Chide Music Video

Evaluation

2010-06-16T04:26:00.001-07:00

My music video HALLELUJAH is by a group called GMAQK, they rap and sing, the video I made has the characteristics of the hip-hop rap genre like the fast lyrics, the camera movement from place to place and the swift beat used for the music. The video is performance based and concept based as well, like when one of the rappers IKING says “no need to hustle” we can see that earlier on he was playing basketball and with easy he did a lay up and got it right at the first attempt. There was a slight bit of intertextual reference in the first rappers verse ROB when he said “am rooted in him like a tree” and he is standing right in front of a big tree. The rest of the video is performance based.
When I finished the video people commented on my opening credit the effect I used on the word “HALLELUJAH” and about the freeze frame with names of the rappers, also some people said the black and white works on it. These characteristics of my video in similarity to some other rap videos like “Bibles Bibles” and Victizzle’s “Jam yourself”. These videos are similar to mine with the fast cuts and dissolves used also with the rapping and moving camera giving the scene life and movement.
The Hip-hop genre and rap is more about the male domination and most times when any music is made in the hip-hop rap genre the artist is either a male or a group of male artists which my group GMAQK is.
I think the video came together well with only two days of shooting and at most 2hrs each day as well as the editing and the hitches I encountered like loosing my video edits twice and having to re-log everything and re-edit but I think it still came out well. To exhibit my video I will get young people who are interested in rap and show it to them on a projected screen or a computer screen via youtube.

2010-06-15T04:01:00.000-07:00

Production Diary

2010-06-15T01:42:00.000-07:00

Week 1
When the we were given the tasks I had to go to different friends and contacts to know if they needed someone to do a video for them, and from what i learnt in class from studying the codes, conventions and different genres of music video in which i used rap and uk garage i decided to use a youth group that raps hiphop on the 140bpm.

Week 2
I contacted them and sold my idea for a music video of their hit track HALLELUJAH and they liked it so i went on to meet meet my tutor letting him know i have found a group and they song unsigned and copyright free.

Week 3
I started my paperwork and research on how to shoot a music video and i decided to go with the freelance style, just a mix of shots and individual takes to streamline into a good video.

Week 4
Still in preparation for the video that i planed on shooting during the half term i had to keep close contact with the group so i could be addressed incase of any mishaps and i did contingency planing with my mate for him to do a quick video with me at any point i need him to.

Week 5
Planning for the video and paperwork. I also booked a slot at the horsham youth centre so that they are aware that i would be using the hall or surroundings for filming.

Week 6
Started the first batch of filming the basketball bit and one of the rappers verse at the basketball court, was a long day but still worth it.

Week 7
Second day of filming after last weeks filming on the basketball court, today i will be shooting the three other rappers verses and a bit of cutaway footage, not easy beign a director and camera man but will be worth it.

Week 8
Back to college started logging my footage and have to start editing so i can finish it early but the editing is looking difficult especially to get the rap verses in sink.

Week 9
Made progress in my editing and it is going well might put it out for the video festival that the other students are making.

Week 10
Done my video and lost it because the computer crashed, dont know what to do. My tutors are trying to help me get it back and but its gone so i have to relog my footage and link it back, that also means i need to re-edit the whole video.

Week 11
Done the video now, need to put my beginning credits and the end cedits as well as make up my mind on what things i need to remove from my video that are not neccessary to be there.

Week 12
Done everything and my tutor has watched the video and recommended that i can burn it to a disc and arrange all my work to submit.

Animatic for Music Video

2010-06-14T13:38:00.001-07:00

http://www.youtube.com/watch?v=GFJ-UbuCoOs

GMAQK- HALLELUJAH (Lyrics)

2010-03-16T03:06:00.000-07:00

Ha! (13sec)
It was saddening wasn't it?,
you know, when christ.. died on the cross of calvary,
he was like the only person who.. din't deserve it,
but still, he was put up,
for you and i, for our sake....
But he's alive now tho.. (41secs)
haha....whoow, GMAQK back again (back again)
obviously,yo, lets praise the lord now
yo, yo, yo,.

