Caruso Company expands to Canada as Caruso Media Group (CMG)

San Francisco, CA & Vancouver, B.C. – October 12, 2025

Caruso Company is expanding its operations northward with the launch of Caruso Media Group (CMG), a new affiliate office opening in Vancouver, B.C., in January 2026. Led by Executive Producer and Caruso Company founder Robert Caruso, Caruso Media Group will offer full-service video and photo production capabilities to advertising agencies, Fortune 500 brands, and U.S.-based commercial production companies looking to work in Canada. The Vancouver- based division will deliver high-end creative production services—including crews and equipment, casting and location support—while leveraging Caruso Co.’s trusted creative infrastructure and U.S. partnerships, including curation of diverse director talent and access to editorial, and finishing services via their partnership with San Francisco based edit house, 1606 Studio.

“Since 2012, Caruso Company has been recognized for its high-quality creative output and our ability to scale productions across continents,” said Caruso. “With Caruso Media Group, we’re bringing that same caliber of work to Vancouver, offering clients access to top-tier talent and world-class locations—now with the advantages of operating in Canada.” Caruso, who has previously directed TV commercial campaigns in Vancouver, sees the city as a strategic and creative hub. “I’ve always had a love for Vancouver and its filmmaking community,” he said. “We’ve seen incredible growth in the region—its reputation as the ‘Hollywood of the North’ is well-earned. With its skilled crews, vibrant talent pool, and favorable production economics, the timing just felt right to establish a permanent presence.”

Caruso Media Group will operate with a lean, elite team of Canadian and international directors, producers, cinematographers, and editors—delivering elevated commercial storytelling for both domestic and cross-border clients. The new venture will continue Caruso Co.’s commitment to an inclusive, respectful and collaborative filmmaking process, executing the work with craft, innovation, and creative collaboration across geographies.

“We’re here to build meaningful partnerships in Canada’s thriving production ecosystem,” said Caruso. “This is not just an expansion—it’s a creative investment in a film community we deeply respect and are excited to help grow.”

Media Contact:

robert@carusomediagroup.ca

www.carusomediagroup.ca

Caruso Company heads to Lisbon, Portugal to capture a story of global scale for ServiceNow and Teleperformance.

In our latest customer film—produced by Caruso Company and filmed on location in the heart of Lisbon—we spotlight a powerful collaboration between two global leaders. With a workforce of nearly half a million, multinational outsourcing company Teleperformance needed a unified, intelligent IT solution to keep pace with its rapid growth and global reach.

The film explores how Teleperformance partnered with ServiceNow to implement an AI-driven platform that streamlines support, automates routine tasks, and elevates both employee and customer experiences across the world.

Client: ServiceNow
Title: ServiceNow + Teleperformance: Powering Exceptional Customer Experience
Location: Lisbon, Portugal
Director: Harry Cocciolo
Producer (Caruso Co): Brian Benson
Director of Photography: Norman Bonney
Editorial: 1606 Studio
Color & Mix: Roast n’ Post

Caruso Company’s latest customer story for Salesforce spotlights the inspiring mission of Big Brothers Big Sisters of America (BBBSA)—and how Salesforce’s Agentforce is helping amplify their impact.

With nearly a century of mentorship experience, BBBSA is now embracing next-generation AI to better serve today’s youth. Agentforce empowers the organization to accelerate and strengthen connections between “Bigs” and “Littles,” so young people spend less time waiting and more time forming life-changing bonds.

By using intelligent, data-driven recommendations, AI Agents are projected to improve match longevity and success, allowing BBBSA’s dedicated specialists to focus on what matters most: making meaningful, lasting connections.

Produced by Caruso Company and filmed on location in Washington, D.C.

Client: Salesforce

Title: “Agentforce Makes Lifelong Matches for BBBSA | Salesforce”

Location: Washington DC
Director: Litto Damonte

Salesforce Producer: Emma Brumpton
Producer (Caruso Co): Brian Benson
Director of Photography: Joshua Hess
Editorial: 1606 Studio
Color & Mix: Roast n’ Post

Caruso Company in Paris for ServiceNow and Stellantis

ServiceNow + Stellantis: All In on AI

Caruso Company’s latest customer story for ServiceNow spotlights their transformative partnership with global biopharmaceutical leader AstraZeneca.

Produced by Caruso Company and filmed on location at AstraZeneca’s world headquarters in Cambridge, UK, this film captures how the company is leveraging ServiceNow’s AI-powered platform to streamline operations, reduce bottlenecks, and give researchers more time to focus on what matters most—developing life-saving medicines.

With an ambitious goal to launch 20 new treatments by 2030, AstraZeneca is using cutting-edge automation to drive progress and bring hope to millions of patients around the world.

Client: ServiceNow

Title: ServiceNow + AstraZeneca: Saving Lives with Automation and AI
Location: AstraZeneca Global Headquarters, Cambridge, UK
Director: Tyler Manson
Producer (Caruso Co): Brian Benson
Director of Photography: Norman Bonney
Editorial: 1606 Studio
Color & Mix: Roast n’ Post

• Analyze Clinical Data for informed product offerings.
• Personalize Supplements to meet individual needs.
• Ensure Ingredient Integrity for high-quality standards.
• Scale Wellness using trusted data across functions.

