Montana Outdoor Advertising Blog

Learning From the Pros

Fri, 16 Dec 2011 16:27:00 GMT

Many of the business owners we talk to in the Flathead Valley feel a bit overwhelmed by all of the available advertising options and just want to know what works. Doesn’t it make sense to take a lesson from the pros?

The top spenders in outdoor advertising nationwide include
General Electric, McDonalds, Coca-Cola and AT&T.

Do they have larger marketing budgets than you? Probably.

Did that happen because they spent their marketing budgets on things that didn’t work while they grew? Certainly not.

Every media has a place in your budget. Some work well for promotions, and some work well for reaching a target demographic. Outdoor advertising provides repetitive, demographic-free exposure that enhances every other marketing effort you make.

When it’s tough to decide where to turn with your marketing budget, take a lesson from the pros. Take a look around town and see how the most successful businesses choose to distribute their budgets. Plain and simple, no company grows to be #1 by making repeatedly poor marketing decisions along the way.

You're already using outdoor advertising!

Wed, 30 Nov 2011 16:14:00 GMT

How much of a priority is outdoor advertising to your business already?

Do you have a storefront? A sign outside? Have you ever used promotional banners? How about an outdoor event? Your business may be more reliant on outdoor advertising than you realize.

Putting yourself out there

In today’s mobile world, it’s become the norm to set up shop, hang a sign and advertise sales and promotions outside. Why do we do that? We see potential customers driving by and we want to get their attention. It works like a charm. Folks drive by each day on the way to work and one day, after they’ve seen you there for some time, they stop in.

Uh-oh. What about the folks that don’t drive past your store on their daily route? How do your build a relationship with them? It’s simple – build another store.

Reaching Everyone - Without Breaking the Bank

Or, if you prefer a more reasonable solution, you could set up an outdoor advertising display in the part of town you’re not already reaching. Setting up a display across town is a great way to familiarize yourself to customers that don’t drive by your store every day. Soon, you’ll notice your customer base expanding as folks across town start feeling comfortable with your name. A new outdoor advertising display will work like a charm at drawing in the traffic – just like the one you already have.

Take the first step and build a relationship with all of your potential customers without being ruled by their driving patterns: Ask us about our rotation plans. Many of our clients move around the Flathead Valley every few months to make sure their message reaches everyone on a regular basis – all at one flat rate.

As a bonus, the displays are even illuminated each night until midnight!

Why Should I Use Outdoor Advertising? (Part Three)

Fri, 25 Nov 2011 21:02:00 GMT

Everyone seems to be searching for the perfect marketing mix. Sometimes, the more we segment and target, the more complicated it seems to reach the right people at the right times. You may have wondered whether outdoor advertising has a place in your marketing mix. This three-part introduction to outdoor advertising may help you decide.

Advertising Fact #3
Simplicity gets results in the long run for businesses large and small

There is certainly a place and a time for one-spot ads and brief campaigns, but a solid marketing effort involves long-term publicity as well.

Powerful advertisers like KRMC understand the benefits of permanent advertising

Outdoor advertising thrives on simplicity. It’s not a place for advertising sales and promotions, it’s a place to establish your business's name and keep it established over time. If the public isn’t seeing your name every day, the effectiveness of your other marketing efforts will be greatly diminished. Remember, familiarity builds trust. Build a relationship with the public through outdoor advertising, and then use other media to bring in crowds for promotions.

Just because something is uncomplicated does not make it ineffective. Outdoor advertising is brilliantly simple, and it compounds the effectiveness of every other form of media you use. Promotional advertising, or one-spot ads, work wonders under two conditions. First, your customers need to feel comfortable participating – they need to trust you. Second, they have to remember the promotion and where it is. Outdoor advertising is the final piece of the marketing puzzle.

Why Should I Use Outdoor Advertising? (Part Two)

Thu, 10 Nov 2011 19:04:00 GMT

Advertising Fact #2
Repetition is critical.

Your customers are bombarded every day by advertisements.

Which ones are they going to remember? The ones they see every day.

There’s an old saying in advertising, “Familiarity builds trust.” It’s true in all aspects of our life. Why are we more likely to have a neighbor we share a wave with every day watch over our home while we’re away than the neighbor that keeps to himself? Familiarity builds trust.

