Obviously, the short answer is yes since we don’t do contracts. Our business model is exclusively built around monthly subscription services.

However, we also explain that they’ll just be throwing their money away and discourage them from doing so since Internet marketing takes time.

If they can’t commit to at least twelve months of article writing through our Professional Plan then they should look elsewhere for their needs.

Why?

Because we are HUGE advocates of building quality links through weekly blog articles. It’s not easy, it’s not glamorous, but it works!

Unfortunately, a great deal of chiropractors don’t realize this. Matter of fact, it’s not just chiropractors but small business owners in general.

Many think that they can throw up a website then watch their leads grow within a matter of weeks.

We’re here to tell you IT DOESN’T WORK THAT WAY!

Just like any other business, it takes time to grow a solid web presence built around authority and authenticity. But if you grow it correctly, over time you’ll dominate local search engine result pages (aka SERPs) and leave your competitors in the dust!

That’s how Google designed it, how they preach it, and how Chiropractic Marketing Websites does it.

Think about it. If you subscribe to our Professional Plan (which you should if you don’t plan on writing articles yourself), you’re guaranteed weekly publications to your website’s blog. In return, each blog article will build links for your overall SEO strategy.

Think of links as currency. The more you have, the more you prosper!

And, he who has the most WINS!

So if you’re the only chiropractor in your area that blogs weekly (building links for the future) year-end and year-out, who do you think will consistently come up on top when prospects search for your type of services on a daily basis?

That’s correct! YOU!!

Now think about how long it will take for your competitors to catch up? Hint: they won’t since you’re blogging weekly.

You’ll have so many links already built that show you as the expert within your field within your area that they won’t ever be able to catch you (unless you quit blogging).

So if you want to make Internet marketing work for you, make sure you check out our Professional Plan and get started today. The longer you delay, the longer you lose.

That’s hard to believe, isn’t it? Especially since most of the things we do today are connected to the Internet in some form or fashion.

Think about it. When was the last time you used the Yellow Pages to look up a business’s phone number? It’s probably been awhile, huh?

Why?

Because nine times out of ten, we turn to Google for the answer.

So if you’re part of the 58 percent, think about the amount of business you are losing for not having a website.

If you had the true statistics on how many people searched for health-related topics in your local area, you’d probably be kicking yourself right now for not having one. Of course, if you have a weak stomach, maybe you shouldn’t think about that at all!

You’ve probably also wondered where all of the new patients have gone lately even though you’re dumping mindless amounts of money into your old, outdated traditional marketing campaigns.

Well, duh! They’re online!

Because of this, we encourage you to get your chiropractic business online as soon as possible! We can’t stress to you how important this is over time to the future growth of your practice.

Don’t know where to turn?

There are many web design companies out there. Just do a web search for one and you’ll pull up thousands upon thousands of them in your search results.

But we believe Chiropractic Marketing Websites is the best value for chiropractors.

Why?

Because not only was our company founded by a chiropractor who understands how to market effectively online to prospective patients but our focus is and always will be on providing the very best website solutions for chiropractors that get results.

Here are several more reasons why CMW is the right choice for you and your website needs:

   Free Database Maintenance — For a website to function correctly, it has to be built inside a database. Without it, it simply won’t work. And, just like a car, databases require consistent upkeep. But, by choosing one of our websites, you can rest easy knowing that your site’s database is consistently maintained at no additional cost to you.

   Free Online Training — Every CMW customer receives instant access to ALL of our training videos that are conveniently located inside your website’s dashboard. This way both you and your chiropractic assistant can learn the basics on how to run and manage your new website!

   Free Software Upgrades — Each website we build uses the most current version of software to ensure that web compliance standards are consistently met. In addition, we’ll upgrade your software for free when new versions are released to guarantee optimal security and protection for all of your valuable content.

   Free Installation of Google Maps — Google Maps is a basic web mapping service that allows pinpoint accuracy of where your business is located. Once installed, your customers and prospects will more easily find you whether its via their computer or smartphone.

   Search Engine Optimization — Search Engine Optimization is the process of helping websites get found through search engines like Google and Bing. By injecting certain keywords related to your geographical area, customers will more easily find you when performing simple search queries related to the products and services you offer.

   SPAM-free Contact Manager — Unfortunately, SPAM is just part of Internet life. However, today’s technology provides tools that allow business owners the ability to block the majority of SPAM. By using Chiropractic Marketing Websites, these tools are immediately installed and activated so that SPAM is something you buy in a can and not find in your email inbox.

