Choove will add 3 more brand new apartments in Milan, Zona Brera in the following weeks to its portfolio of serviced apartments in Milan. These serviced apartments will consist of 1 studio apartment and 2 one bedroom apartments. They will be fully furnished and dotted with all the details such as fresh towel and bed sheet sets, LCD TV, fully equipped kitchen. We know you would like to stay connected with your loved ones while you are in Milan and share your experiences with them in real time, therefore the broadband internet connection will be present in these new serviced apartments free of charge, as always. As Brera Area is by far the most popular area in Milan you can send us your booking requests in advance by using the “Quick Request Form” located on our homepage, www.choove.com.

Choove – Choose Before You Move

Serviced apartments were born as an alternative to traditional hotel accommodation for people who travel with their families and for business professionals who need an accommodation for a longer time then traditional leisure clients. The main advantages of serviced apartment rentals are the total price per stay which is much lower compared to a hotel or a residence (if you stay more than 6 nights), the privacy that an apartment suite can deliver (as you will not need to go through the reception desk in order to invite guests to your room), the total space that you cannot find in a hotel room (unless you stay in the presidential suite) and the availability of a kitchen which would allow you to save money from going out to eat everyday. This segment of the accommodation market is being answered by respected hotel chains in developed markets such as the US, the UK and Asia with special brands created for short term travelers. However, if you look at the product they offer, you will feel that it is not that different than a typical residence, which we believe is generally a monotone and depressing form of accommodation.

We have created the Choove brand in order to offer the people who have the same needs like we had when we were moving to a new city. You might be moving to Milan to study or to work, or for a completely different reason. In any case, we want you to enjoy this beautiful city as much as we do! As Choove, we offer our clients an experience which makes them feel more comfortable and happy with our selected serviced apartment suites located in different central locations of Milan. We make sure that every apartment in our portfolio delivers a different set of emotions so that our clients, whom we believe are all different from each other, can choose an apartment which would answer their exact needs, rather than answering them with a single monotone product. Our company name Choove comes from our company motto "Choose Before You Move" which actually is one of the main advantages we give to our clients by providing them with accurate information, photos and ratings, so that they will not have any doubts or difficulties while making their selection. Our serviced apartment suites come full with fresh towel sets, bed sheets and amenities such as hairdryers that you would find in a hotel room. Our prices include utility consumption, building expenses and broadband internet connection. All these privileges can be yours starting from as low as 60Euro per night. For more information please contact us at info@choove.com.

We would like to welcome you and hope you will find what you are looking for.

Kind Regards,

Choove Team

Milan, one of the most polluted cities in Europe, is making efforts to change that reputation it’s newest step in environmental action. The city will open its first zero-emission hotel, in spring 2010, with the help of Japanese technology and local green energy to cut its carbon footprint.

The new hotel, Hotel Milano Scala, will be located in the heart of Milan, Italy’s financial centre, and will avoid emitting nearly 420 tons of carbon dioxide (CO2) a year. Every effort counts in a city with annual CO2 emissions of about 7 million tons. This will hopefully mark the new trend with building development  in the financial and fashion capital.

Says Vittorio Modena, the author of the 12-15 million euro project, told a news conference:  ”We are the first zero-emission hotel in Milan, one of the most polluted areas in Italy and probably in Europe … We will not contribute to pollution.”

Mitsubishi Electric has developed technology that will allow the hotel to be CO2-neutral. This technology does not burn fuel for heating. It combines making hot water with air conditioning, and will be powered exclusively from renewable sources.

The four-star Hotel Milano Scala will be managed by Maurizio Faroldi and will seek environment-friendly suppliers for all its needs, from soap to furniture. It will charge around 400 euros a night and thus will target well-heeled clients and mostly foreigners.

“We want to communicate diversity, commitment to save the environment and we want to be chosen for these values,” Faroldi said.

The Radisson Blu Hotel in Milan is set to open in Q1 2010. Owned b the Rezidor Hotel Group, the once Chedu Milan will rebrand its 250 rooms to the Radisson Blu.

Says Kurt Ritter, President & CEO of Rezidor: “Milan is a key market for us. The city is one of the world’s fashion capitals, and we are delighted to be present in town with our chic, contemporary and design orientated core brand Radisson Blu.”

This marks the second property that the Rezidor group owns in Italy, the second being the Radisson Blu Hotel in Rome (232 rooms).