The same is true in business. The more a customer sees your name, the more likely he is not just to remember who you are, but to begin to trust you. Bad companies don’t become successful enough to be advertising powerhouses, just like bad people don’t wave at their neighbors, right? (No one said the subconscious was rational). The point is, the more your customers see your name, the more confident they become that you are equipped, experienced and anxious to meet their needs. Outdoor advertising is the most effective and efficient way to reach your customers regularly - without breaking the bank.

Contact us today to find out how to get started.

Call us at 406.314.4892

Why should I use outdoor advertising? (Part One)

Thu, 03 Nov 2011 15:51:00 GMT

Advertising Fact #1:
We live in an outdoor society

Walk, run, drive, ride or push – everyone is going somewhere.

If your customers are outside, shouldn’t your advertisements be too?

Every form of media has its place in your marketing mix, but outdoor should be the constant. Outdoor is the breathe-easy media that saves you the hassle of trying to reach the right people and makes sure you reach all of the people.

Outdoor is the media that reminds the public where to go when they need your services, reminds them of the great experience they had last time they did business with you, and reminds them that they might need your services right now. In fact, they’re already in their cars. Not just the people you selected as your target demographic, but everyone.

Chandler Communications Provides Shelter for Hospital Patients

Tue, 04 Oct 2011 18:12:00 GMT

In 2010, Kalispell Regional Medical Center reached out to Eagle Transit to fill a need. Bus riders leaving the hospital were having difficulty making a connection with public transit drivers. Without a bus shelter outside the hospital, drivers were unable to determine whether individuals on the sidewalk were passersby or patrons waiting for a ride. In some cases, the patrons and drivers missed each other completely. Even when the drivers and riders were able to connect, the lack of a comfortable, safe place to wait for a ride was concerning.

As the situation revealed itself, KRMC realized the need for a bus shelter. Eagle Transit, the Flathead Valley's public transit system, was contacted.
For several years, Eagle Transit had been working with Chandler Communications in the Flathead Valley. Chandler Communications provides the bus shelters for patrons and arranges for the private sector to assist in funding their construction and maintenance. When the need came to the
attention of Dave Polansky, Program Director for Eagle Transit, he immediately contacted Chandler Communications to request their assistance. Chandler Communications was more than willing to help.
Within a few short months, the bus shelter, custom made to match the architectural lines and design colors of the hospital, was in place.
Today, bus riders have a beautiful bus shelter in which to wait for transportation. The shelter is lit in the evening hours for safety and sturdy panels of crisp, clean glass protect the patients from the harsh elements. Buses from all parts of the county make regular stops at the KRMC shelter, including both commuter and city routes. Many individuals even use the shelter as a meeting place for private transportation, taking advantage of the convenient landmark that's easily accessible for all.
Eagle Transit and Chandler Communications continue to work together to bring the citizens of the Flathead Valley transportation while maintaining safe, comfortable waiting areas along the way.

Bus Shelters: Much More Than Just a 'Structure'

Thu, 08 Sep 2011 14:00:00 GMT

Bus shelters are a welcome sight to any public transportation user. Shelters are modern conveniences that communities have come to expect as standard equipment for high traffic bus stops. The sheer volume of riders entering and exiting buses allows you to speak to large numbers of people per day in a matter of seconds through bus shelter advertising. Bus shelters are not only as a source of shelter, but a quick, efficient means of finding what one needs – from bus schedules, and maps to local services.

Typically, drivers and riders alike only spend a few minutes, to mere seconds before moving on. Due to the perfect combination of events your advisement becomes part of a comfortable, non-intrusive learning experience that benefits all participants whether they realize they are participants or not.

Public transit is made more accessible by shelters by creating a sense of comfort for riders waiting for their next connection. Such an increase in accessibility allows for greater numbers of people using buses. High gas prices and people choosing more efficient means of transportation also means that your bus shelter advertising reaches more people. Transit riders offer a captive audience to the savvy business owner who thinks to advertise using bus shelters. Bus shelters allow riders to feel safely encapsulated and even entertained during their wait for the bus. Without shelters, riders often feel exposed and un-entertained as they wait on the side of a street. Bus shelters offer a service that should be utilized to its fullest capacity.

