ThatSearchThing.com https://thatsearchthing.com Online Marketing & Small Business Web Resource Fri, 16 Feb 2018 10:06:11 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.4 WordPress Security: Changing WordPress Security Keys https://thatsearchthing.com/wordpress-security-keys/ Fri, 16 Feb 2018 09:57:53 +0000 https://thatsearchthing.com/?p=8242 Better WordPress Security The above video is about WordPress Security keys and how to better secure your website by changing the standard default keys.  There are 8 security keys that are placed in your “wp-config.php” file during the installation and creation of your WordPress site. The video is a little long, but it is thorough. Take what you can from it and ignore the rest. DIY WordPress Security Fix I am part of the “Chicago WordPress MeetUp Group“. During one of our meetings, we discussed 3 ways to improve your WP website security. When done right after your WordPress installation, they

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Is Keyword Density still Important? https://thatsearchthing.com/keyword-density-still-important/ https://thatsearchthing.com/keyword-density-still-important/#respond Sun, 28 May 2017 12:32:20 +0000 http://thatsearchthing.com/?p=3110 As search engines and their algorithms evolve, how they evaluate or handle keywords have changed.  For example keyword density or the number of times a keyword phrase appeared within the content of a web page use to be a big deal, now not so much. Calculating Keyword Density Keyword density is calculated by counting the number of times a keyword (or phrase) appears on a page, then dividing that number by the total number of all words on the same page.  The percentage, would then be used as a factor for how a page would rank in the search results.

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Basic On-Page SEO Guidelines: Get Your Website Search Engine Optimized https://thatsearchthing.com/basic-on-page-guidelines-to-get-your-website-search-engine-optimized/ https://thatsearchthing.com/basic-on-page-guidelines-to-get-your-website-search-engine-optimized/#comments Sun, 30 Apr 2017 11:00:33 +0000 http://thatsearchthing.com/?p=530 Having good On-Page SEO is the first key to being found online. This handy checklist will help optimize your home page the most important page on your site.

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How to Tell if Your Website is Broken and How to Fix It https://thatsearchthing.com/how-to-tell-if-your-website-is-broken-and-how-to-fix-it/ Thu, 23 Mar 2017 06:56:03 +0000 http://thatsearchthing.com/?p=2869 What Is A Website Audit and Why Do I Need One? An SEO website audit is a quick way to identify some things that might be preventing your site from ranking as well as it could. It might also uncover the reasons you’re not getting potential customers to take the actions you desire. Here are a list of some of the things the audit will uncover: Structural problems associated with your site Coding errors Broken links Missing elements tags These are just a few of the things that will be highlighted during the audit. What Should I Do with The

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Not Having a Business Website in this Day-and-Age is DUMB! https://thatsearchthing.com/not-having-a-business-website-in-this-day-and-age-is-dumb/ https://thatsearchthing.com/not-having-a-business-website-in-this-day-and-age-is-dumb/#comments Thu, 17 Nov 2016 11:55:11 +0000 http://myveryownwpsite.com/?p=3116 Hey smart business owner, why don't you have a website? Not having one in this day and age is really kind of dumb. Here's why...

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The Importance of a Digital Strategy for Small Businesses https://thatsearchthing.com/the-importance-of-a-digital-strategy-for-small-businesses/ https://thatsearchthing.com/the-importance-of-a-digital-strategy-for-small-businesses/#respond Sun, 06 Nov 2016 08:49:10 +0000 http://thatsearchthing.com/?p=2713 Every aspect of life has a strategy attached to it. Regardless of the task, when deciding to accomplish something, we come up with a plan. Sales calls are broken down in the car on the way to the meeting, videos are story-boarded, websites are mapped, movie scripts have a treatment, novels an outline.   Most people practice pickup lines in the mirror before trying to get a date. Knowing this, why do so many companies operate digital marketing campaigns without a strategy? What is a Digital Strategy? A digital strategy is a blueprint for an organization’s digital real estate. Anywhere

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The 3 Reasons Your Website Better Be Mobile Friendly https://thatsearchthing.com/3-reasons-your-website-better-be-mobile-friendly/ https://thatsearchthing.com/3-reasons-your-website-better-be-mobile-friendly/#respond Sat, 05 Nov 2016 01:16:02 +0000 http://thatsearchthing.com/?p=2689 More than half the people who are using search engines (i.e. Google, Yahoo and Bing) are doing it using a mobile device, such as a cell phone, a tablet like an iPad or even a laptop. Because of this, Google is starting to ensure that the search experience is geared more towards mobile. Here are three reason you need to get ready for this. 1. Mobile Search Now Exceeds Desktop According to comScore, the number of searches performed using a mobile or smart phone is around 51% and growing. Desktop use is now around 42 percent and falling.  That means that

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Five High-level SEO Recommendations for Improving Your Website https://thatsearchthing.com/five-high-level-seo-recommendations-for-improving-your-website/ https://thatsearchthing.com/five-high-level-seo-recommendations-for-improving-your-website/#respond Fri, 04 Nov 2016 21:11:48 +0000 http://thatsearchthing.com/?p=2683 If you are looking for some well crafted fluffy article on SEO (Search Engine Optimization), with a bunch of outdated tips, you might want to keep moving, because “this ain’t it”. But if you’re looking for a list of do’s and don’ts for your business website, then keep reading.  This post contains five (5) high-level tips that you need to consider and at some point work on to ensure success for your website. Here they are: 1. Know the Purpose of Your Website Having a good understanding of the items below will go a long way in helping to resolve

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Are Digital Marketing and Traditional Marketing the Same? https://thatsearchthing.com/are-digital-marketing-and-traditional-marketing-the-same/ https://thatsearchthing.com/are-digital-marketing-and-traditional-marketing-the-same/#respond Tue, 01 Nov 2016 08:26:28 +0000 http://thatsearchthing.com/?p=2724  The Marketing Process Defined If you asked five marketing agencies what they thought marketing was, you would get five different answers. I prefer to use a definition written by Mindy Lilyquist of TheBalance.com. She defines traditional marketing as: Marketing is essentially anything you do to promote your business to entice customers and clients to buy from you, including advertising, publicity, sales, merchandising, and distribution. Is Digital Marketing Different than Traditional? Yes and No.  Here’s what I mean, the same marketing concepts apply, such as the marketing mix, but where they are used (offline vs. online) is completely different.  Theoretically, there

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The Who, What and Why of Google My Business https://thatsearchthing.com/the-who-what-and-why-of-google-my-business/ Wed, 12 Oct 2016 06:01:37 +0000 http://thatsearchthing.com/?p=2551 What is Google My Business? What is Google My Business, anyway? Well, if you want to know the who, what and why of this Google feature, you don’t have to look any further than this brief explanation of what the process entails. In addition, it provides for updated listings of brand names that can be sourced and searched for through simple Google listings. It becomes an interface between you and local Google search activity. Who Benefits from Google My Business? The who of the process is the local business owner. He or she can simply input and verify that there

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