The Radisson Blu Hotel in Milan is located north of the city centre, near Milan’s two trade fairs. The 250 guest rooms (37 m2 average) have an Asian Italian style and were designed by the well-known Indonesian firm Jaya & Associates. Extras to the rooms include limestone bathrooms, flat screen TVs and Radisson’s signature free high speed internet access.  The hotel also include a restaurant, a trendy lounge bar, a spa and indoor swimming pool and nearly 800 square metres of meeting and conference space.

The amenities make for a perfect hotel for your business needs: near the trade fair and everything available to finish your business including high speed internet and a conference room, and then you can relax in the spa.

Press from around the world:

Fortune Magazine proclaimed it as one of the Best New Business Hotels in the World. The UK’s Daily Telegraph called it a “super-chic urban retreat” and Vogue UK proclaimed it as “the place to stay if you want to mix with the high fashion crowd in the Italian capital of style”. Under the First Class and Full Service Radisson Blu brand the hotel’s sophisticated image will be developed further and brought to new heights.

For hotel booking click HERE

Check back in the next months to book with Choove!

Christmas in Milan is a special event. The red carpets are layed, the lights and music start around the city and the Castle and the tree lights up the Duomo square.

The opening of La Scala (December 7th) brings on the beginning of the Christmas markets selling handmade goods and crafts from local artists and businesses.

what to do:

Tree Lighting at Piazza Duomo : Dec. 6 the Christmas tree will be lit at the Piazza Duomo at 18:00 (6 p.m.)

Fiera di Sant’Ambrogio – Piazza Sant’Ambrogio, Milan, Italy:  This Christmas street fair is held at the beginning of December during the annual celebrations of the Festa di Sant’Ambrogio and is named after Milan’s patron saint. Starting December 7th, market traders sell a wide-range of goods for the holidays. The market livens up and makes Milan festive for the holidays.

Castello Sforzesco christmas lights and light show – the castle lights up and at night you can catch christmas lights and music playing through speakers.

Oh Bei! Oh Bei! festival: Go to the Castello Sforzeco Dec. 5-8 for crafts, antiques, food and more.

So come to Milan and don’t miss out on the festivities.

Suggestion on where to stay:

The Westin Palace in Milan. They have a special Christmas Menu and a wellness package that will meet all your needs. It is located in the heart of Milans business district and gives you all the comforts and luxury that Westin resorts are known for. You will not be disappointed with this hotel.

Book your reservation at the Westin Palace HERE

If you are visiting Milan and want to go somewhere fashion-related, head to one of Italy’s designer’s own bar. True to the fashionista themselves, there is nothing bland about any of these!

* Roberto Cavalli’s Just Cavalli Cafe

Address: Via L.Camoens  Telephone: (0)2 311 817

–> Hotel near there: Hotel Cavour Book HERE or The Bulgari Book HERE

* Dolce & Gabanna’s Gold

Address: Via Carlo Poerio  Tel: 02 75 777 71

–> Hotel near there: Sheraton Diana Majestic Book HERE

* Dolce & Gabanna’s Martini Bar

Address: 15 Corso Venezia Tel: 02/7602-8485

–> Hotel near there: Carlton Hotel Baglioni Book HERE

* Giogio Armani’s Armani Cafe

Address: Via Croce Rossa, 2

Hotel near there: The Bulgari Book HERE

* Gucci’s Gucci Cafe

* Diesel’s Circle

Address: Via Enrico Stendhal 36 (Via Andrea Solari) Tel: 02-42-293-745

–> Hotel near there: Nhow Book HERE

Here are three suggestions for Restaurants in Milan with Business on your mind. All serve typical Milanese dishes and are established dining establishments in Milan. Go for the history, the renowned chefs, and great food.

For suggestions and to book a business hotel in Milan, go HERE

or to book an office space in Milan, click HERE

Alfredo, Gran San Bernardo
East of Piazza Firenze, not too far from the Fiera, owner-chef Alfredo Valli started as an apprentice at Biffi and now is legendary in his own right. The traditional Milanes restaurant serves costoletta alla milanese (breaded veal cutlet) that is outstanding. Closed Saturday and Sunday, all month in August, and 22 December to 11 January. 
Address: Via Borgese 14 Tel: 02 331 9000. Price: (€50 to €100)

