Cereus Women

Your Identity – Does Your Business Have One?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 29 Aug 2010 22:42:45 +0000

Part of creating a great brand for your business is to determine your identity. An identity is what makes your business unique from all your competitors. It is what makes you stand out. It does not necessarily make you a better business, but it does make you unique and helps your prospect determine what your [...]

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Networking to Build Your Community

kim@cereuswomen.com (Kimberly Reddington) — Tue, 24 Aug 2010 17:00:52 +0000

There’s more to networking than just finding prospects. A great business is based off of a large, supportive community comprised of several types of people. Your community should include: Prospects/clients Teachers/coaches/mentors Referral sources Partners/potential partners People supporting you in the growth of your business Take a look at the people currently in your community. Who is missing? Who should be in [...]

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6 Steps to a Great Testimonial

kim@cereuswomen.com (Kimberly Reddington) — Thu, 29 Jul 2010 14:00:00 +0000

Earlier in my business, people were sending me great feedback on my services and my work, but they weren’t quantitative enough to be really compelling to my prospects. What I wanted to do with the feedback from my clients was to use them as testimonials. After working with each client, I know how much my services have [...]

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Are You Getting Stuck in the Spam Filters?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 15 Jul 2010 21:24:10 +0000

Email marketing is one of the most effective marketing tools we have at our disposal. Even with social media getting all the hype, email lists are still the way to make profits on the internet. Social media is a great way to get names and email addresses onto your email list. Once you have this [...]

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A Quick Way to Establish Yourself as an Expert

kim@cereuswomen.com (Kimberly Reddington) — Fri, 09 Jul 2010 15:39:26 +0000

When people perceive you to be an expert in your field, that means you have gained instant credibility. People buy from those they know, like and trust. Getting to know, like and trust someone can take a while, but there are short cuts to the process. The key is knowing what those shortcuts are. Have you ever [...]

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How to Get Referrals and Word-of-Mouth When Your Business is New?

kim@cereuswomen.com (Kimberly Reddington) — Tue, 29 Jun 2010 14:24:35 +0000

I receive this question from clients all the time. Word-of-mouth referrals are by far the easiest way to get a client. When you have people talking about you, it adds so much credibility to what you offer. People are much more willing to do business from someone they were referred to. The best way to get [...]

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What I love about being a mompreneur

kim@cereuswomen.com (Kimberly Reddington) — Tue, 22 Jun 2010 13:51:45 +0000

Summer is here. My children are finally out of school for the summer. I’m trying to decide who is more excited, me or them. One of the best benefits I have about being a mom entrepreneur is that I am home all summer with my children. I choose when to work and how much. If the forecast is [...]

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Marketing Consistently will Help Bring in More Clients

kim@cereuswomen.com (Kimberly Reddington) — Thu, 03 Jun 2010 14:00:22 +0000

Many coaches, trainers, and other service professionals tend to find that their business is sporadic. In any business you will have spikes and dips in your business, but if you are like most people, it’s important to your bank account to keep business coming in as consisently as possible. In order to keep getting clients [...]

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The Best Use of Social Media for Your Business

kim@cereuswomen.com (Kimberly Reddington) — Wed, 19 May 2010 14:00:31 +0000

Before jumping into social media, it’s a good idea to find out if your target market is on that site and USING it. There may be a lot of people out on twitter, but only 10% of those on twitter are even active. Once you decide which social media sites you want to use, it’s [...]

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Accountability

kim@cereuswomen.com (Kimberly Reddington) — Wed, 05 May 2010 14:00:31 +0000

Yesterday I was speaking to a potential client while I was mingling at a networking meeting. She brought up a struggle she was having that I know is so common to many people. We all experience it at some point or another. Not doing something that you know you need to do to grow your business Why [...]

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Stop Chasing Clients

kim@cereuswomen.com (Kimberly Reddington) — Mon, 26 Apr 2010 14:03:30 +0000

Are you struggling to pull in the amount of money or the number of clients you want? Do you have a goal this year to increase your profits, but you aren’t sure how to make that happen? My colleague, Kathy Goughenour, and I see dozens of people every day trying to figure out the secret to [...]

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Shout, if you hate selling!

kim@cereuswomen.com (Kimberly Reddington) — Fri, 23 Apr 2010 13:27:18 +0000

I hate selling! Ok, hate is a really strong word. I dislike selling. I really don’t like when someone blatantly sells something to me. I find it annoying and rude. I know that people are out there trying to run a business. I get that. I have been running businesses myself for over 15 years. [...]

