But something new has given me a new excitement about coming up with and executing ideas - Twitter.  Twitter is a fast-paced micro-blog, which means that in 140 characters or less you can express yourslf in an infinite number of ways. What I especially love about Twitter is that it offers the perfect opportunity to try out as many ideas as possible, and see instant results from those ideas.  You can ask questions, share links, get feedback, and within minutes you know if others are receptive to what you have to offer.  If you get great feedback, enthusiastic answers, and Retweets (when your friends share your mini-posts with their friends), you know you’ve done something right.  If you didn’t, well, you can tweak things the next time around.

Twitter is the perfect way to test out ideas, especially when it comes to ways for engaging people. Twitter is about creating relationships and contributing to the community of followers and those you follow. Now I feel like I have a perfect arena to express my ideas.

That’s what makes finding your own creativity so uncomplicated and even enjoyable.  It’s not about pulling teeth or racking your brain to find ideas.  It’s all about using your strengths, personality, interests, and environment to your advantage to come up with unique ways of solving any problem.

And the best thing about therapy?  It makes you feel better when it’s over.  Becoming creative won’t simply give you the ideas to become successful and solve a problem, but it will give you a great sense of freedom and insight into your own potential to do great things.  That’s why creativity is therapeutic.

• Idea: The use of anything that exists
• Good Idea: The effective use of anything that exits
• Genius Idea: The unique and effective use of anything that exists

An idea should really be solving problems or doing something that’s effective and successful. A good idea solves a problem. Examples of good ideas are things like getting rid of a headache by taking aspirin, increasing sales of your business with advertising, or losing 20 pounds by exercising an hour every day for a month. All of these are ideas that work, and have been proven to work, but are nothing new or unique. Note that what separates a simple Idea from a Good Idea is the effectiveness. If you’ve exercised every day for a month, but have not lost any weight, then you’ve just got an Idea, not a Good Idea. So you won’t know what kind of idea you have until you’ve tested it.

This brings us to the Genius Idea. A Genius Idea is not only a Good Idea, which is effective, but it is also unique. Genius Ideas bring a new, creative, never-been-done before element to solve a problem. Genius Ideas include landmark inventions like the printing press, television, and the automobile, as well as modern concepts like Dell Computer’s direct sales business model and Google’s search engine. These kinds of ideas are not only successful, but change the landscape of how business is done, entertainment is viewed, and life is lived. A Genius Idea changes what is traditional from the old way of thinking to the new.

So what ideas are you coming up with? Are they just and Idea? Or have you got yourself a Good Idea, or maybe even a Genius Idea? If you don’t know, go put your ideas into action, and find out.

Why would you make impossible goals? One word: belief. I had earlier wrote that belief is the real idea maker, and believing gives us the motivation and open mind to make the plans needed to solve whatever problem you have. It doesn’t matter if you don’t succeed or not, but it matters that you did everything you could to make your big goal a success.

Let’s say your impossible goal is to make a million dollars in the next 6 months. Hey, you have to believe it can happen to you. Most of us would never entertain the thought of this impossible goal, but you need to try. What will happen is you now have belief, which will give you more motivation to come up with the ideas and resources to work towards your goal. Let’s suppose you didn’t make a million dollars, but only $50,000. Well, you probably well exceeded any small goal you’d ever have. Most of us would give an arm and a leg for 50K in 6 months. But because you set the huge impossible goal, you’ve put your expectations so far outward that even a relative failure is still a success.

So go ahead and make your impossible goal. Set crazy deadlines to make your goal happen. Try and make friends with a celebrity, get engaged in 3 months, or get a six figure job in 30 days. You can still set small goals while you’re working towards the impossible ones, but if you even come close to reaching that great dream, you’ll be glad you thought big.

That statement actually surprised me.  I know that telemarketers and the like aren’t greeted with the most excited and genial of recipients on the other end of the line, but it still is amazing how quickly we want to get telemarketers off the line.

This realization gave me an idea.  Why don’t we use telemarketers to our advantage?  Instead of giving our objections what they’re selling and hang up the phone as quickly as possible, why couldn’t we use that time to help ourselves?  No, we may not want what they are selling, but they may want what we have to offer.   It would make sense to try and pitch the unsuspecting telemarketers to support your website, product, or service.  If anything, you’ll at least have a voice on the line that you can practice your pitch on.  It shouldn’t be that bad if you mess up - you’re talking to a telemarketer, not a real customer, right?

This tactic of conversing shouldn’t be limited to selling.  Why don’t you just ask them for their opinion on a new product or service you are about to release?  Why can’t you try to poll the telemarketer for important research you’re doing?  Ask them their opinion on something you want to get information on.

Another result of conversing is an obvious one: to be nice and spread some goodwill.  I know we all live busy lives and don’t have time for useless calls, but try starting a short conversation with the telemarketer.  I know this isn’t something you’d normally do, but you’d surely put that person in a good mood, at least for the next 5 minutes until the telemarketer gets rejected by another prospect.