Antico Ristorante Boeucc
Opened in 1696, is Milan’s oldest restaurant, located on the ground floor of Palazzo Belgioioso (the piazza east of La Scala). It features a grand neo-classical dining room with  granite columns, and four elegant salons for 20 to 30 people, which can be hired for private functions. The service is superb and the kitchen is classic Milanese. 
Address: Piazza Belgioioso 2 Tel: 02 7602 0224 Website: www.boeucc.it Price: (€50 to €100)

Trattoria Masuelli San Marco
A welcoming trattoria that has a menu and ambience to please.  It serves regional Italian dishes of Milanese, Lombaridian and Piedmontese influences, and a great wine list. This restaurant is popular with both visiting tourists and local businessmen.  Closed Sunday.
Address: Viale Umbria 80 Tel: 02 5518 4138. Website: www.masuelli-trattoria.com Price: (€50 to €100)

Choove.com, a website dedicated to renting apartments and hotels in Milan has re-launched it’s site with business travelers in mind. Now, Choove.com allows customers to book everything from hotel accommodation to office space rentals all on one site.

Milan, Italy November 24^th 2009 Choove.com has recently re-launched it’s website to meet all the needs of a business traveler visiting Milan. With the integration of office space rentals, to their already existent apartment and hotel listings, business travelers will be able to take care of all accommodation bookings on one site. This in turn will cut down in the logistical aspects of business traveling.

The integration of office space rentals on Choove’s site has made them a pioneer in the online accommodation and travel industry. This is not the first time Choove has reinvented what rental sites offer in Milan. They are still one of the only sites in Milan that includes all social networking mediums and micro blogging resources to promote their company and connect with their consumer. But now with the ability to rent office space, Choove has broadened it’s recourses and offerings to meet all travelers’ needs.

How does this rental service work? The consumer is able to browse an extensive list of office spaces available and Choove puts you in contact with the realtor of your choice. Choove provides the value that it’s known for; “the ability to select the combination of location, style, experience, services and comfort that addresses your personal needs.”

Choove.com consists of professionals who know the current status and insider’s information about the city of Milan. This information is filtered to give the consumer educated advice on what area, and further, what hotel, apartment or office space is best suited for their specific needs. By integrating social media and by offering expert advice, with property listing, Choove becomes your personal travel agent specifically for Milan.

“Finding an apartment is a personal decision and Choove wants to be as transparent to the consumer in order for them to make an educated decision on their move and accommodation,” states the company.

Choove aims to reinvent how people search for accommodations and gives each visitor to Milan the ability to take care of all their needs on a single site. Moving and visiting a new city has its challenges, but Choove tries to make it as easy and enjoyable as possible.

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For more information, visit www.choove.com.

Contact: Kerem Seckin, Tel: +39 346 2277787. Email:  info@choove.com

The luxury hotels in the Brera district in Milan will soon get a new addtion. From the Four Seasons, to the Bulgari Hotel, being in the well sought after Brera district of Milan is a note of prestige and well sought after by the high class hotels of the world.

The W hotel has released plans to open their rendition of high design and modern luxury in Milan. Set to open October 1st, 2011. The vision and plans however are well underway. This will mark the first W Hotel in Italy.

The W hotel is a global lifestyle brand where fashion and innovative design are cutting edge. Each hotel is glamorous, unique and are strategically located in the best cities of the World.

Words from the W Hotel on Milan opening:

SAY CIAO TO WOW

In our 76 rooms and suites, say buona sera as you sink into the signature W bed, a silky wonderland of lavish linens and plush pillows. To turn your sweet dreams into reality, our Whatever/Whenever® service is the ultimate in wish fulfillment.

According to Choove: Brera District : Favorite area of Milan for strolling. The pretty streets are often narrow and lined with nice apartment buildings that have boutiques and shops on the ground floor. This is a relatively expensive area of the city to live in: decorated balconies with overflowing flower pots, old style grocery shops with smiling people offering you food while you line up to pick and choose your favorite groceries. Make sure you stop by the Pinacoteca di Brera, one of the most impressive painting collections.

For more info on Milan areas, go here

This week, we will move away from large luxury hotels and feature the boutique and charming Petit Palais Hotel De Charme. It may be small in size, but is in no way less beautiful and elegant. In fact, it’s 18 rooms add to the charm and coziness that the hotel provides.  Nothing in the hotel has been overlooked, and you will walk in feeling like you discovered something really special.

Located in the center of Milan, a 10 minute walk from Piazza Duomo, this elegant 17th century mansion has converted into a  small apartment hotel that will meet all your needs during your stay.

