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	<title>Cast Polymer Radio</title>
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	<item>
		<title>270: ACMA’s Certified Composites Technician Program: What’s New and What’s Next</title>
		<link>http://castpolymer.com/270-acmas-certified-composites-technician-program-whats-new-and-whats-next/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=270-acmas-certified-composites-technician-program-whats-new-and-whats-next</link>
					<comments>http://castpolymer.com/270-acmas-certified-composites-technician-program-whats-new-and-whats-next/#respond</comments>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Thu, 11 Jun 2026 03:03:06 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Small Business Strategies]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[ACMA]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer industry]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[CCT Training]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[the ICPA]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2483</guid>

					<description><![CDATA[<p>On this episode, Kyle Jordan joins the show to share some updates on the&#160;ACMA’s Certified Composites Technician programs. Kyle is Director of Certifications with the ACMA. He’ll be discussing some of the new digital training options launched over the last couple of months, including those for CCT recertification.&#160; You can learn more about these CCT...</p>
<p>The post <a href="http://castpolymer.com/270-acmas-certified-composites-technician-program-whats-new-and-whats-next/">270: ACMA’s Certified Composites Technician Program: What’s New and What’s Next</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, Kyle Jordan joins the show to share some updates on the&nbsp;<a href="https://acmanet.org/education/certified-composites-technician-program/">ACMA’s Certified Composites Technician programs</a>. Kyle is Director of Certifications with the ACMA. He’ll be discussing some of the new digital training options launched over the last couple of months, including those for CCT recertification.&nbsp;</p>



<p class="wp-block-paragraph">You can learn more about these CCT training programs by visiting&nbsp;<a href="https://acmanet.org/education/certified-composites-technician-program">https://acmanet.org/education/certified-composites-technician-program</a>.&nbsp;</p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/41607550/height/192/theme/modern/size/large/thumbnail/yes/custom-color/020202/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;"></iframe><p>The post <a href="http://castpolymer.com/270-acmas-certified-composites-technician-program-whats-new-and-whats-next/">270: ACMA’s Certified Composites Technician Program: What’s New and What’s Next</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>17:37</itunes:duration>
	</item>
		<item>
		<title>269: Discussing the Strait of Hormuz Conflict and Supply Chain Disruptions with Dawn Hersey, PhD.</title>
		<link>http://castpolymer.com/discussing-the-strait-of-hormuz-conflict-and-supply-chain-disruptions-with-dawn-hersey-phd/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=discussing-the-strait-of-hormuz-conflict-and-supply-chain-disruptions-with-dawn-hersey-phd</link>
					<comments>http://castpolymer.com/discussing-the-strait-of-hormuz-conflict-and-supply-chain-disruptions-with-dawn-hersey-phd/#respond</comments>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Sat, 23 May 2026 13:35:18 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Small Business Strategies]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer industry]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[Straight of Hormuz]]></category>
		<category><![CDATA[Supply Chains]]></category>
		<category><![CDATA[the ICPA]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2343</guid>

					<description><![CDATA[<p>The closure of the Strait of Hormuz is sending shockwaves through global supply chains—particularly across petrochemicals, resins, and other composite manufacturing materials. Joining the podcast this week is&#160;Dawn Hersey, Ph.D., a combat veteran and subject matter expert in resilience, stability, and conflict. She owns&#160;Ferndon Consulting, an Intelligence firm. Her expertise is in international conflict, geopolitical...</p>
<p>The post <a href="http://castpolymer.com/discussing-the-strait-of-hormuz-conflict-and-supply-chain-disruptions-with-dawn-hersey-phd/">269: Discussing the Strait of Hormuz Conflict and Supply Chain Disruptions with Dawn Hersey, PhD.</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">The closure of the Strait of Hormuz is sending shockwaves through global supply chains—particularly across petrochemicals, resins, and other composite manufacturing materials.</p>



<p class="wp-block-paragraph">Joining the podcast this week is&nbsp;<a href="https://www.linkedin.com/in/dawnhersey/">Dawn Hersey, Ph.D</a>., a combat veteran and subject matter expert in resilience, stability, and conflict. She owns&nbsp;<a href="https://ferndon.com/">Ferndon Consulting</a>, an Intelligence firm. Her expertise is in international conflict, geopolitical dynamics, and predictive analytics. She works with manufacturers regarding supply chain considerations.&nbsp;</p>



