FOR IMMEDIATE RELEASE

Toronto (Canada) – July 23, 2010

Domino’s Pizza Canada and Cellflare Inc. today announced the release of the Domino’s Pizza mobile application for iPhone.  Available to download free in the iTunes® App Store, users can locate [...]]]> Domino’s Pizza Canada debuts Mobile Application in iTunes® App Store for Regional Market Test in Southern Ontario, Canada

FOR IMMEDIATE RELEASE

Toronto (Canada) – July 23, 2010

Domino’s Pizza Canada and Cellflare Inc. today announced the release of the Domino’s Pizza mobile application for iPhone.  Available to download free in the iTunes® App Store, users can locate their nearest store by GPS or address and receive Domino’s Pizza mobile app, exclusive daily coupons and flyers specific to their location. Turn by turn directions are available for pick up, or the locations direct phone number is supplied to enable customer ordering.

Each Domino’s Pizza mobile application download will receive exclusive offer of $4.00 off a large pizza as a thank you, when purchased at regular menu price. The offers are valid at participating Ontario locations only and not valid with any other offer.   The Regional Market Test is in Southern Ontario, bounded by Mississauga, St. Catherines and Kitchener.

“Mobile is a rapidly growing segment of our business, one that we expect to grow for years to come,” says John Popkey National Director of Marketing for Canada. “A major growth agent for our company over the last year has been online ordering in the digital space. Our mobile ecommerce website will be released in Q4 with the help of our parent company in the U.S. this  will increase conversion as our customers have been requesting this convenience with our launch of email coupon offers in Q4 of 2009.” Founded in 1960, Domino’s Pizza is the recognized world leader in pizza delivery operating a network of company-owned and franchise-owned stores in Canada, the United States and international markets. Domino’s Pizza’s Vision illustrates a company of exceptional people on a mission to be the best pizza delivery company in the world.  Domino’s Pizza is currently celebrating the 25th Anniversary of it’s first International store in Winnipeg, Manitoba in Canada and the company, Domino’s Pizza of Canada, Ltd.

Cellflare Inc. the mobile application developer recently announced its ability to deliver custom Mobile application development including the latest in geo-locating features.  The Domino’s Pizza mobile application is the first in a series of applications coming to market. The custom development includes the location based Mobile Proximity Marketing feature which will push opt-in content to a Custom App user when they are within a predesignated distance of a location. The content includes a coupon, voucher, menu or many other options. The Notification can include real time information from the location, which results in a more rewarding experience for the User. The upcoming release of the custom version of the Cellflare application also contains a GPS-enabled enhanced store locator to help drive sales and customer satisfaction. Utilizing these tools within the mobile experience will help with the goal of improving acquisition, conversion and retention rates.

The Domino’s Pizza app is a free Mobile Device Application. The application uses your mobile devices GPS system to locate you and show you the nearest Domino’s Pizza location. Available for Android, Palm and iPhone. Coming soon for Blackberry.

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About Cellflare Inc.

With headquarters in Toronto, Ontario Canada, Location-based Service Company Cellflare combines expertise and creativity with innovations in mobile technology.

For more information – visit http://www.cellflare.com and follow us on Twitter @cellflarenews. Cellflare is a trademark of Cellflare Inc.

About Domino’s Pizza Canada

Domino’s Pizza of Canada Ltd. manages and/or operates 328 Domino’s Pizza Stores across Canada in every Province, along with Yukon and Northwest Territory. Domino’s Pizza, the Pizza Delivery Experts, was established in 1960, and operates over 9000 Stores in 65 countries around the World. For more information – visit http://www.dominos.ca.

SOURCE: Cellflare Inc.

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The Joie de Vivre Hotel company has 33 luxury hotels in California. With the economy hitting hard, such operations have seen their marketing budgets decimated. Social media has plugged that gap by providing an inexpensive way to drive sales and brand loyalty. The Joie de Vivre now has almost 10,000 followers [...]]]> By Audrey Peters

The Joie de Vivre Hotel company has 33 luxury hotels in California. With the economy hitting hard, such operations have seen their marketing budgets decimated. Social media has plugged that gap by providing an inexpensive way to drive sales and brand loyalty. The Joie de Vivre now has almost 10,000 followers on Twitter and over 5,000 Facebook fans. It uses these social media platforms to push special offers and coupons on Tuesday’s, for example a Twitter promotional code for $79 a room at the San Francisco Galleria Park Hotel, (one of the Groups hotels).

