Chief Marketer Most Recent

10 Trends That Will Make or Break Your Email Marketing ROI in 2010

Thu, 12 Nov 2009 12:00:00 EST

For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high

How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels

Wed, 04 Nov 2009 12:00:00 EST

One of today’s leading lifestyle brands, Vineyard Vines offers its customers a taste of the "good life" across a full line of apparel from ties and polo shirts to flip flops and tote bags

To Avoid Overload, Engage Your Audience

Thu, 29 Oct 2009 14:15:00 EST

For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.

Email Gone Viral: How To Extend Email Reach Through Social Sharing

Thu, 29 Oct 2009 12:00:00 EST

Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad

Newsday Charging; Study Says People won't Pay

Wed, 28 Oct 2009 14:42:00 EST

Neuromarketing: What the Human Brain Means to Your Campaign

Tue, 27 Oct 2009 12:34:00 EST

Neuromarketing, defined as the practice of using brain-scanning technology to measure marketing effectiveness, has applicability to the field of loyalty marketing and CRM in a number of key areas.

Lock and Load: The Basics of Triggered E-mail Campaigns

Thu, 22 Oct 2009 11:22:00 EST

Event-based and behavioral triggers are a great way to continuously communicate with your prospects and customers and extend the lifecycle of any campaign, traditional or interactive.

The Happy Marriage of Direct and Digital

Tue, 20 Oct 2009 01:55:00 EST

Mass advertising is no longer the Holy Grail, and CMOs no longer settle for vague assurances of ability to measure success. What's the reality in today's marketing world? The union of direct and digital marketing.

Live From DMA09: It's Martha's World, We Just Live In It

Tue, 20 Oct 2009 01:26:00 EST

Martha Stewart has a simple goal for her company: omnipresence.

Live from DMA09: Best Western Checks Into Transpromo

Sun, 18 Oct 2009 23:46:00 EST

In conjunction with InfoPrint, the CMO Council ran a test early this year to see how transpromotional documents would work for Best Western.