<figure class="wp-block-image size-full is-resized"><img fetchpriority="high" decoding="async" width="379" height="413" src="https://castpolymer.com/wp-content/uploads/2026/05/Dawn-Hersey.png" alt="" class="wp-image-2346" style="width:193px;height:auto" srcset="http://castpolymer.com/wp-content/uploads/2026/05/Dawn-Hersey.png 379w, http://castpolymer.com/wp-content/uploads/2026/05/Dawn-Hersey-275x300.png 275w" sizes="(max-width: 379px) 100vw, 379px" /></figure>



<p class="wp-block-paragraph"><br></p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/41401975/height/392/theme/modern/size/extra-large/thumbnail/yes/custom-color/000000/time-start/00:00:00/video-height/200/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="392" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;"></iframe><p>The post <a href="http://castpolymer.com/discussing-the-strait-of-hormuz-conflict-and-supply-chain-disruptions-with-dawn-hersey-phd/">269: Discussing the Strait of Hormuz Conflict and Supply Chain Disruptions with Dawn Hersey, PhD.</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>25:22</itunes:duration>
	</item>
		<item>
		<title>268: 3D Printing Boundaries &#8211; What Additive Manufacturing Can and Can&#8217;t Do</title>
		<link>http://castpolymer.com/3d-printing-boundaries-what-additive-manufacturing-can-and-cant-do/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=3d-printing-boundaries-what-additive-manufacturing-can-and-cant-do</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Thu, 30 Apr 2026 18:27:33 +0000</pubDate>
				<category><![CDATA[Uncategorized]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2333</guid>

					<description><![CDATA[<p>On this episode, Marty Johnson, VP of Product and Technical Fellow at 3D Systems, joins the show to take a clear-eyed look at additive manufacturing materials—what they can do, what they can’t, and what engineers should realistically expect when composites and filled materials enter the 3D-printing conversation.</p>
<p>The post <a href="http://castpolymer.com/3d-printing-boundaries-what-additive-manufacturing-can-and-cant-do/">268: 3D Printing Boundaries – What Additive Manufacturing Can and Can’t Do</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, <a href="https://www.linkedin.com/in/martin-johnson-779396aa/" target="_blank" rel="noreferrer noopener">Marty Johnson</a>, VP of Product and Technical Fellow at <a href="https://www.3dsystems.com/" target="_blank" rel="noreferrer noopener">3D Systems</a>, joins the show to take a clear-eyed look at additive manufacturing materials—what they <em>can</em> do, what they <em>can’t</em>, and what engineers should realistically expect when composites and filled materials enter the 3D-printing conversation.</p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/41078145/height/392/theme/modern/size/extra-large/thumbnail/yes/custom-color/000000/time-start/00:00:00/video-height/200/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="392" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;"></iframe><p>The post <a href="http://castpolymer.com/3d-printing-boundaries-what-additive-manufacturing-can-and-cant-do/">268: 3D Printing Boundaries – What Additive Manufacturing Can and Can’t Do</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>39:07</itunes:duration>
	</item>
		<item>
		<title>267: What to Post on Social Media When You’re Trying to Grow a Real Brand</title>
		<link>http://castpolymer.com/267-what-to-post-on-social-media-when-youre-trying-to-grow-a-real-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=267-what-to-post-on-social-media-when-youre-trying-to-grow-a-real-brand</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Wed, 22 Apr 2026 14:53:44 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Small Business Strategies]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer industry]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[Cultured Granite]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[Derek Hill]]></category>
		<category><![CDATA[Syn-Mar Products]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2328</guid>

					<description><![CDATA[<p>On this episode, we feature a previous interview with Derek Hill, VP of Syn-Mar Products, Inc. In this interview, Derek shares how he’s built a meaningful social media presence for their family-owned business using a smartphone, a $6-per-month editing app, and about an hour a day. This is a simple, consistent strategy that any of our cast polymer...</p>
<p>The post <a href="http://castpolymer.com/267-what-to-post-on-social-media-when-youre-trying-to-grow-a-real-brand/">267: What to Post on Social Media When You’re Trying to Grow a Real Brand</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, we feature a previous interview with <a href="https://www.linkedin.com/in/derekjhill/" target="_blank" rel="noopener" title="">Derek Hill</a>, VP of <a href="https://www.linkedin.com/company/synmarproducts/" target="_blank" rel="noopener" title="">Syn-Mar Products, Inc</a>. In this interview, Derek shares how he’s built a meaningful social media presence for their family-owned business using a smartphone, a $6-per-month editing app, and about an hour a day. </p>