Whooow! (55secs)

ROB
i wanna praise him now, lift him high (56secs)
tell all the people all the work is done,
praise him all day is still more fun,
he gives me air, i breathe for free,
i'm rooted in him just like a tree,
never in doubt what the lord can do,
thats why i want you to come praise him to,
come lets sing to the lord most high, (1min:10secs)

CHORUS
thats why i sing hallelujah hallelujah hallelujah
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing, thats why i sing,
Hallelujah (1min:24secs)

NOAH
Whoa!
aint no telling why i love him like my mumsy
my lord, the omega he's the king see,
go ahead praise him sing he's praises like you could see,
i know i would cause thats what moves him,
flows so amazing, i tell like it like it should be,
i aint on a level like i'm stepping up in two speed,
Jesus, thats the name i'm campaining,
no long ting, nah i aint on a hype ting,(whoa!)
hallelujah sing it with my mind tuned into him,
shout to the lord thats the way i get my high kicks,
praise him, thats the state i get myself in,
i cant be stopped nah, until i aint breathing,
lift your hand to the heavens and adore him,
the king of kings our redeemer none before him,
he's the father, he's the lord, he's the king,
he's everything,
God that rocks, so no back pedaling. (1min:53secs)

CHORUS
thats why i sing hallelujah hallelujah hallelujah
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing, thats why i sing,
Hallelujah. (2mins:08secs)

I_KING
Lets praise him name, celebrate his name,
he's the only God, he's the most high God,
so why dont we just praise his name
and give him thanks,
blessings to the name of God the most high God,
he blesses us all the days of our lives,
so dont try n shine (dont try n shine),
you dont need to hustle to get his blessings,
cause praise is the recipe for getting blessings,
so dont try n hustle (dont try n hustle),
all you need to do is praise his name and give thanks,
lift him up he's the most high God,
he went to the grave and rose up prompt,
just to make life easy so we can live it,
peace to the earth and that we shout,
praise to the lord, to the lord most high,
thats why i sing hallelujah (2mins:37secs)

CHORUS
thats why i sing hallelujah hallelujah hallelujah
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing, thats why i sing,
Hallelujah. (2mins:50secs)

NEFF
Yo, yo, yo
Haahahaa!

yo if ever we was ever to deliver our fellas,
with the power of our dwellings,
the tower of the swellings of our pride,
will be double over-shaddowed by or actions,
that describes why the father wouldn't let us,
three days he was sitting rigid on a pivot,
the reasoning of people was he's never gonna get up
mary's faith was as tough as a metal,
just because of that she was deserving of a medal,
they all wished his resurrection would'v sped up,
and let off the good news across every set up,
tell all, let all, know he's resurrected,
the septre's broken, the keys recollected,
blessed with reason to belittle the devourer,
his ora porer, all that border, towards us,
drawing us, further from the father,
torn up, pored out, all that, over (3mins:21secs)

CHORUS
thats why i sing hallelujah hallelujah hallelujah
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing hallelujah, hallelujah, hallelujah,
thats why i sing, thats why i sing,
Hallelujah (3mins:35secs)

www.GMAQK.com (Thanks to Ada).
Special thanks to RCCG Horsham.
2008 NEFF RECORDS (copyright) Song duration: 3mins 42secs

General textual analysis of She likes to

2010-01-28T15:28:00.000-08:00

1. Introduction

● Which video are you analyzing, who is it

by and, if you know, who directed it?

The song is She likes to by Wiley and was directed by Tayo Jarret.

● What genre does the music belong to and

what broad characteristics of that genre

does the video have?

UK garage or Grime and for rap music videos there is always the element of swift camera movement and angles.

2. What is the relationship between lyrics and visuals?

● Work through the song and identify ways

in which the lyrics are illustrated or

amplified or even contradicted by the

visuals.

References to drinks and girls

● Pick out some specific examples to back

up your argument.

In the part where he said Christian Audigier referring to the drink, the bottle was shown in his hand.

3. What is the relationship between music and visuals?

● Does the video cut to the beat?

Yes it does

● Are solo instrumental bits illustrated by

the video?

Yes

● Does the video change pace with the

music?

Yes

● Give examples to support your points.

At the start of an artist’s lyrics the camera jumps and zooms in and out in accordance to the beat. (Kicks)

4. Are there close-ups of the artist and star image motifs?

● How is the record company looking to sell

this track?

Through publicity on the television and internet social networking sites.

● What image of the artist/band is being

offered?

Party people

● How does this video relate to previous

videos by the artist?

In club scenes

● Are there motifs which have been used

previously? Or does this video represent a

change of image?

It shows more fame and wealth

5. Is there reference to the notion of

looking?

● Do you get the sense that the artist is on

sexual display or that other people in the

video are used in this way?

Yes through lyrics and visuals

● Does camerawork, costume, dance or

something else imply sexualized display?

Camera work, costume and dance

● Are there other references to ‘looking’

such as screens within screens or

binoculars, cameras, etc?

● Give examples and consider why these

features have been chosen.

None

6. Are there intertextual references?

Yes

● Do these relate to other music videos, to

Aspects of the star’s image or to

Completely separate texts such as TV

programmes or films?

No just to drinks

● How are they used?

In reference to expensive drinks

7. Is the music video performance-based, narrative-based or concept-based?

● How much of each?

Performance-based

General textual analysis of We made you.

2010-01-28T14:41:00.000-08:00

1. Introduction

● Which video are you analyzing, who is it

by and, if you know, who directed it?