Since the program started late in 2009, the Joie de Vivre has booked over 1000 room nights through these deals. And now the hotel is extending coupons and promotions to restaurants nearby through select partners. Another great idea is the use of YouTube videos and competitions, which I discuss in my book, Social Media Marketing For Small Business (also on iPad at iBook store). Joie de Vivre ran a competition, The Road Trippin’ California Contest, asking people to submit videos to YouTube on why they love California. There were 270 videos and 3 winners received an all expense paid California road trip with stays at the group’s various hotels.

This is an example of how to create an inexpensive, engaging promotion that actually does increase sales and brand loyalty. Imagine how much this program would have cost using conventional marketing advertising techniques. It’s time to start getting creative and launch your own program whether you are a local trader or a larger operation. For a step-by-step guide click here. And then come back and tell us your story right here or email me. (Or if you’d like specific help with a program, email me at businessissuestoday@gmail.com).

By Audrey Peters

A local consumer business in San Francisco was able to very quickly amass 12,000 followers on Twitter, negating the need for a company website. The Creme Brulee Cart has become a food favorite among San Franciscans, traveling from neighborhood to neighborhood, selling $3 creme brulee’s, blow torched in front of your eyes. [...]]]>

By Audrey Peters

A local consumer business in San Francisco was able to very quickly amass 12,000 followers on Twitter, negating the need for a company website. The Creme Brulee Cart has become a food favorite among San Franciscans, traveling from neighborhood to neighborhood, selling $3 creme brulee’s, blow torched in front of your eyes. The business owner has found Twitter as a great way to promote his business daily, by Tweeting where he is going to be that day and what the flavor of the day will be.

Twitter enables this business owner to promote his mobile business as well as interact with his loyal customers who often post their suggestions. The Creme Brulee Man also asks where the best place is to park in the neighborhood, making it a two way communication with his fans. Yeah, it might be a street cart business, but the Creme Brulee Man is doing nicely and all without a marketing budget.

As a small business owner you should be thinking about building a Twitter presence and driving business by announcing frequent special offers. Remember that even if you don’t announce a new promotion daily, you still need to engage with your customers by just spending a few minutes a day answering questions or even asking and probing for new ideas. For a step by step guide, read Social Media Marketing For Small Business, available to download, purchase from Amazon or the iBook store.

For a free version of the application visit the Apple iTunes Store or go to http://www.cellflare.com.

For people who already bought a bumper case, Apple will refund the cost. Users who are still unsatisfied can return the phone, with or without a case, for a [...]]]> To alleviate iPhone 4 antenna problems, Apple will give free bumper cases to everyone who bought or will buy the phone through September 30.

For people who already bought a bumper case, Apple will refund the cost. Users who are still unsatisfied can return the phone, with or without a case, for a full refund within 30 days. Apple CEO Steve Jobs made the announcement at a hastily-called press conference this morning.

An application form will go live on Apple’s website next week, where iPhone 4 owners will be able to choose a free bumper case from a variety of vendors.

Jobs stressed that the iPhone 4 reception issues are common among smartphones. On the iPhone 4, occur when the phone is held over its lower left-hand corner, blocking the external antenna. Nonetheless, Jobs said, he wants to keep customers happy, hence the free cases and full refund.

We’ll have more details on Apple’s iPhone 4 briefing shortly.

Sen. Charles [...]]]> 1 p.m. EST/10 a.m. PST Will Apple Recall The Device

In case you haven’t heard already, Apple will be announcing at 1 p.m. EST/10 a.m. PST its solution to its iPhone 4 antenna debacle. And Washington will be watching how the company handles its technical misstep and tries to correct the poor publicity it’s created.

Sen. Charles Schumer (D-N.Y.), sent a letter to Apple CEO Steve Jobs on Thursday asking for a clear explanation for what went wrong. He noted that the company’s description on why voice reception was glitchy differed from that of Consumer Reports magazine, which investigated why the phone dropped calls.