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What I have been working on

kim@cereuswomen.com (Kimberly Reddington) — Fri, 16 Apr 2010 13:00:11 +0000

Would you like help identifying your ideal clients and learning what they can’t live without? Are you trying to find out who your target market is and how to find them? Are you have trouble converting leads and prospects into clients? Check out the following video to found out how to get some answers to these questions and much [...]

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Starting a Business is Really Just a Step-by-Step Process

kim@cereuswomen.com (Kimberly Reddington) — Mon, 29 Mar 2010 14:07:34 +0000

Starting a business can be broken down into steps. Over the past 15 years, I have studied entrepreneurs from different types of service businesses. I have compared those who are successful with those who are just getting by. Is there a difference between the two? You bet! What I have learned over the years is that [...]

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When you think your business should be doing better

kim@cereuswomen.com (Kimberly Reddington) — Mon, 22 Mar 2010 13:23:24 +0000

If your business isn’t doing as well as you think it should, it’s a good time to take a look at what you are doing. When a business is failing there are usually only three things going on. Either your services and products are not lined up with what your market is looking for, you [...]

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Do You Have a Marketing Plan?

kim@cereuswomen.com (Kimberly Reddington) — Wed, 03 Mar 2010 00:58:13 +0000

It’s not easy to start a business. It’s even more difficult to market a business. This month I’m going to talk about marketing. I’m currently enrolled in Mitch Meyerson’s Guerrilla Marketing Certification Course. Mitch is an amazing coach. He knows exactly what to ask to get you to come up with your own answers. I’m [...]

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Business Baby Shower and Partnerships

kim@cereuswomen.com (Kimberly Reddington) — Thu, 25 Feb 2010 14:00:54 +0000

Have you ever thought to tap into the power of partnerships to build your business? What about to get a business started and off the ground running? Whenever I partner with someone on a project, or swap ads and exposure, or barter services, it always ends up being a win-win situation. I get more sign-ups to [...]

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To Tweet or Not To Tweet?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 25 Feb 2010 14:00:16 +0000

That is one of THE most asked questions this year amongst mom entrepreneurs and other small business owners. There are literally millions of users on twitter and FaceBook (not to mention many of the other social media sites available). Many of these users are mom entrepreneurs using them as a way to build a community [...]

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“Are You Hosting A Seminar, Webinar Or Teleseminar That Could Benefit A Mama CEO?”

kim@cereuswomen.com (Kimberly Reddington) — Mon, 22 Feb 2010 15:13:53 +0000

There are so many amazing women in the business world. It’s always astounding to me how women will collaborate and help each other in positive ways. I recently collaborated with Maruxa Murphy on my Cereus Giveaway project. I originally met Maruxa through someone else that I invited to work with me on the Cereus Giveaway [...]

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Moms Blossom with Booming Businesses

kim@cereuswomen.com (Kimberly Reddington) — Thu, 18 Feb 2010 14:00:04 +0000

If you are a mom who is deciding to start your own business so that you can stay home with your children but also contribute to the family’s bottom line, then you are not alone. The number of women, and primarily moms, that are starting new businesses is astounding. With the internet, us moms are [...]

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In order to help you, I need your help!

kim@cereuswomen.com (Kimberly Reddington) — Mon, 15 Feb 2010 12:00:37 +0000

I need your help! I want to make absolutely sure that I am offering you, my valued readers, the best material and content possible in my products, programs and in my articles and blogs. I want to offer you what you are looking for to help you turn your strengths, talents and dreams into a successful [...]

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Are You Struggling To Finish What You Start?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 11 Feb 2010 14:00:08 +0000

If you answered ‘yes’ to this question, then you are definitely not alone. 99% of people start things that they don’t finish. (I said 99% because there must be at least one person out there who completes everything…SOMEWHERE.) I’ts easy to come up with a great idea. It can even be easy to know how to [...]

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Passion is Not Just for Your Business

kim@cereuswomen.com (Kimberly Reddington) — Mon, 08 Feb 2010 14:00:05 +0000

If you’ve known me for a while, you know that I’m always talking about finding your passion and using it to grow your business. You should be passionate about your business idea, how you run your business, your business model and your marketing strategies. Valentine’s Day is coming up this Sunday, so I wanted to [...]

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Information Overload

kim@cereuswomen.com (Kimberly Reddington) — Mon, 01 Feb 2010 19:56:36 +0000

There’s so much information available on the internet, in books, in audios and videos. This is definitely the Age of Information. When you need to know something, you can just look it up, or ask people on twitter or FaceBook. But can too much information be a bad thing? It depends on what you do [...]

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I’m Helping the Children in Haiti, Will You Join Me?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 24 Jan 2010 15:00:17 +0000

All week I have been reading about the earthquake in Haiti. A few months ago I had made a note to myself that I would offer a portion of my sales for Emergency Relief the next time something like this happens. After reading about the 5 year old boy who survived for 8 days in some [...]

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Internet Radio is Great for Business Exposure

kim@cereuswomen.com (Kimberly Reddington) — Thu, 21 Jan 2010 20:12:03 +0000

I was just a guest on an internet radio show for the very first time this morning. I think it went really well. Boy, was I nervous. Even though I have been an entrepreneur for 15 years, I still get nervous when I know I will be talking about myself. Back in December Stacey Kannenburg was [...]

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Twitter Secrets

kim@cereuswomen.com (Kimberly Reddington) — Mon, 18 Jan 2010 15:49:22 +0000

It seems like every business owner involved with any type of online marketing is on twitter now. Twitter is one of the biggest marketing crazes of 2009. People involved with twitter and other social media sites feel that they are here to stay for a long time. Social media isn’t just some fad that will [...]

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Free Products from Mom Entrepreneur Experts

kim@cereuswomen.com (Kimberly Reddington) — Sun, 10 Jan 2010 11:00:52 +0000

What is it that makes a new year so special? It’s a time for fresh beginnings, a time when we can look back at our life and start to make new changes that will bring us closer to our dreams. The goals I create for my business, I like to call my Cereus Business Goals. [...]

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Grant for Mom Entrepreneurs

kim@cereuswomen.com (Kimberly Reddington) — Thu, 07 Jan 2010 15:30:19 +0000

Wow! I just got off the phone with Heather Lopez of Happy and Healthy Mom, and I am so excited! Back in October, Heather started a new business that is geared towards new moms and mommies to be. But the part that I thought you would be most interested in is a grant fund that [...]

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An Embarrassing Moment

kim@cereuswomen.com (Kimberly Reddington) — Wed, 06 Jan 2010 14:17:51 +0000

I have to tell you this story. The other day I was on google searching for an image that I could use in my newsletter. I searched on “baby new year” thinking I would get tons of images on, you know, baby new year, and possibly a bunch of babies. Well, it is always rather interesting [...]

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Find Out the Experts’ Secrets

kim@cereuswomen.com (Kimberly Reddington) — Mon, 21 Dec 2009 17:00:41 +0000

Last week was frigid here in Massachusetts. The government likes to bring up global warming. My son and I like to joke about bringing the warmth on. We don’t like it this cold! With the cold weather came many fires in our hearth. The weather is definitely getting me into the Christmas spirit. I just love [...]

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Need Some Inspiration?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 20 Dec 2009 22:55:00 +0000

I was searching around on YouTube looking for some great inspirational videos to share with you and found this one. I felt this one was appropriate for the season because there are so many new movies being released during the holidays. Last night my daughter was playing in a holiday band concert, and us moms [...]

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My Fear of Failure

kim@cereuswomen.com (Kimberly Reddington) — Wed, 16 Dec 2009 14:08:10 +0000

Cereus Women is actually the fourth business that I have been involved in as an owner. My first business was selling Avon in High School for 4 years. It wouldn’t have paid the bills, but I certainly had plenty of money for going out with my friends. I even got discounts on my own makeup, [...]

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Day Care, Jobs and Home Based Businesses

kim@cereuswomen.com (Kimberly Reddington) — Thu, 03 Dec 2009 14:21:59 +0000

Does your child go to day care? My son went for about a year when he was a baby. I always thought that I would be one of those moms who always worked. My mom worked in a day care center, so I figured there was nothing wrong with sending your child to day care. [...]

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The Secret to a Great Business Idea

kim@cereuswomen.com (Kimberly Reddington) — Sun, 22 Nov 2009 22:50:51 +0000

Anyone can come up with a business idea, but how do you know if that idea is the right one for you? Sometimes mom entrepreneurs just know that the business they are starting is the right one for them, but most times this is not the case. Most budding entrepreneurs are unclear of what road [...]

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Google likes to see websites that change often

kim@cereuswomen.com (Kimberly Reddington) — Thu, 19 Nov 2009 14:00:34 +0000

Google is a great company. They have their flaws as all companies do, but for the most part they are geniuses. Google is considered one of the top businesses to copy and model. Even us small businesses can learn a lot by modeling Google. Have you ever noticed that Google’s main search page is quite empty? [...]

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Would you like a free copy of my e-book or some free consulting time?

kim@cereuswomen.com (Kimberly Reddington) — Tue, 17 Nov 2009 15:09:34 +0000

I have to give a special thank you to my colleague and friend Mena Pregi. She has just done a wonderful review on me about my ebook Unlocking Your Talents from Within on her blog. You will want to go check out the review because I am giving away a free package. The package includes the [...]

