Marketing Video on Mobile Devices

1.  Have a content strategy.  Video is content and Google sees it as an important component of fresh and relevant content.  But what is your content strategy or focus?  What keyword phrases do you want to target?  Who is your target audience?  How often can you provide new and updated video content?  Once a year is not appropriate.  Video is an important component of your overall content strategy and it must mirror the other pieces of content that you deliver to your audience and the search engines.

2.  Make video to play on the mobile devices.  You may think that this is a simple concept, but mobile devices do not have the hard-wired access to bandwidth and download speed that your desktop does.  “We have a separate mobile video strategy outside of traditional desktop usage,” said Schwartz.  “We produce shorter video productions for mobile devices, we optimize the file transfer size, and we factor in the smaller screen sizes that the user will view and interact with the mobile video.”

3.  Consider your customers sharing their own video content.  As mobile and smart phone video applications broaden, we are not only concerned with just pushing video content out to our audiences.  “Here’s a wild idea,” added Schwartz.  “What if we asked our audience to push video from their mobile phone cameras back to us?”  Imagine the data and instant feedback you could get from customers using your product or service and recording their experiences.  How could your product development or marketing teams use that feedback?

“So now we have multiple customers watching our video products across multiple surfaces,” said Schwartz.  “You could have one single customer watch your video on a desktop, a tablet and then on their smart phone.  And each surface would need to have the same video adjusted to optimally play per each device!”  As responsive websites and responsive web design fuel your desktop, tablet and smart phone, we can see the day getting closer when responsive video applications will automatically re-size your video to match the device.

To learn more about video production and video on mobile devices, please contact Frank Schwartz at LEC Media in Charlotte at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to showing you how your video can be accessed properly across desktop, mobile, tablet and smart phone surfaces.

“One of our latest training video production projects was to travel to New York City on behalf of Merrill Lynch to create a series of instructional materials for their financial advisors,” said Frank Schwartz of LEC Media.  “The goal of the training video project was to work with this outside group of training experts from New York City to produce training instruction videos for the financial advisors to better network and build their advisory practices.”

Training video production offers consistency of message and reinforces key training points through audio, custom graphics and a speaking “expert” or authority as the individual delivering the information.

“We shot this particular series of training videos with about half a dozen training experts,” says Schwartz.  “These experts spoke on how to get better results from networking, how to give financial seminars, and how to approach new prospects for the financial advisors to share their unique marketing information.”

Beyond the cost and time-saving benefits, training video production can reach audiences across the globe at any time zone.  “But it’s the consistent message that is the real benefit of having a video training program,” adds Schwartz.  “The message is always controlled and gives a company the opportunity to reinforce key message points without dissolving or changing the message intent.”

Training videos can be used for recruitment purposes as well.  Companies can use the videos for new employee orientations and introductions of complex policies or company procedures.  These videos can show potential employees how structured and thorough the company is with respect to initiatives and training.

If your company is interested in training video production programs, please contact Frank Schwartz with LEC Media in Charlotte, NC at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to showing you the benefits of professional video production.

There’s not many other ways to demonstrate or explain how effectively your product or service can benefit prospective customers than hearing and viewing reactions, confessions, descriptions and praise from existing customers themselves.

“Where client testimonials really come into play is in the emotional confirmation they prevail to your video’s viewers,” says Frank Schwartz of LEC Media. “You can explain how and why you are the best choice for customers, but many times only the power of client testimonials can make potential customers feel that your business is the best among the rest. Video produced client testimonials combine the facts with the feelings you want every customer to have.”

Benefits of Video Client Testimonials

• Additional marketing for your business.
• Raises your level of customer service.
• Boosts your credibility.
• Makes your business more memorable.

By utilizing client testimonials, you are giving a voice to the customers of your business. That voice is important to tapping into the emotional needs of customers and explaining why and how your business can fulfill their needs. 

“The most effective customer testimonials do more than restate text about your business,” explains Schwartz. “They make people feel. When you combine the perfect amount of product information with emotional appeal, you have a video that is worth its weight in gold.”

To learn more about how using client testiominals can aid your business today, or if you have any other questions, call Frank Schwartz of LEC Media at 704-966-9474 or email Frank. We look forward to helping your business take advantage of the power of client video testimonials, so your business can continue to develop!

The various types of videos all have their respective strengths, but your business’ video will have specific marketing goals. You will have to decide which type will spur growth and benefit your business the most.

“We try to keep our range of video production services open to accommodate more business and more creativity,” says Frank Schwartz of LEC Media. “Blending professionalism, marketing and creativity with video production will continue to increase video’s functionality and impact in many industries.”

Types of Video That Can Help Your Business

There are several types of video that can be used to help your Charlotte business grow; however, we are going to focus on four specific types, including:

• How-to – These videos allow businesses to display, explain and bring a certain topic to life.

• Product Launch - Skyrocket customer anticipation for the release of a product or service through product launch video productions. These types of videos can be used to flavor your debut into the market and create a buying channel for your launch day.

• Company Overview - Video that explains more about your business helps build credibility and customer relationships. Overview videos allow you to directly highlight the most significant customer benefits your products or services provide so customers quickly gain a better understanding of your business.

