Chief Marketer Most Recent

Newspaper Death Watch: They’re Charging What?!

Wed, 24 Jun 2009 12:54:00 EDT

Brand-Exposed Consumers Buy More: OPA

Wed, 24 Jun 2009 12:41:00 EDT

Tips for E-mail Marketing Success: Quality over Quantity

Wed, 24 Jun 2009 12:19:00 EDT

How to Earn Customer Loyalty

Fri, 19 Jun 2009 13:28:00 EDT

There's a saying in the business world: Customer acquisition is an investment, but profitability is built on customer retention. And with the economy in its current state, it's more important than ever to keep the customers you have.

Ever-Changing Rules: New Era Challenges For CMOs

Fri, 19 Jun 2009 13:15:00 EDT

The average tenure for a chief marketing officer in the current economic climate is about 24 months. Today's challenges demand that the CMO be a "test and learn" person relying on a strong infrastructure of data, tools and analytics. By conquering and exploiting these new challenges, CMOs can hopefully beat the averages in terms keeping their jobs and ride the next wave of increasingly complex challenges.

Direct-to-Consumer: Can Manufacturers Leapfrog Retailers?

Fri, 19 Jun 2009 13:03:00 EDT

The increase of direct-to-consumer marketing by manufacturers means that retailers cannot be complacent because the consumer will be looking for the best deal. And if the manufacturer can offer a consistently lower price and high quality customer service, the merchant is at risk. The result is likely to be a sales shift to the manufacturer.

Webinar Prep 101: Best Practices for Preparing Online Presentations

Wed, 17 Jun 2009 13:28:00 EDT

A Webinar is not simply another online meeting – it’s an event. And like any event, preparation and practice are key to accomplishing a smooth delivery and a successful event

8 Ways Marketers Can Become More Accountable

Tue, 16 Jun 2009 09:41:00 EDT

Being able to determine which tools best measure our ROI in today's marketing world is essential. Here are eight ways to help make your marketing more accountable.

Twitter Patter: Does Marketing with Twitter Matter?

Tue, 16 Jun 2009 09:30:00 EDT

How does Twitter add value from a marketing perspective, instead of just a personal communications standpoint? In order for Twitter to be an effective vehicle, it’s important to consider it as an additional channel in your integrated mix. You should set goals and create a plan for achieving them by using it.

Publishers Leaving Billions on the Table: Rubicon

Wed, 10 Jun 2009 14:07:00 EDT

Online publishers are losing billions of dollars as a result “secondary premium inventory” that is being undervalued and undersold, according to a recent report by the Rubicon Project