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Who Are You Learning From?

kim@cereuswomen.com (Kimberly Reddington) — Mon, 16 Nov 2009 16:18:49 +0000

Want to start a business but you’re not sure where to begin? Already have a business but you aren’t sure how to grow it to the level you want? This is where mentors and role models come into play. Learning from others is an old art. Our children learn from their parents and their teachers [...]

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What Would I Attempt If I Knew I Could Not Fail?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 08 Nov 2009 22:45:13 +0000

I came across this poem today that I thought I would share with you. It has to do with courage and fear. Oftentimes, we fail to try something new because we are afraid of failure. Many businesses become stuck at a certain level because we are afraid to take the steps necessary to move forward. [...]

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How are You Speaking to Your Clients?

kim@cereuswomen.com (Kimberly Reddington) — Mon, 02 Nov 2009 14:00:47 +0000

I just came back from a nice lunch with a friend and potential client. We were discussing businesses. More specifically, we got into a conversation about the material and content I write for my clients. She said, “You really seem right out there. Where do you find out all this stuff? I mean, the stuff [...]

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The Easiest Way to Start a Business

kim@cereuswomen.com (Kimberly Reddington) — Thu, 29 Oct 2009 15:36:51 +0000

Back when my son was 15 months old, I was certain that I could no longer work full-time in an office. I dreaded the thought everyday. I was miserable. My son and I would cry at both day care drop-off and day care pick-up. It was heart-wrenching! At the time, I wanted to be able [...]

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9 Steps to Turning an Article into an E-book

kim@cereuswomen.com (Kimberly Reddington) — Mon, 26 Oct 2009 14:00:09 +0000

Do you have articles that you already wrote for a marketing campaign or for an ezine? Do you have several pre-written blog posts that could all be related to a certain topic? Leverage the content in those articles by creating an e-book. Listen to the 9 steps and learn how.

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Is your life still working the way you want it to?

kim@cereuswomen.com (Kimberly Reddington) — Mon, 19 Oct 2009 14:21:12 +0000

As a parent, I notice that every few months things in the family seem to change. As my children mature and grow, their needs and emotions are changing, their activities are changing. Even their independence seems to fluctuate depending on what they are struggling with. For instance, when my daughter was in first grade, I was [...]

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Do I Have a Special Skill?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 15 Oct 2009 15:21:41 +0000

Do I have a special skill? Many people ask this question. Sometimes it just feels like you are average. You know how to do many things fairly well, but how do you know if you are really good at something? Everyone has a special skill or skills. Most people have many skills that they are really [...]

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I moved my podcast over to my blog

kim@cereuswomen.com (Kimberly Reddington) — Tue, 13 Oct 2009 02:09:52 +0000

For several months I was testing out how to create a podcast and get it updated on iTunes and the like. My podcasts were on a separate wordpress blog while I was conducting my experiments. It was interesting how many subscribers I received despite the lack of marketing about it and not even having a [...]

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Can I ask you a favor?

kim@cereuswomen.com (Kimberly Reddington) — Tue, 06 Oct 2009 17:16:10 +0000

I am in the process of putting together a special monthly program for you where you will get up-close and personal with various experts and learn their special tricks and secrets to growing a business with passion and confidence. Each month will be with a different coach. I am having trouble deciding on a title [...]

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The Truth of a Work at Home Mom

kim@cereuswomen.com (Kimberly Reddington) — Mon, 28 Sep 2009 13:36:59 +0000

I have to admit, I didn’t always have it together. In fact, I still have moments when I don’t have it all together. There were many times a few years ago that I just couldn’t handle everything that life was throwing at me. The kids, family activities, the consulting business, the laundry, the dinner and [...]

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Push Away the Fear and Visualize Success

kim@cereuswomen.com (Kimberly Reddington) — Thu, 24 Sep 2009 13:57:43 +0000

A video you just HAVE to watch: When Sean Stockton shared this video with me on twitter, I just had to share it with you. I talk alot about passion and confidence because those are the positive elements that we want to concentrate on, but sometimes we need to take a good look at our fears. [...]

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Do profits equal success?

kim@cereuswomen.com (Kimberly Reddington) — Tue, 22 Sep 2009 01:17:20 +0000

One woman is successful because she makes a million dollars. Another mother is successful because her children grew up to be independent and happy children. Another mother is successful because she helped 2000 people overcome financial ruin. In your eyes which of these women were the most successful? Your answer would depend on your personal opinion. [...]

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Finding Your Own Voice

kim@cereuswomen.com (Kimberly Reddington) — Fri, 11 Sep 2009 17:40:22 +0000

We all have things that we are good at. You might not even know what all those things are, but they are there, and they are unique to you. The secret is to figure out what those skills are. Sometimes we do something everyday, and we know we do it well. The problem is that we [...]

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