Cereus Women

Have you ever thought to do this with video?

kim@cereuswomen.com (Kimberly Reddington) — Wed, 17 Oct 2012 23:00:35 +0000

Building relationships is an important key to growing a business. When you market online, it’s harder to build the same type of relationships with people as you do when marketing at in-person events. You lose that personal touch that comes from meeting people in person. When you meet someone in person, you can touch them [...]

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Do you really need a supportive community?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 16 Sep 2012 23:00:48 +0000

One of the things that I learned the hard way is that you can’t grow a business alone. Honestly, you won’t get any clients, if people don’t know you exist. Before I was a marketing coach, I was an independent application developer. Fancy words, I know. In other words, I had my own business, and [...]

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Does running your own business ever cause you to be afraid?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 02 Sep 2012 23:00:43 +0000

Whoa…What a whirlwind. We dropped my oldest son off for college this morning, and there was all kinds of activity on campus. Kids were running up and down the halls meeting each other, bins of sheets, lamps, books and clothes were being hauled in, parents were crying, everyone was hugging, roommates were being introduced and [...]

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A Sign That You Aren’t Doing What is Right for You.

kim@cereuswomen.com (Kimberly Reddington) — Sun, 19 Aug 2012 23:00:02 +0000

Last weekend I spent a couple days with my girls and my husband hiking up and down a section of the Swift River in New Hampshire. We all love the adventure and risky excitement of being barefoot in the middle of a flowing river climbing up rocks to get upstream. Crazy, I know! We made sure [...]

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Swimming in Traffic

kim@cereuswomen.com (Kimberly Reddington) — Sun, 05 Aug 2012 23:00:50 +0000

As I write this my daughter and her friend are swimming at my parent’s pool. I’m sitting in the shade, making sure that no one drowns. So far, so good. As I sit here, I’m attempting to watch a webinar recording I made a few weeks ago for my Women’s Website Workshop program. [...]

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4 “Musts” for a Client-Generating Blog

kim@cereuswomen.com (Kimberly Reddington) — Sun, 01 Jul 2012 20:00:11 +0000

There is more to blogging than just creating content for people to read. You should be using your blog to build credibility and to get your potential clients to take action. Here are 4 "musts" that will greatly improve the effectiveness of your blog. Must No. 1: The first must is to use your own [...]

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Does your business make you feel alive?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 17 Jun 2012 23:00:54 +0000

My son Justin just graduated from high school a couple of weeks ago. Wow, what an emotional day. There was laughter and tears from so many in the crowd, including myself. I have to admit that for months I have been so excited for him. He’s heading off to college to pursue engineering in the [...]

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Is a Narrow Niche the Right Thing for You?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 03 Jun 2012 23:00:04 +0000

Successful entrepreneurs know the power of defining a narrow niche to play in for their business. It’s absolutely essential, if you intend to take your business past a certain level. However, just because you are told to do this, and even if you do understand the full power of choosing a narrow niche yourself, [...]

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This little trick helped me to overcome a huge feeling of overwhelm

kim@cereuswomen.com (Kimberly Reddington) — Thu, 05 Jan 2012 16:30:03 +0000

The other day I was challenged to spend an entire day doing only what I wanted at each given moment. At first I was reluctant because I have so much to do. I didn’t feel like I could take away a whole day without accomplishing anything, yet I decided to go ahead with it and [...]

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Are you focusing on the right marketing strategies?

kim@cereuswomen.com (Kimberly Reddington) — Tue, 20 Dec 2011 17:36:06 +0000

I can't believe how long it's been since I've last written a blog post. One of the things that I teach my clients is to be consistent with their marketing, yet I haven't practiced what I preach when it comes to my blog. There is a reason for that, which I will mention shortly. The [...]

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This is something you do NOT want to do

kim@cereuswomen.com (Kimberly Reddington) — Mon, 06 Jun 2011 14:00:36 +0000

The other day I was attending a college preparation presentation at my son’s high school with my husband. Well, I guess I should mention that I dragged my husband with me. He wasn’t kicking and screaming, but I know he felt like it. The presentation turned out to be quite informative. We have a son who has [...]

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Why Are Woodpeckers Good At Marketing?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 10 Apr 2011 22:50:53 +0000

Prefer to listen to this post or download it to your mp3 player? Last summer from around May-November we had a couple woodpeckers literally destroying our house. If you come to visit, you can’t help but notice all the holes they made in the shingles. There must be 50 shingles that need to be replaced. [...]

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What Are You Really Worth?

kim@cereuswomen.com (Kimberly Reddington) — Mon, 04 Apr 2011 12:00:57 +0000

What we think about ourselves becomes a catalyst for our business. Have you ever noticed that successful entrepreneurs have a certain air of confidence about them? They just seem to command the room and get people to notice them. The reason they are successful is because they started with the confidence first. They built [...]