Bus shelter advertising is an opportunity to present your message at eye level and can’t help but to be noticed from the road. Drivers are often captivated by companies’ advertisements on bus shelters. The scale and memorable content of images translates easily to drivers who may just glance at the bus shelter. Consider that drivers must be aware of pedestrians. Bus shelters are a clear indicator that pedestrians are most likely nearby. People look for bus shelters. Why not use this opportunity to tell people about what your company has to offer?

Factor in the ability to repeat your message to the same audience. Repetition allows greater opportunity for people to really think about your advertising. The traffic of a local area does not change drastically overnight which is a reliable sense of who your advertising may be reaching. Additionally, commuters are exposed to neighborhood specific messages which then become relevant to commuters through repetition alone.

Your company’s well designed advertising compliments the goal of bus shelters and creates an opportunity for you to speak to your community. No matter what audience your company caters to, your ability to target specific demographics located within different areas of communities may be utilized to its fullest capacity by bus shelter advertisements.

UPDATED: Understanding Outdoor Advertising in the Flathead Valley: Seminar

Thu, 01 Sep 2011 21:58:00 GMT

Update: Registration for this seminar is now closed. Please join us for our next seminar. Dates will be released shortly.

Chandler Communications has set a date for the first in a continuing line of seminars designed to introduce local business owners and marketing managers to both the advantages and the opportunities available for outdoor advertising in the Flathead Valley.

The seminar will be held at the East Forum building on Highway 93 South in Kalispell, Montana on September 20, 2011. Discussion will commence at 5:15 p.m., followed by a question and answer period and concluding with refreshments.

The event will provide an excellent networking opportunity for progressive business representatives, will give all in attendance a great feel for the true effectiveness of outdoor advertising as the foundation of a solid media mix partnered with print and electronic media, and present a solid understanding of the steps involved with initiating a well-rounded marketing campaign.

All business owners and marketing managers in the valley are welcome. Space is limited to 10 representatives for this event, so please RSVP and register by clicking the button below to reserve your space. Or you can visit the seminar registration directly here.

Outdoor Advertising - More Than Just Words

Tue, 30 Aug 2011 16:24:00 GMT

Outdoor advertising is on display every time. It isn’t surrounded by editorial content and competing ads the way newspaper ads are; it doesn’t compete with programming and other commercials the way radio and TV ads do; it doesn’t interfere with what someone is doing when browsing websites, the way online ad pops up; and you can target it to reach very specific audiences by board location and neighborhood.

“That he who runs may read” has been the basic principle of an important part of the advertising field from the earliest days. Throughout the growth and development of other media platforms, posters maintained their place.

Outdoor advertising is normally positioned in areas of high-volume traffic to deliver a high opportunity to see rating. The outdoor advertising industry offers excellent market coverage and frequency while having an enormous impact. Outdoor advertising can be beneficial to increase the innovative or creative character and therefore stand out of the crowd of competitors.

Since it is supposed to catch the attention not only of pedestrians but also of car drivers or people passing by in other vehicles it has to be very concise and understandable at a glance. It sits up there – big, bold, and impressive – to be read over and over again by passing motorists and everyone who lives in the locality. It gives you constant exposure, like a 30-days-long commercial – and that’s just what you want for your business.

The benefits of outdoor advertising include the following:

Effective – Outdoor advertising is precise, concise, and consequently effective.
Wide Appeal – it has a wide appeal. It demands little time and reading effort from the customers. It attracts attention quickly. The circulation of an advertising board is the number of people who see it.
Wastage Avoided – It avoids wastage by placing the advertisements at appropriate locations.
Flexibility – it is flexible in the sense that outdoor advertisements can be made bigger or smaller depending upon the nature of the product to be advertised and the information to be passed on to the customers.
Lower in cost – it is economical in the sense that the same copy can be seen by thousands of people. Hence, the cost of advertisement per unit is very low.
Selectivity – It has the benefit of selectivity in the sense that different types of matters can be displayed in different types of outdoor advertising to communicate a series of product messages to potential customers.
Exposure – Its exposure is frequent, depending on the viewer’s method of transportation.

Other benefits of outdoor advertising are that it has the ability to be customized to local marketing needs. For these reasons, local business establishments, such as local services and amusements, retailers, public transportation, and hotels and restaurants, are the leading outdoor advertisers. The audience of outdoor advertising is growing rapidly as people spend fewer hours at home and more time on the road.

