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Search Engines in China – Baidu vs. Google

Even as global search giant Google expands its businesses such as computer operating systems, Baidu the locally grown search company still dominates China’s online search market. China Polling’s most recent Omnibus survey on search engine usage find that, of the 370 panelists, 68.9% preferred to use Baidu and only 24.9% for Google. Early adoption seems to [...]

3G In China – What Do Chinese Consumers Expect?

“A real digital era.”, “The age of high speed internet connection.”, “Video phone calls” and “Substitute for notebook PCs” are common perceptions of the 3G services among Chinese consumers (results from the most recent China Polling National 3G Study). With the rising expectation of 3G, China Polling has surveyed 406 consumers around the country to [...]

China Youth Spend More Money Than They Make

In our last report on young Chinese consumers (published in October, 2008) we see that the youth in China definitely want to have more gadgets in their lives. In this installment we’ll find out what are their favorite brands and some of their spending habits? With our year-round tracking studies we are able to pin [...]

Is High-End Chinese Travelers Big Fishes?

“Bottom fishing” maybe the most used “Keyword” in describing what’s happening to businesses such as the stock market and real estate, or even for the travel industry globally. Looking for business opportunities among discount travelers is especially important ever since the start of the global economic crisis. However, stimulated by deep discounts and the continuously [...]

Online Shopping Trends for FMCG

With a huge yearly jump of 128.5% from 2007~ 2008 China’s online shopping has reached trade volume of RMB120 billion. Buying online has become one of the most preferred shopping channels for Chinese consumers. Cost and time savings plus conveniences and abundant product offerings has helped to convert regular offline shoppers to online. What are [...]

Chinese Consumers “Optimistic” or Pessimistic?

The current global financial crisis is obviously a major concern for consumers around globe. While consumer spending and confidence remains low around the world especially the US market how do Chinese consumers react and what are their expectations for the future? A recent national survey done by China Polling shows that despite the global [...]

Male Cosmetics Market – A “Gold Mine” Ready for Excavation

Male cosmetics consumption has been on the rise in recent years with extremely strong growth in the area of skin and personal care products. With rising consciousness in attaining “The Look” Chinese consumers both men and women are spending more and “investing” in cosmetics so they can look and feel better. And for men, [...]

Growing Demand for Online Health Information

Chinese consumers increasingly turn to online search for high quality and useful health information to support their health care decisions. Consumers use the information they have searched to improve their health. China Polling’s recent study revealed that almost 90% of Internet users search for health care information online. The top-search and most cared about medical information [...]

What Do Youth of China Want? More Gadgets Please?

Unlike many western countries that are experiencing economic slowdown in recent years, China’s retail market continues to expand. Much of this continued growth is contributed to the Chinese youth between the ages 15 to 28. As a result of the one-child policy, the so called “First Generation” has become the major spending group in China. [...]

Can a design attract more Chinese mobile phone buyers?

Understanding consumer preferences when it comes to buying a new mobile phones is definitely the million dollar (or billions of RMB) question for manufacturers here in China. Many have put lots of efforts into developing new designs and technology to meet the fast pace consumer demand for newer phones here. So coming up with [...]