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Could You Use a Little Coaching?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 17 Mar 2011 14:00:21 +0000

I have 2 openings for my 6 Month Platinum Private Coaching Program. I limit this program to only a few clients and once the spots are gone, they’re gone! I would like to invite you to fill one of these slots. I know we could make tremendous progress in taking your business to the next [...]

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WOW Your Prospects: Market Using Strategies that Match Your Personality

kim@cereuswomen.com (Kimberly Reddington) — Tue, 15 Mar 2011 02:09:17 +0000

All too often business owners walk the walk of other’s in their industry instead of playing their own game. We know we should think outside the box, yet it somehow feels safer staying inside, or does it? Trying to do something against our personality can actually cause us to procrastinate and never actually complete the task. [...]

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4 Musts Every Blogger Should Do When Marketing Their Business

kim@cereuswomen.com (Kimberly Reddington) — Sun, 13 Mar 2011 22:45:46 +0000

Blogging can be a very effective marketing tool for your business; however, there are several things that every blogger really should do in order to be the most effective at converting visitors into prospect and then prospects into clients. I talk about 4 of those Musts in this video. Prefer to listen to this [...]

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New FaceBook Change that Will Improve Your Marketing Effectiveness

kim@cereuswomen.com (Kimberly Reddington) — Sun, 27 Feb 2011 22:45:36 +0000

FaceBook is launching a new change in the way you can interact with your business page that will absolutely help you to improve your marketing effectiveness with FaceBook. It’s a change that you can even preview and test out now before the official launch. Please watch this video and share your thoughts about the change. [...]

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Happy Valentine’s Day

kim@cereuswomen.com (Kimberly Reddington) — Mon, 14 Feb 2011 15:20:01 +0000

It’s Valentine’s Day. I always love this day because my husband expends more energy than usual to make the day special for me and our little girls. Sometimes it’s a romantic bath complete with rose petals and a chocolate Damiana drink. That was a nice year to remember. Sometimes we head to a local ski [...]

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Looking to Create a Website or Revamp an Existing One?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 13 Feb 2011 22:45:56 +0000

In all my networking, I constantly see people struggling to get a website up for their business without having to hire a web designer. Web designers can be expensive, not to mention that you are then at their mercy, their schedule and the fact that they need to make your updates. Here’s a quote from [...]

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Follow Your Inner Guidance

kim@cereuswomen.com (Kimberly Reddington) — Sun, 06 Feb 2011 22:45:53 +0000

Over the past month, I have been spending some time trying to re-learn how to follow my inner guidance. This is a skill that I lost somewhere along the way of being an adult. I was letting myself get frustrated over this fact because I couldn’t figure out when I had lost this ability. [...]

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How do you know if your target market is too broad?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 30 Jan 2011 18:45:49 +0000

Prefer to listen to this post? I’m often asked how you know if your target market is too broad. Many business owners feel that if they narrow down their target market, they will lose out on potential customers. This can’t be any farther from the truth. What I have learned is that the [...]

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Learn how to create your own WordPress blog or website

kim@cereuswomen.com (Kimberly Reddington) — Mon, 24 Jan 2011 17:46:20 +0000

WordPress is one of the most popular "do it yourself" website platforms. With WordPress you have the capability to create a website, a blog, or both, with very minimal coding. I have a very technical background and have been programming for over 20 years, yet I still choose to use WordPress to create my websites [...]

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3 Ways to Use a Marketing Calendar

kim@cereuswomen.com (Kimberly Reddington) — Sun, 16 Jan 2011 22:45:58 +0000

When I was training to be a certified Guerrilla Marketing Coach, I learned the value of creating and implementing a marketing calendar. There are many different ways that you can create a calendar for your business and the method doesn’t matter as much as actually using one. I use my marketing calendar as a way [...]

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Marketing is all about Building Relationships

kim@cereuswomen.com (Kimberly Reddington) — Mon, 03 Jan 2011 14:00:09 +0000

Happy New Year It’s a new year, so I want to give you a tip that you can add to your list of goals for 2011. Build relationships with all prospects and clients That may seem so simple, but many people don’t do this as often as they should. That’s the main goal I [...]

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Generate Christmas Morning Excitement for your Clients

kim@cereuswomen.com (Kimberly Reddington) — Sun, 26 Dec 2010 22:50:18 +0000

Have you ever seen a child on Christmas morning when they see all the presents under the tree? Can you picture that excitement? What do you think would happen to your business if your clients were that excited about what you have to give them? Prefer to listen to this post or download it to [...]