The title of this post is a joke, but maybe there should be a National Day to sell to these workers.  Maybe you’ll never want what they got, but telemarketers will likely never go away.  Use them to your advantage.

Think about an inventor who has just invented the greatest product in the world.  He’s so proud of himself for what he’s just created.  He knows in his heart that people would love his little doohickey, and anyone who comes in contact with that invention will automatically fall in love with it.

That’s exactly where most of us go wrong.  Don’t ever assume that your product, service, or invention will be received by everyone, at least without a little creativity.  You can’t expect that someone will get shot by Cupid’s arrow, and never want to part with what you’re offering.  I wish that’s how life could be, but it never is.

Thomas Edison said, “I have not failed, I’ve just found 10,000 ways that won’t work.”  Scrabble took four years to catch on with consumers.  Dr. Seuss was turned down by 24 publishers.  These are just a few examples of how even the most popular and revered products and inventions today were at some point overlooked.

This is also a reason why people are hesitant to put their ideas out in the world - the rejection.  But treat the rejection as another type of brainstorming.  When you first came up with your great idea, you probably went through dozens, even hundreds of bad, silly, and non-effective ideas before the “great” one arrived.  So once your idea is conceived, and you’re ready to put it into action, the idea generation process starts again.  Your goal is to make sure that people see your great idea for what it is.  Maybe it has to be shown to help people.  Maybe people just need to be entertained or comforted by it.  Maybe you just need to find a cool use for your idea that will reach a large audience.  Nevertheless, you need more ideas to execute your original idea.

Creating more ideas every step of the way is something many overlook.  We think that that one idea will carry us through everything, but at some point, you need ideas for how to reach people.  This is why being creative and having ideas needs to cross all subject matters and topics, and must be applied across a broad spectrum of applications.  If you can creatively invent the next generation of electric shavers, and position your shaver as the must have item that wives buy their husbands for Christmas, then you’ve got an idea for your idea.

For example, what new and interesting ideas can we make out of a hamburger and a fork?  The trick is to see ways we can use the concepts of a hamburger and a fork.  Here are a few:

• Fashion the burger meat to be in the shape of a fork.  Have people eat meals with that “hamburger fork”, then eat that.
• Stick the fork in the bun of the hamburger (so only the tines show), and now the burger is the handle of the fork.
• Slice up the hamburger, put it in salad, and use the fork to eat it.
• enclose the tines with mustard and ketchup, or find a way for the fork’s tines to squirt out mustard and ketchup
• Create a spaghetti meal, only with a hamburger theme.  Make the meatballs enclosed with cheese, ketchup, mustard, and cover it with bread.  And instead of spaghetti, use thin and long slices of potatoes as the “fries”

These are just some quick ideas that come to mind.  Some may seem a little odd, but they are all ideas that you just don’t see every day to combine a hamburger and fork.

Let’s try out another example.  How can we combine cereal and milk?  Well, that’s easy, right?  That’s combination has been used every single morning by people for years.  But are there any unique ways we can combine them?

• Create a “cereal margarita” for kids.  Pour a glass with milk, and sprinkle the rim of the glass with ground up cereal.
• Milk Soup: Fill a bowl with milk (maybe even with ice cream or sugar), and pour in a bit of cereal.  Could make a great dessert.
• Make an mock “Oreo” dunking party with dolls.  Get tiny containers (shot glasses, bottle caps), fill them with milk, and dunk cereal pieces in the milk. Kids may enjoy it.
• Frozen cereal pops.  Fill an ice tray with cereal and milk (maybe some sugar as well), and freeze them with a toothpick (or fork!).

Again, these ideas may or not work out, but the point is that there are always new and interesting ways to combine things, even if they are things that have been used together in a different way.

So find two or more things to combine.  Combine objects or existing ideas that are totally unrelated to make new things.  Or find a new use for a combination that people always associate with one specific use.  It’s a fun thing to do that will certainly raise your creativity and come up with fun and unique ideas.

What I’m offering are new and unique ideas for your business.  And when I say ideas, I plan to make that as general as possible, meaning ideas for your ad campaign, marketing efforts, slogans, business operations, and more.  I certainly don’t plan on taking the place of other professionals who perform these functions, but I do plan to supplement these functions.  Everyone needs ideas, no matter who you are, and it helps to have a fresh perspective throwing creativity around.  That’s where I come in.

The main service I offer is brainstorming and idea generation.  I’ll provide the ideas and ways to execute them, and you can take those results and make those ideas a reality.

If you want more information about me, visit the consulting page, or just contact me.

Whenever you get ideas, think about what’s been done before.  Are you trying to imitate someone else, or are your ideas something that is purely individual for the topic or industry you are in.  If it hasn’t been done before, or if it has rarely been executed before, you’ve got an idea to investigate further.  Simply piggybacking on a past idea is not the way to get people’s attention.  You need a hook - a novel idea to get into the door.