The Scoop on Billboards and Outdoor Advertising in Montana

Thu, 25 Aug 2011 14:00:00 GMT

It’s a fact that people spend more time in their car than they do watching television or reading a book. That would lead a smart business owner to realize that outdoor advertising, specifically billboard advertising, is the only type of media with constant exposure and possibly one of the best ways to increase his business.

It’s like having the best employee in the world working for you. This employee is available twenty-four hours a day, three-hundred-sixty-five days of the year and who generates exposure repeatedly to your potential customers.

It’s a plus for the consumer as well. They don’t have to buy magazines, save coupons, or buy a newspaper in order to see your advertisement. There are no insufferable smells or sounds or any other unenthusiastic attention grabbers. There’s just you and your bigger than life advertising with bright colors and creative graphics.

You might want to consider this: If you place an ad in the newspaper, it is only going to run for a day or a weekend. A television commercial can only last for about thirty-seconds and if the consumer looks away for thirty-seconds, it’s not going to be seen anyway. But a billboard on a major highway or interstate route is continuously working and can have more viewers than even the super bowl!

Seventy-five percent of Americans rely on these billboards just to find hotels or motels while they are traveling. They can be traveling from Montana to New York or from California to Montana and those billboards will be seen and give subliminal messages to unsuspecting tourists. Statistically, seventy-five percent of the billboards are seen by travelers and, of that, sixty-five percent are actually read.

Pointers before advertising on billboards:

Limit the amount of information you put on your billboard. It’s not a print ad. Keep your message short and make sure it’s catchy. Think more visual.
Billboards do have limitations. They are just one part of a successful marketing strategy. A good marketing approach does involve broadcast media and printing.
Make sure you know your traffic patterns and customer base. KNOW YOUR MARKET!

What about pricing?

Each city and state varies in cost due to location, population, etc. So, if we take the state of Montana for example, which ranks 44^th in the nation and has a population of 989,415, the cost of billboard advertising is still very cost effective, especially if you own the land you are going to put one on. It’s almost like the old saying of real estate. Location, location, location. Imagine putting a full page ad in a major newspaper. Now imagine that it costs about the same to advertise on a billboard for many, many more people to see. What's your choice?

Today’s technology has contributed greatly to the lower cost of billboard advertising. Where at one time billboards had to be hand painted, which was a costly procedure, today they are actually designed on a computer screen and printed to poster paper or vinyl, then attached to the structure of the billboard.

So next time you need to get the word out, hire that 24/7 employee…..Bill Board!

(photo credit: amyashcraft)

The Power of Transit Advertising in Montana

Tue, 16 Aug 2011 14:00:00 GMT

You see it everywhere. Bus advertising. What better way to get word about your business out than by putting it on a large, moving billboard? There are more options than that, and advertising this way can be a great benefit to your company, whatever your advertising needs are.

There is great power in bus advertising, not only in Montana, but throughout the world. It started years ago on streetcars, and the practice has continued because it continues to be an effective way to drive in new business and revenue. Not only can you advertise on the outside of the structure, but on the inside of the bus as well as at bus stops.

Even with the rise in the number of people driving their own cars instead of using public transportation, this method of advertising continuously provides solid, steady results. Advertisements on the outside of the bus can be seen by everyone. Pedestrians, motorists, bicyclists, and bus riders can all see that. The same goes for advertisements in bus stop areas. There is no question that visibility is key in advertising. You want your advertisement to stand out. You want it to be seen by the maximum number of people possible. You truly do want someone driving your advertisement all over town all day, don't you?

With bus advertising you will reach many people. More people being exposed to your ad, brings in more revenue. If you are looking to advertise in Montana, your business should consider mobile advertising such as this

Advantages of Outdoor Advertising in Montana

Wed, 10 Aug 2011 15:33:00 GMT

There are several benefits of outdoor advertising in Montana. For Montana businesses, it’s a great way to effectively market your products and services to mass audiences. From billboards to captivating signs, it’s also the perfect way to establish brand validity and awareness. No matter what part of the state you reside in, outdoor advertising is widely utilized and very popular. Whether it’s driving on the highway or visiting your local mall, outdoor media is simply everywhere. With vibrant colors and innovative themes, outdoor advertising is designed to generate leads and capture public interest. It can also educate consumers, while driving traffic to your website and enhancing your business.

