37%), and bookstores (35%). They would also like loyalty programmes to be further developed (51%), to have more partner shops (46%), more discount offers (42%), greater security (31%), and an increased number of reloading points for electronic money (30%).

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For further details about the report “Mobile FeliCa in Japan”: contact@jap-presse.com
Executive Summary & Order form for the Report “Mobile FeliCa in Japan” : http://www.jap-presse.com/attachment/180479/

Quick spread of Mobile FeliCa and its uses in Japan
The services developed on Mobile FeliCa were greatly inspired by those which had already existed on FeliCa plastic cards notably Suica by JR East and Edy by BitWallet. NTT DoCoMo then devised services such as a transit pass, an electronic wallet, or even loyalty programmes on the mobile, which relied on contactless infrastructures and uses that already existed.

The commercial name of this service in Japan, “Osaïfu Keitai”, has become a standard on the Japanese market, and is used in every communication campaign conducted by the mobile operators NTT DoCoMo, KDDI and Softbank Mobile. Today almost all mobiles launched on the Japanese market are equipped with a contactless smart chip and many players provide a large range of services.

Total of Mobile FeliCa Handset in circulation in Japan (Oct.09) 60 million
Of which are i-mode FeliCa by NTT DoCoMo (May 09) 35 million
EZ FeliCa by KDDI (Nov 07) 10 million
S !FeliCa by Softbank Mobile (Feb 09) 10 million

These figures do not correspond to the exact number of users, for they are only the exact number of handsets equipped with a FeliCa smart chip. The data in terms of usage varies according to the service providers, because each Mobile FeliCa service requires a subscription.

A vast range of contactless services on the mobile
Since the beginnings of Mobile FeliCa in 2004, a great number of contactless mobile services have appeared on the Japanese market. These have mainly concerned 4 domains – contactless mobile payment, transit passes, contactless marketing applications, and other services that we can qualify as “various” (access, security, etc) -, but some services overlap several domains. For example, ANA plane tickets on Mobile FeliCa are coupled with its Mileage plan, and these Miles can be exchanged for Edy money (the most used electronic wallet service in Japan).

The most remarkable service using Mobile FeliCa is McDonald’s “Kazasu Coupon” (kazasu = go over), launched in May 2008. For this restaurant chain, the introduction of “Tokusuru Appli” (tokusuru = avantageous) is the extension of its loyalty programme. This service consists of distributing mobile discount coupons, but with the assistance of the contactless smart chip, in order to speed up the flux at the counter. The Kazasu Coupon reader has also become a reader for the contactless modes of payment; iD, Edy, and Waon. This service has been very successful since its launch. At the end of August 2009, 4.5 million mobile users had already subscribed to this loyalty programme, to the point that this service was no longer available in 22 out of 47 departments.

The rapid spread of Mobile FeliCa in Japan is hard to understand if we do not take into account the prior existence of plastic FeliCa cards. Practically all Mobile FeliCa services providers issue a plastic FeliCa card, and Mobile FeliCa is an option for them. However, NTT DoCoMo strongly pushed for the installation of FeliCa readers in retail stores, by investing 10 billion yens (73 million euros) during the launch of Mobile FeliCa, in order to subsidize the purchase of readers by partner retailers. This strategy allowed the fast diffusion of the use of Mobile FeliCa.

Over the last five years, the existence of many service platforms for Mobile FeliCa services has created competition for FeliCa readers, which has led to some confusion for retailers, which then required several readers. This problem is in the process of being resolved, notably by some agreements signed between the main service platform providers, especially in terms of payment. These agreements foresee the development of the distribution of shared FeliCa readers. Some have already been put into use.

- Mode of Payment (prepaid electronic money)
- Mode of Payment (post-paid credit cards)
- Transportation
- Marketing and Loyalty Programme
- Security

The reasons for its success
On average, about a third of those with a Mobile FeliCa handset in Japan use it regularly, according to different studies. The uses vary depending on the population group, but two areas are noteworthy: firstly, the satisfaction rate of Mobile FeliCa users is very high, insuring a progressive spread, and secondly, payment using a contactless mobile has generated a higher than average basket purchase in stores than with traditional modes of payment. This advantage for businesses, in addition to a faster time at the checkout thanks to contactless payment, has motived retailers to adopt this new mode of payment, despite the fairly high commissions often charged by the issuers of these payment platforms.

Japanese tradition dictates that a loyal customer should benefit from a return on the part of the retailer, and this arrangement packs Japanese wallets with loyalty cards: on average 12 cards per consumer on the archipelago. One of the first ideas for i-mode FeliCa by NTT DoCoMo was to unify all of these loyalty cards on the mobile. What’s more, the dominant position of retailers in Japan after a few agreements, has allowed for the installation of Mobile FeliCa readers in thousands of points of sales. For example, one of the main chains of Convini, Seven-Eleven, equipped all its stores (11,847 points of sale) with nanaco readers, in the span of 5 months.

Other than for payment, retailers quickly realized the potential of Mobile FeliCa regarding marketing: promotional information and coupons are sent to mobiles at the time of payment, interactive signs in stores, the compilation of information on consumer behaviour, etc. Many initiatives have been undertaking in this direction, like the creation of a joint venture between NTT DoCoMo and McDonald’s Japan, in order to develop Mobile FeliCa services in the latter’s restaurants.

The high presence of chain retailers in Japan, the strong traditional use of loyalty cards by the same companies, the inter-company collaboration (greater than in Europe), have also largely contributed to the development of Mobile FeliCa.

Towards a 3rd phase in the history of mobility?
In July 2004, during the launch of its contactless mobile service, the operator NTT DoCoMo heralded the beginning of a third phase in the history of mobility, which would have led to periods where operator revenue growth would first come from voice than from the data transfer. However, the InnovAsia’s report indicated that the operator did not really succeed in generating high revenue from payment and contactless services, despite a certain level of public support.

The Japanese experience is nonetheless very instructive for future players on the mobile contactless market – in terms of uses, the variety of current services, devised business models -, under the condition that the context and motivation of the players are understood.

The authors of this report are convinced that the experience of Mobile FeliCa in Japan can fuel useful reflection on contactless mobile services adapted to the needs and habits of Europeans and the NFC value chain, the method and pace of the spread of such technology in society.

Mrs Riyako Suketomo, content and market studies Director
InnovAsia Research

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InnovAsia Research is a consulting company specialized in IT Business and Innovation in Asia, with offices in Europe and Asia.
InnovAsia Research published a report called “Mobile FeliCa, 5 years of mobile contactless business in Japan : transport, payment, loyalty”, which is a state of the art of Mobile FeliCa business and uses in Japan.

For further details about the report “Mobile FeliCa in Japan”: contact@jap-presse.com
Executive Summary & Order form for the Report : http://www.innovasia-research.com/ReportFeliCa_Presentation_update09_ENG.pdf

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