• Customer Testimonial - Powerful video testimonials from satisfied customer experiences establish confidence with prospective customers. Nothing compares to the confirmation customers receive from video-produced customer testimonials. It reassures them that they are investing their hard-earned money in the ideal product for their needs.

To learn more about the different types of video production that can help your Charlotte business, or if you have any other questions, call Frank Schwartz of LEC Media at 704-966-9474 or email Frank. We look forward to helping you select the perfect type of video production to help your business continue to grow!

Videos lasts forever, increases sales, boosts branding efforts and generates media interest all at the same time. In the past few years it has skyrocketed to the top of many organization’s marketing tools. It’s fresh, captivating and stikes a source of customer curiosity in a brief informative package.

“Present day businesses are marketing for a different audience,” says Frank Schwartz of LEC Media. “What was once print advertisements, has crossed over to various media outlets on the Internet. It’s up to businesses like us at LEC Media to recognize that and continue pushing the success of corporate video production.”

Benefits of Video Production

• Relatable – Consumers favor video as a method of accessing information about products and services. Since video is so widely accepted, it is easier for your business to relate to a wider audience than ever before.

• Mobility – People can effortlessly view your video and take in the information they want from where they want. With smartphones, laptops, tablets and desktops, it’s now extremely easy for anyone to access your video.

• Brief – Video production gets your point across quickly and clearly. With so many products and services relating to your industry readily available to consumers, video can condense a lot of information about your business in a brief attention-commanding display.

• Reach – Through the Internet, high-quality videos can be delivered to global audiences. Best of all, it’s cost effective.

• Flavor – Video adds personality to any subject matter. Even the plainest of topics can be fully brought to life through the use of video, which is sure to catch the eye of new clients.

“We will continue to lead by example and assit our customers in their video production ventures as a way to help their business grow,” says Schwartz. “We believe in the power of video and want others to understand and believe in it too!”

To learn more about how video production can benefit your business or if you have any other questions, call Frank Schwartz with LEC Media at 704-966-9474 or email Frank. We look forward to helping you create the perfect video that will help your business grow!

Taking that into consideration, we recently worked with Carbis, a truck safety equipment manufacturer out of Memphis, TN, to create a promotional and instructional video for one of their company’s safety platforms. This was an excellent opportunity to expand our video production experience into an industry that has an exciting story to tell their customers.

“When businesses incorporate video production into a marketing plan, there is an interesting impact that takes place,” explains Frank Schwartz of LEC Media. “Video educates, entertains and inspires in ways other marketing tools fail to do.”

Video Production’s Top 3 Impacts on Marketing Plans

1. Video production lives forever. Video remains online and in Google search results for a very long time. Your video’s extended online lifetime makes it much more valuable over time.
2. Video is shared quickly and easily. With smartphones, tablets, laptops and desktops, video is easier than ever before to send to others. Social media has fueled video sharing with the push of a button. It allows you to get your video production out to the public in a fun and searchable way.
3. Video is easily searchable. Between photos, graphics, social media and other networks that easily share information, your video will be much easier to find. YouTube is the second-largest search engine, so that can also affect organic Google search results, possibly making the online presence of your business more visible.

“With YouTube alone having over 4 billion views per day, it’s apparent where consumers spend their time,” says Schwartz. “Currently when they are searching for products, it’s videos that they are searching for to explain, demonstrate and bring to life products or service lines.” 

It’s evident that for any business to grow their marketing mix to the next level, video production should be a key ingredient. The multi-faceted benefits video provides consumers with is unmatched by most other marketing techniques.

To learn more about video production and how it can help your marketing plans, call Frank Schwartz with LEC Media at 704-966-9974 or email Frank. We look forward to helping your company take advantage of this great marketing tool!

There are a variety of ways businesses can use video production for trade show purposes, so this was a great opportunity to showcase our video production skills, while providing Machine Solutions with a great marketing tool. We could have repurposed old video from their business, but converting old video for use in another format often tells the wrong type of story, at the wrong place and at the wrong time. This project called for something fresher, so we designed a new video showcasing their global supply services of medical devices.

“Trade shows attract a wide variety of business people and decision makers from all over, so we decided to create this project in English, Portuguese, Chinese and Japanese,” explains Frank Schwartz of LEC Media. “Interactions at trade shows can be quick, so to ensure Machine Solutions communicated their message to as many people as possible, we decided that a video production in multiple languages fit this specific situation’s needs.”

Benefits of Video Production Use at Trade Shows

Trade Shows can be hectic, and with so much competition in one place it’s vital to create an engaging display for clients, investors, sponsors and prospects. The use of video production at trade shows provides businesses with many benefits, including:

• Point of Reference - Video production provides your business with a unique point of reference others will be able to easily recall. Whether it was the eye-popping graphics, or interesting level of interaction your video offers potential clients, they will always have something to visualize when they think back to your business.
• Cost Effective - Costs associated with printing enough materials and branded trinkets to pass along to exhibit visitors at a trade show can be pricey. Not only that, but your business can waste a lot of money if people discard your informative materials. The use of video production eliminates this waste of your finances. Plus you can post the video or email a link to prospects after the show!

