Thanks for your comment, and you are absolutely right. The Obama Campaign encouraged Citizen Marketing and embraced it in a way that would make many other politicians and corporate America uncomfortable. Traditional marketing teaches us to control messages, however we currently live in an era where that is no longer possible. The Internet makes it way too easy for messages (whether they are good or bad) to be shared with the masses. Challenger Brands that stay true to who they are can grip this phenomenon and let their followers do the talking.

Belinda

I’ve seen the ‘O’ logo and change/hope message integrated into everything from silkscreened posters to home-made rap videos. They made it easy to get involved this way by having a very accessible website and even providing downloadable design elements on that site.

The message was clear and simple enough, and the look versatile enough, that the ‘credible’ sources you reference could be customized by and for anyone. It really spoke to the inclusive grass-roots attitude of the campaign.

Politics aside, it struck me as a very effective way to get people involved, and in the end, it looks like that’s what made the difference.