<p class="wp-block-paragraph">This is a simple, consistent strategy that any of our cast polymer manufacturing members can implement to gain more visibility on social media platforms like LinkedIn, Instagram, and Snapchat Spotlight.</p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/40974130/height/192/theme/modern/size/large/thumbnail/yes/custom-color/000000/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="192" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;"></iframe>



<iframe width="560" height="315" src="https://www.youtube.com/embed/GyJ22T1k4ys?si=XRjz7Xg6-josBJwB" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe><p>The post <a href="http://castpolymer.com/267-what-to-post-on-social-media-when-youre-trying-to-grow-a-real-brand/">267: What to Post on Social Media When You’re Trying to Grow a Real Brand</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>30:34</itunes:duration>
	</item>
		<item>
		<title>266: Interview with Jerry Pilman and Louis Gibson of Artistic Marble</title>
		<link>http://castpolymer.com/266-interview-with-jerry-pilman-and-louis-gibson-of-artistic-marble/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=266-interview-with-jerry-pilman-and-louis-gibson-of-artistic-marble</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Sat, 28 Mar 2026 12:56:19 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Small Business Strategies]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[Artistic Marble]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer podcast]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[ICPA]]></category>
		<category><![CDATA[solid surface]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2323</guid>

					<description><![CDATA[<p>On this episode, we&#8217;ll play an interview with Jerry Pilman and Louis Gibson, the owners of Artistic Marble in Huntsville, Alabama. These two, along with their partner BJ purchased the company over a year ago, and with it inherited more than just manufacturing equipment and a customer list. They gained a team with decades of combined experience and a...</p>
<p>The post <a href="http://castpolymer.com/266-interview-with-jerry-pilman-and-louis-gibson-of-artistic-marble/">266: Interview with Jerry Pilman and Louis Gibson of Artistic Marble</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, we&#8217;ll play an interview with Jerry Pilman and Louis Gibson, the owners of <a href="https://artisticmarble.us/">Artistic Marble</a> in Huntsville, Alabama. These two, along with their partner BJ purchased the company over a year ago, and with it inherited more than just manufacturing equipment and a customer list. They gained a team with decades of combined experience and a legacy dating back to 1992, when founder Kenneth Lane first established the company.</p>



<p class="wp-block-paragraph">Their story was featured in the latest issue of <em><a href="https://publuu.com/flip-book/427266/2380567">Cast Polymer Connection</a>. </em></p>



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<p class="wp-block-paragraph"><br></p><p>The post <a href="http://castpolymer.com/266-interview-with-jerry-pilman-and-louis-gibson-of-artistic-marble/">266: Interview with Jerry Pilman and Louis Gibson of Artistic Marble</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>37:38</itunes:duration>
	</item>
		<item>
		<title>265: How to Tell a Story in an Email&#8230;Without Telling a Story</title>
		<link>http://castpolymer.com/265-how-to-tell-a-story-in-an-email-without-telling-a-story/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=265-how-to-tell-a-story-in-an-email-without-telling-a-story</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 01:07:25 +0000</pubDate>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer podcast]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[ICPA]]></category>
		<category><![CDATA[storytelling]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2316</guid>

					<description><![CDATA[<p>On this episode, copywriter Bill Mueller joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every...</p>
<p>The post <a href="http://castpolymer.com/265-how-to-tell-a-story-in-an-email-without-telling-a-story/">265: How to Tell a Story in an Email…Without Telling a Story</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/40519720/height/128/theme/modern/size/standard/thumbnail/yes/custom-color/000000/time-start/00:00:00/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="128" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe>



<p class="wp-block-paragraph">On this episode, copywriter <strong>Bill Mueller</strong> joins the podcast again to talk about “24 Ways to Tell a Story in an Email Without Telling a Story”. Bill has been writing story-based emails and email sequences since 2005. His emails have sold millions in digital and physical products, coaching programs, and more in just about every market. </p>



<p class="wp-block-paragraph">His approach over the years has been simple: People love stories; therefore, use stories to communicate and sell.&nbsp;</p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/40519720/height/392/theme/modern/size/extra-large/thumbnail/yes/custom-color/000000/time-start/00:00:00/video-height/200/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="392" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe><p>The post <a href="http://castpolymer.com/265-how-to-tell-a-story-in-an-email-without-telling-a-story/">265: How to Tell a Story in an Email…Without Telling a Story</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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		<itunes:duration>1:00:09</itunes:duration>
	</item>
		<item>
		<title>264: What&#8217;s Happening in 2026? Discussing ICPA Events This Year with Jennifer Towner</title>
		<link>http://castpolymer.com/264-whats-happening-in-2026-discussing-icpa-events-for-2026-with-jennifer-towner/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=264-whats-happening-in-2026-discussing-icpa-events-for-2026-with-jennifer-towner</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Tue, 10 Feb 2026 14:32:31 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[ICPA]]></category>
		<category><![CDATA[The Buzz]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2301</guid>