“Given the discrepancy between Consumer Reports’ explanation of the reception problem and the explanation provided by Apple in its July 2 letter to customers, I am concerned that the nearly two million purchasers of the iPhone 4 may not have complete information about the quality of the product they have purchased,” the lawmaker said in the letter, obtained by CNN. “The burden for consumers caused by this glitch, combined with the confusion over its cause and how it will be fixed, has the potential to undermine the many benefits of this innovative device.”

The Wall Street Journal and New York Times reported that Apple probably won’t recall the phone.

On Monday, Consumer Reports said careful testing has confirmed user reports that holding the phone over a particular spot drastically reduces the signal strength it receives. Covering the spot with duct tape or a case alleviates the problem.

Apple hasn’t commented on Consumer Reports’ finding yet. Company watchers are speculating that the company may give iPhone buyers its “Bumper” case, which normally costs $29.

The phone went on sale three weeks ago and outsold previous iPhone launches in its first three days, with 1.7 million units sold. Complaints about the signal strength soon followed. And my colleague Rob Pegoraro this morning recapped reports on what Apple did and didn’t know about its faulty antenna before launching the product. Rob will be covering the announcement.

From a regulatory perspective, the Federal Communcations Commission doesn’t have jurisdiction over device issues. The Federal Trade Commission, with its mandate to protect consumers, would have more interest in the issue, if complaints are filed that consumers were deceived when buying the device.

Like most Apple events, whatever the company has to say won’t be streamed live over video, but there will be plenty of live blogging in Cupertino, Calif.

For a free version of the application visit the Apple iTunes Store or go to http://www.cellflare.com.

The phenomenal success of the iTunes App Store has given rise to a marked new trend that has wireless network service [...]]]> The next phase of the app stores phenomenon is an open and dynamic marketplace where all elements of the ecosystem meet and generate new business.

By Jonas Wilhelmsson, Johan Olander, Patrik Sporre, Jonas Eliasson

The phenomenal success of the iTunes App Store has given rise to a marked new trend that has wireless network service providers and device manufacturers establishing their own app stores.

Apple has demonstrated the business potential of the app store domain and spearheaded a change in mobile user behavior. The next phase, following naturally from the app store phenomenon, is the emergence of an open and dynamic, many-to-many digital marketplace where

• network service providers and other players can set up stores;
• content and application providers can market and sell their digital assets;
• developers can gain access to internet, media and telecommunication enablers to create innovative applications, widgets and services.

The business model for the new digital marketplace encompasses device technology providers and developer communities, and fosters cooperation between network service providers. This is what Ericsson eStore is all about – enabling open business by offering not only the platform, technology and enablers but also brokering business transactions and managing payments.

The ongoing convergence of traditional industry verticals, such as telecommunications, media, advertising and the internet, is challenging business fundamentals. Wireless network service providers have been promoting more or less walled-garden propositions for many years. Some services have been successful but many have not.

At the center of all of this are the consumers, who as a group are willing to spend billions of dollars provided the service, pricing and timing are right.

Download the complete article

The deal, the first of its kind between Ericsson and [...]]]> Ericsson to overlay existing CDMA network with HSPA+ technology

Ericsson today announced that it will overlay TBayTel’s existing CDMA mobile network with HSPA+ technology. With data rates of up to 21 Mbps, HSPA+ will provide improved mobile broadband experience to TBayTel’s diverse customer base in Northern Ontario.

The deal, the first of its kind between Ericsson and Thunder Bay-based TBayTel, builds on a strategic business relationship announced in March between Rogers and TBayTel to extend HSPA services across Northern Ontario.

- New system will significantly improve mobile users’ broadband
experience

“TBayTel remains focused on providing Northern Ontario residents with advanced telecom solutions in an increasingly competitive and demanding marketplace. Our unique ability to forge a critical national link with our new HSPA network has led to new strategic relationships,” said Don Campbell, President & CEO TBayTel. “Now Northern Ontario customers will have expanded wireless coverage with enhanced mobility features throughout the region.”

