Charting Dreams

The Ability to be Amazed Takes Play

Jen McGahan — Sun, 05 Sep 2010 02:15:10 +0000

I believe that it is important to know and be able to explain facts; that is how you earn street cred. BUT...it's also important to act on your intuition. Play a little, and see for yourself.

Mother Theresa’s 100 Years

Jen McGahan — Sun, 29 Aug 2010 02:30:20 +0000

Mother Theresa's words to businesspeople

Become a Small Business “Outlier”

Jen McGahan — Sat, 28 Aug 2010 18:38:43 +0000

If it means giving up on another “love,” or learning to rely on others for a job that you are more than capable of performing, letting go some portion of your business takes a curious concoction of self-control and dedication.

Email Marketing and the Golden Rule

Jen McGahan — Tue, 24 Aug 2010 13:12:26 +0000

The parallels between employee relations and customer relations are not a coincidence. People gravitate toward friendliness, a positive outlook, respect, and personal interest. Once again, the Golden Rule holds true, and no more so than now, in the age of this untamed Internet animal that we all ride each day.

What Do Big Biz and Dinosaurs Have in Common?

Sam Maropis — Tue, 17 Aug 2010 02:01:26 +0000

Today I got a call from a representative from a super-large insurance company through which I cover my small business. Like so many large companies, they target small businesses, and truth be known, that's why I chose them. Here's the rub: they are clueless when it comes to understanding the daily grind of a small business. Let me explain.

The Case For a Smaller Email List

Jen McGahan — Wed, 11 Aug 2010 01:33:52 +0000

I came upon the phrase “low-hanging fruit” a few days ago in a conversation between a person from a marketing background and someone in sales. The marketer was making a point that there is no such thing as low-hanging fruit (meaning in this context “easy sales”) and the salesman was questioning why an email strategy should include tracking Click-per-Open rates for a particular campaign.

Blivet

Sam Maropis — Sun, 01 Aug 2010 20:00:58 +0000

Take a three prong approach to succeeding in business: Coaching, Copywriting and email marketing.

Lessons from a Jewish deli

Sam Maropis — Sun, 11 Jul 2010 23:31:57 +0000

Years ago I use to work in Cleveland Ohio. One of my favorite restaurants to eat in was a Jewish deli. The problem was that at lunch it was always full. So when I would go, they would seat me with other men who were eating alone. I always looked forward to those lunches because [...]

Managing my business credit

Sam Maropis — Tue, 29 Jun 2010 14:20:22 +0000

Need to manage your business credit

Choose Plans That Get Traction and Stop Wasting Time

Jen McGahan — Sun, 13 Jun 2010 00:38:03 +0000

Jeffrey Eisenberg spoke at the Austin SEO Meetup last Thursday evening on The 21 Secrets for Top Converting Websites. Good stuff. One of many great tips we came away with was #19 -- A System for Prioritization.