					<description><![CDATA[<p>On this episode, Jennifer Towner joins the show to discuss &#8220;The Buzz&#8221; and other events taking place in 2026.&#160;We&#8217;ll also be discussing the new Live Grout Free website designed by SpredX.</p>
<p>The post <a href="http://castpolymer.com/264-whats-happening-in-2026-discussing-icpa-events-for-2026-with-jennifer-towner/">264: What’s Happening in 2026? Discussing ICPA Events This Year with Jennifer Towner</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, Jennifer Towner joins the show to discuss <a href="https://app.glueup.com/event/the-buzz-2026-kbis-orlando-158623/" target="_blank" rel="noopener" title="">&#8220;The Buzz&#8221;</a> and other events taking place in 2026.&nbsp;We&#8217;ll also be discussing the new <a href="https://livegroutfree.com/" target="_blank" rel="noopener" title="">Live Grout Free</a> website designed by SpredX. </p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/40086495/height/392/theme/modern/size/extra-large/thumbnail/yes/custom-color/000000/time-start/00:00:00/video-height/200/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="392" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe><p>The post <a href="http://castpolymer.com/264-whats-happening-in-2026-discussing-icpa-events-for-2026-with-jennifer-towner/">264: What’s Happening in 2026? Discussing ICPA Events This Year with Jennifer Towner</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>23:55</itunes:duration>
	</item>
		<item>
		<title>263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business</title>
		<link>http://castpolymer.com/263-trade-show-roi-strategies-how-to-turn-booth-traffic-into-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=263-trade-show-roi-strategies-how-to-turn-booth-traffic-into-business</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Wed, 21 Jan 2026 18:13:21 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer podcast]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[Daniel Murphy]]></category>
		<category><![CDATA[ICPA]]></category>
		<category><![CDATA[Tradeshow Marketing]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2294</guid>

					<description><![CDATA[<p>On this episode,&#160;Daniel Murphy, founder of&#160;Alcove Media, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes. Daniel breaks down why most trade shows fail to...</p>
<p>The post <a href="http://castpolymer.com/263-trade-show-roi-strategies-how-to-turn-booth-traffic-into-business/">263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode,&nbsp;<strong>Daniel Murphy</strong>, founder of&nbsp;<strong>Alcove Media</strong>, joins the podcast. His company helps companies turn trade shows from expensive branding exercises into measurable revenue engines. Daniel works closely with technology companies that invest heavily in expos but struggle to connect booth traffic to real sales outcomes.</p>



<p class="wp-block-paragraph">Daniel breaks down why most trade shows fail to deliver ROI, how a lack of strategy quietly bleeds marketing budgets, and what it takes to generate qualified leads, engagement, and follow-through that converts.</p>



<p class="wp-block-paragraph">You can learn more by visiting&nbsp;<a href="https://tradeshowsecrets.com/">https://tradeshowsecrets.com</a>.&nbsp;</p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/39815215/height/392/theme/modern/size/extra-large/thumbnail/yes/custom-color/020202/time-start/00:00:00/video-height/200/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="392" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe><p>The post <a href="http://castpolymer.com/263-trade-show-roi-strategies-how-to-turn-booth-traffic-into-business/">263: Trade Show ROI Strategies: How to Turn Booth Traffic into Business</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>27:07</itunes:duration>
	</item>
		<item>
		<title>262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt</title>
		<link>http://castpolymer.com/262-discussing-next-years-design-trends-ahead-of-kbis-2026-with-elizabeth-lord-levitt/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=262-discussing-next-years-design-trends-ahead-of-kbis-2026-with-elizabeth-lord-levitt</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Tue, 30 Dec 2025 17:30:53 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Small Business Strategies]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cast polymer industry]]></category>
		<category><![CDATA[cast polymer podcast]]></category>
		<category><![CDATA[Cast Polymer Radio]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[Elizabeth Lord-Levitt]]></category>
		<category><![CDATA[ICPA]]></category>
		<category><![CDATA[KBIS 2026]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2281</guid>

