tag:typepad.com,2003:weblog-86839560684869388 2012-03-05T13:45:00-05:00 TypePad CentreForDigitalMarketingExcellencehttp://feedburner.google.com tag:typepad.com,2003:post-6a01156fd1e72e970b0162ff8467f0970d 2012-03-05T13:45:00-05:00 2012-02-15T18:06:37-05:00

It is instructive to learn what makes consumers interact with a brand on Facebook – a necessary piece of information to support any effort in engaging consumers there and in...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/_OBG9zWCNx8" height="1" width="1"/>

Alexandra http://www.digitalmarketingexcellence.com/2012/03/what-makes-you-interact-with-a-brand-on-facebook.html tag:typepad.com,2003:post-6a01156fd1e72e970b0167607870d3970b 2012-02-29T11:25:35-05:00 2012-02-15T17:57:52-05:00

Designing an email to operate effectively on a mobile device is hugely important, but if the subsequent user experience upon clicking on the mail is poor – and often it...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/KqV0RT-gf-c" height="1" width="1"/>

Alexandra http://www.digitalmarketingexcellence.com/2012/02/if-an-email-doesnt-link-properly-to-a-mobile-app-or-functional-mobile-website.html tag:typepad.com,2003:post-6a01156fd1e72e970b0162ff653740970d 2012-02-13T13:08:04-05:00 2012-02-13T13:07:39-05:00

Despite the rise in mobile messaging and social interaction by consumers, email continues to remain a dominant form of communication for consumers around the world. As marketers, we must continue...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/5Hm2DUjbHPI" height="1" width="1"/>

Alexandra http://www.digitalmarketingexcellence.com/2012/02/email-use-remains-strong-across-regions.html tag:typepad.com,2003:post-6a01156fd1e72e970b0167606bf0f3970b 2012-02-07T15:48:13-05:00 2012-02-07T15:47:38-05:00

For US consumers, it seems that receiving special offers or discounts that are available only via mobile messaging is the main driver for opting in to mobile messages. Special offers...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/dpCbuJ2i20w" height="1" width="1"/>

Alexandra http://www.digitalmarketingexcellence.com/2012/02/us-consumers-opt-in-to-mobile-marketing-messages.html tag:typepad.com,2003:post-6a01156fd1e72e970b015433de3db0970c 2011-07-20T11:51:32-04:00 2011-07-20T11:51:32-04:00

Mobile email marketing is connecting with consumers The proliferation of smartphones has elevated email’s role in the always-connected consumer daily life. <img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/FeejRhxr92I" height="1" width="1"/>

Judd Marcello http://www.digitalmarketingexcellence.com/2011/07/strong-signals-mobile-email-marketing-is-connecting-with-consumers.html tag:typepad.com,2003:post-6a01156fd1e72e970b0133f54b03b3970b 2011-04-14T11:21:00-04:00 2010-10-23T16:33:37-04:00

Consumers who expect marketers to send them personalized communications also expect special treatment. They want to know about private sales, they want to know what will be on sale next...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/l9aOY0l8C-c" height="1" width="1"/>

Liz Lynch http://www.digitalmarketingexcellence.com/2011/04/consumers-want-special-treatment.html tag:typepad.com,2003:post-6a01156fd1e72e970b0133f54af6ba970b 2011-03-24T09:06:00-04:00 2010-10-23T16:06:51-04:00

Recent research has found that a consumer's desire for personalized communications varies depending on their age. In general, the younger the consumer, the more personalization they want and expect. This...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/CCV6BPSIvU0" height="1" width="1"/>

Liz Lynch http://www.digitalmarketingexcellence.com/2011/03/personalization-preferences-by-generation.html tag:typepad.com,2003:post-6a01156fd1e72e970b0133f44c42a8970b 2011-02-18T15:43:00-05:00 2011-04-15T16:41:54-04:00

When asked what e-mail content they wanted to see when getting e-mail, consumers chose exclusive offers as number 1, and as number 2 they chose to get more information or...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/hT1oa62X2ac" height="1" width="1"/>

Liz Lynch http://www.digitalmarketingexcellence.com/2011/02/consumers-want-deals-and-offers-in-e-mails.html tag:typepad.com,2003:post-6a01156fd1e72e970b013486aac47d970c 2011-01-21T17:25:00-05:00 2010-09-02T17:38:45-04:00

Overwhelmingly, consumers say they want e-mails that are relevant to them. Marketers have struggled to know how to fulfill this need. Of course, info on sales and promotions for products...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/DC8dhw_T69g" height="1" width="1"/>

Liz Lynch http://www.digitalmarketingexcellence.com/2011/01/people-want-behaviorally-targeted-e-mails.html tag:typepad.com,2003:post-6a01156fd1e72e970b01348617e9a7970c 2010-08-09T17:58:43-04:00 2010-08-10T10:20:39-04:00

Surprisingly, the answer may be no, based what consumers said when asked what motivates them to open and read an e-mail. Only 2% said it was because the e-mails had...<img src="http://feeds.feedburner.com/~r/CentreForDigitalMarketingExcellence/~4/7Wl4X23MHyE" height="1" width="1"/>

Liz Lynch http://www.digitalmarketingexcellence.com/2010/08/is-intergrating-social-and-email-really-all-that-important.html