• Showcase Product or Service – Video production serves as an excellent assistant in demonstrating your product or service. While you explain your product, video feed can showcase various highlights, customer satisfaction reviews or product tutorials for example.

• Selling Point - It’s a proven fact that nothing sells like video. It’s as effective of a sales tool in the marketing arena as any. There’s something about putting your product or service into a professionally packaged video display that leads to higher rates of customer recall. 

“Video production adds value to anything an exhibitor is presenting at a trade show,” says Schwartz. “Through video, you can reach the ideal vibe for your customer base by providing them with something they can identify with through sight and sound.”

To learn more about video production or if you have any other questions, call Frank Schwartz with LEC Media at 704-966-9474, or email Frank. We look forward to helping you create new trade show video marketing tools that will help your business continue to grow!

“For this assignment, we partnered with Key Crossing in Austin, Texas to create a B2B (Business-to-Business) marketing and sales case study,” says Frank Schwartz of LEC Media. “Before this project, Samsung’s marketing was consumer intensive, leaving their business-to-business marketing to sometimes suffer.”

This project initially started last year, but has continued due to gaining popularity within Samsung. We interviewed staff on-site at a few different installations in France to help them develop a promotional sales video. Our accomplished goal was to refine their marketing points around Samsung’s emerging division in Paris.

“This project has been a great opportunity for us to internationally showcase to other medium to large-sized business clients the power behind corporate video production as a marketing tool,” explains Schwartz. “Our method of production encourages clients to interact with business brands as an overall profit stimulate.”

Benefits of B2B Video Marketing

By now you may be asking, how does B2B video marketing benefit my business? It enhances your network of service providers who may be providing similar kinds of services or products as your business. By gaining more business from other industry leaders, outstanding opportunities for improved suppliers, importers, service providers and manufacturers can be created. Additionally, B2B video marketing offers the following benefits to your business:

• Time Savings – Messaging that appeals to the senses, like sight and sound, can be understood at a much quicker rate. Employing B2B video marketing allows you to restructure your time management and focus on other important tasks.

• Increased Sales – The use of video production gets you closer to a point of contact with clients. This increases your overall sale turnover rates, since your clear marketing message is more understandable by a larger audience.

• Better Service – Collaborating with other industry leaders allots customers more opportunities to make contact when they have questions or concerns. Increased customer interaction lends itself to more concentrated service.

“We’re excited about the outcome of our work in Paris,” explains Schwartz. “Later this year, we may be going to Botswana and Johannesburg to implement our video production techniques for another Samsung division!”

To learn more about B2B video marketing or our video production services, call Frank Schwartz with LEC Media at 704-606-9071 or email Frank. We look forward to helping you improve your business through video production!

LEC Media recently worked with Windstream to help them produce a series of videos that are designed to promote a higher level of engagement within the Windstream Business blog.  “Our first videos launched inside the Windstream blog in October and it was their highest month of views and shares to date,” says Schwartz.

3 Reasons Why Adding Video to Blogs is a Smart Move

1.  Video targets both sight and sound.  Video is the only medium that can deliver messages via sight and sound.  Video engages more senses and maintains attention spans at much longer weights than text-only blog posts.

2.  Video is optimized on search engines.  The search engines like indexing and serving video with a user’s search results.  A properly-indexed and optimized video will help your overall search engine rankings when posted in your blog.

3.  Video is designed for tablets and mobile.  YouTube and the video players that we use for our video clients are optimized to stream videos to tablets and mobile devices without heavy buffering times.  “It is amazing that using 4G access on our smartphones allows our client videos to stream immediately after pressing the play button,” says Schwartz.

Video production will increase your customer’s engagement on your business blogs.  “Be sure to use video for messaging on training, company announcements, press releases, product or service upgrades, as well as overall marketing and branding,” adds Schwartz.

To learn more about video and video production in Charlotte, call Frank Schwartz with LEC Media in Charlotte at 704-966-9474 or email fschwartz@lecmedia.com.  We look forward to helping you increase your video presence in your company blogs.

Video Production Added to Your Trade Show Program

“Videos create urgency and action,” adds Schwartz.  “Whether your trade show video need is educational, informational, entertaining, marketing or sales-driven, we handle every aspect for a total turnkey video product.”

• Product or service videos
• Interactive video kiosks
• Brand awareness videos
• New product launches
• New service introductions
• Video walls
• Interactive video for “live” presentations

LEC Media creates and produces highly-relevant video content for specific trade show product or service focuses.  “Video is the only medium that can bring together audio, video, graphics, testimonials, music, and verbal motivation to cause customer groups to react,” says Schwartz.  “We all know that video will be the single most-effective marketing tool that a brand can have in their arsenal to reach people on desktops, tablets and mobile phones.”

Call Frank Schwartz with LEC Media at 704-966-9474 or email fschwartz@lecmedia.com to learn more about how trade show video production can help your company and brand stand apart from competitors and create memorable moments and stories for customers.