Chicago Tech Scene

Facebook Is Using Minors To Advertise Alcohol

Ross — Tue, 22 Nov 2011 17:41:29 +0000

Social marketing holds lots of potential but also many perils, especially when it involves minors. This is especially true for alcohol advertising. It is both illegal and improper for a 13 year old to promote Coors Light or a vodka brand in a televisio... No related posts.

Top-tier this

David — Mon, 21 Nov 2011 20:35:00 +0000

If I hear one more Silicon Valley type gush over a computer science graduate from CMU, MIT, or Stanford, I’m going to puke. Yes, yes, I’m sure these are mighty dandy nice schools, but you’re letting the stench of superiority and shall... No related posts.

Featured Video: Tom Gimbel on Business Revival After Losing a Major Client

CEC Staff — Mon, 21 Nov 2011 16:43:24 +0000

Tom Gimbel of The LaSalle Network shares his experience of losing one of their biggest customers and how they came out on top.... No related posts.

Second-Stage Spotlight: Michael Hines of Gymboree

CEC Staff — Mon, 21 Nov 2011 16:23:14 +0000

Meet Michael Hines, President of Gymboree Play & Music of Chicago. The Coleman Center recently sat down with Michael to see how he got to where he is today and what’s next for this second-stage business owner.... No related posts.

Digital advertising: PPC vs. CPM

Chicago Business - Blogs - On Entrepreneurs — Mon, 21 Nov 2011 12:00:00 +0000

By Nick Harrison In digital advertising, the two most popular ways of purchasing ad space are PPC (pay-per-click), which allows you to pay only when someone clicks on your ad, and CPM (cost-per-milli; “milli" is Latin for "thousand”), where... No related posts.

Small-biz calendar: Social-media planning, a guide to exporting, and more

Chicago Business - Blogs - On Entrepreneurs — Mon, 21 Nov 2011 11:15:00 +0000

Crain’s brings you weekly news of seminars, networking events, awards dinners, contests and courses of interest to Chicago-area entrepreneurs. Send your event announcements to smallbizcalendar@gmail.com EVENTS JUST ANNOUNCED Monday, Nov. 21 Tax... No related posts.

Surprise! Some Chicago-area banks are lending

Chicago Business - Blogs - On Entrepreneurs — Mon, 21 Nov 2011 11:00:00 +0000

By Barry Moltz One of my favorite signs in this economy is the one in front of banks that says, “We are lending!” It reminds the consumer that they should not disqualify themselves from a loan before they even apply. (Most banks will do tha... No related posts.

Taking the guesswork out of startup success

Chicago Business - Blogs - On Entrepreneurs — Mon, 21 Nov 2011 09:00:00 +0000

By Anne Fisher Why do most startups fail? Eric Ries, in his new book, "The Lean Startup," writes that a common culprit is “the allure of a good plan, a solid strategy and thorough market research.”What? Aren't these the very things that con... No related posts.

Gini Dietrich: Is your website about you — or the customer?

Chicago Business - Blogs - On Entrepreneurs — Fri, 18 Nov 2011 15:00:00 +0000

By Gini Dietrich Earlier this week, I conducted a workshop for a small group of business leaders.It’s one of my most favorite things to do because the groups are typically 20-25 people so we can really dig into their business strategies, look at their ... No related posts.

Score Chicago: A video link in your e-mail can boost your open rate

Chicago Business - Blogs - On Entrepreneurs — Thu, 17 Nov 2011 16:00:00 +0000

By Mark E. GoodmanSteve Robinson of Constant Contact is a frequent guest on Score Chicago’s CAN-TV Hotline 21 show. On a recent show, Steve and I discussed the impact of a video link on email open rates. Steve contends that people love to click on vid... No related posts.