From existing to new commercial endeavors, outdoor media is an integral part of marketing campaigns. This is especially true for new businesses in Montana that want to secure a strong customer base. Along with stunning visuals, catchy billboard slogans can also produce lasting results. If even one customer remembers what he or she saw, it is sure to be repeated to friends, family, and co-workers. Therefore, outdoor marketing can generate a buzz, which can result in greater revenue for your company or firm. With so many benefits of outdoor advertising in Montana, what better way to spread your message and promote your business?

Along with billboards and signs, outdoor advertising also includes bus shelters and logo panels. With these methods, you are utilizing a comprehensive marketing approach. It also eliminates the need for small-scale and costly advertising endeavors. So whether you want to elevate sales or simply educate the masses, outdoor media ensures results within time and budget.

Combine Audio with High-Impact Outdoor Visual For Maximum Awareness

Thu, 28 Jul 2011 14:00:00 GMT

Local businessman Anthony Gloschat of Johnson-Gloschat Funeral Home in Kalispell, MT provided a video testimonial (below, at end of post) on his experiences with Chandler Communications and the successes in advertising he’s had over the years. He states that his success in maximizing “top-of-mind awareness among families” has come from a combination of consistent radio messages along with the use of Chandler Communication’s 47”x 68” bus shelter displays in high-traffic areas around the Flathead Valley.

It’s no secret that audio and visual stimulation work hard to reinforce each other. The human mind comes across so many advertisements each day, the only way to ensure that your name comes to mind when the customer needs your services is to provide consistent reminders day in and day out. Without the right combination, finding ways to remind each and every customer in a market on a regular basis can be extremely costly. So, then, the question is raised: How should I spend my marketing budget?

Bus shelter display advertisements in the Flathead Valley deliver impressions to upwards of 25,000 customers each and every day. They reach customers regardless of whether they are rich or poor, and regardless of their general demographic makeup. If they own a car, they’ll come across your name time and time again. Once you begin to provide your customers with a powerful visual reminder, adding properly designed radio advertisements to complement the message with audio stimulus is both an effective and efficient way to maximize your awareness in the community.

Well, then, the answer is clear. Combine the power of outdoor advertising with a consistent radio schedule to put your business at the top of your field – first in the mind of the customers, and second on the balance sheet.

Chandler Communications Brings Work to Montana

Tue, 26 Jul 2011 14:00:00 GMT

(Pictured: The Damon Designs Team)

Chandler Communications is the provider of bus stop shelters in the Flathead Valley. As Eagle Transit, the Valley’s operational transit system, has prepared for and executed rapid growth over the past 2 1/2 years, Chandler has confidently kept stride to ensure that bus patrons have a safe, comfortable place to rest as they wait for transportation. As plans for more buses, routes and bus shelters begin to unfold, Chandler Communications has taken a stand for the local community and brought the job of bus shelter production home.

In early 2011, all design and construction of the shelters, formerly produced by a national manufacturing firm out of state, was moved right into the Flathead Valley. Damon Designs, owned by Gregg Hanzel of Kalispell, Montana, has taken officially taken over the manufacturing process. Normally specializing in ornamental iron, Damon Designs has both the expertise and the manpower to produce solid, safe and permanent shelters for the local bus patrons.

Megan Copas, Market Development Manager for Chandler Communications in Kalispell, speaks for Chandler when she says, “There’s just something about working with a small, well-run company like Damon Designs and knowing that the owner’s going to pick up his own phone and help you out when you need something done. These guys do excellent work, and every dollar that goes into these shelters gets pushed right back into our local economy – that makes us feel good about what we’re doing here.”

Giving Back: North Valley Hospital Trauma Patients Given Clothing

Fri, 15 Jul 2011 19:21:00 GMT

Chandler Communications has recently reached out to a noble cause in the Whitefish, Montana community. North Valley Hospital, a long-time client of Chandler, made mention that patients of the hospital are often in need of clothing to wear home from their visit. In some cases, paramedics have hastily cut off the patient’s clothes after a traumatic accident.

Naturally, family members rushing to the hospital in such a scenario don’t think to grab a spare shirt and pants on their way out the door. Other times, the patient is simply in dire financial straits and may arrive for treatment with little or no clothing in the first place. In either case, Chandler Communications has vowed to help.