As the leading telecommunications solutions provider in Northern Ontario, TBayTel will be able to offer its customers competitive mobile broadband access speeds from just west of Sault Ste. Marie to the Manitoba border, enabling the increasingly diverse economy of Northern Ontario.

“HSPA+ technology will give TBayTel’s business and residential customers, some of whom work and live in the more sparsely populated areas of the province, high speed internet access wherever they are,” said Mark Henderson, president and CEO of Ericsson Canada. “From a business perspective, overlaying existing CDMA network infrastructure with HSPA technology is a cost effective way to offer customers the most advanced wireless technology on the market today.”

Ericsson will supply TBayTel with a complete mobile broadband overlay infrastructure (both hardware and software); including radio access network technology, mobile switching solutions, a mobile packet backbone, network management systems and professional services.

- TBayTel coverage extends to communities and major highway corridors
covering an area close to 300,000 square kilometers

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 2 billion subscribers and has the leading position in managed services. The company’s portfolio comprises mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of being the “prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 80,000 employees generated revenue of SEK 206.5 billion (USD 27.1 billion) in 2009. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

Verizon Wireless, the company with the nation’s largest and most reliable wireless 3G [...]]]> Hundreds of customers lined up outside Verizon Wireless Communications Stores in U.S. cities, including at special midnight openings in Columbia, Md. and Frisco, Texas, to be among the first to purchase Verizon Wireless’ new DROID X by Motorola, which went on sale today.

Verizon Wireless, the company with the nation’s largest and most reliable wireless 3G network, and Motorola, Inc. (NYSE: MOT), a pioneer in the mobile industry, today launched the DROID X by Motorola today. DROID X does more with ultra high-speed Web browsing; a fast 1GHz processor; 3G Mobile HotSpot capabilities; loads of memory; intuitive social messaging; Adobe® Flash® Player 10.1 ready; and access to Android Market™, which has more than 65,000 applications, along with a host of unique Verizon Wireless applications such as NFL Mobile, Skype mobile™, V CAST Video, EA Need for Speed Shift™ and more.

“Nine months ago, we made a commitment to our customers to bring the openness of Android to the Verizon Wireless network,” said John Stratton, executive vice president and chief marketing officer for Verizon Wireless. “Since then, we have introduced the top-selling Android phone in the marketplace today – the DROID by Motorola. DROID X takes that commitment to another level with exclusive content, faster processing speeds, and, of course, the reliability of our network.”

Sanjay Jha, co-chief executive officer of Motorola and chief executive officer of Motorola Mobile Devices and Home business added, “Motorola designed DROID X to push the extreme limits of Android innovation, and enable you to do even more with your mobile device. We are breaking down barriers so that you can experience the Web the way it was meant to be and create, share and view content like never before, either in your hand or in your home. Enterprise users will also find DROID X appealing with features including push e-mail and live widgets for e-mail and calendar updates.”

DROID X gives customers a 4.3-inch high-resolution screen for viewing the latest movies and video from BLOCKBUSTER On Demand® presented by V CAST Video, the newest addition to the Verizon Wireless V CAST application, which also includes access to favorite TV shows. The DROID X video capabilities let customers capture spontaneous fun, combining a dual-flash, 8-megapixel camera, HD camcorder, as well as DLNA and HDMI connectivity to download, stream and share personal HD content.

DROID X customers will also receive Android 2.2 and Adobe Flash Player 10.1 with an over-the-air update in the latter half of the summer. With the update, the Flash Player will allow mobile users to experience hundreds of sites with rich applications and content inside the browser, including games, animations, rich Internet applications (RIAs), data presentations and visualizations, ecommerce, music, video, audio and more.

“It has been an exciting time for Android momentum and global consumer adoption since the announcement of DROID by Motorola nine months ago,” said Andy Rubin, vice president of engineering for Google. “There are 160,000 new Android-powered devices activated daily and Android Market has grown to over 65,000 applications. Plus later this summer, Verizon Wireless and Motorola will update all the DROID by Motorola phones to the latest 2.2 software. For customers, this means great new features and improved browser performance. For developers, this will provide new tools such as cloud-to-device messaging and enhanced enterprise functionality.”