AI generated art by Robert Caruso

Each dive into generative AI transports us with provocative, inspired visual twists. A very human, strategic concept is still the starting point to any good film. But we are discovering the immense power of these tools as collaborators, helping us brainstorm, conjure fantastic visuals and fuel new ideas.

Our latest AI adventure is a visual exploration of motion picture cameras. We were excited to find out what a 12th-century camera and filmmaker might look like, or glimpse into possible scenes of a filmmaking future. We rendered cameras that loom 1000 feet into the air, ones built from robots, others operated by dogs. We imagined whimsical cameras made from bees, eggs, ukuleles, blueberries, footballs, even Ferrari parts.

We hope this exploration is both entertaining and thought-provoking. These early days of AI hold exciting potential, and we look forward to using these tools to create groundbreaking media with other artists and filmmakers.

AI Art “Camera Series””

“Fundamentals Of Transportation” and the AI Machine

An AI short film by Robert Caruso

November 3, 2025 UPDATE:  We are immensely proud of the success of our small film “Fundamentals Of Transportation”. Since its release the film has been selected to screen at the following AI Film Festivals: London Vision Film Fest (Winner), Metadisruption AI International Art & Design Festival (Honorable Mention), FFTG Awards (Honorable Mention, Best Voice Over), AI Film 3 AI Film & Art Festival Arizona, Chicago AI Film Festival and The Seattle AI Film Festival.

Since the AI machine is hurtling towards us like a runaway freight train, I decided rather than stepping out of the way I should wave my arms around then leap onto the passing metal hulk. Part of that involves spending time shoveling coal into the thing (via my credit card), spinning the various prompting dials, and embracing the artificial muck.

We live in interesting times. On the one hand text to video is astonishing, utter magic, and oh so delightful. Rendering lovely photo real versions of our every whim. On the other hand it’s frightening and reality-altering in a way I never thought possible.

Filmmaking is a technical art form composed of mechanical and electronic bits and pieces – oh, and human beings too. But it’s the tech that make it possible to capture light and shadow, carve and shape the many pieces into a film. And so I see AI as another piece of tech that will now be shaping our industry. Or it’s a new, mysterious crew member who suddenly appears on set. No one seems to know who this person is, but its clear by their astonishing reach, influence and conspicuous arrival they’re gonna kick up some dust and be here a while.

That’s a long preamble to T-up my short film “Fundamentals Of Transportation”. A deep dive into the themes of transportation: physical, mental, mechanical, emotional, and musical. I improvised / conjured a host for the film, a fictional character known as Uncle Wonkles. A man who thinks deeply about these themes, asking us to notice how we are moving through this world, how even music can transport us and be a “salve for the soul”.  Wonkles even shares some of his singing along the way.

The Wonkles character and his exploration of the transportation themes is at the heart of the film, the intimate and very human piece. The images however are entirely artificial, some might say intelligent, but, I dunno, that might be giving the AI machine too much credit. No question its smart, but what is intelligence after all? “The ability to acquire and apply knowledge and skills”? Well, I guess that’s what’s happening. Needless to say it is intensely provocative and oddly compelling. 

I use the word “machine” here as I can’t really identify what’s happening when I enter a prompt and watch this newfangled tool render out an impressive puppy or a floating chicken. Machines help us make things, so there you are, as good a word as any to describe something inexplicable that spits out video widgets. But this device has no gears or belts, no reassuring whirring sound. Instant gratification is just a clever prompt and keystroke away with the magic happening on a sever somewhere in Bangalore.

This new tech is fledgling. Its exploded into our lives, suddenly capable of so much. But what I’m finding most exciting visually are the problems in these images, the folding legs, twisting heads, floaty squid like fingers. These “mistakes” are the machine’s baby steps, not fully formed as AI is still a little soft at the top of the skull, unable to fully express itself. Funny thing is, I already have a nostalgia for the mistakes. I know soon they will no longer exist. The makers will repair the frayed edges, the harmless hallucinations, the broken bits and homogenize. They will round too many corners and give us images that are utterly clean and “perfect”. I anticipate a cottage industry will soon appear, selling filters and plug-ins to create the vintage “2024” version of these tools. That’s gonna be the cool stuff one day.

The film started as an improvisation as I channeled the character of Uncle Wonkles and recorded my voice and some singing into my iPhone for a couple hours. The next two weeks were spent assembling hundreds of AI shots from the platform, Runway AI. Next was treating the footage so that it had a more mysterious, filmic look, pulling out the color, adding grain, film debris etc. The score was sourced through the stock music library Artlist. I hope you enjoy your transportation journey as much as I have. (Note, this film does include some silliness).

Thanks for your audience.

• Robert Caruso

Fundamentals Of Transportation

An AI generated film exploring the fundamentals of transportation.
AI Image Generator, Runway
Writer, Director, Voice: Robert Caruso