The song we made you by Eminem and directed by Joseph Kahn

● What genre does the music belong to and

what broad characteristics of that genre

does the video have?

Hip-hop/ rap genre and in rap music videos there is always the element of swift camera movement.

2. What is the relationship between lyrics and visuals?

● Work through the song and identify ways

in which the lyrics are illustrated or

amplified or even contradicted by the

visuals.

When he calls out any celebrities they is a parody character immediately shown on screen.

● Pick out some specific examples to back

up your argument.

When the lady says “you’re a rock star” the screen freezes and a rock star logo pops out for like 1sec.

3. What is the relationship between music and visuals?

● Does the video cut to the beat?

Yes it does

● Are solo instrumental bits illustrated by

the video?

Yes

● Does the video change pace with the

music?

● Give examples to support your points.

None

4. Are there close-ups of the artist and star image motifs?

Yes

● How is the record company looking to sell

this track?

Buy online shops like iTunes, Amazon, in stores and TV adverts.

● What image of the artist/band is being

offered?

A face of the artist on the album cover made of collage with drugs (pills)

● How does this video relate to previous

videos by the artist?

He is always know to have a way in making parodies. Most videos are related by the reference to other celebrities.

● Are there motifs which have been used

previously? Or does this video represent a

change of image?

The video gives a kind of comeback impression.

5. Is there reference to the notion of

looking?

Yes

● Do you get the sense that the artist is on

sexual display or that other people in the

video are used in this way?

Yes in several instances.

● Does camerawork, costume, dance or

something else imply sexualized display?

Yes mostly the camera work, costume and graphic effects.

● Are there other references to ‘looking’

such as screens within screens or

binoculars, cameras, etc?

Yes

● Give examples and consider why these

features have been chosen.

Looking in through the jail cell bars as a sense that we are watching them.

6. Are there intertextual references?

Celebrities, TV shows

● Do these relate to other music videos, to

Aspects of the star’s image or to

Completely separate texts such as TV

programmes or films?

Separate text for the TV shows and celebrities

● How are they used?

When the name called is associated with the lyrics the person would be parodied on the screen while the context is being said.

7. Is the music video performance-based, narrative-based or concept-based?

● How much of each?

Both Performance-based and Concept-based

Brief History of Music Video/Promo

2010-01-19T02:07:00.000-08:00

1920s and 1930s experimental film

Soundies are the early jukebox with videos in it, music and moving images.

The Scopitone was more popular in Europe. In the 1960s promos ‘Hard day’s Night’ and other rock films. Lots of artists made little films and many drug influenced. Bob Dylan in 1965 and the Beatles in 1966.

1970s promos top of the pops started to use them. Substitute when an artist or band is on tour. David Bowie 1972, Queen 1975

Beginnings of MTV, artists began to take need for promo for every release seriously changes in technology and gap in the cable market. Boom in promos to feel the air waves .e.g. Madness ‘Our House’ in 1982 and Madonna in 1986.

In the 90s huge amounts of money was set aside for top music video directors. Black artist and genres become common place in the market. Red hot chilli peppers ‘Give it away’ and Nirvana ‘Smells like team spirit’.

The new decade 2000s online music TV AND BEYOND the growth online in non professional music videos e.g. myspace and youtube. Interactive videos produced just for online consumption.

Convention of a music video

2010-01-12T04:21:00.000-08:00

Lyrics

Lyrics play a role in conveying either a feeling or meaning to the audience. They decode information from music, either understood clearly or illustrated from the video or text.

Music

The pace of the track determines the kind of editing and camera movement used for the music video e.g. slow music gives seamless editing and camera work but fast tempo gives fast camera movements, variety of shots and obvious editing with much emphasis to the content of the beat.

Genre

Some music videos go beyond the limit of genre not being constrained while others could be categorised to genres easily. The main features that could be used to identify music to a particular genre are mise en scene, camera and editing styles (cinematography), themes and performance.

Camera work

The movement of the camera like speed is essential to the music video. It could be used to illustrate the movement of the artists. Close ups are use mostly because of the screen size and partly to highlighting on the important things.

Editing

Most music videos depend on fast-cut montage to keeping the viewer helpless wanting to watch more others used slow editing to set up the moods for the music encoding the information in media text. Digital effects are easy to get by so now most people depend on CGI special effects.

Intertextuality

Most music videos use existing media text to refer to something or establish a punch line in the video. Most text reference is to celebrities or film and television icons. E.g. Eminem- “We made you”, Beastie boys- “Sabotage”.

Ideas for music video

2010-01-05T03:05:00.000-08:00

She likes to- http://www.youtube.com/watch?v=hdhfRDgdMTg
Hallelujah- http://www.youtube.com/watch?v=PLDHU0623U4