   User-friendly Dashboard — Each website we build includes a user-friendly dashboard. So, if you’re familiar with using Microsoft Word, you’ll feel right at home using our built-in editor. Besides, if you get tripped up, remember help is just a click away either from our world class support or via our online training videos.

So if you’re a new doctor getting started in practice or a seasoned chiropractor with no web presence at all, check out our Starter Plan. It will provide you everything you need to start building your web foundation correctly right out of the gate.

For example, when you send out a Tweet most followers will retweet it if the content is good. Matter of fact, they may even hashtag it for a broader audience to find during keyword queries. Make sense?

“NO!” you say.

We hear you! That’s why we’ve mastered the technology, speak the language, and can distinguish between a tweet and a pin so you don’t have to!

Along those lines, we decided to put together a video that explains what we do in under a minute. It’s just the thing you can share with other chiropractors that are looking for help but don’t know where to turn.

So without further ado, here’s our newest video titled CMW Explained in Under a Minute:

What did you think? Let us know in the Speak Your Mind section below.

There’s a term gaining a lot of traction in the digital marketing space lately: “content marketing.” If you haven’t yet heard of it, you will soon.

Content marketing means producing and leveraging one’s own branded content for marketing purposes “rather than ‘renting’ advertising time and space” on someone else’s media, to excerpt analyst Rebecca Lieb of the Altimeter Group. This content can take on many different forms, including some already familiar to you: white papers, seminars and webinars, blog posts, photos, videos, how-to guides, case studies, research study findings, Internet radio, and so on.

The difference here is that you’re not buying eyeballs; with content marketing, you’re earning them.

Much like social media, which many folks think of as a relatively new trend but isn’t, content marketing has really been around for a while–it just has not had its own label before.

Why ‘Content Marketing’ Now?

In my view, the swelling interest in content marketing has evolved for several reasons:

• Diminished efficacy of “old school” advertising. Almost any advertiser who has been around the block a while can be heard complaining about diminishing returns on their ad dollars spent. They’re seeking better alternatives.
• People crave good information. In the past, to reach a desired audience, marketers didn’t have much of a choice other than to buy visibility within someone else’s content that they felt attracted the right audience. Now, with the Internet, a company can create its own content–and that can sometimes far exceeds in quality what might otherwise exist for the same audience.
• Hunger for control of the consumer experience. In this day and age, it’s just too easy for people to turn off, tune out, or move onto a different channel/device/site/platform. When the marketer can instead attract, engage and sell to its audience, all from within its own content, the desire to do so can be intoxicating.
• Social media. The sheer nature of social media places demands on businesses to constantly “feed the content beast.” If the content stinks, no one will “like”/+1/tweet you, so why even bother?
• Search. Search engines have long made it clear that they value fresh and relevant content. Now that search engines also integrate social sharing into their algorithms and query results, new share- and curation-worthy content plays an ever greater role than ever.

What You Need to Know Now

You need to keep one word in mind when you hear the word content: production.

Production means it can take time, and just as with social media, production of content does not come free. That said, if you’re considering becoming a content marketer yourself, you need to take a few factors into account:

• What is the purpose/objective? You will want to build a content strategy to guide your process–and it ought to be created with KPIs in mind like ones for branding, membership, lead generation, or ecommerce.
• Resources: Who’s going to actually do the production work, and how many different departments will need to be involved in the process? Who in your organization truly knows the subject matter? What kinds of content do you want to produce and do you have capabilities in-house to produce them all?
• Tools: To produce this content, you’re not going to only need people; you’re going to also need tools: planning tools like an editorial calendar; production and creation tools like software and recording devices; distribution tools to help you get your content out there most effectively; and monitoring and reporting tools to measure how everything is working.
• Ownership issues: Creating original content is one thing. But sharing someone else’s content for your own marketing purposes can lead to problems if you’re not careful–particularly about attribution.
• What’s already under your nose? As you enter the world of content marketing, make a point of looking at your pre-existing assets. Are there print ad campaigns you can turn into shareable slideshows? Research findings that can be turned into white papers? Blog posts that could become podcasts? Case studies that would make great webinars? Figure out what you’ve got, and fill in the blanks from there.

My parting words of advice regarding content marketing: If you’re going to get involved, do your business justice by ensuring your content has real value for your consumer.

