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	<title>Catchphrase Communications</title>
	<link>http://www.catchphrasepr.com</link>
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		<title>Which or that?</title>
		<description><![CDATA[WHICH and THAT are both used to set off dependent clauses in sentences, but the clauses should be punctuated differently. Dependent clauses that use WHICH should contain a comma on either side (“My lunch, which my boyfriend packed for me, is sitting on my desk.”). The word WHICH should precede non-restrictive clauses that are not [...]]]></description>
		<link>http://www.catchphrasepr.com/2012/02/21/which-or-that/</link>
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		<title>We love grammar; semicolons are our friends.</title>
		<description><![CDATA[In honor of Valentine&#8217;s Day, this grammar post is all about relationships, or more specifically, how to use a semicolon. Typically, SEMICOLONS are used to connect two independent clauses (complete sentences) that are closely related (“I love dogs; poodles are my favorite.”). Because a semicolon points out the relationship between two sentences, you wouldn’t want to [...]]]></description>
		<link>http://www.catchphrasepr.com/2012/02/14/we-love-grammar-semicolons-are-our-friends/</link>
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		<title>Do you use a lot of quotation marks in your writing?</title>
		<description><![CDATA[Unless you’re documenting actual quotations or listing song titles, quote marks should be used sparingly. When used around a word or phrase in a sentence, the punctuation can denote that you mean the opposite of what your words actually say or that you disagree with the word choice. It’s like saying “so-called” before the word in [...]]]></description>
		<link>http://www.catchphrasepr.com/2012/02/07/quotation-marks-in-writing/</link>
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		<title>Choosing the right tagline: Kudos to Westminster</title>
		<description><![CDATA[Over the past few months, I&#8217;ve had the opportunity to work with Westminster College as they have researched and worked on coming up with a new tagline to capture and convey the college&#8217;s unique mission and marketing position. Congrats on a job well done to Westminster&#8217;s Kris Lensmeyer and her marketing team. They unveiled their [...]]]></description>
		<link>http://www.catchphrasepr.com/2012/02/03/choosing-the-right-tagline/</link>
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		<title>Tuesday Grammar Flash: Commonly misspelled words</title>
		<description><![CDATA[Don&#8217;t worry — You&#8217;re not alone in tripping over the following list of commonly misspelled words in business. The problem? Double letters and shifty vowels get tricky. Here’s a list of some of the most often misspelled words to keep in mind — and near your desk: accommodate acknowledgement commitment deductible inadvertent indispensable liaison occurrence [...]]]></description>
		<link>http://www.catchphrasepr.com/2012/01/31/tuesday-grammar-flash-commonly-misspelled-words/</link>
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		<title>Grammar Help! Affect or Effect?</title>
		<description><![CDATA[Affect vs. Effect Don&#8217;t know if you had an effect or affect? Here&#8217;s help. The majority of the time, AFFECT is a verb and should be used to denote action in a sentence (“The heat and humidity affected the athlete’s performance.”), and EFFECT is a noun and can be used as the subject or object [...]]]></description>
		<link>http://www.catchphrasepr.com/2012/01/24/grammar-help-affect-or-effect/</link>
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		<title>Holiday Spirit is Good Social Media Practice</title>
		<description><![CDATA[In the midst of Christmas preparations, I&#8217;m reminded how the best basic principles to follow in social media are good life practices in general. The holidays are an opportune time to focus on what&#8217;s important, so I&#8217;m sharing some of the insight I took in at Michael Stelzner’s session on social media at the International [...]]]></description>
		<link>http://www.catchphrasepr.com/2011/12/20/holiday-spirit-is-good-social-media-practice/</link>
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		<title>Where not to use a QR code</title>
		<description><![CDATA[I recently saw a QR code in a spot I never expected to see one: on a billboard on Interstate 70.  I wanted to take a picture to show why it is a bad idea to have a QR code on a billboard, but I couldn&#8217;t. It&#8217;s on a major interstate. Not a good idea [...]]]></description>
		<link>http://www.catchphrasepr.com/2011/10/18/where-not-to-use-a-qr-code/</link>
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		<title>What’s the point of social media marketing for your spa?</title>
		<description><![CDATA[Does your spa have a social media presence? Can you define the purpose of that presence in one sentence? Can you look at your social media accounts and clearly see that purpose revealed? How do you know that your social media presence is supporting that purpose? &#8220;Social Media Ruined Everything,&#8221; a recent blog post on [...]]]></description>
		<link>http://www.catchphrasepr.com/2011/10/03/whats-the-point-of-social-media-marketing-for-your-spa/</link>
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		<title>Getting the spa photos you want: Behind the scenes</title>
		<description><![CDATA[I often work as a liaison between my client and other vendors, working to communicate needs, wants and realities between both parties. The client has ideas and the photographer has ideas, and I try to bring those two planes of thought together to deliver what will best serve the client&#8217;s needs &#8212; striving for fabulous, [...]]]></description>
		<link>http://www.catchphrasepr.com/2011/07/21/getting-the-spa-photos-you-want-behind-the-scenes/</link>
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