CAMABLOG: The official blog of the Charlotte American Marketing Association

Considering Joining Charlotte AMA, Read What Leslie Gillock Has to Say

2009-12-15T11:18:00.000-05:00

I first became acquainted with the Charlotte AMA last Spring when I was asked to speak about Brand Positioning at one of the meetings. I met so many interesting and talented marketing professionals from a wide range of businesses that night, I decided then and there I would come back to better understand this organization - and to meet more people. After attending several more meetings,I realized

How to be a great client

2009-12-07T10:11:00.002-05:00

As a client, your job isn’t to be innovative. Your job is to foster innovation. Big difference.Fostering innovation is a discipline, a profession in fact. It involves making difficult choices and causing important things to get shipped out the door. Here are a few thoughts to get you started.Before engaging with the innovator, foster discipline among yourself and your team. Be honest about what

Join the Charlotte AMA on December 9th for Branding in 2010: Your Company, Your Career and You

2009-11-24T14:59:00.002-05:00

As 2009 draws to a close, individuals and companies are seeking more and better ways to differentiate and stand out both in the job market and in the marketplace.Join the Charlotte AMA at Dilworth Neighborhood Grille on December 9th as we utilize the Charlotte AMA Special Interest Groups (SIGs) to analyze and discuss the concept of brand positioning from multiple facets. You’ll learn strategies

2009-10-29T12:58:00.003-04:00

Eating at Your Competition’s Market Share: Join the Charlotte AMA November 11th to Learn How the Bloom Grocery Chain Gets it Done Successful marketing professionals know a recession offers many opportunities to both increase market share and leverage their company for even higher returns in the recovery. Join the Charlotte AMA at our November meeting as Angie Hunter, Marketing Director at Bloom

How to Use Facebook as a Weapon

2009-10-17T17:51:00.002-04:00

Many so-called experts are trying to fill young people with fear about what they should post in their Facebook accounts. They make the case the school admissions staff and company recruiters are going to check your Facebook page and ding you for the stupid things you did. (Who among us has not done something stupid when we were young, but I digress.)This advice is mostly defensive: “Don’t do this

Join us for Charlotte’s Next Big Idea October 20th

2009-10-02T11:41:00.001-04:00

In a nod to Donny Deutsch and his program "The Big Idea" on CNBC, pitch your business ideas and get great marketing feedback from Charlotte’s best and brightest entrepreneurs at the Charlotte AMA’s October event. Our panel of experts will include: Julie Rose (Moderator) WFAE News Team Louis J. Foreman Founder and Chief Executive, Enventys Winn Madrey Executive Vice President Topics

Are you a member?

2009-09-04T22:25:00.004-04:00

Professional associations offer valuable and rewarding experiences that enhance professional credibility and broaden networks for active members. For those of you, who have already made the wise decision to join a professional association, pass this on to your friends. However if you have not yet joined a professional association, keep reading! There are several reasons why you may not have

2009-08-27T15:36:00.002-04:00

Winning Words of Wisdom: September 16 CAMA Meeting to Focus on Best Practices in B2B and B2CThe Charlotte chapter of the American Marketing Association (CAMA) is pleased to host the Carolinas Winners of the Ernst & Young Entrepreneur of The Year Awards on September 16 in an engaging panel discussion on navigating this recession and beyond. This year’s nominees and winners averaged a 91 percent

August 12th CAMA Meeting at the Great Wolf Lodge

2009-08-05T08:53:00.000-04:00

"Howling" At the Recession: Marketing the Great Wolf LodgeThis March, in the midst of the worst recession in generations, Great Wolf Lodge opened in Concord, North Carolina. Yet despite this economic challenge, management is “howling” about exceeding expectations. Come learn how the Great Wolf Lodge has leveraged the “Staycation” phenomenon to create a growing business for kid-friendly

Check out Cause Marketing article from CAMA's VP of Programming

2009-07-12T10:39:00.000-04:00

Check out Cause Marketing article from CAMA's VP of Programming:http://www.charlotteobserver.com/406/story/371034.htmlAttend CAMA’s July 15th event and learn how making a difference in yourcommunity can make a bigger difference in your business: http://www.charlotteama.com/events/index.htm

Are You Paying It Forward?

2009-07-01T15:18:00.000-04:00

Oprah Winfrey, Bill Gates, and Bobby Sager certainly are. And their incredible philanthropic endeavors are so ingrained in their public identities, that these millionaires are just as famous for their humanitarian work as they are for their business ventures. So how can you help the world?Well the best place to start is in your community. While most businesses don’t have millions to spare like

Charlotte AMA July 2009 event

2009-06-23T13:41:00.000-04:00

Charlotte AMA July event: July 15, 2009 at Dilworth Neighborhood Grille‘Cause It’s the Right Thing to Do: Cause marketing; it’s good for your business, good for the communityLearn how businesses are increasingly leveraging cause marketing as a powerful outreach and sales tool.Register nowCause marketing has become a “game changing” marketing tool for professionals looking to gain a competitive

One Door Closes ....

2009-06-22T11:14:00.000-04:00

By Ken CaputoIt’s an all too familiar story. The person who puts everything but everything into the job. The long hours… The missed social engagements…. Putting so much of all the other parts of their lives on hold.I recently met a lady who fits the profile. She’s at the very top of her game. Held a prestigious position at one of the area’s premiere financial powerhouses.Then the economy went

Where to Start Social Media Marketing

2009-06-16T12:15:00.000-04:00

“Where do I start social media marketing?” That might be the biggest question that appealed so many markers to the Charlotte AMA June’s meeting as the topic is about Facebook. When Mark Zuckerberg found the Facebook as an online community to connect college friends five years ago, he probably didn’t expect this website would become a widely used tool to market various products.I got a chance to

Stop Eating Worms!

2009-05-07T14:04:00.000-04:00