Chief Marketer Most Recent

5 Ways to Activate Your Brand Advocates

Thu, 09 Feb 2012 12:33:00 EST

Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. They are a more profitable subset of your customer base because advocates identify the customers who are the best fit for a brand and therefore, spend more. Here are five ways to activate brand advocates:

5 Strategies for Better B2B Ecommerce

Thu, 09 Feb 2012 10:12:00 EST

Strong relationships with customers and partners are critical for B2B businesses, and successful B2B ecommerce strategies need to reflect that.

Online Executive Roundtable: Future of Online Lead Generation for the Business Marketer

Tue, 07 Feb 2012 11:31:00 EST

Whether utilizing traditional channels like email and search in new and innovative ways, or full optimizing previously untapped channels such as display ads and social media, today’s forward-thinking executives are establishing a new precedent for reaching the right prospects at the right time

Use Email To Give Your Social Content Traction: 4 Tips

Tue, 07 Feb 2012 11:27:00 EST

In social media, many marketers feel like they're speaking in a forest where no one is listening. A great way to help insure your content is read is to remind people of it with email.

Integrated Marketing Boosts NC Symphony Ticket Sales

Tue, 07 Feb 2012 11:13:00 EST

Live Alligators in NYC Draw Crowds, Press for "Swamp People"

Tue, 07 Feb 2012 10:30:00 EST

The History channel and its agency, Civic Entertainment Group, have converted 5,600 square-feet of space in New York City’s trendy Chelsea Market into a Louisiana swamp. At first blush, it may seem that the strategy behind the event is to broaden viewership for the premiere this week of “Swamp People” to include hip New Yorkers and their circles of friends, but the plan is much broader than that.

Glamour and SpyderLynk Test Mobile Shopping from the Back of a Taxi

Tue, 07 Feb 2012 00:17:00 EST

Glamour magazine and SpyderLynk partner to let Fashion Week attendees shop for L'Oreal beauty product in free NYC taxis using SnapTags and their mobile phones

5 Tips to Find High Performance Segmented B-to-B Prospect Lists

Mon, 06 Feb 2012 15:31:00 EST

It’s no secret that B-to-B lists are often small, and many are not even available. Some list owners who are willing to rent their buyer names to you do not offer selections on their lists that would help you better target your potential buyers. Sometimes list owners will not even let you separate buyers from inquiries or prospects.

Chief Marketer Listline February 6

Mon, 06 Feb 2012 14:28:00 EST

Netflix Metrics: Subscriber Levels Rebound And Profits Rise After PR Misstep

Mon, 06 Feb 2012 12:29:00 EST

Last year's ill-handled moves by Netflix regarding subscriber options may, in the long run, prove to have been quite the shrewd plays, depending on which customer metrics one examines.