Inside, the hotel is decorated with lucious Italian tapestries, Murano chandeliers, oriental rugs, marble and terracotta floors, ornate artwork and marble pillars. This along with the interior courtyard will make you feel like you are in an old estate, but they provide all the modern conveniences available. The 18 rooms are each individually decorated, and 3 as “Royal Suites” each with its own fireplace and a terrace or access to the patio.

So For something different on your trip to Milan, we recommend you to stay at this boutique hotel: Petit Palais Hotel De Charme.

Address: via Molino delle Armi 1, 20123 Milan, Italy

For booking, click HERE

Set in the fashion district of Milan, right downtown, opens a new 5 star, luxury design hotel- the Boscolo Exedra Milan. It claims to be ”an inspired fusion of Italian style, art and original design, combined with the renowned elegance that distinguishes the Boscolo collection.”

Architect Italo completely remodeled the 1920’s bank into a contemporary design hotel of Rota Exedra. The hotel hosts three restaurants, serving Mediterranean fare, as well as a lounge bar for cocktails and light meals.

154 guest rooms make up the hotel (84 superior rooms, 52 deluxe rooms, eight junior suites, and seven suites, three presidential suites), 4 fully equipped conference rooms that host up to 170 delegates with beautiful views of the Duomo an a full service, luxury Spa.

The entrance of the Exedra is grand with its bright glass windows and bright uses of colors and glitter make it a wonder of a hotel. Coupled with its top floor views of the Duomo, this is a hotel worth staying at.

Book the Boscolo Exedra Milan HERE

Address: Corso Giacomo Matteotti, 4 20121 Milano (Lombardia), Italy+39 049 8287755

FOR IMMEDIATE RELEASE

MILAN: LA SCALA AND THE HOLIDAY SEASON

Let Choove help you find accommodations in Milan to experience the charm and elegance that Milan portrays for the Christmas season.

November 13^th, 2009 Milan, Italy The opening of La Scala theatre marks the beginning of the holiday season here in Milan. It is an event of the highest caliber, where the socialite and top Milanese come to see and be seen. This year, La Scala opens on December 7th, which is St Ambrose’s Day, the feast of Milan’s patron saint. It will open with a production of Bizet’s Carmen, conducted by Daniel Barenboim, and will then mark the Christmas season in Milan.

Christmas in Milan is something that everyone should see at some point in their lives. The red carpets and Christmas lights brighten the city and bring Milan to life. Don’t come without watching the light and music show at the Castello Sforzesco, admire the Christmas tree in front of the Duomo, or the lights around the city streets and inside the Galleria Vittorio Emanuele. Everything from Christmas markets to the red carpet of Rinascente will put you in a festive mood.

As you discover the holidays in Italy this year, let Choove handle all of your accommodation needs. Choove is a full service accommodation website where you can book a furnished apartment in downtown Milan, or book hotel accommodation directly on the site through their partnership with booking.com.

If your plan is to stay in Milan for a week, to enjoy the city at it’s fullest and do what Milan is known for, Shopping, then staying in an apartment is an economical choice. With all the amenities that a hotel offers, with the added value of convenience, privacy, and space. Renting an apartment in your area of choice is the best way to visit Milan.

Let Choove help you with the accommodation, by visiting their site at www.choove.com or call directly (+39 346 2277787 ). Happy holidays, or Buon Natale!

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For more information, visit www.choove.com, www.choove.com/blog.

contact: Kerem Seckin, Tel: +39 346 2277787. Email:  info@choove.com

The 2009 United Nations Climate Change Conference in Copenhagen will run from December 7th-18th. In respect to the conference and doing our environmental part in the world, we are featuring an eco- friendly hotel here in Milan.

The Ariston Hotel is the first ecological hotel in not only Milan, but all of Italy. It was designed and restructured according to bio-architectural criteria. Which means, it is the first hotel that protects it’s guests from pollution while safeguarding the environment. Such as using natural or non toxic materials, paints, fittings, mattresses and fibers.

Hotel Artison is a modern, 3 star hotel, is a close walk to both la Scala Theatre and the Duomo.

They also offer complementary bicycles to guests for them to ride around the city!

Book HERE

Milano is home to many of the renowned Leading Hotels of the World. This week, we will feature the Carlton Hotel Baglioni. Situated steps from the Piazza Duomo, you will not be disappointed with it’s location and luxury accommodation.

