(1) Factory Land & Building (at Reserve Price of Rs.7.68 Crores) and
Plant & Machineries (at Reserve Price of Rs. 6.00 Crores) of Ornate Ceramics Ltd. Total Reserve Price is Rs. 13.68 Crores.

(2) Open Plot of Land Revenue Survey No. 326/1/p & 326/2/p Situated at Rajpar Road, Village: Shakt Shanala, Morvi, Dist Rajkot Admeasuring about 22375 Sq. Mts. at Reserve Price of Rs. 2.60 Crores.

We enclose herewith the Investors’ Note which contains the brief details of M/s Ornate Ceramics Ltd., its P&M, Infrastructure facilities etc.

Please also find attached the Copy of Public Auction Notice intimating the Reserve Price for each properties and Tender Form.

The web link where you can view the photographs of Ornate Ceramics Ltd. is as under;

ORNATE CERAMICS LTD PHOTOGRAPHS

Please note that a Demand Draft of 10% of the Reserve Price as EMD
favoring “State Bank of India, Ahmedabad.” is essential for making a bid. Any bid without DD of 10% toward EMD shall be rejected.

The Public Inspection is scheduled on 11-01-2010 in between 11.00 am to 2.00 pm at the factory premises at Village: Shakt Shanala, Tal: Morbi, Dist: Rajkot.

The Public Auction of the above secured assets of Ornate Ceramics Ltd. shall be held on 23-01-2010 at 2.00 pm. at State Bank of India, SAM Branch, Paramsiddhi Complex, 2nd Floor, Opp: V S Hospital, Ashram Road, Ellisbridge, Ahmedabad – 380 006.

If you require any further information in the matter, please contact Mr.
Avinash Kothari (M) 9375656544 or Mr. Jignesh Modi at 9375656505

Thanks & Regards,

Securitisation & Asset Resolution
Vivro Financial Services Pvt. Ltd.
Ahmedabad
Contact : 079 26650670 Ext : 115
(M) 9375656505, 9375656544
9375656501, 9375656503,

Tender Form : Ornate Ceramics Ltd

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Investors’ Note for Ornate Ceramics Ltd.

They have a very rare Pegmatite deposits which contains high grade commercial value minerals especially for Ceramic and glass. The company is exporting worldwide their raw minerals and having more than 200 acres near mines site where they want to allot for SEZ where any type of ceramic factories cane come up, raw materials will be only 2 min away from mines, 44kms from the major port (Nellore port), 7kms from National high way, 34 kms from Nellore to whole A.P. Market is available

“We would like to invite interested people to set up their unit in our land which will be on lease or rent where they can save lot of funds. also we want to supply our raw minerals on competitive price to your Morbi units along with Ukranian Clay as we are the sole selling agents Clay” said Geetha Dubey Manager, MGK Mines. She added “From our mines, we can supply pot/sod/alkali feldspar, quartz, china clay, ball clay, silica sand and wollestonite. also invite grinding units to SEZ large volume of work will be given to them and can supply READY MIX for your Morbi people’s specifications. You are free to contact me so that I can meet you in person.”

MGK MINES INDIA
119-A, KRISHNA ST., PALANIAPPA NAGAR, VALASRAWAKAM,
Chennai – 600087, Tamil Nadu, India
Email address: mgkmines@yahoo.com
Fax:91-44-24861755

Mrs. Geetha Dubey (MANAGER)

Apart from this Asian Tiles Ltd is located at Idar. It should noted that the company had taken over Artistique Ceramics Ltd (Dholka) one year before. And now Asian Granito has started to source their requirement from ceramic capital Morbi as well.

The company has first time introduced “Composite Marble” in Indian market with technical collaboration with Breton Technology – Italy.

Under leadership of Mr. Kamlesh Patel, Asian Group has achieved many important milestones since it’s inception in 1998.

The company has headquarters in Ahmedabad (202, Decarc Mall, Near Iscon Temple, S.G. Highway, Ahmedabad)

Well-known Morbi ceramic industry is going to strengthen its production capacity. According to industry sources approximately 40 new units are going to start within one year. Since decline in Chinese made ceramics in the local market, the entrepreneurs are encouraged to venture in this industry. This will bring fresh investment of more than Rs.250 crore.

The industry has recently faced stiff situation because of global recession. This also affected the total production of this region. However, now the Morbi ceramic industry is reporting good figures.

“Building construction has once again shown boom in the last three months. And as it’s effect the demand of wall, floor and vitrified tiles has also increased subsequently. According to the information we have currently there are 40 new units under pipeline” Said Ramjibhai Detroja, secretory, Morbi – Dhuva Glazed Tiles Association.

In Morbi, currently, there are 150 units of wall tiles, 55 of floor tiles and 35 units of vitrified tiles and sanitarywares. According to one source daily 10 lack square meter wall tiles, 4 lack square meter of floor tiles and 5 lack square meter vitrified tiles are manufactured. This obviously makes Morbi an important ceramic production hub of India.

“To set up one ceramic unit around 6 Crore rupees are invested. Taking this into consideration if there will be 40 new units then it will bring more revenue of Rs. 250-300 Crore.” Said Girish Pethapara, President, Gujarat Ceramic Vitrified Tiles Manufacturer’s Association.

Upon analyzing the trend in details, we found that the stakeholders of roofing tiles and sanitaryware factories want to start production of more rewarding wall & floor tiles and for this they already stopped the production of the former. “We were having a production unit of sanitaryware in Morbi,. But as there is going to be a boom in tiles segment in future, we already sold our sanitaryware unit and are establishing the unit of wall tiles “said Shreyash Patel, M.D. , Morbi based Claris Ceramics Private Limited.

Please share your thoughts and suggestions by giving your valuable comments bellow.

A few months back, India’s largest ceramic industry found it difficult to cope with declining orders and lower margins.

Several small and medium sized tiles units in the ceramic sector were struggling to stay floating. However, growing demand for ceramic products in the Tier II and Tier III cities as well as rural areas have provided a twinkle of hope to small units in the sector.

Last year’s scenario
During the last financial year, SMEs in the Morbi ceramic industry witnessed lower sales growth due to declining demand in both domestic and international markets. The growth rate of the industry had gone down from 30%-40% to 10%

Added to the falling orders, the unorganized ceramic and tiles sector had to grapple with rising costs and stiff competition from the cheaper Chinese products, which were flooding the domestic market.

“Last year, while several small tiles manufacturing units had to cut down production from four lines to two, many units in Morbi had to shut shop due to increasing production costs and falling revenues,” reveals D Patel, Spokesperson, Laxmi Tiles, a small-sized tile manufacturing company in Gujarat.

Moreover, small players in the Morbi ceramic industry were severely affected by higher taxes, rising costs of fuel and transportation, lack of raw materials and a slowdown in demand from the construction sector. Due to such problems, tile manufacturing units were compelled to operate at less than half the capacity.

Affirmative Signs of recovery

However, things have started improving in this financial year. “The ceramic sector is now on its way to recovery, as we can see orders flowing in. Though the ceramic industry is yet to see complete recovery, we are witnessing signs of revival. The industry is getting back to normalcy after facing the adverse effect of the slowdown,” feels M Parekh, Spokesperson, and Opera Ceramics in Morbi.

The Morbi ceramic industry has also pinned its hopes on the government for helping the sector revive completely. It has requested the Gujarat government to put a stop to the dumping of cheaper Chinese goods on Indian shores. In addition, the industry is demanding a reduction in prices of gas and fuel to survive the challenging times.