					<description><![CDATA[<p>On this episode, designer Elizabeth Lord-Levitt joins the show to share some of the biggest kitchen and bath design trends of 2026.  Elizabeth has an extensive background in the remodeling industry, as the lead designer for a highly regarded Design-Build firm in Denver, and will be moderating a panel at KBIS in February. </p>
<p>The post <a href="http://castpolymer.com/262-discussing-next-years-design-trends-ahead-of-kbis-2026-with-elizabeth-lord-levitt/">262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">On this episode, designer <a href="https://elizabethplord.com/about-us" target="_blank" rel="noopener" title="">Elizabeth Lord-Levitt</a> joins the show to share some of the biggest kitchen and bath design trends of 2026<strong>.</strong> </p>



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<p class="wp-block-paragraph">Elizabeth has an extensive background in the remodeling industry, as the lead designer for a highly regarded Design-Build firm in Denver, and will be moderating a panel at KBIS in February. </p>



<p class="wp-block-paragraph"><br></p><p>The post <a href="http://castpolymer.com/262-discussing-next-years-design-trends-ahead-of-kbis-2026-with-elizabeth-lord-levitt/">262: Discussing Kitchen and Bath Design Trends Ahead of KBIS 2026 with Designer Elizabeth Lord-Levitt</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>20:24</itunes:duration>
	</item>
		<item>
		<title>261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up</title>
		<link>http://castpolymer.com/261-the-new-era-of-online-search-how-ai-is-reshaping-seo-from-the-ground-up/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=261-the-new-era-of-online-search-how-ai-is-reshaping-seo-from-the-ground-up</link>
		
		<dc:creator><![CDATA[Jonathan]]></dc:creator>
		<pubDate>Thu, 11 Dec 2025 17:45:11 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Strategies]]></category>
		<category><![CDATA[Techology]]></category>
		<category><![CDATA[261: How AI Is Transforming Search Engine Optimization]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[cast polymer]]></category>
		<category><![CDATA[cultured marble]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[the ICPA]]></category>
		<guid isPermaLink="false">https://castpolymer.com/?p=2277</guid>

					<description><![CDATA[<p>Artificial Intelligence is changing how online content is discovered and presented through AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about creating content that shows up in AI-generated answers, summaries, and overviews. You can learn more about Scott and read some of his work by visiting&#160;https://www.scottmckelvey.com.</p>
<p>The post <a href="http://castpolymer.com/261-the-new-era-of-online-search-how-ai-is-reshaping-seo-from-the-ground-up/">261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></description>
										<content:encoded><![CDATA[<p class="wp-block-paragraph">Artificial Intelligence is changing how online content is discovered and presented through AI-powered search. On this episode, copywriter Scott McKelvey joins us to talk about creating content that shows up in AI-generated answers, summaries, and overviews.</p>



<p class="wp-block-paragraph">You can learn more about Scott and read some of his work by visiting&nbsp;<a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbExSNV9pclFPMVc3LUl1UnQyVmI0bUYtX2YyQXxBQ3Jtc0trZnhuQklwRlNjUGYtU1FwMVJQZlBYel96dVJqUVFHNHF3MHVKakpDVzlxM0Vzb2xEYlkxTzFtLXJFdjFiS2hzclc4cVpRM3RkZ1ZFaXAxMHN5TWxTZjltaWVPYVI5SVQ2dU5QaUxGbE9aWklxczhkRQ&amp;q=https%3A%2F%2Fwww.scottmckelvey.com%2F&amp;v=FfTn4v7KUVE" target="_blank" rel="noreferrer noopener">https://www.scottmckelvey.com</a>.</p>



<iframe title="Embed Player" src="https://play.libsyn.com/embed/episode/id/39368160/height/392/theme/modern/size/extra-large/thumbnail/yes/custom-color/000000/time-start/00:00:00/video-height/200/playlist-height/200/direction/backward/download/yes/font-color/FFFFFF" height="392" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="true" mozallowfullscreen="true" oallowfullscreen="true" msallowfullscreen="true" style="border: none;"></iframe><p>The post <a href="http://castpolymer.com/261-the-new-era-of-online-search-how-ai-is-reshaping-seo-from-the-ground-up/">261: The New Era of Online Search: How AI Is Reshaping SEO From the Ground Up</a> first appeared on <a href="http://castpolymer.com">Cast Polymer Radio</a>.</p>]]></content:encoded>
					
		
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				<itunes:episodeType>full</itunes:episodeType>
		<itunes:duration>52:34</itunes:duration>
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