Review from the leading hotels of the world: “Situated in the vibrant heart of the city’s shopping, business and cultural centre, the hotel faces right onto the most famous fashion street of Milan, Via della Spiga. It is just a stone’s throw from Via Montenapoleone, the Duomo and the Teatro alla Scala. The Carlton is the most convenient hotel in Milan for shopping: you can reach the Via della Spiga directly through an elegant and modern “arcade”. The Carlton Hotel Baglioni is a truly city-type salon for those in search of a stylish but welcoming atmosphere; lavishly furnished with antique furniture and luxurious drapes, the hotel lures guests with its sophisticated and elegant ambience. The Carlton Hotel Baglioni is also distinguished by prompt impeccable service.”

Book Here

Address: Via Senato, 5 20121 Milano (MI), Italy +39 02 77077

Terrace

Bagutta-Well known in Milan, this restaurant has a really unique interior. When you walk in, you know its an institution among the business men in the city as the history of the town seep through to the ambiance.

Address: 14, Via Bagutta (Via Sant’Andrea) Tel: +39-02-76002767

Web: bagutta.it/

Da Giacomo- For the exclusive, see and be scene traditional restaurant in Milan, this is where all the fashionists go and love. Not cheap but wont disappoint, Da Giacomo serves Tuscan fare in amazing décor.

Address: 6, Via Pasquale Sottocorno (Via Benvenuto Cellini) Porta Monforte  Tel: +39-02-76023313

web: http://www.dagiacomoristorante.it/

Joia- A vegetarian restaurant, but not your typical tofu dishes. Elegant and trendy make this restaurant popular among the city bigwig. Beautiful restaurant, inventive food at high prices.

Address: Via Panfilo Castaldi 18  Porta Venezia, Repubblica Tel: 02-2952-2124.

Web: http://www.joia.it.

Antica Trattoria della Pesa- Traditional Milanese food in a 19^th century weigh station transformed into a cozy ambiance. Try to order the costeletta allla Milanese or funghi porcini pasta for a taste of true Milanese cooking.

Address: Viale Pasubio 10 Tel: 02 655 5741

Too Book a Hotel near one of these restaurants, or to Browse Apartments, Click HERE

Below is Travel + Leisure’s pick for Hotels to stay at when Visiting Milan.

Go to Choove to make your hotel booking HERE to stay in one of T+L’s top pics.

·                               3 Rooms, Milan

·                                 Alle Meraviglie

·                                 Bulgari Hotel, Milano

·                                 Carlton Hotel Baglioni

·                                 Forestiera Monforte

·                                 Four Seasons Hotel, Milan

·                                 Hotel Principe di Savoia

·                                 Hotel Straf

·                                 NHow

·                                 Park Hyatt, Milan

·                                 The Gray

·                                 Town House Galleria

·                                 Vietnamonamour

·                                 Westin Palace

(image of NHow Hotel, Milan)

Here is another reason why you should consider doing business in Milan

Strategic location - in the heart of the Mediterranean, Italy has  land and communication corridors to southern, central and northern Europe. Most of Europe’s major Capitals are within 2 hours flying time from Milan, as well as many in North Africa and the Middle East.

Because of the location, a business in Milan can easily tap into the international market, 396 million consumers in surrounding territories, In addition to the 58 Million here in Italy.

Choove has just redesigned it’s site, now allowing you to rent temporary offices, temporary stores, studios and showrooms. This is apart from hotel and apartment rentals.

So consider not only doing business in Milan, but checking out the various types of spaces  to hold these business meetings!!

Contact:  +39 346 2277787

From fashion to cars to telecommunications, Milan is a business hub, the financial capital of Italy and an powerful city in Europe. Many people come to Milan for various reasons and in various areas of Business. Where to stay is important and Choove will help you decide what is best for the type of trip you coming for- Below is a list of the top ten business hotels. Once you decide where to stay, where to eat and where to close a deal with your clients is the utmost importance.