“We are excited about full Flash support coming to the DROID X and other devices from Motorola,” said Shantanu Narayen, president and chief executive officer of Adobe. “Flash Player 10.1, which is one of Adobe’s most anticipated releases ever, has been redesigned from the ground up to deliver the kind of highly engaging experiences that consumers now expect from their mobile devices.”

Once updated to Android 2.2, business customers will find DROID X offers the features that turn the device into a workhorse with support for both Exchange and Gmail™ for business. Corporate users can enjoy push delivery of e-mail; live widgets that stream messages to the home screen; filter widgets to differentiate work and home e-mail; corporate directory and Global look-up along with a unified calendar for Enterprise and sync with Google Calendar™. Security protocols allow remote password control and wipe via Exchange server.

DROID X by Motorola will be available at www.verizonwireless.com and in Verizon Wireless Communications Stores beginning today for $199.99 after a $100 mail-in rebate with a new two-year customer agreement. Customers will receive the mail-in rebate in the form of a debit card; upon receipt, customers may use the card as cash anywhere debit cards are accepted. In addition to subscribing to a Nationwide Talk plan or a Nationwide Talk & Text plan, customers will also need to subscribe to an Email and Web for Smartphone plan. Nationwide Talk plans begin at $39.99 monthly access. Email and Web for Smartphone plans start at $29.99 for unlimited monthly access.

Customers can add the optional 3G Mobile Hotspot service to their DROID X for $20 per month. The 3G Mobile Hotspot allows customers to turn the phone into a wireless modem for up to five compatible Wi-Fi devices. In addition, current Verizon Wireless customers who have contracts ending by December 31, 2010, can upgrade to any smartphone, including DROID X, without penalty.

For more information on DROID X by Motorola, go to http://phones.verizonwireless.com/droid/x/. For information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

Scanbuy, [...]]]> “BIDI” application from Scanbuy being pre-loaded into new phones from Movistar, Vodafone and Orange, making Spain one of the most developed 2D barcodes markets in the world

Scanning a 2D barcode with BIDI. By the end of 2010, it is expected that over 10 million devices will have the BIDI app installed across the different operators

Scanbuy, Inc., the global leader in mobile barcode solutions, announced that it has launched commercial operations in Spain, bringing a complete mobile barcode service to marketers and media publishers in that country. The service, locally known as BIDI, has been launched in partnership with all three leading operators, Movistar, Vodafone, and Orange. The operators are already pre-loading the mobile application into millions of new phones making it the most widely deployed 2D barcode application in the world outside of Japan.

Two-dimensional (2D) barcodes are used by a business or enterprise to immediately connect their audience to digital content using the camera phone. This information could include product offers, interactive video, contact information and much more. The codes can be placed on virtually any media like magazines, billboards, television, packaging, or the internet.

In 2009, Scanbuy partnered with Movistar, Vodafone and Orange to develop an interoperable service so any supported device could scan a 2D code generated from the platform. Now, the service has been commercially launched to the public and a number of top marketers are already using BIDI. Scanbuy has also launched sales operations in Madrid to develop sales and marketing efforts. More than twenty sales partners will also offer the BIDI service to different industry sectors.

“The current conditions in Spain are right for the proliferation of BIDI codes. Over 25% of mobile users already have flat rate data, the use of camera phones is widespread, and the application is already available across different phone types” said Agustin Calvo, Scanbuy’s Country Manager in Spain. “We have worked with numerous partners who are already using BIDIs in their campaigns and we are trying to push the Spanish market in order to ensure that the BIDI application is available for the majority of mobile phone users.”

The BIDI app, known as ScanLife in other regions like North America, is now compatible with more than 340 handset models from leading mobile phones manufacturers. It is being pre-loaded on many of these, giving the user immediate access to the technology. By the end of 2010, it is expected that over 10 million devices will have the BIDI app installed across the different operators.

Business users can create, manage, and track their 2D codes using the BIDI Code Management Platform (www.bidi.es). The integrated system provides valuable performance data that includes number of scans, unique users, location, handset type and more. This gives publishers critical information on how users are interacting with their traditional media.