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Are you taking care of yourself?

kim@cereuswomen.com (Kimberly Reddington) — Mon, 20 Dec 2010 14:00:33 +0000

This time of year, we all can get very busy. There’s so much to do with preparing for the holidays, attending holiday parties, attending activities with the kids. Sometimes it feels like we will never get it all done. A few years ago, I went through a period of major burnout. I was at my wits end. I [...]

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Stop Trading Dollars For Hours

kim@cereuswomen.com (Kimberly Reddington) — Sun, 12 Dec 2010 22:50:58 +0000

Some of my clients have a common fear of success. This fear can stop you from growing your business because you may be afraid that you will become overwhelmed or too busy to handle all the work and the clients. Another reason for this fear is that you may be trading dollars for hours. Once [...]

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Is Your Sales Page Selling?

kim@cereuswomen.com (Kimberly Reddington) — Mon, 06 Dec 2010 14:00:07 +0000

You spent weeks or months putting together a new package or product. Maybe it is an ebook, workshop, audio program, training module, or something similar. You spent hours putting together the sales page and other marketing materials. You are even getting the traffic to come to your new sales page, but… NO ONE IS BUYING. [...]

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Eliminate Some of Your Fears

kim@cereuswomen.com (Kimberly Reddington) — Sun, 28 Nov 2010 22:50:40 +0000

Sometimes without us even knowing it, we are stopping ourselves from growing and doing the things we know we need to do. There is usually an underlying fear holding us back. Sometimes instead of overcoming those fears, we can try to eliminate them altogether. Listen to an example of how I personally eliminated my fears [...]

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You are Special. Don’t forget it!

kim@cereuswomen.com (Kimberly Reddington) — Mon, 22 Nov 2010 13:59:08 +0000

I cannot believe that Thanksgiving is next week. Just the other day it was November 3rd. I blinked and missed last week. Well, I did take some time off last week to spend time with my family. We had some special days together. On Monday, I spent the day shopping with my husband. I rarely [...]

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Marketing With Impact

kim@cereuswomen.com (Kimberly Reddington) — Sun, 14 Nov 2010 22:45:34 +0000

What if you could spend the same amount of time marketing, but have a much larger impact to many more people? Marketing a business can take a lot of effort. It’s important to leverage your marketing time and efforts. Listen to two great ways to maximize the impact your marketing can have on many more [...]

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Reach for the Stars

kim@cereuswomen.com (Kimberly Reddington) — Tue, 09 Nov 2010 16:55:11 +0000

I know you are well aware that you are supposed to have goals to move ahead in your business. I also know that you are aware that goals will help your business grow faster. So why haven’t you set your goals and followed through with a plan?? Alright, alright, I don’t want to make you feel [...]

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The #1 Sentence to Remember When Marketing

kim@cereuswomen.com (Kimberly Reddington) — Thu, 04 Nov 2010 15:26:50 +0000

The internet is a wealth of information on how to market a business. No matter what business you own, it is guaranteed that you can find information on how to market your individual business. So why are people so confused? Many entrepreneurs go crazy trying to sift through all the information. What works? What doesn’t? [...]

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5 Big Reasons Why You Should Charge Per Project and Not Per Hour

kim@cereuswomen.com (Kimberly Reddington) — Sun, 24 Oct 2010 22:45:01 +0000

Many coaches, consultants, virtual assistants, and others charge by the hour. They feel you put in the time and then you get paid. The consultant knows how much to bill the client, and the client knows how long it took you to complete the job. But does the client ultimately care how long it took [...]

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So What’s the Point of your FaceBook Fan Page?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 23 Sep 2010 16:19:29 +0000

As a marketing coach, I have noticed many business owners wanting to create a fan page. They create it, but then they aren’t sure what to do next. FaceBook fan pages are a great way to communicate with your prospects and to generate buzz about your business. However, like any marketing strategy, you need to define [...]

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The Power of a Mastermind

kim@cereuswomen.com (Kimberly Reddington) — Sun, 12 Sep 2010 22:45:21 +0000

We can’t do everything ourselves, so why is it that we always try? As women entrepreneurs, we find ourselves constantly being pulled in many different directions. We are expected to grow our business while keeping expenses low, we are expected to grocery shop, cook, clean, nurture and watch the children, and keep our husbands happy. [...]

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Your Identity – Does Your Business Have One?

kim@cereuswomen.com (Kimberly Reddington) — Sun, 29 Aug 2010 22:42:45 +0000

Part of creating a great brand for your business is to determine your identity. An identity is what makes your business unique from all your competitors. It is what makes you stand out. It does not necessarily make you a better business, but it does make you unique and helps your prospect determine what your [...]

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Networking to Build Your Community

kim@cereuswomen.com (Kimberly Reddington) — Tue, 24 Aug 2010 17:00:52 +0000

There’s more to networking than just finding prospects. A great business is based off of a large, supportive community comprised of several types of people. Your community should include: Prospects/clients Teachers/coaches/mentors Referral sources Partners/potential partners People supporting you in the growth of your business Take a look at the people currently in your community. Who [...]