Everyone has its lists, but according to Portfolio.com the places in milan for business are the following-

“Where to Eat
All of Milan’s financial elite dine sooner or later—some regularly—atCracco-Peck, where the food, considered by many to be the city’s best, is accompanied by a wine list with almost 2,000 labels. Leonardo Del Vecchio, Italy’s second-richest inhabitant and the majority shareholder of eyeglass maker Luxottica, can often be seen enjoyng chef Carlo Cracco’s famous risotto. Roberto Colaninno, who led the $33 billion hostile takeover of Telecom Italia in 1999, goes for fish at Sambuco, in the slightly out-of-the-way Hermitage hotel. Federico Imbert, the head of JP Morgan Chase in Italy, and his counterpart at Rothschild frequent Boeucc, as Milanese as a restaurant can get with its formal style, attentive waiters, and menu laced with meat-heavy local specialties. Maurizio Tamagnini, who heads Merrill Lynch’s Italian operations, is sometimes spotted at the trendy Emporio Armani Caffè Ristorante, which serves lighter dishes in a minimalist setting of white chairs, tables, and walls. For an excellent pizza in a simple place, head to Pizzeria Bebel, the favorite spot of Pirelli chairman Marco Tronchetti Provera.

Where to Close a Deal
The Milanese have the working lunch down to a science: Meet at one o’clock sharp and by 2:15 you’re on your way back to the office, having sealed the deal over a stellar lunch. The garden view and crab-topped fish ravioli at Don Lisander have helped ink the details on many a transaction, and the restaurant is a favorite of Silvio Scaglia’s, Italy’s billionaire Internet entrepreneur. If you’re looking to impress a client, head to the hushed bar at the Bulgari Hotel, where you can sip a $1,285 glass of 1885 rum from the Antilles.”

If you are coming to Milan for business, check out Choove’s picks for Top 10 Business Hotels. Get all the information you may need on the site and book with ease and convenience!!  Book now HERE.

Top Business Hotels (according to Choove):

1. Le Mèridien Gallia Piazza Duca d’Aosta

2. Brunelleschi Hotel Via Baracchini, 12

3. Hotel Pierre Milano Via De Amicis, 32

4. Hotel Manzoni Via Santo Spirito, 20

5. Hotel Regina Via Cesare Correnti 13

6. Hotel Spadari Al Duomo Via Spadari 11

7. Hotel Mercure Milano Piazza Oberdan 12

8. Antica Locanda Dei Mercanti Via San Tomaso, 8

9. The Gray Via San Raffaele, 6

10. Town House 31 Via Carlo Goldoni 31

(photo above: Le Mèridien Gallia)

Daily Candy, the New York City based online site dedicated to “helping you live the sweet life,” has featured Italy a few times in it’s publication. Recently, the site went to Italy again because, as they proclaim “Italia! We love it so darn much, we’re visiting it again.” And featured? Our very own Milano.  Daily Candy distributes 3 million email subscriptions a day, meaning a lot of press for this city.

Here is where they suggest to “Nest” in Milan (link to article)

“If you can’t get into 3Rooms (Corso Como, 10; +39 02-626-163), the boutique hotel attached to the style emporium 10 Corso Como, check out the new Bulgari Hotel (Via Privata Fratelli Gabba, 7B; +39 02-805-8051). (Yes, as in the jewelry. It’s called branching out.) Big, fat hotel pick that’s not the Four Seasons or the Principe di Savoia? Slick five-star Park Hyatt (Via Tommaso Grossi, 1; +39 02-8821-1234), located right in the Galleria. (And you’ll even earn frequent-flier miles.)”

Yes…

3 Rooms, Bulgari, the Four Seasons, the Principe di Savoia and the Park Hyatt are wonderful choices and apparently Daily Candy is not recommending hotels for the budget conscious. These hotels will guarantee your stay in Milan to be top notch- which is what you want when visiting the fashion capital of the world!!

So take their advice and book one of the hotels featured HERE.

With the anticipated opening of Armani Hotel, the success of Bulgari, Straf and Hotel Gray, Milan fashion and boutique hotels are all the trend.

As Milan’s Armani hotel is set to open in December and Moscino is rumored to open their own branded hotel soon, the fashion capital of the world showcases that boutique and designer hotels are the new trend.

Milan is a mecca for high design- from furniture to fashion. However the phrase, “see and be seen,” doesn’t just mean the people must dress to impress, but now, the establishment must be dressed to impress the clientele. And in turn, hotel and accommodation sites in Milan, like choove.com, have reinvented their websites in suite of these changing trends.

The Bulgari in Milan, considered one of the elite and well-established hotels in the Brera district, is just one of the many fashion houses in Milan who have expanded from fashion to bars to now hotels. Next in suite is Milan’s own Giorgio Armani, who will showcase his own rendition of fashion meets hospitality. All eyes are on how the simple, clean, and classic Armani will personally create his hotel.