In June 2011, Chandler made the first donating of clothing to start off an ongoing assistance project for North Valley Hospital patients in need. An estimated four months’ supply of clothing items were cleaned, sorted, labeled and donated, and nurses arranged an appropriate storage location that allows staff to quickly access the items when the need arises.

Catherine Todd, Marketing Director at NVH, states, “Dear Gary and Megan, On behalf of North Valley Hospital, thank you for the thoughtful donation of clothing for our patients who need something clean to wear home. Not only did you purchase the items, but also cleaned, bagged and labeled each one! You’re amazing and much appreciated! Best – Catherine Todd”.

Targeting Travelers With Outdoor Advertising

Fri, 15 Jul 2011 18:51:00 GMT

An obvious advantage of outdoor advertising signs is that outdoor signage placed in the proper strategic locations is unavoidable. You cannot turn these signs off, switch the channel, turn the page, or click to the next screen. When people are going from point A to point C and your sign is at point B, they are going to see it. That is why the signage on a business’s actual physical location is so important. Even if you aren’t planning to buy a burger and fries at the moment, each trip by the golden arches of McDonald’s makes a case for that company’s product the next time you are. Off-site signs accomplish the same purpose of suggesting the product—keeping it always in consumers’ minds, if only subconsciously—while also pointing the way to where the product is sold.

For businesses looking to expand their outdoor advertising, there are many creative options available. For example, an increasingly popular choice is advertising on the sides of bus-stop shelters. The gathering of people can naturally attract attention, which of course also draws attention to the sign. The sides of the buses themselves also can be a wonderful way to spread a business’s message.

In some situations a limiting factor on the effectiveness of outdoor signage is the fact that there is so much of it that it often blurs into the scenery. To counteract this tendency, the goal is to situate the signage in a place where consumers will not only have to notice it, they’ll WANT to notice it. That’s exactly why state-managed contract logo signs on interstates are so important. These are the signs that announce that at the next exit gas and food are available next to the names and logos of the businesses. These signs reach consumers at precisely the critical moment when they are making a purchasing decision based on an immediate need.

Each state has different rules and costs associated with these signs, but they are well worth the investment of time and money for a business that depends on customers traveling along highways. Directional signs can also be placed on the outskirts of cities, so travelers can plan where in the city to take their business.

For companies looking to reap the benefits of outdoor advertising, nothing is more effective than the sign that appears at just the right moment. As companies consider how to most effectively allocate their advertising budget, figuring out the best strategic deployment of outdoor signs is critical, and the right strategy can reap substantial, repeated benefits that will put another type of sign into the world—a smile on the business owners’ faces.

(photo credit: Kate Skegg)

Outdoor Advertising Reaching Your Target Demographics

Wed, 13 Jul 2011 16:32:00 GMT

Advertising your business can be a costly expense if you try to use media such as television, radio, and magazines. While commercials guarantee a captivated audience, they are extremely expensive. They also no longer have as wide an effect as they once did, since many people use Netflix and TiVo to skip advertisements altogether. Instead, for a larger audience and a lower cost, you're better off waging an outdoor campaign, using bus shelters advertising, billboards, and public transportation.

For about the cost of a full-page ad in a newspaper, you could afford to keep up a billboard ad for a month. Outdoor advertising is cheaper, lasts longer and becomes more easily embedded in the audience's mind. A person can always get up or change the channel during a commercial, but what about during a daily commute? Most people don't bring entertainment with them on the bus or train, so they end up looking at their surroundings. Brightly colored posters, banners, literature and ads are going to draw the eye as people wait for their transportation.

Bus shelters advertising may be the most lucrative option, since it reaches a huge demographic every hour of every day. Business people commuting to and from work will notice it, as will students riding home from school. Anyone walking on the sidewalk or driving by will see, even if it's just for a few seconds. If hundreds of people pass by that day, then those few seconds begin to add up. The same people will continue to see the ad every day, and the message then becomes firmly planted. That amounts to 24 hour exposure to hundreds of people who may be commuting in from various other cities and suburbs. During tourist season this number can double. Tourists usually have to use public transportation to see the sights, and that enables you to spread your business even further just by using bus shelters advertising.

