St. John chief executive Glenn McMahon told WWD she “overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

“We needed to show a modern point of view of St. John. We are evolving the brand,” McMahon said in another statement.

St. John this week launched a new spring 2010 print advertising campaign featuring Elson, 30, a redhead who is married to White Stripes singer Jack White.

More stories and photos of Angelina Jolie:

Angelina Jolie and Brad Pitt Unveil Jewelry Line

Angelina Jolie: the Face of New Armani Fragrance

Liya Kebede Replaces Angelina Jolie as St. John Face

“I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” said Longoria Parker.

“So I decided to create my own fragrance that is light, fresh and unique. I think the scent of a woman is extremely sexy and this scent will prove that.”

“Eva was involved from Day One with all aspects of the project,” said Jerome Falic, CEO of Duty Free Americas, parent company of Falic Fashion Group, in collaboration with whom the scent was developed.

“At the end of the day, it’s about Eva. She wanted something different, so we designed quite a few different [versions].”

“I never knew how complicated it was to create a unique scent that hasn’t already been done,” Longoria Parker added.

“But I enjoyed the process.”

The 1.7 oz bottle will carry a tag of $45, while the 3.4 oz bottle will be $58, and will top retailers such as as Macy’s and Dillard’s.

More stories and pictures of Eva Longoria Parker:

The Parkers Get Cozier in London Fog

Eva Longoria Parker to Pitch Heineken

Eva Longoria Parker’s ‘Green’ Move

Eva Longoria Launches M&M’s Premiums

Eva Longoria Set to Launch Hollywood Bistro

Eva Longoria Works Up Stylish Sweat

Eva Shoots for Bebe Sport

As Woods’ public announcement of ‘infidelity’ towards wife Elin Nordegren picked up momentum yesterday, Boston-based Gillette, a unit of Procter & Gamble, became the first company to cancel the sponsorship, dealing what could be the first blow to the golfer’s $1 billion corporate empire.

However, the word is Gillette is not hacking all ties with Woods.

“Tiger is still part of Gillette,” said Gillette spokesman Mike Norton. “We support him as he takes a break from his professional career and that’s why we’re supporting him by limiting his role in our marketing programs.”

That appears to be fair enough, but what surfaces now is the question about how Woods’ other sponsors will react? Will Gillette’s decision to ‘temporarily’ stop using Woods set off similar knee jerk reactions in other top sponsors such as General Motors, Titleist, General Mills, American Express, Accenture, Nike, Gatorade… ?

Read more about Tiger Woods’ brand endorsements:

Tiger in Nike’s Platinum Clothing

Thierry Henry, Tiger Woods and Roger Federer: “Gillette Champions”

Gatorade Ideal Match for Tiger Woods

The supermodel is throwing a super seductive pose amid doves, a patch of grass (isn’t green the color lately?) and ferns, and of course, Louis Vuitton bag and shoes on her 5′10″ body.

The August 2009 face of W magazine sports a Brigitte Bardot look, according to Antoine Arnault, Vuitton’s communication director.

“After two seasons with such a huge star, artistic director Marc Jacobs decided to take a breather and work with a model — and not just any model,” said Arnault.

“It’s the choice of a new supermodel. She clearly has a Brigitte Bardot look.” Well, Lara certainly has that sexy pout, no two thoughts about that.

With this, Stone, 25, has replaced pop celebrity Madonna as Vuitton’s spokesperson, while also following in the footsteps of celebs such as Sean Connery, Keith Richards and Mikhail Gorbachev.

The sexy shots by top Dutch photographer Desiree Dolron are set to appear in fashion glossies next month.

Check out a couple of behind-the-scenes photos of Lara Stone at the campaign photo shoot:
(Feel free to click and zoom in on Lara… she won’t bite. Unfortunately.)

Photos courtesy: Louis Vuitton

“A highly accomplished actress, Diane Kruger has won us over with her personality, natural grace and elegance,” said Vianney Derville, international general manager of L’Oreal Paris.

German actress Kruger, 33, seems to reciprocate his sentiments. “I am delighted to be joining the other L’Oreal Paris spokespeople, an extremely talented, widely-admired group of people,” said Kruger.

Sources say L’Oreal is particularly pitching Kruger for its latest foundation called Mat’Morphose.

Check out one more of the best, most seductive photos of Diane Kruger I could find. Feel free to click and zoom in on Diane… she won’t bite. Unfortunately.

What do you think of these other beauties who have recently signed up with L’Oreal Paris? Check them out… complete with photos here:

Cheryl Cole to Pitch L’Oreal Paris’ Hair Restore

Kate del Castillo Signs Up with L’Oreal Paris

L’OReal Hits Out with Pinto, Lilly and Banks

Elizabeth Banks New Face of L’Oréal Paris

SA Star Terry Pheto is Face of L’Oreal Paris

LOST star Matthew Fox to Speak for L’Oreal Paris

“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” said Youcef Nabi, president of Lancôme International.

“Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible,” Nabi added.

Roberts, 42, will be seen in 2010 in Eat, Pray, Love, in which she stars as Elizabeth Gilbert opposite James Franco as well as in the multi-starrer Valentine’s Day, directed by Garry Marshall, who also directed Roberts in Pretty Woman (1990).

How well do you think Julia Roberts with some of the other Lancôme faces featured in Celebrity Brands? Check them out:

Anne Hathaway Gives a ‘Magnifique’ Performance

Arlenis Sosa: Lancôme’s Latest Lure

Uma Thurman Sues Lancôme

Lancôme Signs On Juliette Binoche & Laura Morante

Clive Owen: Now the Evergreen Brooder

Kate Winslet is Celebrity Spokesperson for Lancome

He illustrated this idea by putting the force of all top watchmakers together and was asked to make a luxurious watch which sprang out as Zenith. The brand has won over 1500 prizes and has made over 50 calibers.

Zenith is mainly known for its two top models. The first was El Primero which was spread out in 1869. It was the first ever chronograph with the fastest automatic winding and used to measure the shortest time intervals as well. The second one came in 1995 called the Elite which are known as the thin watches of Zenith. Academy, Chronomaster, Class, Port Royal, Defy, Star Sea, Star Love, Star Rock, Starissime are some of the newly designed watches of Zenith today. The brand is very much liked by both the sexes of the world.

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And not forgetting the gift-giving season, it’s probably a great idea to act right now and surprise your loved one – or even yourself for that matter – with the affordable replica Zenith watches, the ultimate high quality watch.