But its not just designer-owned hotels that are all the rage in Milan. It’s also the boutique hotels that make fashion and design their selling point. From Hotel Straf who hired the couture fashion designer Vincenzo de Cotis to create an atypical and fashion forward space to the Gray hotel who uses floating staircases and hanging beds to categorize their hotel as out of the box, high design. Anything is possible in terms of fashion and design in Milan, which may be why the Principe di Savoia just underwent $50 million in renovations to their luxury institution. Why? The Prinicipe di Savoia is known in Milan like the Park Plaza is known in NYC. But the success of the boutique hotels proves that the classic definition of luxury may be considered old news.

Choove.com recognizes this trend in the hotel industry in Milan, and has altered its website accordingly. The online apartment rental site in Milan, Choove, was recently known solely for its full service apartment rentals in the city, but just expanded to not only include hotels, but also categorized them to make bookings easier. The categories includes “choove selects,” “boutique hotels,” “top ten,” and “it” hotels to help people know where to stay based on what they are looking for. Visiting Milan is about fashion and design, and you don’t want to miss these two important factors when booking a hotel.

Choove recommends to “be informed of the city you visit, and if that city is Milan, make sure to book with fashion in mind.”

Check out the new site and book a hotel for the weekend!!

Town House Galleria- Milan

New Opening 2009

Located inside and overlooking the ‘Galleria Vittorio Emanuele II’, in the heart of Milan, Town House 8 distinguishes itself with ultimate luxury and rooms, with impeccable service. It has been refurbished and upgraded and provides the more unforgettable stay in Milan- with high style and service for all guests. If you want true first class stay in Milan, then book here!

Description from The Leading Hotels of the World: “Seven Stars Galleria Hotel (formerly Town House Galleria) is a Non Smoking hotel located in the very heart of the city of Milan.  It is a unique and prestigious property, intimate and exclusive whose staff assures the highest level of service. Professional butlers cater to each room.

The architectural features of the historical building, like the hand painted vaulted ceiling and large shuttered windows have been preserved to provide guests with a unique environment.  The tasteful blend between contemporary and traditional styles of the decor, contribute to the ambiance.”

Hotel note about refurbishment: “Designed by the celebrated architect Ettore Mocchetti, the tremendous presence of the hotel within the splendid monument is certainly a contemporary work of art on its own right. Ensuring to maintain the historic beauty, Mocchetti’s meticulous attention to detail expresses a perfect combination of past and present in the luxurious finishes while evoking a sense to be ‘home away from home’. The sense of harmony, elegance and intimacy is created by the careful selection of noble and harmonious colors and materials.”

Hotel Services:

24 hour room service
24 hour tailor made concierge service
Butler
Extensive laundry and dry cleaning services
Multilingual staff
Free Wi-Fi access – Copy/Faxing service
Wake-up service
Luggage storage room
Car-rental information and reservations
Private transportation from/to international airports (for a fee)
National / International newspapers and magazines
Restaurant with international cuisine
Credit cards: Amex / Visa / Master Card / Diners
Check In 2.00 pm – Check Out 12.00pm (noon)

For Booking

Principe Di Savoia

The Hotel Principe di Savoia is a luxury five-star hotel just renovated (see recent review)

Carlton Hotel Baglioni

Prime location with onsite spa.

Le Meridien Excelsior Gallia

In The Heart Of Milan’s Piazza Duca D Aosta is  Le Meridien Gallia.

Four Seasons Milan

A dramatically reborn 15th-century convent with a mere 118 rooms and suites, and steps from Milan’s couture shopping.

Grand Hotel Et De Milan

The Grand Hotel Et De Milan Is One Of The City’s Finest Hotels Milanese Residence For High Society Since Its Opening Back In 1863.

Bulgari Hotel Milan

A 52-room Boutique Property Is Becoming The City’s Most Exclusive Address.

Hotel The Gray

Featured in Conde Nast Traveller’s 2004 Hot List of the world’s exceptional new hotels.

Town House Galleria – The Gallery

Opening December 2006. exceeds every expectation in luxury.

Park Hyatt Milan

Park Hyatt Milan is an elegant boutique Milan hotel, ideally located right in the heart of Milan.

Enterprise Hotel Milan

Perfect for cosmopolitan travelers