Ferrari unveiled it’s fastest flagship car in Geneva – and it’s a hybrid! The unexpectedly named Ferrari LaFerrari (previously known as the F70) was unveiled just yards away from its natural rival the McLaren P1 and the Lamborghini Veneno at the Geneva Motor Show this month and it’s surprising in more ways than one. Ferrari chose the 2013 Geneva MotorShow event to unveil its fastest ever road car, displacing last year’s Ferrari F12 Berlinetta from top of the pile and consigning it to second hand car sites like Car Sales now that there is a new boy in town – albeit limited to 499 happy customers. Even more ground-breaking is the fact that this is Ferrari’s first ever hybrid. Photos and video below!

Although faster than the F12 Berlinetta, LaFerrari is probably a more natural successor to the famous Enzo anniversary model. The new supercar boasts a top speed of more than 217mph and can reach 60mph in less than three seconds. Pretty awesome, it has to be said.

Another interesting fact to note about the LaFerrari is that, as the company notes, it is “the first ever car with hybrid technology to come out of Maranello”. The car features a 6262cc V12 engine that produces 800hp but also boasts an electric motor that chips in with a further 163hp for a total of more than 960hp. Impressively, this means that the car emits the same amount of CO2 as a Ferrari 458 Italia despite its far greater horsepower.

The electric system, HY-KERS, is even more advanced that the KERS system featured on Ferrari’s Formula One cars. The system allows energy produced under breaking to be stored in a battery to aid acceleration later on. Thankfully the technology hasn’t added any extra bulk to the car and the Italian maker says that the new system that it has been designed to allow it to be ported to future vehicles as well.

Ferrari was recently named the world’s most powerful brand – well the LaFerrari is now its most powerful car and is only going to build on that success. Even if it is a hybrid, we want one now.

But even being touted as the world’s most powerful brand, according to a survey conducted by British insurance company AXA Group, only 57% of Ferrari owners are actually enjoying their expensive sportscar experience behind the steering wheel.

[Source: Photo by Sellerie'Cimes]

It’s not every day you see one of the most valued exotic supercars being driven the way it was designed (or not designed) to be driven.
CarZi.com salutes the owner who provided this awesome video of his Enzo Ferrari being rallied through some muddy farm roads.

[Source: YouTube.com]

Lamborghini chose Miami, Florida as one of their premier spots to launch its 10 day Lamborghini Aventador Roadster campaign! President and CEO of Lamborghini, Stephan Winkelmann was in attendance driving one of the 12 Aventador Roadsters. Checkout the video below!

[Source: YouTube.com, welt.de]

With the grand unveiling of the McLaren P1 photos from the 2012 Paris Motor show photos, McLaren has now released an official P1 camouflaged video being tested at high speeds. Crank the speakers and checkout the video below the fold.

[Source: ]

Checkout this insane video of a young teenage boy driving a Yellow Pagani Zonda F Clubsport in SaoPaulo Brazil while he takes out 10 of his friends for an afternoon of tunnel blasting, rev limiter bouncing and some awesome street drifting! AMAZING!! See the kind of fun things kids get up to when their parents leave town and forget to hide the keys of their supercars!

[Source: YouTube, Flickr.com]

Another year of 2012 SEMA Show has come and gone and with it another crew of female models to grab your attention to products being peddled at the show Don’t forget to checkout our previous post 2012 SEMA Girls

See more from previous years: 2011 SEMA Girls and 2010 SEMA Girls.

[Source: Richard Owen @ Supercars.net]

More hot pictures from the 2012 SEMA Show in Las Vegas! Checkout these 230+ photos 2012 SEMA Wheels & Tires custom tuned exotic cars, photos courtesy of Richard Owen.

230+ Photos 2012 SEMA Wheels & Tires

[Source: Richard Owen, effspot photography]

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