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6 Steps to a Great Testimonial

kim@cereuswomen.com (Kimberly Reddington) — Thu, 29 Jul 2010 14:00:00 +0000

Earlier in my business, people were sending me great feedback on my services and my work, but they weren’t quantitative enough to be really compelling to my prospects. What I wanted to do with the feedback from my clients was to use them as testimonials. After working with each client, I know how much my services have [...]

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Are You Getting Stuck in the Spam Filters?

kim@cereuswomen.com (Kimberly Reddington) — Thu, 15 Jul 2010 21:24:10 +0000

Email marketing is one of the most effective marketing tools we have at our disposal. Even with social media getting all the hype, email lists are still the way to make profits on the internet. Social media is a great way to get names and email addresses onto your email list. Once you have this [...]

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A Quick Way to Establish Yourself as an Expert

kim@cereuswomen.com (Kimberly Reddington) — Fri, 09 Jul 2010 15:39:26 +0000

When people perceive you to be an expert in your field, that means you have gained instant credibility. People buy from those they know, like and trust. Getting to know, like and trust someone can take a while, but there are short cuts to the process. The key is knowing what those shortcuts are. Have you [...]

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How to Get Referrals and Word-of-Mouth When Your Business is New?

kim@cereuswomen.com (Kimberly Reddington) — Tue, 29 Jun 2010 14:24:35 +0000

I receive this question from clients all the time. Word-of-mouth referrals are by far the easiest way to get a client. When you have people talking about you, it adds so much credibility to what you offer. People are much more willing to do business from someone they were referred to. The best way to [...]

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What I love about being a mompreneur

kim@cereuswomen.com (Kimberly Reddington) — Tue, 22 Jun 2010 13:51:45 +0000

Summer is here. My children are finally out of school for the summer. I’m trying to decide who is more excited, me or them. One of the best benefits I have about being a mom entrepreneur is that I am home all summer with my children. I choose when to work and how much. If the forecast is [...]

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Marketing Consistently will Help Bring in More Clients

kim@cereuswomen.com (Kimberly Reddington) — Thu, 03 Jun 2010 14:00:22 +0000

Many coaches, trainers, and other service professionals tend to find that their business is sporadic. In any business you will have spikes and dips in your business, but if you are like most people, it’s important to your bank account to keep business coming in as consisently as possible. In order to keep getting clients [...]

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The Best Use of Social Media for Your Business

kim@cereuswomen.com (Kimberly Reddington) — Wed, 19 May 2010 14:00:31 +0000

Before jumping into social media, it’s a good idea to find out if your target market is on that site and USING it. There may be a lot of people out on twitter, but only 10% of those on twitter are even active. Once you decide which social media sites you want to use, it’s [...]

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Accountability

kim@cereuswomen.com (Kimberly Reddington) — Wed, 05 May 2010 14:00:31 +0000

Yesterday I was speaking to a potential client while I was mingling at a networking meeting. She brought up a struggle she was having that I know is so common to many people. We all experience it at some point or another. Not doing something that you know you need to do to grow your [...]

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Stop Chasing Clients

kim@cereuswomen.com (Kimberly Reddington) — Mon, 26 Apr 2010 14:03:30 +0000

Are you struggling to pull in the amount of money or the number of clients you want? Do you have a goal this year to increase your profits, but you aren’t sure how to make that happen? My colleague, Kathy Goughenour, and I see dozens of people every day trying to figure out the secret [...]

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Shout, if you hate selling!

kim@cereuswomen.com (Kimberly Reddington) — Fri, 23 Apr 2010 13:27:18 +0000

I hate selling! Ok, hate is a really strong word. I dislike selling. I really don’t like when someone blatantly sells something to me. I find it annoying and rude. I know that people are out there trying to run a business. I get that. I have been running businesses myself for over 15 years. [...]

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What I have been working on

kim@cereuswomen.com (Kimberly Reddington) — Fri, 16 Apr 2010 13:00:11 +0000

Would you like help identifying your ideal clients and learning what they can’t live without? Are you trying to find out who your target market is and how to find them? Are you have trouble converting leads and prospects into clients? Check out the following video to found out how to get some answers to these [...]

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Starting a Business is Really Just a Step-by-Step Process

kim@cereuswomen.com (Kimberly Reddington) — Mon, 29 Mar 2010 14:07:34 +0000

Starting a business can be broken down into steps. Over the past 15 years, I have studied entrepreneurs from different types of service businesses. I have compared those who are successful with those who are just getting by. Is there a difference between the two? You bet! What I have learned over the years is [...]

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