Inform your readers; educate them; tell a good story. If they get to the end of your content feeling no better off than before they started reading/listening/watching it, you not only did a disservice to your business with your weak effort–you’ve done the entire Web a disservice by cluttering it up with yet more junk.

Matter of fact, the furthest we found during a quick search on Interbrand’s website dated back to 2001.

We realize many factors are involved to maintain that coveted #1 spot. However, guess what type of marketing strategy Coca-Cola has embraced to ensure they remain at the top?

If you answered CONTENT MARKETING, you’re absolutely correct!

Need proof?

Then watch the two videos below. They effectively communicate Coca-Cola’s content marketing strategy up until 2020.

Here’s the description for both videos:

The media landscape is a very different beast today than it was even 5 years ago. Then agency-led television commercials dominated how we channel our marketing. The very fact you are reading this here proves that things have changed. Coca Cola have always been at the forefront of innovation. In this video Jonathan Mildenhall, Vice-President, Global Advertising Strategy and Creative Excellence at The Coca-Cola Company is the person responsible for leading global creative vision and strategy for the Company’s portfolio of global brands. In this video he explains how Coke will leverage the opportunities in the new media landscape and transform one-way storytelling into dynamic storytelling hoping to add value and significance to peoples lives. Jonathan describes the challenge of content creation in an enlightening way, reminding us that “every contact point with a customer should tell an emotional story”.

Question: Have you embraced content marketing yet?

If not, why?

HINT: Don’t answer you don’t have the time to produce it because that’s what we’re here for!

But if you’re not content marketing, you’re not marketing!

Instead, you’re just adding to the noise that we’ve all become accustomed to and trained ourselves to tune out.

But what exactly is content marketing?

In it’s simplistic form content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.

Chiropractic Marketing Websites’ foundation was built on content marketing. That’s why we work hard to provide your site with the very best content available that’s designed to attract, engage, and empower prospects to act.

As mentioned before, if your website doesn’t provide quality content that meets the wants, needs, and desires of your site’s visitors, then they’ll lose interest, leave your site, and rob you from the chance of introducing them to the marvelous healing power of chiropractic!

Don’t let this happen to you! Allow us to do all the heavy lifting for you.

This way you won’t have to spend the time and energy that’s required to research, write, publish, and then distribute this content. Believe us, if you’ve never done it yourself, it can be a real bear!

In closing, Dr. MacNamara had the privilege of attending the very first Content Marketing World Conference last Fall in Cleveland, Ohio. Besides getting to rub shoulders with the industry’s leaders, he gained tons of wisdom from their teachings.

Obviously we can’t share everything he learned from that conference in one blog post but we thought we’d share a video he passed along to us titled Content Marketing and the Power of Story. It provides a historical view of content marketing and how it’s been used.

Question: What other questions do you have about content marketing?

Let us know in the {comments} section below.

Also, feel free to share this with other chiropractors that are still stuck in the old way of marketing. You know who they are, so share away!

And even though we’ve only been live since March 19th, it was time to exchange the landing pages with gated opt-in forms for a more transparent design.

So what do you think? Do you like the new design? We sure hope so because it was designed with you in mind.

The Home page provides quick links and tidbits about our services in a clean, easy-to-navigate fashion.

For members, we’ve also included a login link to the Members Area right on the top menu bar.

The massive slider with rotating images lead you to pages that explain our services. At the bottom of these pages, we’ve included additional navigation depending on your needs.

For example, if you choose the Buy Now option, you’ll be directed immediately to our catalog. From there you can select the service(s) you need, add it to the cart, and proceed to checkout via our nifty new shopping cart.

And if you navigate away from the either the catalog or cart, you can easily find your way back via our prominently-placed links located on the right side of the header area.

Through our blog you’ll be able to discover more about our vision and purpose. It’ll give us the platform we need to effectively communicate our multi-phasic marketing strategy as new services are unveiled.

It’ll also be a place for you to learn. Our plan is to incorporate articles into the site that further address your content and Internet marketing needs.

Bottom line: You want to check back often.

If you prefer to receive updates without visiting the actual site, simply subscribe to our RSS feed. You’ll then be notified each time a new article is available.

It’s a Free-for-All!

Even though our launch is over, it’s still a free-for-all!

In other words, we still have plenty of markets available for chiropractors to tap into.

Not sure if yours is?

Then leave your email address in the field below to find out:

So what’s the message here?

We can summarize it in two Latin words … Carpe diem!