Bus shelters advertising is especially good when it's used in tandem with other marketing strategies. The upside to using shelters is that it's quick and easy to put up your ad. You can advertise for an approaching promotional event, or keep up your poster long-term for permanent services. Bus shelters advertising also goes well with radio ads. The radio can get your message out to the public, while your poster gives the business a recognizable face or mascot. The poster is there to appeal to the senses and draw the eye; the radio ad can cover the meatier issues.

If you are trying to get your business noticed, outdoor ads are essential to success. They garner the highest amount of traffic from the largest demographic, and for the lowest cost as well. Just by using bus shelter advertising in highly-populated areas, you can get your business recognized by people all over the city in a short amount of time.

Outdoor Advertising - Good For Small Businesses

Mon, 11 Jul 2011 13:00:00 GMT

Outdoor advertising is a great way to expand your creative ideas to a wide variety of markets. Outdoor media is always publicizing; it is not a channel that can be changed, or a radio station that can be switched since ads placed in the outdoors move directly through the setting of the viewer. Unlike any other form of advertising, the viewer does not have control to turn the ad space off. This in turn gives the advertiser a unprecedented ability to fully control the advertisement. No more clicking out of the browser, and no more “TiVo” skipping over your expensive TV ad.

Business will boom with efficient forms of outdoor advertising. Bus wraps have the capability of reaching audiences traditional media cannot. In urban areas, bus wrap advertising is everywhere you look. Having the advertisement mobile enables your outdoor ad reach a substantially larger percentage of diverse people such as tourists, concert attendees or even a trade show.

Getting visibility is what outdoor advertising is all about. Innovative outdoor advertising, such as bus shelters, turns your businesses physical appearance into a colorful marketing tool, which works for you day and night, 24/7.

Why spend money on advertisements when you can not control who sees them? With outdoor advertising, you can directly control your your targeted audience and spend less money doing so.

Outdoor Advertising: Proven, Reliable, and Indispensable

Fri, 08 Jul 2011 21:09:00 GMT

Though the Internet and social media has profoundly transformed advertising strategy, proven techniques of outdoor advertising remain pivotal to the continued profitability and growth of your business. To distinguish yourself from the competition and draw focused attention to your product, don't make the mistake of limiting yourself to new forms of media. Rather, diversify your investment and cement your presence in the market by placing your message on a billboard, city bus, or bus stop - in plain sight, for all to see.

Even in an increasingly digital world, a bold, attractive message prominently displayed in a physical space is a necessary element of any business model. Rather than focusing solely on one advertising medium such as the Internet, the most successful companies and organizations distribute their messages widely and effectively by selecting a variety of avenues of advertising. Through outdoor advertising, you can move your message beyond cyberspace and into the physical world we encounter each day.

Our company offers a diverse array of advertising possibilities that can be uniquely tailored to match the character of your business and the tastes of your clients. By working with our group and adopting a smart, vibrant outdoor advertising presence, you will be able to reach the many individuals who rely on posters and billboards to keep up with the products and services offered by businesses such as your own. Be sure that the next time a young blogger glances up from her tablet and a businessman drives to the office, yours is the vivid, attractive advertisement they encounter in resolution clearer than any screen can deliver.

Kalispell Business Owner Increases Sales With Bus Shelter Advertising

Tue, 28 Jun 2011 16:41:00 GMT

Greg Dalton, the owner of the Postal Annex in Kalispell, Montana recently shared with us a brief testimonial of the success he has seen advertising with us. Check out the video below for yourself. As well, you can read a transcription of the video below.

Bus Shelter Advertisement Testimonial from Greg Dalton:

Hi my name is Greg Dalton, I'm owner here at the Postal Annex. I've been doing business with Chandler Communications for about one year now. We have a bus shelter display that has proven to be very effective for us, it's definitely increased our traffic and obviously our sales numbers. I definitely recommend using Chandler Communications based on the exposure that you get from it and the advertisement that goes along with those bus shelters gives that exposure.

Welcome to our new website!

Fri, 10 Jun 2011 15:31:00 GMT

Welcome to Chandler Communications new website. We have built it with you in mind. Our goal is to make it easy for you to find the information you need, and to be here to answer your questions.

Please explore it, and contact us today with any questions about our Montana outdoor advertising opportunities.