Chief Marketer Most Recent

Build Community By Encouraging Customer Participation

Fri, 20 Nov 2009 11:28:00 EST

When someone makes a purchase or performs a desired action on your site, do you sit back, kick up your feet, and pat yourself on the back for a job well done? You shouldn't. That's because you'd be missing an opportunity to solidify your relationship with the customer—by encouraging the development of an ongoing chain of participation.

Social Media Users Open to Marketing Messages: Survey

Tue, 17 Nov 2009 11:02:00 EST

The findings from a new Performics and ROI Research survey of more than 3,000 consumers about their use of social media many reasons to get excited about social media marketing strategies.

Getting the Most Out of Your Customer References

Tue, 17 Nov 2009 08:03:00 EST

If you have been involved in securing positive references from your customers you know it can be difficult. How do you maximize those efforts and get the most out of those good words? Just remember these 4 Rs: Reconnect, Repurpose, Recycle and Reward.

Going Green in Marketing Communications

Fri, 13 Nov 2009 13:42:00 EST

Being environmentally responsible is an important component of a positive image and value proposition in today's marketplace.

10 Trends That Will Make or Break Your Email Marketing ROI in 2010

Thu, 12 Nov 2009 12:00:00 EST

For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high

The Blueprint for Building a Global Brand

Tue, 10 Nov 2009 13:52:00 EST

Marketing as a discipline has been rocked by many trends and changes in the past few decades. One of the more subtle, yet increasingly powerful, is the shift in how companies are focusing on marketing effectiveness and organizing around fewer—but more global—brands.

The Next Revolution: Cloud Computing and Web 3.0

Mon, 09 Nov 2009 13:41:00 EST

The implications of the shift to Web 3.0 are far reaching not only for consumers but also businesses, especially software publishers and other high-tech companies with a significant Web presence.

How Vineyard Vines Differentiates its Brand Experience Across Shopping Channels

Wed, 04 Nov 2009 12:00:00 EST

One of today’s leading lifestyle brands, Vineyard Vines offers its customers a taste of the "good life" across a full line of apparel from ties and polo shirts to flip flops and tote bags

To Avoid Overload, Engage Your Audience

Thu, 29 Oct 2009 14:15:00 EST

For all the information that we accumulate and store and process, more hits us on a 24/7 basis from a growing range of sources.

Email Gone Viral: How To Extend Email Reach Through Social Sharing

Thu, 29 Oct 2009 12:00:00 EST

Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad